How to Rank Fashion Websites on Google
Here are our favorite tips to offer fashion companies, broken out into technical, on-page, and off-page suggestions.
These SEO strategies apply to fashion shows, fashion designers, fashion magazines, footwear brands, fashion accessory brands, luxury fashion brands, fast fashion brands, sustainable fashion brands, plus-size fashion brands, activewear brands, swimwear brands, bridal fashion brands, and other fashion companies.
1.) Technical SEO Tips for Fashion Companies
Technical SEO refers to optimizing your fashion company website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.
We can help out with all of these items and more, or you can handle them on your own:
- Ensure your website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
- Review your website's loading speed with a tool like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
- Use HTTPS encryption for website security. This not only protects your website but also boosts its search engine ranking.
- Create and submit a sitemap to Google Search Console and Bing Webmaster Tools to help search engines index your website's fashion products and improve your website's search engine ranking for fashion-related queries.
- Implement schema markup, such as product schema, to help search engines better understand your fashion products and improve your website's search engine ranking for fashion-related queries.
- Use canonical tags to prevent duplicate content issues, if you have the same fashion products available on multiple URLs.
- Monitor your website's crawl errors and fix them promptly to ensure that potential customers can find your fashion products with ease. You can find such errors in Google Search Console.
2.) On-Page SEO Tips for Fashion Companies
On-page SEO involves optimizing each page of your fashion expert website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.
We can help out with all of these items and more, or you can handle them on your own:
- Create high-quality, original content, such as blog posts or product descriptions, that targets your audience's search intent and showcases your fashion products. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
- Use relevant keywords in your website's page titles and meta descriptions to help potential customers find your fashion products through search engines.
- Optimize your website's headings and subheadings with target keywords related to your fashion products to help search engines understand your content and improve your website's search engine ranking for fashion-related queries.
- Include target keywords in image alt tags to help search engines understand the context of your fashion product images and improve your website's search engine ranking for fashion-related queries.
- Use internal linking to help search engines understand the structure and hierarchy of your website and improve your website's search engine ranking for fashion-related queries.
- Use descriptive URLs with relevant keywords related to your fashion products to help potential customers and search engines understand the content of your web pages.
- Display customer reviews and testimonials prominently on your website to showcase the quality and popularity of your fashion products and improve your website's search engine ranking for fashion-related queries.
- Scan your website for broken links and fix them right away to ensure that potential customers can navigate your website with ease and improve your website's search engine ranking for fashion-related queries. You can use this free tool from Ahrefs to scan for broken links.
3.) Off-Page SEO Tips for Fashion Companies
Off-page SEO involves all the actions taken outside of your fashion company website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.
We can help out with all of these items and more, or you can handle them on your own:
- Build useful backlinks from relevant websites, such as fashion blogs, style magazines, or influencers in the fashion industry, to improve your website's search engine ranking for fashion-related queries.
- Create and maintain a strong presence on social media, such as Instagram or Pinterest, to engage with potential customers and showcase your fashion products. This can also drive traffic to your website and improve your website's search engine ranking for fashion-related queries.
- Encourage satisfied customers to leave reviews on Google My Business, Yelp, or other fashion-related review sites to increase visibility and credibility for your company.
- Collaborate with other fashion companies or brands to cross-promote products and services and build backlinks to improve your website's search engine ranking for fashion-related queries.
- Create listings in relevant directories and citation sites to increase visibility and improve your website's search engine ranking for fashion-related queries.
- Create informative and shareable content, such as infographics or videos, to attract potential customers and build engagement with your brand.
- Make videos to showcase your fashion products and build engagement with customers. This can include runway shows, behind-the-scenes footage, or tutorials on how to style your products.
- Monitor your online reputation and respond promptly to customer feedback and reviews to maintain a positive image for your fashion company. You should respond to negative reviews, too - not just positive ones.
We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!
Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!
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Top Keywords for Fashion Company SEO
Looking for suggested keywords to target within the SEO campaign for your fashion company? Whether you plan to hire us, or optimize the site yourself, we've got you covered!
Before starting an SEO service for a fashion company, we like to scan the website and see what you've got to work with for content and link authority.
From there, we'll check to see what types of products you'd like to promote. Maybe you specialize in men's clothing and want to attract customers looking for the latest trends in men's fashion. Perhaps you just don't feel like you are getting enough traffic to your online store.
Having this information helps us determine what types of keywords to focus on for content writing and link building.
Focus Keywords for Fashion Companies
- Fashion [city/area]
- Clothing [city/area]
- Men's fashion [city/area]
- Women's fashion [city/area]
- Children's fashion [city/area]
- Accessories [city/area]
- Shoes [city/area]
- Designer clothing [city/area]
- Streetwear [city/area]
- Vintage clothing [city/area]
- Online fashion store [city/area]
- Fashion trends [city/area]
- Fashion bloggers [city/area]
- Fashion influencers [city/area]
- Eco-friendly fashion [city/area]
- Fashion deals [city/area]
Keyword Tip #1: Fashion companies often target keywords related to their products and location. This helps you attract potential customers who are searching for fashion products or specific styles in the area they live in.
Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "sustainable fashion for plus-size women" may be easier to rank for than just "sustainable fashion".
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