How to Rank Entertainment Websites on Google
Here are some of our top SEO strategies for entertainment companies to boost your online visibility and attract more clients.
These SEO strategies apply to arcades, movie theatres, ice cream stores, skating ranks, archery studios, shooting ranges, tour companies, talent agencies, performing arts companies, animation studios, video game development companies, amusement parks and attractions, casino and gaming companies, cruise lines, and other entertainment companies.
1.) Technical SEO Tips for Entertainment Companies
Technical SEO refers to optimizing your entertainment business website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.
We can help out with all of these items and more, or you can handle them on your own:
- Ensure your website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
- Review your website's loading speed with a tool like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
- Use HTTPS encryption for website security. Most hosting companies offer free SSL certificates, and having a secure website can help build trust with potential clients looking for entertainment services.
- Create and submit a sitemap to Google Search Console and Bing Webmaster Tools to help search engines index your website's content more efficiently.
- Implement structured data markup, such as schema.org, to help search engines better understand your content and improve your website's search engine visibility for entertainment-related queries.
- Use canonical tags to prevent duplicate content issues, if you have the same content available on multiple URLs, to avoid being penalized by search engines for duplicate content.
- Monitor your website's crawl errors and fix them promptly to ensure your website is being indexed correctly by search engines. You can find such errors in Google Search Console.
2.) On-Page SEO Tips for Entertainment Companies
On-page SEO involves optimizing each page of your entertainment company website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.
We can help out with all of these items and more, or you can handle them on your own:
- Create high-quality, original content that targets your audience's search intent and includes relevant keywords related to your entertainment services. This can help improve your website's search engine ranking and attract more potential clients to your entertainment company. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
- Use relevant keywords in your website's page titles, meta descriptions, and headings to help search engines understand the context of your website's content and improve your website's search engine ranking for entertainment-related queries.
- Optimize your website's images with descriptive file names and alt tags that include relevant keywords related to your entertainment services, to improve your website's search engine visibility for image search results.
- Use internal linking to help search engines understand the structure and hierarchy of your website's content and improve your website's search engine ranking for entertainment-related queries.
- Use descriptive URLs that include relevant keywords related to your entertainment services, to help search engines and potential clients better understand the content of your website.
- Display customer reviews and testimonials prominently on your website to build trust with potential clients and improve your website's search engine ranking for entertainment-related queries.
- Scan your website for broken links and fix them right away, as broken links can negatively impact your website's search engine ranking and user experience. You can use this free tool from Ahrefs to scan for broken links.
3.) Off-Page SEO Tips for Entertainment Companies
Off-page SEO involves all the actions taken outside of your entertainment business website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.
We can help out with all of these items and more, or you can handle them on your own:
- Build useful backlinks from relevant websites, such as event planning or entertainment blogs, to improve your website's search engine ranking and increase your online visibility for entertainment-related queries.
- Create and maintain a strong presence on social media platforms like Facebook, Instagram, and Twitter to engage with potential clients and build brand awareness for your company.
- Encourage satisfied clients to leave reviews on Google My Business and other relevant review sites to improve your online reputation and attract more potential clients to your services.
- Collaborate with other entertainment businesses to cross-promote services and build backlinks to each other's websites, which can improve your website's search engine ranking and increase your online visibility for entertainment-related queries.
- Create listings in local business directories and citation sites to increase your online visibility and improve your website's search engine ranking for entertainment-related queries.
- Create informative and shareable content, such as videos or infographics, related to entertainment or event planning topics, to attract more potential clients to your entertainment services and improve your website's search engine ranking for entertainment-related queries.
- Make videos to showcase your services or venues and engage with potential clients. This can help improve your online visibility and attract more potential clients to your entertainment company.
- Monitor your online reputation and respond promptly to client feedback and reviews to show potential clients that you care about their experiences and improve your entertainment company's online reputation. You should respond to negative reviews, too - not just positive ones.
We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!
Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!
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Top Keywords for Entertainment SEO
Looking for suggested keywords to target within the SEO campaign for your entertainment company? Whether you plan to hire us, or optimize the site yourself, we've got you covered!
Before starting an SEO service for an entertainment company, we like to scan the website and see what you've got to work with for content and link authority.
From there, we'll check to see what types of services you'd like to promote. Maybe you specialize in event planning and want to attract clients looking to host events or parties. Perhaps you just don't feel like you are getting enough traffic to your website to book entertainment services.
Having this information helps us determine what types of keywords to focus on for content writing and link building.
Focus Keywords for Entertainment Companies
- Entertainment [city/area]
- Event planning [city/area]
- Live music [city/area]
- DJ services [city/area]
- Wedding entertainment [city/area]
- Corporate entertainment [city/area]
- Comedy shows [city/area]
- Magicians [city/area]
- Performing arts [city/area]
- Party rentals [city/area]
- Photobooth rentals [city/area]
- Event decor [city/area]
- Catering [city/area]
- Event venues [city/area]
- Celebrity appearances [city/area]
- Event tickets [city/area]
Keyword Tip #1: Entertainment companies often target keywords related to their services and location. This helps you attract potential clients who are searching for entertainment or event planning services in the area they live in.
Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "live music for outdoor weddings in Los Angeles" may be easier to rank for than just "live music".
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