Daycare SEO Services

Managed Daycare SEO!

We provide daycares companies a complete package of on-page, off-page, and technical SEO to help increase organic exposure and reduce paid advertising.

500+ active clients
Satisfied Digital Marketing Clients
18 years in business
Founded 18+ Years Ago
20+ Onsite experts
Onsite Experts (No Outsourcing)
SEO Services

SEO Company for Daycares

With more than 18 years of experience, we know premium SEO for daycares!

We've offered daycares companies an array of search engine optimization services, including ecommerce, local, franchise, and enterprise.

We combine on-page, off-page, and technical search engine optimization in our daycare SEO campaigns. You'll get a balanced approach to optimizing your WooCommerce, Shopify, or WordPress search engine rankings.

Read on if you want your daycare company to rank higher in searches!

Types of Daycares We Help

We work with a wide variety of daycares. The SEO services discussed below will help provide search engine optimization for daycares and even:

  • SEO for Family Daycare Providers
  • SEO for In-home Daycare Providers
  • SEO for Center-based Daycare Providers
  • SEO for Montessori Daycare Providers
  • SEO for Bilingual Daycare Providers
  • SEO for Outdoor-focused Daycare Providers
  • SEO for Waldorf Daycare Providers
  • SEO for Play-based Daycare Providers
  • SEO for Reggio Emilia Daycare Providers
  • SEO for Co-op Daycare Providers
  • SEO for After-school Daycare Providers

A Few of Our SEO Experts

Emily LJake FCorey GAshton HHope KMelanie P

Our Daycare SEO Services

It's our practice to conduct a thorough review of your entire daycare company website and its backlink profile before starting search engine optimization services.

This review enables us to obtain a deeper understanding of your website's SEO, including its technical, on-page, and off-page components. We use this approach as it is the best way (in our opinion) to begin daycare search engine optimization, in contrast to making changes to your website without a well-defined strategy.

To provide you a more comprehensive understanding of our professional daycare SEO services, let's discuss each of these areas of SEO in detail:

Technical Search Engine Optimization Services for Daycares Companies

Technical SEO is familiar to most daycares companies.

This often involves increasing page speed, passing Google Core Web Vitals, implementing SSL security, fixing mobile problems, removing duplicate content, creating XML sitemaps, adding structured data, setting up Google Search Console, and fixing concerns discovered in your search engine optimization scan.

Our in-house website developers for daycares companies can help fix any technical SEO problem in Shopify or WordPress.

On-Page Search Engine Optimization Services for Daycares Companies

Many daycares don't like doing on-site search engine optimization themselves because they aren't fans of writing content. No problem at all, content creation is a passion of multiple people on our team!

With our in-house team of content writers, we can draft 750-4,000 word articles for blog posts, service descriptions, guest posts, and more! To start, we build out a content strategy through proper keyword research and extensive competitor review to help improve the chances of our content ranking in search engines.

Beyond that, we also offer daycares companies on-site SEO improvements to write meta descriptions, optimize page titles, fix heading tags, build content silos, develop infographics and videos, reduce keyword cannibalization, and improve user engagement.

Off-Page Search Engine Optimization Services for Daycares Companies

After looking over numerous backlink profiles, we often find daycares have overlooked off-site search engine optimization. If you've struggled for years to get off the second or third page of search results for your targeted keywords, it might be time to look at your backlink strength.

With our backlink analysis services, we help daycares companies detect malicious or spammy backlinks, including PBNs. We then put together search engine optimization recommendations for daycares for white-hat link building like guest posting, niche / curated edits, HARO outreach, social media citations, NAP citations, and more!

Pricing for Daycare Company Search Engine Optimization Packages

When it comes to our managed SEO plans, the price is calculated based on the amount of time you have available in your marketing budget to devote to SEO. Our campaigns are available for budgets as low as $800 per month, though we frequently work with clients who have much higher budgets.

You can get an approximate cost for your search engine optimization campaign by using the pricing calculator below.

Daycare SEO Cost Calculator

Answer a few simple questions about your needs and our Daycare SEO cost calculator will show you how affordable our Daycare SEO packages can be for you. To receive a personalized quote, just call 800-796-8263 or send us an email.

Types of SEO Campaigns for Daycares Companies

Daycares benefit from our experience with ecommerce, local, local, and franchise SEO campaigns. When we take on your online marketing, we'll put together an effective search engine optimization service for your daycare company.

Local Search Engine Optimization Campaigns for Daycares

Nearby SEO is the most common type of search engine optimization service for daycares companies. Through this type of search engine optimization, we can help your local daycares show up higher in search engine results.

For example, daycares in Chicago would want to be seen higher in organic search results for "Chicago daycares." This would involve performing a local search engine optimization scan of your website, optimizing your Google My Business account, performing on-site optimizations, performing keyword research for LSI phrasing, improving your backlink quality, reviewing your business citations, helping with online reputation management, and possibly even conversion rate optimization. Your daycare company can show up higher in Google Maps with these types of SEO improvements.

The budgets for nearby SEO campaigns for daycares are often $800 or more per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Enterprise SEO Campaigns for Daycares

For big search engine optimization projects, we've got enterprise-level SEO. You'll be looking for complex SEO if you need to deploy an intricate search engine optimization strategy for your search marketing campaign.

Most times, this means targeting very competitive keywords on a national level, or managing the SEO of a 1,000+ page website. We can help narrow your SEO efforts through keyword research and content optimization using services like Surfer search engine optimization and Ahrefs. With complex SEO, you can expect a serious amount of effort put forth from our search engine optimization team. We'll scan the past search engine optimization efforts for your daycare company website, build out a content marketing strategy, then we'll move into off-page, technical, and on-page SEO campaigns.

Budgets of enterprise SEO campaigns for daycares usually start at $8,000 per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Franchise SEO Campaigns for Daycares

Much like localized SEO, our franchise search engine optimization services are geared toward franchisors. This type of SEO helps improve nearby visibility for each of your daycare company locations.

We do all the local search engine optimization plans previously mentioned, but at every location your franchise maintains. The key differences include optimizing multiple Google My Business profiles, performing search engine optimization on a much more complex website, potentially handling requests from each of your franchisees, and helping you rank for franchise opportunity keywords important to building out your franchise operation.

The average franchise search engine optimization service for daycares companies costs $2,000 or more each month. This budget is shared between technical, on-page, and off-page SEO tasks.

Ecommerce SEO Campaigns for Daycares

Getting your storefront's products and services ranked in search engines is our passion. For any online search marketing plan for an ecommerce business, make sure to include SEO.

Are you looking for an outstanding SEO firm for your daycare company to help rank your products? We have a lot of experience building and marketing ecommerce sites built on WooCommerce and Shopify. Working with our SEO company that has onsite ecommerce web designers and SEO professionals is the best choice for your daycare company. This allows both of our departments to work in tandem to provide efficient off-page, technical, and on-page search engine optimization campaigns. We'll handle your structured data, content silos, URL structures, 301 redirects, and more.

The budgets of ecommerce store SEO campaigns for daycares are often $1,600 or more per month. This budget is shared between technical, on-page, and off-page SEO tasks.

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Preferred Website Platforms for Daycare Search Engine Optimization

We're a skilled search engine optimization company serving daycares companies. Our team includes website developers and PPC experts who work alongside our SEO team. We can do search engine marketing for daycares using some of the most used platforms on the internet, including WordPress, WooCommerce, and Shopify.

WordPress Search Engine Optimization for Daycares

WordPress is the most popular CMS for daycares.

We are often hired to optimize Yoast SEO settings, configure Structured Data plugins, optimize page titles and meta descriptions, fix content silo issues, and improve URL structures within the WordPress platform. Learn more about our WordPress search engine optimization services.

WooCommerce Search Engine Optimization for Daycares

Because it's the standard of ecommerce within WordPress, it's no surprise WooCommerce is so popular.

For our WooCommerce SEO services, we often help daycares companies build out better product descriptions, improve traffic from organic search, improve product silos, set up Product structured data, implement 301 redirects, and more!

Shopify SEO for Daycares

Many smaller startups and ecommerce ventures use Shopify.

We often help daycares companies on Shopify improve page content, set up SEO-friendly product collections, write product descriptions, fix template glitches, and fix broken links! Check out our SEO for Shopify plans.

When speaking with SEO agencies for daycares companies, ask if they have in-house web developers, or if technical search engine optimization campaigns have to be outsourced.

Unlocking the 5 Secrets to Getting Your Business Found

SEO Tips for Daycare Providers

If you're a daycare provider, having a strong online presence is essential to attract parents looking for childcare services. Here are some SEO tips to help improve your daycare website's visibility in search engine results pages. These SEO tips apply to family daycare providers, in-home daycare providers, center-based daycare providers, Montessori daycare providers, bilingual daycare providers, outdoor-focused daycare providers, Waldorf daycare providers, play-based daycare providers, Reggio Emilia daycare providers, co-op daycare providers, after-school daycare providers, and other daycare providers.

Technical SEO Tips for Daycare Providers

  • Ensure your website has a responsive design that is optimized for mobile devices.
  • Check your website's speed using a tool like Google PageSpeed Insights and optimize it as necessary.
  • Use HTTPS encryption to secure your daycare website. Most hosting companies offer free SSL certificates.
  • Create and submit a sitemap to Google Search Console to help search engines crawl and index your website's pages.
  • Implement local business schema markup related to your daycare services to help search engines understand the content on your website better.
  • Use canonical tags to prevent duplicate content issues if you have the same content available on multiple URLs on your daycare website.
  • Regularly monitor your website's crawl errors and fix them promptly.

On-Page SEO Tips for Daycare Providers

  • Include relevant keywords related to your daycare services in your website's page titles and meta descriptions.
  • Optimize your daycare website's headings and subheadings with target keywords related to your daycare services.
  • Include target keywords related to your daycare services in image alt tags to provide context for your website's images.
  • Create high-quality, original content related to your daycare services that targets parents' search intent.
  • Use internal linking to help search engines understand the structure and hierarchy of your daycare website.
  • Use descriptive URLs that contain relevant keywords related to your daycare services on your website.
  • Display parent reviews and testimonials prominently on your daycare website to build credibility and social proof.
  • Scan your website for broken links and fix them immediately.

Off-Page SEO Tips for Daycare Providers

  • Build high-quality backlinks from relevant websites, such as parenting blogs or directories for childcare services.
  • Create and maintain a strong presence on social media to engage with parents and build brand awareness.
  • Encourage satisfied parents to leave reviews on Google My Business and other relevant review sites.
  • Collaborate with other local businesses or organizations, such as schools or community centers, to build backlinks and promote your daycare services.
  • Participate in local business directories and citation sites to increase your daycare website's visibility and credibility.
  • Create informative and shareable content related to parenting and childcare topics that can attract attention and build engagement with potential clients. This can include blog articles, infographics, or videos.
  • Use video marketing to showcase your daycare's staff and facilities. Optimize the video content with relevant keywords related to your daycare services to improve search engine visibility.
  • Monitor your online reputation and respond promptly to parent feedback and reviews. This can help you address any concerns or issues and show potential clients that you value their feedback and prioritize their children's safety and wellbeing.

SEO for Daycares

Popular Keywords for Daycare SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your daycare? We've got you covered!

Before starting an SEO service for a daycare provider, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of services you'd like to promote. Maybe you offer after-school care services and want to attract parents looking for a safe and educational environment for their kids. Perhaps you just don't feel like you are getting enough inquiries for your infant or toddler care services.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Daycare Providers

  • Daycare [city/area]
  • Childcare services [city/area]
  • Preschool programs [city/area]
  • After-school care [city/area]
  • Infant care [city/area]
  • Toddler care [city/area]
  • Summer camps [city/area]
  • Educational programs [city/area]
  • Before-school care [city/area]
  • Drop-in daycare [city/area]
  • Flexible daycare services [city/area]
  • Child development [city/area]
  • Play-based learning [city/area]
  • Early childhood education [city/area]
  • Montessori programs [city/area]
  • Licensed daycare [city/area]

Pro Tip #1: Daycare providers often target keywords related to their services and location. This helps you attract local parents who are searching for daycare services nearby.

Pro Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "infant care services in Los Angeles with extended hours" may be easier to rank for than just "infant care".

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