How to Rank Catering Websites on Google
Here are some SEO strategies that are specifically tailored for wedding catering companies, corporate catering companies, event catering companies, social catering companies, mobile catering companies, BBQ catering companies, kosher catering companies, vegan catering companies, gluten-free catering companies, food truck catering companies, farm-to-table catering companies, international cuisine catering companies, and other catering companies.
We've grouped them into technical, on-page, and off-page suggestions.
1.) Technical SEO Tips for Catering Companies
Technical SEO refers to optimizing your catering company website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.
We can help out with all of these items and more, or you can handle them on your own:
- Ensure that your catering website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
- Check your catering website's speed using a tool like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
- Use HTTPS encryption to secure your catering website. Most hosting companies offer free SSL certificates that you can use.
- Create an XML sitemap for your website and submit it to Google Search Console and Bing Webmaster Tools to help search engines crawl and index your website better.
- Implement local business schema markup to help search engines understand the content on your website.
- Use canonical tags to avoid duplicate content issues if you have the same content available on multiple URLs of your catering website.
- Regularly monitor your catering website's crawl errors and fix them promptly. You can find such errors in Google Search Console.
2.) On-Page SEO Tips for Catering Companies
On-page SEO involves optimizing each page of your caterer website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.
We can help out with all of these items and more, or you can handle them on your own:
- Create high-quality, original content related to your catering company that targets your audience's search intent. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
- Include relevant keywords related to your catering company in your website's page titles and meta descriptions.
- Optimize the headings and subheadings on your catering website with relevant target keywords.
- Use catering-related target keywords in image alt tags to provide context for your website's images.
- Use internal linking to help search engines understand the structure and hierarchy of your catering website.
- Use descriptive URLs that contain relevant catering-related keywords on your website.
- Display customer reviews and testimonials prominently on your catering website to build trust and credibility.
- Scan your website for broken links and fix them immediately. You can use this free tool from Ahrefs to scan for broken links.
3.) Off-Page SEO Tips for Catering Companies
Off-page SEO involves all the actions taken outside of your catering company website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.
We can help out with all of these items and more, or you can handle them on your own:
- Build quality backlinks from relevant websites, such as food blogs, event planning websites, or local directories.
- Create and maintain a strong presence on social media to engage with customers and build brand awareness.
- Encourage satisfied customers to leave reviews on Google My Business and other relevant review sites.
- Collaborate with other local businesses to cross-promote services and build backlinks.
- Create listings in local directories and citation sites to increase your catering website's visibility.
- Create shareable and informative content related to your catering company, such as recipes, menus, or event planning tips.
- Make videos to showcase your catering company's services and build engagement with customers. Be sure to optimize the video content with relevant catering-related keywords.
- Partner with event planners, wedding planners, or other businesses in the hospitality industry to build mutually beneficial relationships and increase your catering company's exposure.
- Participate in local events or sponsor local organizations to raise awareness about your catering company and build community connections.
- Monitor your catering company's online reputation and respond promptly to customer feedback and reviews. You should respond to negative reviews, too - not just positive ones.
We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!
Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!
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Top Keywords for Catering SEO
Looking for suggested keywords to target within the SEO campaign for your catering company? Whether you plan to hire us, or optimize the site yourself, we've got you covered!
Before starting an SEO service for a catering company, we like to scan the website and see what you've got to work with for content and link authority.
From there, we'll check to see what types of catering services you'd like to promote. Maybe you specialize in wedding catering or corporate events, or perhaps you offer unique cuisines or dietary options.
Having this information helps us determine what types of keywords to focus on for content writing and link building.
Focus Keywords for Caterers
- Catering services [city/area]
- Wedding catering [city/area]
- Corporate catering [city/area]
- Event catering [city/area]
- Party catering [city/area]
- BBQ catering [city/area]
- Holiday catering [city/area]
- Buffet catering [city/area]
- Boxed lunch catering [city/area]
- Vegetarian catering [city/area]
- Gluten-free catering [city/area]
- Vegan catering [city/area]
- Catering menu [city/area]
- Catering prices [city/area]
- Catering packages [city/area]
- Local catering company
Keyword Tip #1: Catering companies often target keywords related to their services and location. This helps you attract local customers who are searching for catering services nearby.
Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "gluten-free wedding catering in Miami" may be easier to rank for than just "wedding catering".
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