Professional SEO Services

What is Included in our Managed SEO Services

When discussing search engine optimization, any improvement made with the intention of increasing search ranking will fit within one of three categories: technical, on-page, or off-page. These are industry-recognized categories of search engine optimization, so it is valuable to understand each of them to better understand what your SEO team is working on.

Technical SEO Services

Most technical SEO improvements require the assistance of a web developer familiar with the CMS or ecommerce platform of your website.

Here are some common aspects of technical SEO:

• Improving page speed to help you pass Google's Core Web Vitals.
• Fixing issues with website security, such as missing SSL certificates or mixed content.
• Setting up automated XML sitemaps to help search engines find deeply nested web pages.
• Fixing coverage issues reported in Google Search Console.
• Improving the usability of your website on mobile and tablet devices.
• Implementing structured data so search engines better understand the content on your pages.
• Adding Open Graph tags to help improve the appearance of your website in social media.
• Fixing issues reported by SEO audits or other SEO scanning software.

As a full-service digital agency, we have our own in-house team of web developers and internet marketers who work together to complete any necessary technical SEO improvements to your website.

On-Page SEO Services

Most on-page SEO improvements require the assistance of SEO content writers. While having a passion for content writing is helpful, much more is required to writing beneficial web copy. For instance, when building out effective website content you must understand the concepts of content silos, latent semantic indexing, keyword research, gap analysis, competitive metrics, and much more!

Here are some common aspects of on-page SEO:

• Implementing SEO content silos to create highly relevant sections within your website.
• Writing unique content that hasn't been spun through AI tools.
• Building out supporting content around your parent topics to establish authority.
• Performing keyword research to understand what you should be writing about.
• Adding a blog to your website to help organize supporting content.
• Reviewing keyword frequency and latent semantic indexing.
• Optimizing the URL structure to be SEO-friendly.
• Planning out frequently asked questions to add into structured data snippets.
• Implementing an internal linking structure to prevent orphaned pages.
• Adding original images to the page content to break up text and provide value.
• Implementing outbound links to authority websites that support your content or opinions.
• Going through Google Search Console to understand the queries bringing in traffic.
• Improving the readability of your content through better typography or chunking it out.
• Working on call to actions and other conversion-related improvements to reduce bounces.
• Prioritizing helpful page content above the fold of the website on mobile.
• Improving page titles, meta descriptions, alt tags, and heading tags.

As you can see from those examples, the process of on-page search engine optimization is more involved than writing a few paragraphs and tweaking some meta descriptions. You must approach on-page SEO in an organized manner.

For instance, the on-page optimization process we follow starts with a thorough review of your website to determine your starting point. From there, we compare your website to competitive websites both locally and nationally to better understand what gaps you have in content writing and search rankings. This allows us to assemble a list of suggestions based on what will provide the fastest return on investment.

You really must pay attention to the return on investment when working through on-page search engine optimization. For instance, writing quality meta descriptions is often an overvalued service within on-page SEO. We often work on SEO projects with thousands of web pages or thousands of product pages. It simply isn't economical to write a high-quality meta description for thousands of pages because you'd be looking at potentially spending hundreds of hours of billable time that would never see an appropriate return on investment. When managing your SEO services, we'll keep the concept of ROI in mind and provide suggestions that will benefit your bottom line.

Off-Page SEO Tactics

The most overlooked aspects of search engine optimization are off-page ranking factors. When discussing off-page SEO, we are referring to how your website is perceived by search engines based on the quality of your backlink profile.

Your backlink profile is simply the collection of websites and web pages that link back to your website. It is important to always maintain a healthy backlink profile. You can work toward a healthy backlink profile by keeping the following link building concepts in mind:

• Build backlinks from relevant websites within your niche.
• Focus on slowly building your backlink profile over years.
• Stay away from spam websites and PBNs as backlink opportunities.
• Maintain more backlinks with anchor texts of your business name or URL versus focus keywords.
• Try to build more low-authority backlinks than medium or high-authority backlinks.

To build out a backlink profile, you will want to choose white-hat SEO strategies that don't violate Google's recommendations. Here are some great ways to go about white-hat link building:

• Create an account with HARO and respond to questions related to your industry. This is often referred to as reporter outreach or HARO outreach.
• Reach out to blog authors in your business industry to ask about guest posting opportunities. This is often referred to as guest post outreach.
• Take an active interest in promoting your business in social media campaigns. This is often referred to as social media management, which creates social citations.
• Write longform blog articles that provide expert advice on topics related to your industry. This is often referred to as the skyscraper method to creating a bigger, better article.
• Add your business to any relevant directories you can find online. This is commonly referred to as NAP citations, citation building or citation management.

If you are interested in being more aggressive with your link building, you can choose grey-hat to black-hat link building schemes which carry much more risk, even when implemented with caution. These include the following link building methods:

• Paying for guest posts or niche edits on third-party websites.
• Purchasing backlinks from PBNs, which are known as Private Blog Networks.

Most off-page SEO improvements require the assistance of highly skilled link builders and relationship managers.

The Types of SEO Campaigns We Manage

When we get hired to perform technical, on-page, and off-page search engine optimization it is often for local businesses, franchise operations, ecommerce storefronts, or complex enterprise websites. Let's discuss how we help each of these types of businesses improve their search rankings.

Local SEO Services

The most common type of search engine optimization we perform is for local businesses. The reason being is simple - the country runs on small businesses!

For example, if you were an HVAC contractor in Chicago, you'd want to be seen higher in search results for "Chicago HVAC contractors." To help that HVAC contractor in Chicago rank higher in search results, we'd go through all our previously mentioned technical, on-page, and off-page search engine optimization services.

There are some key differences to handling local SEO campaigns. For instance, for a local business we typically start by going through these local SEO services:

• Perform a local SEO audit to determine the quality of the competitors' websites, what content or keyword gaps exist in your website, and where you are currently ranking online.
• Create or optimize your Google My Business account.
• Build out local citations, also known as NAP citations, as part of your link building services.
• Implement location indicators throughout your website.
• Improve your reputation management and lead-generation capabilities.

The average cost for local SEO campaigns can range from $800 to $2,000 each month. This is based on estimated competition, workload, and backlink requirements and can increase if you have higher expectations.

Enterprise SEO Services

While less common than local SEO, we are often approached to handle enterprise-level SEO campaigns. This is simply a search engine optimization service for a company with hundreds of highly-competitive target keywords, thousands of web pages that need to be managed, or extremely complex and expensive link building requirements.

A perfect example of an enterprise-level SEO campaign would be our own website. We maintain a website with more than 10,000 web pages targeting incredibly competitive keywords with an extensive white-hat focused backlink profile. This type of complexity takes months to years of effort, so don't look at an enterprise SEO campaign as something you turn on and off every few months as budgets or priorities shift.

There are some key differences to handling enterprise SEO campaigns. For instance, enterprise SEO typically involves these services:

• Targeting hundreds of highly competitive search phrases.
• Maintaining thousands of web pages in a complex website.
• Developing dynamic functionality to help improve SEO.
• Managing extensive link building campaign budgets.

The average cost for enterprise SEO campaigns can range from $8,000 to $20,000 each month, based on the competitiveness of your industry, the depth of development work we'll be handling, and the extent of your link building requirements. For enterprises with highly aggressive link building requirements, it wouldn't be abnormal to see a monthly quote at the high end of that range.

Ecommerce SEO Services

We are often tasked with helping ecommerce businesses increase their online sales by helping them show up higher in search results. We typically must go up against broad competitors such as Amazon, eBay, and Etsy when performing ecommerce SEO, not to mention the major online stores within specific industries.

As previously mentioned, it is critical to keep ROI in mind while performing any SEO service, let alone ecommerce SEO. If you have thousands of ecommerce products, it simply doesn't make sense to have our team be paid to improve product descriptions, meta descriptions, page titles and other on-site factors on every single page. You would never see a return on investment if you paid us for that work. We can provide you basic training so your own internal or external staff can perform those services for you.

To start an ecommerce SEO campaign, we'd go through all of our previously mentioned technical, on-page, and off-page search engine optimization services. From there, a few key differences to handling local ecommerce SEO campaigns exist, such as:

• Building out ecommerce silos to provide better relevancy.
• Guiding you toward improving product and category descriptions.
• Breaking up category content to be above and below the product outputs.
• Implementing product structured data and open graph tags.
• Improving product page layouts to include trust factors and social proof.
• Fixing page speed and usability issues to reduce bounce rates.
• Improving user experience within the page layouts.

The average cost for ecommerce SEO campaigns can range from $1,200 to $4,000 each month. This is based on the estimated competition, workload, product data, and backlink requirements. The cost can increase if you have higher expectations or have a more aggressive link building plan.

Franchise SEO Services

Helping improve the search rankings of a franchise operation is much like performing local SEO, except it is done for multiple locations.

In this case, we do all the local SEO services described above, but for each franchisee within your organization. This often results in replicating the same SEO service repeatedly, but we have systems in place to help manage and deploy updates in bulk.

There are some key differences to handling franchise SEO campaigns. For instance, for franchisors and franchisees often have different goals in mind, including:

• Helping with the optimization of multiple Google My Business accounts.
• Providing reputation management services for each franchisee location.
• Building out an interactive store locator on the corporate website.
• Writing quality content for each franchisee's location page on the corporate website.
• Helping improve store visits and direction requests to each franchisee location.
• Providing direct support or feedback to each of your franchisees.

The average cost for franchise SEO campaigns can range from $1,600 to $4,000 each month. This is based on estimated competition, workload, franchise locations, and backlink requirements. The cost can increase if you have higher expectations or have a more aggressive link building plan.

The CMS Platforms We Support for SEO

We're a full-service digital agency, which means we have onsite web developers and SEO experts who work together to accomplish your search engine optimization. This provides us a competitive advantage over SEO companies who must outsource technical SEO improvements necessary within your campaign.

As such, we prefer to take on SEO clients whose websites run in one of the following CMS or ecommerce platforms:

WordPress SEO Services

WordPress is the most popular CMS platform in the world with a market share of more than 40%. For this reason, every person within our company has experience working within the WordPress platform. This provides us a huge competitive advantage over other SEO companies without as much experiencing optimizing the WordPress platform.

We often optimize WordPress websites through technical, on-page, and off-page SEO services including the following:

• Installing and configuring Yoast SEO.
• Setting up Open Graph tags.
• Adding article or local business structured data.

WooCommerce SEO Services

The WooCommerce plugin is the standard of ecommerce within the WordPress platform. When you combine our knowledge of WordPress SEO and Ecommerce SEO, are you provided one of the best search engine optimization services available for a WooCommerce SEO campaign.

We often help WooCommerce websites with technical, on-page, and off-page SEO services including the following:

• Adding structured data for products.
• Improving permalink structures for category and product pages.
• Fixing canonical URL issues.
• Build out content silos through product and category data.
• Develop supporting web content with the help of blogs and landing pages.

Shopify SEO Services

We have a team of Shopify developers who work closely with our ecommerce SEO team to build out effective ecommerce marketing strategies for online stores. Let us help you increase conversions through persuasive content writing, help you find useful third-party apps, fix theme issues, and much more!

We often rank Shopify websites through a combination of technical, on-page, and off-page SEO services including:

• Improve product and category page content.
• Fix issues within the Shopify theme that negatively impact SEO.
• Monitor and resolve broken links throughout the content.
• Implement content silos through products and categories.
• Develop supporting content through blogs and landing pages.

How We Measure SEO Results

Please understand it is not a good idea to expect or anticipate drastic improvement to your search rankings within the first few months of an SEO campaign. Instead, you should view an SEO service as a long-term investment.

We are not a cheap SEO service. If you are looking for someone to provide guarantees on search placements, which Google tells you not to trust, then look elsewhere. We are a professional SEO service and are only interested in onboarding and helping those businesses who understand results take time.

If you've been struggling to get the search rankings you need, it isn't because a special switch hasn't been flipped yet. Google has reviewed your entire website presence, your landing pages, your backlink profile, and your website's history to determine where you should be placed in search results. The problem is they simply haven't been given what they need to value you as a first-page search result.

It is important to know how to gauge success in the early stages of SEO. You shouldn't be looking at Google Analytics to see traffic improvements in the first few months of an SEO service. The best indicator for early success in an SEO campaign is looking for changes in the Search Engine Results Pages, or SERPs.

We'll start by working to get your website into the top 100 results, or from page 8 to page 4, or possibly from page 2 to page 1. You won't find measurable traffic improvements in Google Analytics until you get into the first page of search results for your targeted keywords. To learn more about Google Analytics 4, the next generation of Google Analytics, check out Google's Skill Shop!

That said, we do encounter early success in some projects and are able to get traffic improvements in the first couple of months. However, this shouldn't be expected and if it happens you should instead view it as a bonus.

Why Choose WebCitz to Manage Your SEO

You should choose our professional SEO services because you feel confident we are the right team for your company. Here are some of the reasons we suggest considering:

• We have been in business since 2004, which means we have more than 18 years of experience.
• Our primary source for leads and new client development is our own SEO rankings online.
• You likely found our website after doing a Google search for a service we offer.
• We do not outsource technical or on-site SEO services since we have our own in-house team of developers and marketers.
• If you call us during regular business hours, you'll likely be able to reach us within the first few rings.
• We have extensive experience in WordPress, WooCommerce, and Shopify.

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