We provide a complete package of on-page, off-page, and technical search engine optimization to help you increase organic exposure and reduce paid advertising.
With more than 18 years of experience, we understand how to properly manage a search engine optimization campaign.
Let's discuss the SEO process we’ve followed to get our clients ranked in the first page of search results. We'll even share some of our SEO agency success stories, such as an Austin, TX roofing contractor with a 424% increase in organic traffic and a Charlotte, NC home services company with a 539% increase in goal completions!
It doesn’t matter where you’re at in the process of optimizing your search rankings! Our SEO plan is easy to follow and can be applied to companies and organizations of all sizes, across any industry.
Let’s get right into it. We can’t wait to help you improve your search engine optimization!
When discussing search engine optimization, any improvement made with the intention of increasing search ranking will fit within one of three categories: technical, on-page, or off-page. These are industry-recognized categories of search engine optimization, so it is valuable to understand each of them to better understand what your SEO team is working on.
Most technical SEO improvements require the assistance of a web developer familiar with the CMS or ecommerce platform of your website.
Here are some common aspects of technical SEO:
As a full-service digital agency, we have our own in-house team of web developers and internet marketers who work together to complete any necessary technical SEO improvements to your website.
Most on-page SEO improvements require the assistance of SEO content writers. While having a passion for content writing is helpful, much more is required to writing beneficial web copy. For instance, when building out effective website content you must understand the concepts of content silos, latent semantic indexing, keyword research, gap analysis, competitive metrics, and much more!
Here are some common aspects of on-page SEO:
As you can see from those examples, the process of on-page search engine optimization is more involved than writing a few paragraphs and tweaking some meta descriptions. You must approach on-page SEO in an organized manner.
For instance, the on-page optimization process we follow starts with a thorough review of your website to determine your starting point. From there, we compare your website to competitive websites both locally and nationally to better understand what gaps you have in content writing and search rankings. This allows us to assemble a list of suggestions based on what will provide the fastest return on investment.
You really must pay attention to the return on investment when working through on-page search engine optimization. For instance, writing quality meta descriptions is often an overvalued service within on-page SEO. We often work on SEO projects with thousands of web pages or thousands of product pages. It simply isn't economical to write a high-quality meta description for thousands of pages because you'd be looking at potentially spending hundreds of hours of billable time that would never see an appropriate return on investment. When managing your SEO services, we'll keep the concept of ROI in mind and provide suggestions that will benefit your bottom line.
The most overlooked aspects of search engine optimization are off-page ranking factors. When discussing off-page SEO, we are referring to how your website is perceived by search engines based on the quality of your backlink profile.
Your backlink profile is simply the collection of websites and web pages that link back to your website. It is important to always maintain a healthy backlink profile. You can work toward a healthy backlink profile by keeping the following link building concepts in mind:
To build out a backlink profile, you will want to choose white-hat SEO strategies that don't violate Google's recommendations. Here are some great ways to go about white-hat link building:
If you are interested in being more aggressive with your link building, you can choose grey-hat to black-hat link building schemes which carry much more risk, even when implemented with caution. These include the following link building methods:
Most off-page SEO improvements require the assistance of highly skilled link builders and relationship managers.
When we get hired to perform technical, on-page, and off-page search engine optimization it is often for local businesses, franchise operations, ecommerce storefronts, or complex enterprise websites. Let's discuss how we help each of these types of businesses improve their search rankings.
The most common type of search engine optimization we perform is for local businesses. The reason being is simple - the country runs on small businesses!
For example, if you were an HVAC contractor in Chicago, you'd want to be seen higher in search results for "Chicago HVAC contractors." To help that HVAC contractor in Chicago rank higher in search results, we'd go through all our previously mentioned technical, on-page, and off-page search engine optimization services.
There are some key differences to handling local SEO campaigns. For instance, for a local business we typically start by going through these local SEO services:
The average cost for local SEO campaigns can range from $800 to $2,000 each month. This is based on estimated competition, workload, and backlink requirements and can increase if you have higher expectations.
While less common than local SEO, we are often approached to handle enterprise-level SEO campaigns. This is simply a search engine optimization service for a company with hundreds of highly-competitive target keywords, thousands of web pages that need to be managed, or extremely complex and expensive link building requirements.
A perfect example of an enterprise-level SEO campaign would be our own website. We maintain a website with more than 10,000 web pages targeting incredibly competitive keywords with an extensive white-hat focused backlink profile. This type of complexity takes months to years of effort, so don't look at an enterprise SEO campaign as something you turn on and off every few months as budgets or priorities shift.
There are some key differences to handling enterprise SEO campaigns. For instance, enterprise SEO typically involves these services:
The average cost for enterprise SEO campaigns can range from $8,000 to $20,000 each month, based on the competitiveness of your industry, the depth of development work we'll be handling, and the extent of your link building requirements. For enterprises with highly aggressive link building requirements, it wouldn't be abnormal to see a monthly quote at the high end of that range.
We are often tasked with helping ecommerce businesses increase their online sales by helping them show up higher in search results. We typically must go up against broad competitors such as Amazon, eBay, and Etsy when performing ecommerce SEO, not to mention the major online stores within specific industries.
As previously mentioned, it is critical to keep ROI in mind while performing any SEO service, let alone ecommerce SEO. If you have thousands of ecommerce products, it simply doesn't make sense to have our team be paid to improve product descriptions, meta descriptions, page titles and other on-site factors on every single page. You would never see a return on investment if you paid us for that work. We can provide you basic training so your own internal or external staff can perform those services for you.
To start an ecommerce SEO campaign, we'd go through all of our previously mentioned technical, on-page, and off-page search engine optimization services. From there, a few key differences to handling local ecommerce SEO campaigns exist, such as:
The average cost for ecommerce SEO campaigns can range from $1,200 to $4,000 each month. This is based on the estimated competition, workload, product data, and backlink requirements. The cost can increase if you have higher expectations or have a more aggressive link building plan.
Helping improve the search rankings of a franchise operation is much like performing local SEO, except it is done for multiple locations.
In this case, we do all the local SEO services described above, but for each franchisee within your organization. This often results in replicating the same SEO service repeatedly, but we have systems in place to help manage and deploy updates in bulk.
There are some key differences to handling franchise SEO campaigns. For instance, for franchisors and franchisees often have different goals in mind, including:
The average cost for franchise SEO campaigns can range from $1,600 to $4,000 each month. This is based on estimated competition, workload, franchise locations, and backlink requirements. The cost can increase if you have higher expectations or have a more aggressive link building plan.
We're a full-service digital agency, which means we have onsite web developers and SEO experts who work together to accomplish your search engine optimization. This provides us a competitive advantage over SEO companies who must outsource technical SEO improvements necessary within your campaign.
As such, we prefer to take on SEO clients whose websites run in one of the following CMS or ecommerce platforms:
WordPress is the most popular CMS platform in the world with a market share of more than 40%. For this reason, every person within our company has experience working within the WordPress platform. This provides us a huge competitive advantage over other SEO companies without as much experiencing optimizing the WordPress platform.
We often optimize WordPress websites through technical, on-page, and off-page SEO services including the following:
The WooCommerce plugin is the standard of ecommerce within the WordPress platform. When you combine our knowledge of WordPress SEO and Ecommerce SEO, are you provided one of the best search engine optimization services available for a WooCommerce SEO campaign.
We often help WooCommerce websites with technical, on-page, and off-page SEO services including the following:
We have a team of Shopify developers who work closely with our ecommerce SEO team to build out effective ecommerce marketing strategies for online stores. Let us help you increase conversions through persuasive content writing, help you find useful third-party apps, fix theme issues, and much more!
We often rank Shopify websites through a combination of technical, on-page, and off-page SEO services including:
To develop an effective, professional SEO campaign for your business we need to start with an in-depth review of your website, backlink profile, and competitors. This will help us understand the strengths and weaknesses of your website, which is critical to planning and prioritizing the next steps.
From there, we'll discuss with you our findings from the initial SEO audit and ask if you have any special requests. This type of collaboration is important because we want you to have the opportunity to ask questions and voice your opinion.
As we make progress on the SEO plan, we'll let you know of important milestones such as tasks that were completed or improvements in your rankings. This will allow you to follow along with the progress. When we get through all our one-off SEO improvements, we'll put together a new list and run it by you for approval. In the meantime, we'd be continuing with any recurring SEO services like content development and link building.
This process essentially repeats indefinitely, since there is almost always new content that can and should be added to your website, there are always new opportunities for improving your backlink profile, and there will always be competitors looking to take your position in search engine results pages (SERPs).
Please understand it is not a good idea to expect or anticipate drastic improvement to your search rankings within the first few months of an SEO campaign. Instead, you should view an SEO service as a long-term investment.
We are not a cheap SEO service. If you are looking for someone to provide guarantees on search placements, which Google tells you not to trust, then look elsewhere. We are a professional SEO service and are only interested in onboarding and helping those businesses who understand results take time.
If you've been struggling to get the search rankings you need, it isn't because a special switch hasn't been flipped yet. Google has reviewed your entire website presence, your landing pages, your backlink profile, and your website's history to determine where you should be placed in search results. The problem is they simply haven't been given what they need to value you as a first-page search result.
It is important to know how to gauge success in the early stages of SEO. You shouldn't be looking at Google Analytics to see traffic improvements in the first few months of an SEO service. The best indicator for early success in an SEO campaign is looking for changes in the Search Engine Results Pages, or SERPs.
We'll start by working to get your website into the top 100 results, or from page 8 to page 4, or possibly from page 2 to page 1. You won't find measurable traffic improvements in Google Analytics until you get into the first page of search results for your targeted keywords. To learn more about Google Analytics 4, the next generation of Google Analytics, check out Google's Skill Shop!
That said, we do encounter early success in some projects and are able to get traffic improvements in the first couple of months. However, this shouldn't be expected and if it happens you should instead view it as a bonus.
Most SEO professionals frequently change their strategies and tactics based on what they are seeing in SERPs. This isn't a sign that your SEO team doesn't know what they are doing. In fact, Google frequently changes their ranking algorithms to provide better quality results and counteract trending SEO strategies.
You should view changes in SEO tactics, or the SEO game plan, as a sign that your search team is proactive in managing your campaign. We often read case studies and forum topics to discover new SEO tactics, but we also test new ideas out ourselves that we are curious about.
Alternatively, sometimes a shift in the SEO strategy is needed to simply try a new approach. If we've been working on getting a particular search phrase ranked and we haven't been successful, it might be time to start over or move onto a different keyword. Rather than continuing down a path that isn't providing your business a good SEO ROI, we'll communicate our findings and adjust as necessary.
Throughout the entire SEO process, you should feel like you're a valued member of the search ranking effort.
You should choose our professional SEO services because you feel confident we are the right team for your company. Here are some of the reasons we suggest considering:
You are in complete control of your SEO budget. Answer a few simple questions about your business and our SEO cost calculator will show you how affordable our SEO packages can be for you. We are happy to work with any budget as long as expectations are realistic for how much can be accomplished each month. You can always modify the budget for your SEO campaign. This SEO calculator helps you understand the factors involved in calculating an estimate for your SEO services.
Search engine optimization (SEO) is the process of improving the ranking of pages in search engines, such as Google. Due to the fact that search engines are one of the primary ways in which people discover content online, ranking higher in search engines can result in an increase in traffic to a website.
In Google and other search engines, the results page features paid ads at the top, followed by regular results, or what search marketers refer to as "organic search results". To differentiate organic search traffic from paid search traffic, SEO traffic is often referred to as "organic search traffic.". Paid search is also known as search engine marketing (SEM) or pay-per-click (PPC).
Search engine optimization is one of the most important aspects of online marketing, as it is one of the primary ways in which users navigate the Internet.
The results of a search are presented in an ordered list, and the higher a site appears in this list, the more traffic it is likely to receive. Accordingly, for a typical search query, the number one result receives 40-60% of the total traffic, with the number two and three results receiving considerably less traffic. About two to three percent of searchers click beyond the first page of search results. Therefore, even a modest improvement in search engine rankings can result in an increase in traffic to a website.
Thus, many businesses and website owners attempt to manipulate search results in order to appear higher on the search results page (SERP) than their competitors. This is where SEO comes into play.
An algorithm or set of rules is used by search engines such as Google to determine what pages to display in response to a query. To determine the SERP rankings, these algorithms have evolved to be extremely complex and take into account hundreds or even thousands of different ranking factors. There are, however, three key metrics that search engines evaluate to determine the quality of a site and how it should rank:
Search engine optimization involves optimizing each of these core components of search engine algorithms in order to achieve higher rankings in the search results.
Researching keywords is often the starting point of SEO and involves identifying which keywords a site is already ranking for, which keywords its competitors are ranking for, and which additional keywords potential customers are searching for. Identifying the search terms that users enter into Google search and other search engines provides direction on what existing content can be optimized and what new content can be created.
Identifying potential keywords is the first step in content marketing. This may involve updating existing content or creating entirely new content. As Google and other search engines are focusing on high-quality content, it is important to research what content is already available and create engaging content that provides a positive user experience and has a chance of ranking higher in search results. Furthermore, good content is more likely to be shared on social media and attract links.
As links from external websites (referred to as "backlinks" in SEO parlance) are one of the key ranking factors in Google and other major search engines, obtaining high-quality backlinks is one of the most important SEO tactics. This may include promoting good content, reaching out to other websites and developing relationships with webmasters, submitting websites to relevant web directories, and obtaining press coverage to attract links from other websites.
The actual structure of the page, in addition to off-page factors such as links, can have a tremendous impact on SEO, and is a factor that is entirely within the control of the webmaster. On-page optimization techniques include optimizing the URL of the page in order to include keywords, updating the title tag in order to include relevant search terms, and utilizing the alt attribute to describe images. Meta tags (such as the meta description tag) can also be beneficial - although these tags do not always directly affect search rankings, they can increase click-through rates from the SERPs.
In addition to external links, internal links (links within one's own website) play an important role in search engine optimization. Thus, a search engine optimizer can enhance a site's SEO by making sure that key pages are linked to, as well as using relevant anchor text in the links to improve a page's relevancy for specific keywords. A sitemap can also be a useful tool to help search engines discover and crawl the content of larger web pages.
An SEO expert may also optimize a website's semantic markup as part of their SEO strategy. Semantic markup (such as Schema.org) describes the meaning of the content on a page, such as identifying the author of the content or the type of content on the page. The use of semantic markup can help with the display of rich snippets in search results, such as extra text, star ratings and even images. The inclusion of rich snippets in the SERPs does not affect search rankings, but can increase the click-through rate, leading to an increase in organic traffic.
As part of the Google Ads product, the Keyword Planner is another free tool offered by Google. Though it is designed for paid search, it can be a useful tool for SEO since it provides keyword suggestions and keyword search volumes, which can be helpful when conducting keyword research.
The Google Search Console (formerly known as the Google Webmaster Tools) is a free tool provided by Google and is regarded as a standard SEO tool. The tool provides rankings and traffic reports for top keywords and pages as well as assistance in identifying and resolving technical issues on your website.
When searching for the most experienced SEO experts, it is important to review each SEO agency for communication, availability, past results and client satisfaction. This will help ensure proper expectations are set from the beginning of the project, which will give you the most experienced chance for long-term SEO success. You will find WebCitz to be one of the highest rated SEO providers in the USA!
Check out how we've been able to help companies implement white-hat SEO strategies.
When looking for the best SEO experts in the United States, it is important to review each SEO agency for communication, availability, past results and client satisfaction. This will help ensure proper expectations are set from the beginning of the project, which will give you the best chance for long-term SEO success. You will find WebCitz to be one of the highest rated SEO providers in the USA! Check out how we've been able to help companies throughout the United States implement white-hat SEO strategies.