We provide law firms a complete package of on-page, off-page, and technical SEO to help increase organic exposure and reduce paid advertising.
With more than 18 years of experience, we know professional SEO for attorneys and other professionals! Over the years, we've offered law firms a variety of search marketing services, including local, enterprise, franchise, and ecommerce SEO campaigns.
We use a mix of technical, on-page, and off-page within our attorney SEO packages. This helps us optimize your Shopify, BigCommerce, WordPress, WooCommerce, or Laravel website rankings in search engines.
Before starting an SEO campaign for attorneys, it is important to determine your goals and how you will measure your success.
That isn't to say adjustments can't be made to your law firm SEO campaign though. If and when we find that a certain SEO tactic is getting you more website traffic for your law firm, we'll probably adjust the plan to take advantage of that.
Here's what you need to know if you want your law firm to rank higher in search engines!
Law Firms benefit from our experience with local, enterprise, franchise, and e-commerce SEO services. When we take on your internet marketing, we'll put together an effective SEO strategy for your attorneys.
Local SEO campaigns are what we do most often for attorneys. More than likely, this is because so many local attorneys are looking for help improving their placements in search engine results.
For example, attorneys in Chicago would want more visibility in organic search results for "Chicago attorneys." This would involve performing a local SEO audit of your website, optimizing your Google My Business account, performing on-page optimizations, performing keyword research for LSI phrasing, improving your backlink profile, reviewing your business citations, helping with online reputation management, and possibly even conversion rate optimization. These types of SEO improvements would help your law firm show up higher in Google Maps.
It's not uncommon for local SEO campaigns for attorneys to cost $800 or more a month.
For big SEO projects, we've got enterprise-level SEO. You'll be looking for enterprise SEO if you need to deploy a complex SEO stategy for your search marketing campaign.
In most cases, this means targeting very competitive keywords on a national level or managing searching engine optimization of a huge website. We can leverage content optimization and keyword research tools like Surfer SEO and Ahrefs to help you formulate an effective SEO strategy. During an enterprise SEO campaign, you can expect to see our SEO team work hard to audit your law firm website and its past SEO work, build out a content marketing strategy, then move onto technical, on-page and off-page SEO services.
The recommended budget of enterprise SEO for attorneys usually starts at $8,000 per month.
In a lot of ways, franchise SEO is like local SEO - it's all about the franchise owners. This SEO service helps improve local visibility for each of your law firm locations.
For this type of service, we perform all the previously mentioned local SEO services, but for every location your franchise operates. The key differences include optimizing multiple Google My Business profiles, performing SEO on a much more complex website, potentially handling requests from each of your franchisees, and helping you rank for franchise opportunity keywords important to building out your franchise operation.
The average franchise SEO campaign for law firms costs $2,000 or more each month.
Getting your storefront's products and services ranked in search engines is our passion. For any online search marketing campaign for an ecommerce business, make sure to include search engine optimization.
Are you looking for an outstanding SEO agency for your law firm to help rank your products? We have a lot of experience building and marketing ecommerce sites built on WooCommerce, Shopify, and BigCommerce. Attorneys should work with an SEO company that has onsite ecommerce developers and SEO specialists. Both departments are able to work together to offer efficient technical, on-page and off-page SEO services. We'll make sure your structured data, content silos, URL structures, and 301 redirects are handled right.
The budgets of ecommerce SEO campaigns for attorneys are often $1,600 or more per month.
For attorneys, our SEO company offers three types of SEO: technical, onsite, and offsite.
Almost every law firm knows about technical SEO. This is mostly because it covers the easily seen aspects of SEO, including page speed, Core Web Vitals, HTTPS security, responsive experiences, duplicate content, sitemap files, schema markup, Google Search Console, and other items highlighted in most SEO audit tools. We have a talented group of in-house web developers for law firms that can help fix all your technical SEO issues in WordPress, Shopify, BigCommerce or Laravel.
We often find attorneys hate performing onsite SEO themselves because they aren't good at content writing. That isn't an issue to us, we enjoy content creation! We develop a detailed content strategy for your targeted search phrases by performing keyword research and competitor review. This helps our in-house content writers compose 750-4,000 word articles for blog posts, service descriptions, guest posts, and other purposes. In addition to that, we also offer law firms on-page SEO improvements like writing meta descriptions, optimizing page titles, fixing heading tags, building content silos, designing infographics and videos, and reducing keyword cannibalization.
When we look at various law firm backlink profiles, we often notice they've forgotten about off-page SEO. It's time to check your backlink profile if you've been struggling to rank for your targeted keywords for years. With our backlink analysis services, we help law firms detect malicious or spammy backlinks, including PBNs. From there, we put together SEO recommendations for attorneys for white-hat link building including guest post outreach, niche / curated edits, HARO outreach, social citations, NAP citations, and more!
We're a professional SEO company serving law firms. Our team includes web developers who work alongside our SEO team. When performing search engine marketing for attorneys, we can leverage our knowledge of the most popular platforms, like WordPress, WooCommerce, Shopify, BigCommerce, and Laravel.
WordPress is the most popular CMS platform we've seen for attorneys. We are often hired to optimize Yoast SEO settings, configure Structured Data plugins, optimize page titles and meta descriptions, fix content silo issues, and improve URL structures within the WordPress platform. Learn more about our WordPress SEO services.
It makes sense WooCommerce is so popular since it's the standard of ecommerce within the WordPress platform. We often help law firms with SEO for WooCommerce. We build better product descriptions, fix product silos, improve traffic from organic search, set up Product structured data, implement 301 redirects, and more!
Many smaller startups and ecommerce ventures use Shopify. Law Firms on Shopify often need help improving page content, setting up SEO-friendly product collections, writing product descriptions, fixing template issues, fixing broken links, and more! Learn more about our Shopify SEO options.
In comparison with Shopify, BigCommerce has a much more expansive API, making it a great platform for law firm ecommerce SEO projects. In addition to some rather complex headless features, we've got a lot of experience building enterprise SEO campaigns within BigCommerce. Our SEO company can help you with BigCommerce SEO campaigns! Our SEO company has you covered as far as technical BigCommerce SEO campaigns go!
It isn't often that we come across a Laravel website, but when we do our web development and Laravel SEO team springs into action. We've been working within the Laravel platform for many years, building out complex functionality for web and mobile applications. If your law firm uses Laravel, our team can help you improve various SEO aspects of Laravel, including how the routing and blade templates impact your search engine optimization.
If you're looking for search engine optimization companies working with law firms, make sure to ask if they have in-house web developers or if you'll need to hire an outside company for that.
You should determine how you rank and what issues your website has before you start an internet marketing service for your law firm.
We'll be more efficient at SEO for your law firm if we have that information.
If you want to learn where you rank for search phrases and what problems exist on your website, we can scan your site through Ahrefs and Surfer SEO to give you detailed information on ranking history, technical SEO problems, and on-page SEO problems. In addition, we can start to understand your backlink profile with the help of that tool and others, but often manual review of backlinks is required for a full understanding.
This information will be helpful when determining the SEO goals for your law firm in the first few months of the SEO campaign.
It's important for us to set expectations with your law firm regarding the search engine optimization services.
For starters, it's not recommended to expect to rank highly or get a lot of traffic within the first few months of attorney SEO. Instead, you should view SEO for your law firm as a long-term investment, which will probably be necessary for years to come.
That isn't a biased viewpoint from an SEO provider for law firms. That is simply the reality of attorney search engine optimization. If your law firm website hasn't been ranking for search terms you need, it's not because a switch hasn't been flipped. Google has reviewed your entire law firm website presence, your landing pages, your SEO strategy, your backlink profile, and your website's history to determine your placements. You won't get long-term results by running an SEO campaign for your attorneys for a couple of months. There will always be content marketing improvements needed to build out supporting page content, improve internal linking of new and existing content, ethically build backlinks, and more.
Besides that, it's important to know how to gauge success in the early stages of SEO. Google Analytics isn't a good early indicator of improvements from your attorney SEO efforts. Are you wondering why? Because search engine optimization often starts with increasing placements in search results, before traffic. In the early stages of search engine optimization, we'll be working to move your website into the top 100 results, or from page 6 to page 3, or potentially page 2 to page 1. When you get to the first page of search results for all law firms in your target market, you'll start to see measurable traffic improvements in Google Analytics.
It's important to understand we might need to adjust our attorney SEO strategy and tactics.
The more SEO work we put in, the more we'll find success in places we didn't expect. Alternatively, we may find that improving a specific phrase or page isn't working.
Rather than continuing down a path that isn't providing your law firm a good SEO ROI, we'll communicate our findings and adjust the SEO strategy as necessary.
Throughout the entire attorney SEO process, you should feel like you are part of our search marketing firm.
Choose our internet marketing agency for attorney SEO services for these reasons:
You are in complete control of your Attorney SEO budget. Answer a few simple questions about your business and our Attorney SEO cost calculator will show you how affordable our Attorney SEO packages can be for you. We are happy to work with any budget as long as expectations are realistic for how much can be accomplished each month. You can always modify the budget for your Attorney SEO campaign. This Attorney SEO calculator helps you understand the factors involved in calculating an estimate for your Attorney SEO services.
When searching for the most experienced SEO experts, it is important to review each SEO agency for communication, availability, past results and client satisfaction. This will help ensure proper expectations are set from the beginning of the project, which will give you the most experienced chance for long-term SEO success. You will find WebCitz to be one of the highest rated SEO providers in the USA!
Check out how we've been able to help companies implement white-hat SEO strategies.