Hotel SEO Services

Managed Hotel SEO!

We provide hotels a complete package of on-page, off-page, and technical SEO to help increase organic exposure and reduce paid advertising.

500+ active clients
Satisfied Digital Marketing Clients
18 years in business
Founded 18+ Years Ago
20+ Onsite experts
Onsite Experts (No Outsourcing)
SEO Services

SEO Firm for Hotels

We have more than 18 years of experience providing expert search engine optimization services!

In this time, we've offered hotels a wide range of SEO plans, including enterprise, ecommerce, local, and franchise.

We use a mix of technical, on-page, and off-page within our hotel SEO packages. This helps us optimize your WooCommerce, Shopify, or WordPress website rankings in search engines.

If your hotel could benefit from an increased position in search results, read on!

Types of Hotels We Help

We work with a wide variety of hotels. The SEO services discussed below will help provide SEO for hotels and even:

  • SEO for Boutique Hotels
  • SEO for Luxury Hotels
  • SEO for Budget Hotels
  • SEO for Resort Hotels
  • SEO for Extended-stay Hotels
  • SEO for Airport Hotels
  • SEO for Casino Hotels
  • SEO for Beachfront Hotels
  • SEO for Pet-friendly Hotels
  • SEO for Eco-friendly Hotels
  • SEO for Spa Resorts

A Few of Our SEO Experts

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Our Hotel Search Engine Optimization Services

Prior to accepting hotel SEO projects, we like to conduct a comprehensive review of your website and its backlinks.

By conducting this review, we gain a more comprehensive understanding of your website's search engine optimization, including its technical, on-page, and off-page elements. Rather than making changes to your website without a plan, we believe in taking this professional review approach before starting hotel SEO.

To assist you in understanding the scope of our professional search engine optimization services, let's explore each of these areas of hotel SEO and discuss them in detail:

Technical Search Engine Optimization Services for Hotels

Most hotels are aware of technical SEO.

This often involves increasing page speed, passing Google Core Web Vitals, implementing SSL security, fixing mobile problems, removing duplicate content, creating XML sitemaps, adding structured data, setting up Google Search Console, and fixing concerns discovered in your search engine optimization scan.

We have a talented group of in-house website developers for hotels that can help fix all your technical SEO concerns in WordPress or WordPress.

On-Page SEO Services for Hotels

Many hotels don't like doing on-page SEO themselves because they aren't fans of writing content. That isn't an issue to us, we enjoy content creation!

We have a talented in-house team of search engine optimization content writers who can put together thoughtful 750-4,000 word articles to use as blog posts, service descriptions, guest posts, and more! Before writing content, we put together a content strategy through keyword research and competitor review to ensure the content helps you rank in search results.

Beyond that, we also offer hotels on-page SEO improvements to write meta descriptions, optimize page titles, fix heading tags, build content silos, develop infographics and videos, reduce keyword cannibalization, and improve user engagement.

Off-Page SEO Services for Hotels

We often find hotels have overlooked the importance of off-page SEO after looking at various backlink profiles in the industry. It's time to check your backlink quality if you've been struggling to rank for your targeted keywords for years.

With our backlink analysis services, we help hotels detect malicious or spammy backlinks, including PBNs. From there, we put together SEO recommendations for hotels for white-hat link building including guest post outreach, niche / curated edits, HARO outreach, social citations, NAP citations, and more!

Pricing for Hotel SEO Services

Our managed search engine optimization services are priced according to the amount of time you can dedicate to search engine optimization within your marketing budget. While we are pleased to work with budgets as low as $800 per month, we often collaborate with clients who have substantially larger budgets.

Use the pricing calculator below to obtain a rough estimate for the cost of your search engine optimization campaign.

Hotel SEO Cost Calculator

Answer a few simple questions about your needs and our Hotel SEO cost calculator will show you how affordable our Hotel SEO packages can be for you. To receive a personalized quote, just call 800-796-8263 or send us an email.

Types of SEO Campaigns for Hotels

We have experience offering ecommerce, local, local and franchise SEO campaigns for hotels, one of which should be helpful to your hotels. If you choose us for your online marketing, we'll build out a professional search engine optimization service for your hotels.

Local Search Engine Optimization Campaigns for Hotels

The most common type of SEO campaign we advertise for hotels is our nearby SEO. This is the service of helping a local area hotel show up higher in search engine results.

For example, hotels in Chicago would want more visibility in organic search results for "Chicago hotels." The work would include performing a local SEO audit of your site, optimizing Google My Business, performing on-page optimizations, doing LSI phrasing keyword research, fixing your backlink strength, reviewing your business citations, managing your online reputation, and possibly even optimizing your conversion rate. These types of SEO improvements would help your hotel show up higher in Google Maps.

The budgets for local search engine optimization services for hotels are often $800 or more per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Enterprise Search Engine Optimization Campaigns for Hotels

We also offer enterprise-level SEO for large search engine optimization projects, which involves a much more robust SEO plan than placing a location-based business.

Most times, this means targeting very competitive keywords on a national level, or managing the search engine optimization of a 1,000+ page site. We can help narrow your search engine optimization efforts through keyword research and content optimization using services like Surfer SEO and Ahrefs. During an large scale SEO plan, you can expect to see our SEO team work hard to scan your hotel website and its past SEO work, build out a content marketing plan, then move onto on-page, off-page, and technical search engine optimization services.

The budgets of enterprise search engine optimization services for hotels typically start at $8,000 per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Franchise Search Engine Optimization Campaigns for Hotels

Much like local search engine optimization, our franchise SEO plans are geared toward franchisors. This type of SEO helps improve local visibility for each of your hotel locations.

For this type of plan, we perform all the previously mentioned local search engine optimization plans, but for every location your franchise operates. We'll have to manage multiple Google My Business profiles, perform search engine optimization on a more complex website, and potentially handle requests from each franchisee, as well as help you rank for franchise opportunity keywords important to your franchise development.

The average franchise search engine optimization service for hotels costs $2,000 or more each month. This budget is shared between technical, on-page, and off-page SEO tasks.

Ecommerce SEO Campaigns for Hotels

Helping improve your rankings for the products and services your storefront sells online is one of our specialties. In fact, ecommerce SEO is a vital part of any online search marketing campaign for ecommerce small businesses.

Are you looking for a skilled search engine optimization firm for hotels to help market your products? As a full-service search engine optimization firm, we have enormous experience developing and marketing ecommerce websites built on WooCommerce and Shopify. The ideal pairing for your hotel is working with our search engine optimization company that has onsite ecommerce developers and SEO specialists. Both departments can work together to offer efficient off-page, technical, and on-page SEO campaigns. We'll make sure your structured data, content silos, URL structures, and 301 redirects are handled right.

The budgets of ecommerce website search engine optimization campaigns for hotels are often $1,600 or more per month. This budget is shared between technical, on-page, and off-page SEO tasks.

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Preferred Website Platforms for Hotel Search Engine Optimization

As an award-winning SEO agency helping hotels, we have in-house website developers and PPC professionals who work in tandem with our SEO team. This provides our search engine optimization company a competitive advantage when performing search engine marketing for hotels within some of the most used platforms on the internet, including WordPress, WooCommerce, and Shopify.

WordPress Search Engine Optimization for Hotels

WordPress is the most popular CMS platform we've seen for hotels.

We're often hired to optimize the Yoast SEO settings, tweak Structured Data plugins, fix content silos, and optimize URL structures on WordPress sites. Find out more about our WordPress search engine optimization services.

WooCommerce SEO for Hotels

It makes sense WooCommerce is so popular since it's the standard of ecommerce within the WordPress platform.

For our WooCommerce search engine optimization services, we often help hotels build out better product descriptions, improve traffic from organic search, improve product silos, set up Product structured data, implement 301 redirects, and more!

Shopify Search Engine Optimization for Hotels

This is often the most popular ecommerce platform for smaller ecommerce ventures and startups.

We often help hotels on Shopify improve page content, set up SEO-friendly product collections, write product descriptions, fix theme issues, and fix broken links! Check out our SEO for Shopify plans.

If you're searching for SEO companies working with hotels, make sure to ask if they have in-house web developers or if you'll need to hire an outside agency for that.

Unlocking the 5 Secrets to Getting Your Business Found

SEO Tips for Hotels

Here are our favorite tips to offer hotels, broken out into technical, on-page, and off-page suggestions. These SEO tips apply to boutique hotels, luxury hotels, budget hotels, resort hotels, extended-stay hotels, airport hotels, casino hotels, beachfront hotels, pet-friendly hotels, eco-friendly hotels, spa resorts, and hotels.

Technical SEO Tips for Hotels

  • Ensure your website has a responsive design that works well on all devices, as many travelers use mobile devices to search for hotels and book rooms.
  • Review your website's speed with a tool like Google PageSpeed Insights to ensure fast loading times, which can improve user experience and search engine rankings.
  • Use HTTPS encryption for website security to protect sensitive information such as personal details of guests and to show credibility to visitors.
  • Create and submit a sitemap to Google Search Console to help search engines index your website and easily find all the pages related to hotel services such as room types, amenities, and packages.
  • Implement schema markup, such as Hotel or LodgingBusiness schema, to help search engines better understand the content on your website, which can lead to rich snippets in search results.
  • Use canonical tags to prevent duplicate content issues, especially if you have multiple pages with similar information about hotel services or locations.
  • Monitor your website's crawl errors and fix them promptly, as this can improve the visibility of your website in search engine results pages.

On-Page SEO Tips for Hotels

  • Use relevant keywords, such as hotel rooms, luxury accommodations, and hotel deals, in your website's page titles and meta descriptions to attract potential guests who are looking for these services.
  • Optimize your website's headings and subheadings with target keywords related to your hotel services, such as room types and amenities, to help search engines understand the content and improve the user experience.
  • Include target keywords in image alt tags, such as hotel rooms or hotel amenities, to help search engines understand the context of your images and improve the accessibility of your website.
  • Create high-quality, original content that targets your audience's search intent, such as travel guides or local recommendations, to establish authority and build trust with potential guests.
  • Use internal linking to help search engines understand the structure and hierarchy of your website, and to guide visitors to relevant pages, such as room types or booking information.
  • Use descriptive URLs with relevant keywords, such as /luxury-accommodations/hotel-deals, to improve the visibility and accessibility of your website.
  • Display customer reviews and testimonials prominently on your website to build social proof and trust with potential guests who are looking for a hotel.
  • Scan your website for broken links and fix them right away to improve the user experience and prevent negative impact on search engine rankings.

Off-Page SEO Tips for Hotels

  • Build high-quality backlinks from relevant websites, such as travel blogs or local directories, to improve your website's authority and search engine rankings.
  • Create and maintain a strong presence on social media platforms such as Facebook and Instagram to showcase your hotel rooms and amenities, engage with potential guests, and build brand awareness.
  • Encourage satisfied guests to leave reviews on Google My Business, TripAdvisor, and other review sites to build social proof and credibility with potential guests who are looking for a hotel.
  • Collaborate with other local businesses, such as restaurants or attractions, to cross-promote services and build backlinks to each other's websites.
  • Participate in local business directories and citation sites, such as Yelp and Yellow Pages, to increase visibility and improve local SEO.
  • Create informative and shareable content, such as travel guides or local events, to attract backlinks and improve your website's authority.
  • Monitor your online reputation and respond promptly to guest feedback and reviews, whether positive or negative, to show that you value your guests and are committed to providing the best possible hospitality services.

SEO for Hotels

Popular Keywords for Hotel SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your hotel? We've got you covered!

Before starting an SEO service for a hotel, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of guests you'd like to attract. Maybe you specialize in luxury hotels and want to target high-end travelers. Perhaps you just don't feel like you are getting enough bookings for your off-season.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Hotels

  • Hotels [city/area]
  • Luxury hotels [city/area]
  • Boutique hotels [city/area]
  • Resorts [city/area]
  • Hotels near [attraction/landmark]
  • Family hotels [city/area]
  • Pet-friendly hotels [city/area]
  • Hotels with pools [city/area]
  • Beachfront hotels [city/area]
  • Hotels with spas [city/area]
  • Hotels with conference rooms [city/area]
  • Hotels with free breakfast [city/area]
  • Cheap hotels [city/area]
  • Hotels with airport shuttle [city/area]
  • Hotels with parking [city/area]
  • Hotels with views [city/area]

Pro Tip #1: Hotels often target keywords related to their type of hotel and location. This helps you attract potential guests who are searching for hotels or specific types of hotels in the area they plan to visit.

Pro Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "pet-friendly hotels with ocean views in San Diego" may be easier to rank for than just "pet-friendly hotels".

Hear what our customers are saying

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Kendrick Jacobs

Corey G at WebCitz was so professional and patient while helping us solve our issues. We appreciate his help so much. This company definitely needs more people like him. Amazing customer service! Thank you Corey G! (:
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Joe Simmons

David Wurst and WebCitz have been a great hosting company to work with for over 10 years. They provide exceptional service and knowledge with their customers and always get it done immediately. I will never work with any other company.
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Rummeles Fine Jewelry

Great company to deal with! They have a great team of people and are always there to answer any questions we have!
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This company is just a thrill to work with. Everyone is so friendly and eager to help even with the smallest items. They are always very accommodating when you stop by to look at the magnificent fish tank and will greet you with with a warm cappuccino.
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Incredibly responsive, fast, and professional. They quickly understood the issue we were having with our site, which was fairly complicated, and were able to resolve it. They kept us updated in lay terms along the way so that we could understand how the issue was progressing.
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Carissa Giebel

They are great to work with. Always quick to respond to my questions and assist when needed! They have been working with me at Legacy Law Group, LLC for many years.
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