How to Rank Construction Websites on Google
If you run a construction company, you know how important it is to stand out from the competition.
Here are some SEO strategies to help you improve your online presence and attract more clients. These SEO strategies apply to residential construction companies, commercial construction companies, industrial construction companies, green construction companies, renovation and remodeling companies, concrete and masonry companies, excavation and grading companies, custom home building companies, fire and smoke restoration companies, and other construction companies.
1.) Technical SEO Tips for Construction Companies
Technical SEO refers to optimizing your construction company website’s infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website’s content.
We can help out with all of these items and more, or you can handle them on your own:
- Ensure that your construction company website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accommodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
- Check your website’s speed using a tool like Google PageSpeed Insights. Don’t get caught up trying to pass Core Web Vitals. It isn’t always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
- Use HTTPS encryption to secure your construction company website. Most hosting companies offer free SSL certificates that you can use.
- Create an XML sitemap for your construction website and submit it to Google Search Console and Bing Webmaster Tools to help search engines crawl and index your website better.
- Implement local business schema markup related to construction services to help search engines understand the content on your website.
- Use canonical tags to avoid duplicate content issues if you have the same content available on multiple URLs of your construction company website.
- Regularly monitor your construction company website’s crawl errors and fix them promptly. You can find such errors in Google Search Console.
2.) On-Page SEO Tips for Construction Companies
On-page SEO involves optimizing each page of your construction company website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.
We can help out with all of these items and more, or you can handle them on your own:
- Create high-quality, original content related to your construction services that targets your audience’s search intent. While ChatGTP is a popular content writing tool, don’t rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
- Include relevant keywords related to your construction company’s services in your website’s page titles and meta descriptions.
- Optimize the headings and subheadings on your construction website with relevant target keywords related to your construction services.
- Use target keywords related to your construction company’s services in image alt tags to provide context for your website’s images.
- Use internal linking to help search engines understand the structure and hierarchy of your construction company website.
- Use descriptive URLs that contain relevant keywords related to your construction services on your website.
- Display testimonials and reviews of your satisfied clients prominently on your construction website to build credibility and social proof.
- Scan your company website for broken links and fix them immediately. You can use this free tool from Ahrefs to scan for broken links.
3.) Off-Page SEO Tips for Construction Companies
Off-page SEO involves all the actions taken outside of your construction company website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website’s reputation, authority, and visibility online.
We can help out with all of these items and more, or you can handle them on your own:
- Build valuable backlinks from relevant websites, such as home improvement blogs or directories.
- Create and maintain a strong presence on social media to engage with potential clients and build brand awareness.
- Encourage satisfied clients to leave reviews on Google My Business and other relevant review sites.
- Collaborate with other local businesses or organizations to build mutually beneficial relationships and increase your visibility in the community.
- Create listings in local business directories and citation sites to improve your company’s local search visibility.
- Create informative and shareable content related to construction tips, DIY home renovation projects, or construction industry news that can attract attention and build engagement with potential clients.
- Make videos to showcase your company’s projects, process, and equipment. Optimize the video content with relevant keywords related to your construction services to improve search engine visibility.
- Monitor your construction company’s online reputation and respond promptly to client feedback and reviews. You should respond to negative reviews, too – not just positive ones.
We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!
Alternatively, if you don’t need help improving your rankings, check out this guide on DIY SEO!
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Top Keywords for Construction SEO
Looking for suggested keywords to target within the SEO campaign for your construction company? Whether you plan to hire us, or optimize the site yourself, we’ve got you covered!
Before starting an SEO service for a construction company, we like to scan the website and see what you’ve got to work with for content and link authority.
From there, we’ll check to see what types of services you’d like to get more sales calls for in your area. Maybe you specialize in commercial construction and want to target more office building projects. Perhaps you are looking for more residential construction, remodeling or renovation leads.
Having this information helps us determine what types of keywords to focus on for content writing and link building.
Focus Keywords for Construction Companies
- Home building [city/area]
- Commercial construction [city/area]
- New construction [city/area]
- Remodeling services [city/area]
- General contracting [city/area]
- Design-build services [city/area]
- Concrete services [city/area]
- Masonry services [city/area]
- Roofing services [city/area]
- Framing services [city/area]
- Custom home building [city/area]
- Tenant improvements [city/area]
- Green building [city/area]
- Steel building construction [city/area]
- Commercial remodeling [city/area]
- Licensed construction company [city/area]
Keyword Tip #1: Construction companies can benefit from targeting relevant keywords related to their services and location. This can help attract local customers who are searching for construction services in their area.
Keyword Tip #2: Consider focusing on long-tail keywords that are more specific and less competitive. For example, instead of targeting broad keywords like “home construction”, consider targeting more specific phrases such as “custom home builders in Los Angeles” or “residential remodeling contractors in Chicago”. This can help you rank higher in search results and attract more targeted leads.
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