How to Rank Healthcare Websites on Google
Here are our favorite tips to offer healthcare companies, broken out into technical, on-page, and off-page suggestions.
These SEO strategies apply to hospitals, clinics, medical laboratories, medical imaging centers, home healthcare services, medical device manufacturers, telemedicine companies, healthcare technology companies, wound care centers, and other healthcare companies.
1.) Technical SEO Tips for Healthcare Companies
Technical SEO refers to optimizing your healthcare company website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.
We can help out with all of these items and more, or you can handle them on your own:
- Ensure your website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
- Review your website's speed with a tool like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
- Use HTTPS encryption for website security. Most hosting companies offer free SSL certificates.
- Create and submit a sitemap to Google Search Console and Bing Webmaster Tools to help search engines index your website.
- Implement schema markup to help search engines better understand your content, such as the types of services you offer and the conditions you treat.
- Use canonical tags to prevent duplicate content issues, if you have the same content available on multiple URLs.
- Monitor your website's crawl errors and fix them promptly. You can find such errors in Google Search Console.
2.) On-Page SEO Tips for Healthcare Companies
On-page SEO involves optimizing each page of your healthcare provider website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.
We can help out with all of these items and more, or you can handle them on your own:
- Create high-quality, original content that targets your patients' search intent. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
- Use relevant healthcare keywords in your website's page titles and meta descriptions.
- Optimize your website's headings and subheadings with target healthcare keywords.
- Include target healthcare keywords in image alt tags to help search engines understand the context of your images.
- Use internal linking between relevant pages on your website to help search engines understand the structure and hierarchy of your content.
- Use descriptive URLs with relevant healthcare keywords.
- Display patient reviews and testimonials prominently on your website.
- Scan your website for broken links and fix them right away. You can use this free tool from Ahrefs to scan for broken links.
3.) Off-Page SEO Tips for Healthcare Companies
Off-page SEO involves all the actions taken outside of your healthcare company website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.
We can help out with all of these items and more, or you can handle them on your own:
- Encourage satisfied patients to leave reviews on healthcare-specific review sites like Healthgrades and Vitals.
- Create and maintain a strong presence on social media, including healthcare-specific platforms like Doximity and Sermo, to engage with patients and build brand awareness.
- Create listings in local business directories and citation sites, especially those related to healthcare, to increase visibility in local search results.
- Build useful backlinks from relevant healthcare websites, such as medical journals or healthcare associations.
- Create informative and shareable healthcare infographics related to healthcare topics.
- Make videos to showcase your services and build engagement with patients.
- Create and maintain a strong online presence on social media to engage with your audience and build brand awareness.
- Offer informative and engaging educational content on your website and through social media to establish yourself as a thought leader in the industry.
- Encourage satisfied patients to leave reviews on online directories and platforms such as Yelp, Google, and Healthgrades. Be sure to respond to all reviews, even negative feedback.
We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!
Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!
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Top Keywords for Healthcare SEO
Looking for suggested keywords to target within the SEO campaign for your healthcare company? Whether you plan to hire us, or optimize the site yourself, we've got you covered!
Before starting an SEO service for a healthcare company, we like to scan the website and see what you've got to work with for content and link authority.
From there, we'll check to see what types of healthcare services you'd like to promote. Maybe you specialize in pediatric care and want to attract families with young children. Perhaps you just don't feel like you are getting enough leads for your specialty services.
Having this information helps us determine what types of keywords to focus on for content writing and link building.
Focus Keywords for Healthcare Companies
- Healthcare services [city/area]
- Primary care physicians [city/area]
- Urgent care clinics [city/area]
- Pediatric care [city/area]
- Specialty care [city/area]
- Medical clinics [city/area]
- Telemedicine services [city/area]
- Mental health services [city/area]
- Women's health services [city/area]
- Senior care [city/area]
- Physical therapy [city/area]
- Chiropractic care [city/area]
- Dental services [city/area]
- Emergency care [city/area]
- Specialty surgery [city/area]
- Pain management [city/area]
Keyword Tip #1: Healthcare companies often target keywords related to their type of services and location. This helps you attract potential patients who are searching for healthcare services or specific types of services in the area they live in.
Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "pediatric care for children with ADHD in Dallas" may be easier to rank for than just "pediatric care".
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