How to Rank Financial Websites on Google
Here are our favorite tips to offer financial companies, broken out into technical, on-page, and off-page suggestions.
These SEO strategies apply to banks, credit unions, wealth management firms, online payment processors, crowdfunding platforms, peer-to-peer lending companies, and other finance companies.
1.) Technical SEO Tips for Financial Companies
Technical SEO refers to optimizing your financial firm website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.
We can help out with all of these items and more, or you can handle them on your own:
- Ensure your website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
- Review your website's speed with a tool like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
- Use HTTPS encryption for website security. Most hosting companies offer free SSL certificates.
- Create and submit a sitemap to Google Search Console and Bing Webmaster Tools to help search engines index your website.
- Implement local business schema markup to help search engines better understand your products and services.
- Use canonical tags to prevent duplicate content issues, if you have the same content available on multiple URLs.
- Monitor your website's crawl errors and fix them promptly to ensure optimal search engine indexing. You can find such errors in Google Search Console.
2.) On-Page SEO Tips for Financial Companies
On-page SEO involves optimizing each page of your financial advisor website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.
We can help out with all of these items and more, or you can handle them on your own:
- Create high-quality, original content that targets your audience's search intent for financial products and services. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
- Use relevant keywords in your website's page titles and meta descriptions to improve search engine visibility for finance-related queries.
- Optimize your website's headings and subheadings with target keywords to improve search engine visibility for finance-related queries.
- Include target keywords in image alt tags to help search engines understand the context of your images.
- Use internal linking to help search engines understand the structure and hierarchy of your website for financial products and services.
- Use descriptive URLs with relevant keywords to improve search engine visibility for finance-related queries.
- Display customer reviews and testimonials prominently on your website to build trust and credibility with potential clients.
- Scan your website for broken links and fix them right away to ensure optimal user experience and search engine indexing. You can use this free tool from Ahrefs to scan for broken links.
3.) Off-Page SEO Tips for Financial Companies
Off-page SEO involves all the actions taken outside of your financial firm website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.
We can help out with all of these items and more, or you can handle them on your own:
- Build useful backlinks from relevant websites, such as financial blogs or news sites, to improve your website's search engine ranking for finance-related queries.
- Create and maintain a strong presence on social media platforms, such as LinkedIn or Twitter, to engage with potential clients and showcase your financial products and services.
- Encourage satisfied clients to leave reviews on Google My Business, Yelp, or other business-related review sites to increase visibility and credibility for your company.
- Collaborate with other financial companies or brands to cross-promote services and build backlinks to improve your website's search engine ranking for financial-related queries.
- Create listings in finance-related directories and citation sites, such as Yahoo Finance or Bloomberg, to increase visibility and credibility for your financial company.
- Create informative and shareable finance-related content, such as infographics or whitepapers, to increase brand awareness and attract potential clients.
- Make videos to showcase your financial products or services and build engagement with potential clients.
- Monitor your online reputation and respond promptly to customer feedback and reviews to maintain a positive image for your financial company. You should respond to negative reviews, too - not just positive ones.
We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!
Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!
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Top Keywords for Finance SEO
Looking for suggested keywords to target within the SEO campaign for your financial company? Whether you plan to hire us, or optimize the site yourself, we've got you covered!
Before starting an SEO service for a financial company, we like to scan the website and see what you've got to work with for content and link authority.
From there, we'll check to see what types of services you'd like to promote. Maybe you specialize in investment management and want to attract clients looking to grow their portfolios. Perhaps you just don't feel like you are getting enough leads for your retirement planning services.
Having this information helps us determine what types of keywords to focus on for content writing and link building.
Focus Keywords for Financial Companies
- Financial advisor [city/area]
- Investment management [city/area]
- Retirement planning [city/area]
- Wealth management [city/area]
- Tax planning [city/area]
- Estate planning [city/area]
- Financial planning [city/area]
- Insurance [city/area]
- Stocks and bonds [city/area]
- Mutual funds [city/area]
- Real estate investment [city/area]
- 401(k) planning [city/area]
- IRA planning [city/area]
- Business planning [city/area]
- Financial education [city/area]
- Credit counseling [city/area]
Keyword Tip #1: Financial companies often target keywords related to their services and location. This helps you attract potential clients who are searching for financial advisors or specific financial services in the area they live in.
Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "retirement planning for small business owners in San Francisco" may be easier to rank for than just "retirement planning".
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