How to Rank Cleaning Company Websites on Google
If you run a cleaning company, you know the importance of being visible to potential clients.
Here are some SEO strategies to help you improve your online presence and attract more customers. These tips apply to residential cleaning companies, commercial cleaning companies, industrial cleaning companies, green cleaning companies, window cleaning companies, carpet cleaning companies, post-construction cleaning companies, pressure washing companies, janitorial services companies, move-in/move-out cleaning companies, maid services companies, Airbnb cleaning companies, and other cleaning companies.
1.) Technical SEO Tips for Cleaning Companies
Technical SEO refers to optimizing your cleaning company website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.
We can help out with all of these items and more, or you can handle them on your own:
- Ensure that your cleaning company website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
- Check your website's speed using a tool like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
- Use HTTPS encryption to secure your cleaning company website. Most hosting companies offer free SSL certificates that you can use.
- Create an XML sitemap for your cleaning company website and submit it to Google Search Console and Bing Webmaster Tools to help search engines crawl and index your website better.
- Implement local business schema markup related to cleaning services to help search engines understand the content on your website.
- Use canonical tags to avoid duplicate content issues if you have the same content available on multiple URLs of your cleaning company website.
- Regularly monitor your website's crawl errors and fix them promptly. You can find such errors in Google Search Console.
2.) On-Page SEO Tips for Cleaning Companies
On-page SEO involves optimizing each page of your cleaner website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.
We can help out with all of these items and more, or you can handle them on your own:
- Create high-quality, original content related to your cleaning services that targets your audience's search intent. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
- Include relevant keywords related to your cleaning company's services in your website's page titles and meta descriptions.
- Optimize the headings and subheadings on your cleaning company website with relevant target keywords related to your cleaning services.
- Use target keywords related to your company's services in image alt tags to provide context for your website's images.
- Use internal linking to help search engines understand the structure and hierarchy of your cleaning company website.
- Use descriptive URLs that contain relevant keywords related to your cleaning services on your website.
- Display testimonials and reviews of your satisfied clients prominently on your cleaning company website to build credibility and social proof.
- Scan your cleaning company website for broken links and fix them immediately. You can use this free tool from Ahrefs to scan for broken links.
3.) Off-Page SEO Tips for Cleaning Companies
Off-page SEO involves all the actions taken outside of your cleaning company website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.
We can help out with all of these items and more, or you can handle them on your own:
- Build valuable backlinks from relevant websites, such as home improvement blogs or directories.
- Create and maintain a strong presence on social media to engage with potential clients and build brand awareness.
- Encourage satisfied clients to leave reviews on Google My Business and other relevant review sites.
- Collaborate with other local businesses or organizations to build mutually beneficial relationships and increase your visibility in the community.
- Create listings in local business directories and citation sites that are relevant to cleaning services to improve your local search visibility.
- Create informative and shareable content related to cleaning tips, DIY cleaning solutions, or home cleaning routines that can attract attention and build engagement with potential clients.
- Make videos to showcase your cleaning services, equipment, and products. Optimize the video content with relevant keywords related to your cleaning services to improve search engine visibility.
- Monitor your cleaning company's online reputation and respond promptly to client feedback and reviews. You should respond to negative reviews, too - not just positive ones.
We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!
Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!
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Top Keywords for Cleaning SEO
Looking for suggested keywords to target within the SEO campaign for your cleaning company? Whether you plan to hire us, or optimize the site yourself, we've got you covered!
Before starting an SEO service for a cleaning business, we like to scan the website and see what you've got to work with for content and link authority.
From there, we'll check to see what types of cleaning services you'd like to promote. Maybe you specialize in office cleaning and want to attract more businesses looking for a clean workspace. Perhaps you just don't feel like you are getting enough inquiries for your house cleaning or carpet cleaning services.
Having this information helps us determine what types of keywords to focus on for content writing and link building.
Focus Keywords for Cleaning Companies
- Cleaning services [city/area]
- House cleaning [city/area]
- Office cleaning [city/area]
- Commercial cleaning [city/area]
- Carpet cleaning [city/area]
- Janitorial services [city/area]
- Move-in cleaning [city/area]
- Move-out cleaning [city/area]
- Deep cleaning [city/area]
- Post-construction cleaning [city/area]
- Window cleaning [city/area]
- Upholstery cleaning [city/area]
- Maid services [city/area]
- Disinfecting services [city/area]
- Green cleaning [city/area]
- Tile and grout cleaning [city/area]
Keyword Tip #1: Cleaning companies often target keywords related to their services and location. This helps you attract local customers who are searching for cleaning services nearby.
Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "commercial carpet cleaning services in Atlanta" may be easier to rank for than just "carpet cleaning".
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