We provide hotels a complete package of on-page, off-page, and technical SEO to help increase organic exposure and reduce paid advertising.
We have more than 18 years of experience providing professional SEO services! In this time, we've offered hotels a wide range of SEO campaigns, including local, enterprise, franchise, and ecommerce.
We use a mix of technical, on-page, and off-page within our hotel SEO packages. This helps us optimize your Shopify, BigCommerce, WordPress, WooCommerce, or Laravel website rankings in search engines.
When starting any hotel SEO campaign, you need to figure out what your goals are and how you're going to measure your success.
That isn't to say adjustments can't be made to your hotel SEO campaign though. If we find a certain SEO tactic is providing your hotel with better results, we will likely adjust the plan to take advantage of that finding.
If your hotel could benefit from an increased position in search engines, read on!
We have experience offering local, enterprise, franchise and ecommerce SEO services for hotels, one of which should be helpful to your hotels. If you choose us for your digital marketing, we'll build out a professional SEO strategy for your hotels.
The most common type of SEO campaign we advertise for hotels is our local search engine optimization. This is the service of helping a local hotel show up higher in search engine results.
For example, hotels in Chicago would want more visibility in organic search results for "Chicago hotels." The work would include performing a local SEO audit of your site, optimizing Google My Business, performing on-page optimizations, doing LSI phrasing keyword research, fixing your backlink profile, reviewing your business citations, managing your online reputation, and possibly even optimizing your conversion rate. These types of SEO improvements would help your hotel show up higher in Google Maps.
The budgets for local SEO campaigns for hotels are often $800 or more per month.
We also offer enterprise-level search engine optimization for large SEO projects, which involves a much more robust SEO strategy than ranking a location-based business.
Most times, this means targeting very competitive keywords on a national level, or managing the SEO of a 1,000+ page website. We can help narrow your SEO efforts through keyword research and content optimization using services like Surfer SEO and Ahrefs. During an enterprise SEO campaign, you can expect to see our SEO team work hard to audit your hotel website and its past SEO work, build out a content marketing strategy, then move onto technical, on-page and off-page SEO services.
The budgets of enterprise SEO campaigns for hotels typically start at $8,000 per month.
Much like local SEO, our franchise search engine optimization services are geared toward franchisors. This type of SEO helps improve local visibility for each of your hotel locations.
For this type of service, we perform all the previously mentioned local SEO services, but for every location your franchise operates. We'll have to manage multiple Google My Business profiles, perform search engine optimization on a more complex website, and potentially handle requests from each franchisee, as well as help you rank for franchise opportunity keywords important to your franchise development.
The average franchise SEO campaign for hotels costs $2,000 or more each month.
Helping improve your placements for the products and services your storefront sells online is one of our specialties. In fact, ecommerce SEO is a vital part of any online search marketing campaign for ecommerce businesses.
Are you searching for a professional SEO agency for hotels to help market your products? As a full-service SEO firm, we have enormous experience developing and marketing ecommerce websites built on WooCommerce, Shopify, and BigCommerce. The ideal pairing for your hotel is working with an SEO company that has onsite ecommerce developers and search engine optimization experts. Both departments are able to work together to offer efficient technical, on-page and off-page SEO services. We'll make sure your structured data, content silos, URL structures, and 301 redirects are handled right.
The budgets of ecommerce SEO campaigns for hotels are often $1,600 or more per month.
Our SEO company groups its hotel SEO services into three categories: technical, onsite, and offsite search engine optimization.
Most hotels are aware of technical SEO. This is mostly because it covers the easily seen aspects of SEO, including page speed, Core Web Vitals, HTTPS security, responsive experiences, duplicate content, sitemap files, schema markup, Google Search Console, and other items highlighted in most SEO audit tools. Our in-house web developers for hotels can help fix any technical SEO problem in WordPress, Shopify, BigCommerce, or Laravel.
We often find hotels hate performing onsite SEO themselves because they aren't good at content writing. No problem, we love content creation! We have a talented in-house team of SEO content writers who can put together thoughtful 750-4,000 word articles to use as blog posts, service descriptions, guest posts, and more! Before writing content, we put together a content strategy through keyword research and competitor review to ensure the content helps you rank in search engines. We'll also help hotels with on-page SEO, like writing meta description, optimizing page titles, fixing heading tags, building content silos, designing infographics and videos, and reducing keyword cannibalization.
When we look at various hotel backlink profiles, we often notice they've forgotten about off-page SEO. If you've struggled for years to get off the second or third page of search results for your targeted keywords, it might be time to look at your backlink profile. We help hotels perform backlink analysis, which helps discover malicious or spammy backlinks, such as PBN backlinks. From there, we put together SEO recommendations for hotels for white-hat link building including guest post outreach, niche / curated edits, HARO outreach, social citations, NAP citations, and more!
As an award-winning SEO agency helping hotels, we have in-house web developers who work in tandem with our SEO team. This provides our SEO company a competitive advantage when performing search engine marketing for hotels within some of the most used platforms on the internet, including WordPress, WooCommerce, Shopify, BigCommerce, and Laravel.
WordPress is the most popular CMS platform we've seen for hotels. We're often hired to optimize the Yoast SEO settings, tweak Structured Data plugins, fix content silos, and optimize URL structures on WordPress sites. Find out more about our WordPress SEO campaigns.
It makes sense WooCommerce is so popular since it's the standard of ecommerce within the WordPress platform. For our WooCommerce SEO services, we often help hotels build out better product descriptions, improve traffic from organic search, improve product silos, set up Product structured data, implement 301 redirects, and more!
This is often the most popular ecommerce platform for smaller ecommerce ventures and startups. We often help hotels on Shopify improve page content, set up SEO-friendly product collections, write product descriptions, fix template issues, and fix broken links! Check out our SEO for Shopify services.
In comparison with Shopify, BigCommerce has a much more expansive API, making it a great platform for hotel ecommerce SEO projects. We have a lot of experience building out enterprise SEO campaigns within BigCommerce, in addition to some rather complex headless functionality. When it comes to technical BigCommerce SEO campaigns, we'll have you covered!
It isn't often that we come across a Laravel website, but when we do our web development and Laravel SEO team springs into action. Our team has been building out complex functions for web and mobile applications using Laravel for many years. If your hotel uses Laravel, our team can help you improve various SEO aspects of Laravel, including how the routing and blade templates impact your search engine optimization.
When talking to search engine optimization agencies targeting hotels, make sure to ask if they have in-house web developers, or if technical SEO services must get outsourced to other agencies.
Before starting an internet marketing campaign for your hotel, it is important to determine where you are currently at for placements and what issues exist on your website.
Having that information readily available will help us deliver on your hotel search engine optimization campaign.
If you want to learn where you rank for search phrases and what problems exist on your website, we can scan your site through Ahrefs and Surfer SEO to give you detailed information on ranking history, technical SEO problems, and on-page SEO problems. In addition, we can get a good idea of your backlink profile through that tool and others, but often a manual review of them is needed for a full understanding.
This information will be helpful when determining the SEO goals for your hotel in the first few months of the SEO campaign.
We must work with you to set expectations for the search engine optimization service for your hotel.
For starters, it isn't advisable to begin hotel SEO with the hopes of massive search ranking or search traffic improvements within the first few months. Instead, you should view SEO for your hotel as a long-term investment, which will probably be necessary for years to come.
That isn't a biased opinion from a search engine optimization company helping hotels. That is simply the reality of hotel search engine optimization. If you've been struggling for years to get the search rankings your hotel website needs, it isn't because a special switch hasn't been flipped yet. Instead, it is that Google has reviewed your entire hotel website presence, your specific landing pages, your backlink profile, your SEO strategy, and the history of your website when determining your placement. Hotel SEO isn't something you can do for a couple months before stopping. There will always be content marketing improvements needed to build out supporting page content, improve internal linking of new and existing content, ethically build backlinks, and more.
Besides that, it's important to know how to gauge success in the early stages of SEO. You shouldn't be looking at Google Analytics to see traffic improvements from your hotel SEO work, at least not at first. Why? Because search engine optimization often starts with increasing placements in search results, before traffic. When we start search engine optimization, we want to move your website into the top 100, or from page 7 to page 4, or maybe even from page 2 to page 1. When you get to the first page of search results for all hotels in your target market, you'll start to see measurable traffic improvements in Google Analytics.
It is important to understand we may need to adjust the strategy and tactics applied to your hotel SEO service.
As work progresses, we may discover successes in areas that weren't expected. Alternatively, we may find that improving a specific phrase or page isn't working.
If your hotel isn't getting good ROI from the current SEO tactics, we'll communicate our findings and alter our SEO strategy.
Throughout the entire hotel SEO process, you should feel like you are part of our search marketing firm.
There are many reasons to choose our internet marketing agency for your hotel SEO service, including:
You are in complete control of your Hotel SEO budget. Answer a few simple questions about your business and our Hotel SEO cost calculator will show you how affordable our Hotel SEO packages can be for you. We are happy to work with any budget as long as expectations are realistic for how much can be accomplished each month. You can always modify the budget for your Hotel SEO campaign. This Hotel SEO calculator helps you understand the factors involved in calculating an estimate for your Hotel SEO services.
When searching for the most experienced SEO experts, it is important to review each SEO agency for communication, availability, past results and client satisfaction. This will help ensure proper expectations are set from the beginning of the project, which will give you the most experienced chance for long-term SEO success. You will find WebCitz to be one of the highest rated SEO providers in the USA!
Check out how we've been able to help companies implement white-hat SEO strategies.