How to Rank Chiropractor Websites on Google
If you're a chiropractor, you need to ensure that your potential patients can easily find you online.
Here are some SEO strategies that can help you improve your website's visibility and attract more patients.
1.) Technical SEO Tips for Chiropractors
Technical SEO refers to optimizing your chiropractic company website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.
We can help out with all of these items and more, or you can handle them on your own:
- Ensure that your chiropractor website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
- Check your chiropractic website's speed using a tool like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
- Use HTTPS encryption to secure your website. Most hosting companies offer free SSL certificates that you can use.
- Create an XML sitemap for your chiropractor website and submit it to Google Search Console and Bing Webmaster Tools to help search engines crawl and index your website better.
- Implement local business schema markup to help search engines understand the content on your website.
- Use canonical tags to avoid duplicate content issues if you have the same content available on multiple URLs of your chiropractic website.
- Regularly monitor your website's crawl errors and fix them promptly. You can find such errors in Google Search Console.
2.) On-Page SEO Tips for Chiropractors
On-page SEO involves optimizing each page of your chiropractor website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.
We can help out with all of these items and more, or you can handle them on your own:
- Create high-quality, original content related to chiropractic services that targets your audience's search intent. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
- Include relevant keywords related to chiropractic services in your website's page titles and meta descriptions.
- Optimize the headings and subheadings on your chiropractic website with relevant target keywords related to chiropractic services.
- Use chiropractic-related target keywords in image alt tags to provide context for your website's images.
- Use internal linking to help search engines understand the structure and hierarchy of your website.
- Use descriptive URLs that contain relevant chiropractor-related keywords on your website.
- Display patient testimonials and case studies prominently on your chiropractic website to build credibility and social proof.
- Scan your website for broken links and fix them immediately. You can use this free tool from Ahrefs to scan for broken links.
3.) Off-Page SEO Tips for Chiropractors
Off-page SEO involves all the actions taken outside of your chiropractic company website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.
We can help out with all of these items and more, or you can handle them on your own:
- Build valuable backlinks from relevant websites, such as health and wellness blogs, or medical directories.
- Create and maintain a strong presence on social media to engage with patients and build brand awareness.
- Encourage satisfied patients to leave reviews on Google My Business and other relevant review sites.
- Collaborate with other health practitioners or businesses in the health and wellness industry to build mutually beneficial relationships and increase your online visibility.
- Create listings in local business directories and citation sites that are relevant to chiropractic services to increase your visibility in local search results.
- Create informative and shareable infographics related to chiropractic services or health and wellness topics that can attract attention and build engagement with potential patients.
- Make videos to showcase your chiropractor services, your expertise, and how you can help patients. Optimize the video content with relevant chiropractic-related keywords to improve search engine visibility.
- Monitor your chiropractic practice's online reputation and respond promptly to patient feedback and reviews. You should respond to negative reviews, too - not just positive ones.
We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!
Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!
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Top Keywords for Chiropractic SEO
Looking for suggested keywords to target within the SEO campaign for your chiropractic practice? Whether you plan to hire us, or optimize the site yourself, we've got you covered!
Before starting an SEO service for a chiropractor, we like to scan the website and see what you've got to work with for content and link authority.
From there, we'll check to see what types of chiropractic services you'd like to promote. Maybe you specialize in sports injuries and want to attract more athletes looking for a chiropractor. Perhaps you just don't feel like you are getting enough patients for your back pain treatment.
Having this information helps us determine what types of keywords to focus on for content writing and link building.
Focus Keywords for Chiropractors
- Chiropractor [city/area]
- Chiropractic care [city/area]
- Back pain treatment [city/area]
- Neck pain treatment [city/area]
- Headache relief [city/area]
- Sports injury treatment [city/area]
- Sciatica treatment [city/area]
- Scoliosis treatment [city/area]
- Spinal decompression [city/area]
- Prenatal chiropractic [city/area]
- Pediatric chiropractic [city/area]
- Arthritis treatment [city/area]
- Carpal tunnel treatment [city/area]
- Whiplash treatment [city/area]
- Nutritional counseling [city/area]
- Wellness care [city/area]
Keyword Tip #1: Chiropractors often target keywords related to their services and location. This helps you attract local patients who are searching for a chiropractor in their area.
Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "spinal decompression for herniated disc in Los Angeles" may be easier to rank for than just "spinal decompression".
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