WebCitz helps small businesses and emerging enterprises dominate search results for competitive keywords. We specialize in ranking for highly complex search phrases and managing thousands of landing pages.
WebCitz is a leading search engine optimization company specializing in Magento, BigCommerce and Shopify ecommerce platforms as well as Joomla and WordPress CMS platforms. The SEO marketing industry is saturated with individuals and companies claiming to be experts in search engine optimization. If you have owned or managed a website for any period of time you have likely received countless email and phone solicitations for inbound link building, search engine optimization, content writing, blog writing and other SEO services. Think about this - you are on our website, not one of their websites. We can apply the same SEO strategies to your website that helped bring you to our website.
If you are serious about increasing the number of phone calls, inbound leads or purchases from your website then you need a team dedicated to the success of your website. We have a large, in-house marketing team that is ready to divide-and-conquer all your toughest Search Engine Optimization and digital marketing challenges.
Many SEO companies hide their methods and tactics when explaining what they'll do for your site, but search engine optimization isn't that hard. Search engine optimization involves more than a thousand factors, but the most common ones are fixing onsite problems, improving website content, increasing website speed, and building inbound links. Search engines are huge corporations, so they won't be fooled by keyword stuffing, hidden paragraphs, and other SEO tricks that worked decades ago. To be found in search results for the keywords and phrases that matter to your business, you've got to give search engines a reason to include you in their results. We'll show you how to rank higher in search engines!
Most internet users start by searching for something - usually a need. The internet fills people's needs for information, whether they're settling a bet on who is the best NFL quarterback (Aaron Rodgers, by the way), or looking for a new restaurant to try, a contractor for their roof, or maybe even a product they want to buy online.
The goal of search engine optimization (SEO) is to make it easier for your customers to find you online.
We use modern SEO services, backed by digital best practices, to increase traffic and rankings for vetted keywords and long-tail phrases to drive traffic to your site.
There are 3.5 billion searches a day on Google alone, and with so many people competing for top spots, visibility is key. The best way to increase your bottom line is with expert keyword research and SEO refinement.
Partnering with an SEO provider gives you a whole team of experts working on your site. We've got you covered, whether you want to drive traffic, generate leads, boost sales, or raise brand awareness. We can say our SEO strategies are optimized for success.
Search engines (like Google) are where it starts. In order to build an index, search engines send out crawlers to gather all the information they can. When a search engine receives a query, its algorithm sifts through that index to provide the most relevant and important information in its results, known as search engine rankings.
That's where SEO comes in. Through optimization, we let search engines know what's on your website, what your business has to offer, and how you connect to relevant keywords. It drives organic traffic to your site and strengthens every aspect of your digital marketing campaign.
To meet users' demands, major search engines are always changing their algorithms and strategies. Because of that, it's vital to keep an optimization strategy that's working for you and your business.
WebCitz knows that the key to a successful SEO campaign is the keyword selection. You have to understand how each user thinks since they all have different needs. When we do keyword research to find the best keywords for your website, we don't just look at the most popular terms related to your business. We dig deeper instead. To move them down the buyer's journey, we analyze the mindset of your target demographic and implement the right keywords. Utilizing long-tail keywords and local phrases, we can build the bridge between your site and the clients you want.
WebCitz knows how to use off-page SEO to boost your SERP ranking. By managing the external factors that affect your site's ranking, we optimize your brand's online presence. We use a proven method that's helped companies all over the world. We determine how to best outrank your competition based on in-depth analysis and research. We help you optimize your business for off-page SERP ranking factors by increasing your site's relevance, authority, and trustworthiness. We do this through link building, site authority, and social signals. Users will feel confident about selecting your site from the SERPs.
We start with on-page SEO: these are the factors on your site where we can apply search engine optimization that will have an impact on your SERP ranking. You'll start generating real results with your website after we update your pages' HTML source code and content. This will help keep your website updated. The content and tags a web crawler looks for when indexing a site are what we target. We let crawlers know that you have a reliable site with quality content by optimizing your metatags, keywords, and links. In a short amount of time, you can see a dramatic increase in organic traffic to your business through effective on-page optimization. Whether you're trying to get people to a brick-and-mortar store, or get more leads from your B2B site, ranking higher on Google is the first step to getting the visibility you need.
Your audience wants quality content and service, and WebCitz knows how to let them know about it! We link to high authority sites to help your website build credibility. You'll start getting traffic that has already established a level of trust with your brand through guest blogs, press releases, and backlinks. By linking to high authority sites, search engines know that you have good content. You'll get extra traffic if users follow your link. You'll also have the added benefit of building a relationship with the user that can turn into a loyal customer.
Schedule your no cost, no obligation 30-60 minute phone call with one of our SEO experts! It's so quick and easy.
Let’s dive a little deeper into seven main areas of our SEO methodology.
We take the time to understand what you need, demand, and expect from your search engine optimization company. Our discovery phase starts with a meeting with your key stakeholders and an initial site review. We then identify your key performance indicators (KPIs), determine your conversion path and do extensive keyword research. Getting to know your company's processes, site goals, and goals allows us to better serve you.
The next step is analysis, which includes competitive benchmarking, in-depth site audits, and link risk evaluations. As part of this phase, we collect and analyze all your business data to figure out what factors affect your online presence. Our experts analyze your historical traffic patterns, on-site technical issues, competitor's backlink strategy, and link building tactics. Our SEO team uses analytics to determine the best approach.
We'll create a multi-month strategic online marketing plan once we've identified your marketing gaps and opportunities. We'll include your campaign goals, expected results for each marketing channel, and expected completion time. The first few months of your campaign, our SEO agency focuses on the most important stuff. All our SEO efforts need to deliver immediate, targeted results.
We start implementing the marketing plan in this phase. We optimize your blog posts and web pages with high-performing keywords, fix your site structure, and manage your business listings. To improve your SEO results, we also use a multichannel approach. You'll get more reach online if we implement social media campaigns and target third-party sites.
We set up a tracking system the moment you sign up with our SEO company so that we can monitor your online progress. We track and analyze your analytics, keyword rankings, and KPIs. We also check your organic traffic, bounce rate, conversion rate, local visibility, and click-through rates (CTRs). Our SEO monitoring gives us actionable insights so we can improve your optimization.
We schedule regular meetings and monthly reports with your project managers so you'll always know how your campaign is going. We present a comprehensive report about your site's performance during our consultation. Your KPI trends, overall traffic, and ranking are included. So you know what's happening with your campaign, we create a 90-day roadmap every month.
We continuously adjust our SEO strategies based on algorithm updates and market trends. Search engines are constantly changing and industry demands are always changing. Therefore, we take a proactive approach to making sure your website ranks well. Count on our SEO team to make the necessary adjustments, even if that means implementing some advanced SEO strategies, and keep you informed of your campaign's progress.
Local SEO involves improving the visibility of brick-and-mortar stores, small and medium businesses (SMBs) and businesses with more than one physical location within a given geographic area through use of local search engines.
In contrast to traditional SEO, which focuses on boosting a brand's searchability on a national or global scale, local search engine optimization targets local and geo-specific searches. Google local SEO aims to make your business more visible and accessible to prospects in the local online community by enhancing your brand's exposure beyond your storefront.
The move from traditional to enterprise search engine optimization can be a huge step for many companies. It's also a celebration! A change from standard to corporate SEO services highlights your company's growth and offers the opportunity to achieve new heights of success.
Listed below are a few signs you should invest in enterprise-level SEO:
Franchises particularly benefit from local SEO in that it helps them reach customers near their storefronts.
Brand-name franchises offer customers a sense of familiarity at new locations. Yet until they know there is a location near them, they can't visit.
Whether you're a franchise owner or work at a corporate office, local franchise SEO is essential for reaching customers and generating sales.
With eCommerce SEO, businesses increasingly rely on digital platforms. Global eCommerce sales reached over 3.5 billion U.S. dollars in 2019. In the coming years, eCommerce revenues are expected to reach 6.54 trillion U.S. dollars.
To adapt to consumers' changing demands and buying behavior, several traditional retail stores and large franchises are moving online. Retail giants such as Walmart Marketplace, IKEA and Walgreens Boots Alliance have joined Amazon and eBay. eCommerce SEO is proving to be an increasingly lucrative necessity for businesses worldwide.
Don't fall behind the competition. Don't let the global marketplace pass you by - invest in SEO for eCommerce today.
You may be wondering what an SEO management agency and strategy can do for your company. A good SEO strategy can help your business improve its online presence, attract more traffic to its site, target qualified leads, and earn more conversions and revenue. That's why SEO is so important.
There's more to SEO than just one strategy. Ultimately, SEO is a general term that refers to many smaller strategies that work together to improve your Google ranking (or rankings on another search engine) to create an effective conversion and revenue-generating machine - your website.
Let's talk about some core SEO strategies we use in our affordable marketing campaigns. When we say affordable, it is important to mention you should understand you get what you pay for in this industry. There are many reasons to avoid cheap SEO services.
Your SEO plan starts with a website SEO audit. With an audit of your site, your dedicated SEO expert can spot areas for improvement, as well as opportunities for improvement. That's why our SEO experts start with a technical audit.
Your dedicated account manager will look at the following as part of your SEO audit:
We use a variety of SEO tools to get the best results for your website. Using these resources, we can provide your organization with a competitive SEO strategy and a multi-pronged SEO audit.
If you don't do keyword research, your site may not rank or show up in search results that have the best chance of reaching your target audience. You need to tailor your SEO efforts to your ideal client or customer with any online marketing strategy, including SEO.
That's why keyword research is so important.
By adapting to how people search, it helps your company reach new clients/customers. When you write something, like a blog post or sales page, you use the same keywords, phrases, or language that your audience does, which optimizes your content and convinces users that you understand them. That means phone calls, store visits, purchases, and more.
Researching keywords is about finding out how many searches, competition, and cost per click there are for keywords that matter a lot to your business. With keyword research, you'll be able to learn what terms to use in your title tags, content, and more.
By using those key terms strategically on your website, you'll rank well for those terms in search engine results pages, which is a great way to get more site traffic and convert more customers.
It's best to look at what search engines aim to accomplish to understand why content is important. An internet search engine helps people find relevant websites when they're looking for products, services or information. It's to help a person who's doing a search, not a business. Search engines crawl your site to figure out what search phrases it should be relevant for. It's likely your website won't be deemed relevant if it links to external websites to explain what you do, has low word counts, duplicate content, hidden content, or poor grammar. We can help you improve your website's content by finding the keywords your website is missing, writing unique content, and building better landing pages.
You can't have an effective SEO campaign without content. Your content is based on keyword research and includes the terms you think are the most relevant to your business. If you run an online or offline business, you can use content to get in front of your target audience.
There are many types of content, from blog posts to online guides.
For example, an SEO strategy might use blog posts to reach business buyers early in the funnel, and online guides later on. Companies can target every stage of the buying funnel with content.
Here are some of the most popular kinds of content and how they can help your site.
Blogs are great because they are updated and added to often, so Google loves them. Even ecommerce companies can use blogging to increase sales. Bloggers write short pieces of content, around 1,000 words or less, that give personal insights into a particular topic. People love to read blogs because they contain helpful tips and personalized info.
Your website has service pages that explain what you do. Potential clients love to read about what they're getting before committing. You can use your service pages to tell customers what's included in each service offering, how much each service costs, and more.
Like service pages, product pages describe and show off the products that you sell. There is a whole different approach necessary for ecommerce SEO, since it involves selling online. Product pages tell users about the specific items you sell, including dimensions, color, size, ingredients, etc. If you give enough information on these pages, you can really make or break a sale. There are numerous strategies and tips for ecommerce SEO that you can read.
Longform content can be anything over 2,000 words long, providing tons of useful, beneficial content for your readers. Think about a longform article on a specific kind of material you use if you run an apparel company. The point of longform content is to be a deep dive into a detailed topic and be the only resource a user should need to get the full picture.
With compelling content, keyword targeting, and a dedicated SEO expert, WebCitz can set you up with an SEO plan that brings you consistent revenue.
On-page SEO is an essential part of any SEO strategy. Whether you want to appear in Google searches (or other search engines, like Bing or Yahoo! ), you need to optimize your site for on-page SEO factors.
Basically, on-page SEO is when you do SEO on your website. You're looking at things like content, speed, and design. As your SEO company, we take a 360-degree approach to on-page SEO by focusing on:
Basically, the purpose of a search engine is to help people find websites that match their query. It extends to making sure the recommended websites load quickly. Unnecessarily complex queries, bloated templates, unoptimized images, conflicting plugins, or numerous other factors can slow your site down. Our developers can assess your website's speed and work with you to make it faster.
You can bet that some users are going to leave your page if it doesn't load in three seconds or less. Page speed is an important SEO factor because not only does it help users have a good experience, but Google appreciates it too.
Readers will get bored if you just have walls of text on your website. Try using elements like images, graphics, and videos to avoid this problem and keep users on your page longer. With interactive elements, you get users fully engaged with your content.
Make sure your website is responsive so users on smartphones and tablets get the same experience as users on desktops. That means your pictures look great on mobile devices and your forms are big enough to fill out - even on small screens. It's great for your visitors and it's good for Google.
You need high-quality content if you want high-quality links. A website's popularity, trust and authority are determined by the number of quality inbound links. Building quality inbound links is probably the most time-consuming part of SEO. We've helped customers improve inbound links through affiliate programs, press mentions, directories, and professional review websites. You should ensure that your website provides unique content, high word count (Google loves long content), easy reading and fast loading. You'll rank higher in search results if you do all of these things.
There are lots of onsite problems that can hurt your search rankings. If you launch a new website without 301 redirects, your visitors will see 404 pages, and search engines will lower your organic traffic. Unoptimized page titles and meta descriptions, duplicate content issues and mobile problems can hurt your rankings. With our automated scanning system, we'll monitor for onsite problems and alert our team so we can fix them.
These were only four of the many on-page SEO tactics our digital strategists use as part of our SEO marketing services.
Link building is important for your business because it helps show search engines that you are popular online and likely have valuable content that can be shown to search users.
There's some degree of account management when you work with (most) SEO companies. Unfortunately, sometimes the account management is just a spreadsheet full of numbers that's sent once a month. Putting numbers on a spreadsheet without any explanation or context is just putting numbers on a spreadsheet. It's a data dump, and that's not how we do things at WebCitz because we want you to know what we are doing for you.
To keep improving the SEO industry, we've implemented custom SEO reporting. With WebCitz account management for your SEO service, you'll get a detailed report of how our SEO efforts are affecting your business. We design our reports around the KPIs that matter to you most.
SEO is a continuous effort, where data gathered is constantly changing and in turn, a deeper understanding of what steps need to be taken next. This approach to SEO reporting opens up more opportunities for growth and development. That's just another reason we're one of the best SEO agencies in the country.
It isn't easy finding the best SEO agency to handle your marketing. WebCitz makes SEO easy, efficient, and effective. We even try to help you understand common SEO jargon in the industry. We're proud of our ability to outperform our competitors, and this has helped us build long-lasting relationships with our partners.
We have a team of top-of-the-line SEO experts who do the best job they can. Through our SEO services, we help our clients grow. We'll collect all the metrics you need to make the best decision for your business. You can rest easy knowing your SEO campaign is in good hands.
Our team looks at your site and optimizes it so you rank higher on search engines, so organic traffic can find you easier. If a visitor makes it to your website you know they're qualified, so you can convert them easier, whether that be a phone call, an online lead, or an ecommerce sale.
We have a wide range of SEO services to help you achieve your goals. We ensure that your company is ahead of your competitors in Google rankings by selecting the services that will be most beneficial to it.
Search engine optimization (SEO) is the process of improving the ranking of pages in search engines, such as Google. Due to the fact that search engines are one of the primary ways in which people discover content online, ranking higher in search engines can result in an increase in traffic to a website.
In Google and other search engines, the results page features paid ads at the top, followed by regular results, or what search marketers refer to as "organic search results". To differentiate organic search traffic from paid search traffic, SEO traffic is often referred to as "organic search traffic.". Paid search is also known as search engine marketing (SEM) or pay-per-click (PPC).
Search engine optimization is one of the most important aspects of online marketing, as it is one of the primary ways in which users navigate the Internet.
The results of a search are presented in an ordered list, and the higher a site appears in this list, the more traffic it is likely to receive. Accordingly, for a typical search query, the number one result receives 40-60% of the total traffic, with the number two and three results receiving considerably less traffic. About two to three percent of searchers click beyond the first page of search results. Therefore, even a modest improvement in search engine rankings can result in an increase in traffic to a website.
Thus, many businesses and website owners attempt to manipulate search results in order to appear higher on the search results page (SERP) than their competitors. This is where SEO comes into play.
An algorithm or set of rules is used by search engines such as Google to determine what pages to display in response to a query. To determine the SERP rankings, these algorithms have evolved to be extremely complex and take into account hundreds or even thousands of different ranking factors. There are, however, three key metrics that search engines evaluate to determine the quality of a site and how it should rank:
Search engine optimization involves optimizing each of these core components of search engine algorithms in order to achieve higher rankings in the search results.
Researching keywords is often the starting point of SEO and involves identifying which keywords a site is already ranking for, which keywords its competitors are ranking for, and which additional keywords potential customers are searching for. Identifying the search terms that users enter into Google search and other search engines provides direction on what existing content can be optimized and what new content can be created.
Identifying potential keywords is the first step in content marketing. This may involve updating existing content or creating entirely new content. As Google and other search engines are focusing on high-quality content, it is important to research what content is already available and create engaging content that provides a positive user experience and has a chance of ranking higher in search results. Furthermore, good content is more likely to be shared on social media and attract links.
As links from external websites (referred to as "backlinks" in SEO parlance) are one of the key ranking factors in Google and other major search engines, obtaining high-quality backlinks is one of the most important SEO tactics. This may include promoting good content, reaching out to other websites and developing relationships with webmasters, submitting websites to relevant web directories, and obtaining press coverage to attract links from other websites.
The actual structure of the page, in addition to off-page factors such as links, can have a tremendous impact on SEO, and is a factor that is entirely within the control of the webmaster. On-page optimization techniques include optimizing the URL of the page in order to include keywords, updating the title tag in order to include relevant search terms, and utilizing the alt attribute to describe images. Meta tags (such as the meta description tag) can also be beneficial - although these tags do not always directly affect search rankings, they can increase click-through rates from the SERPs.
In addition to external links, internal links (links within one's own website) play an important role in search engine optimization. Thus, a search engine optimizer can enhance a site's SEO by making sure that key pages are linked to, as well as using relevant anchor text in the links to improve a page's relevancy for specific keywords. A sitemap can also be a useful tool to help search engines discover and crawl the content of larger web pages.
An SEO expert may also optimize a website's semantic markup as part of their SEO strategy. Semantic markup (such as Schema.org) describes the meaning of the content on a page, such as identifying the author of the content or the type of content on the page. The use of semantic markup can help with the display of rich snippets in search results, such as extra text, star ratings and even images. The inclusion of rich snippets in the SERPs does not affect search rankings, but can increase the click-through rate, leading to an increase in organic traffic.
As part of the Google Ads product, the Keyword Planner is another free tool offered by Google. Though it is designed for paid search, it can be a useful tool for SEO since it provides keyword suggestions and keyword search volumes, which can be helpful when conducting keyword research.
The Google Search Console (formerly known as the Google Webmaster Tools) is a free tool provided by Google and is regarded as a standard SEO tool. The tool provides rankings and traffic reports for top keywords and pages as well as assistance in identifying and resolving technical issues on your website.