How to Rank Manufacturer Websites on Google
Here are our favorite tips to optimize the online presence of manufacturing companies, divided into technical, on-page, and off-page suggestions.
These SEO strategies apply to automotive manufacturers, electronics manufacturers, food and beverage manufacturers, pharmaceutical manufacturers, aerospace manufacturers, industrial machinery manufacturers, medical device manufacturers, textile manufacturers, chemical manufacturers, and other manufacturing companies.
1.) Technical SEO Tips for Manufacturers
Technical SEO refers to optimizing your manufacturing company website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.
We can help out with all of these items and more, or you can handle them on your own:
- Ensure your manufacturing website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
- Evaluate your manufacturing website's loading speed using a tool like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
- Utilize HTTPS encryption to secure your website. Most hosting providers offer free SSL certificates.
- Create and submit a sitemap of your manufacturing website to Google Search Console and Bing Webmaster Tools to aid search engines in indexing your website.
- Implement schema markup to assist search engines in better comprehending your company's content.
- Use canonical tags to prevent duplicate content issues, particularly if you have identical content available on multiple URLs.
- Monitor your website's crawl errors and promptly resolve them. You can find such errors in Google Search Console.
2.) On-Page SEO Tips for Manufacturers
On-page SEO involves optimizing each page of your manufacturer website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.
We can help out with all of these items and more, or you can handle them on your own:
- Create original and high-quality manufacturing company content that targets your audience's search intent. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
- Incorporate relevant keywords in your website's page titles and meta descriptions.
- Optimize your website's headings and subheadings with target manufacturing-related keywords.
- Include keywords in image alt tags to help search engines comprehend the context of your images.
- Use internal linking on your manufacturing company website to aid search engines in comprehending the structure and hierarchy of your content.
- Use descriptive URLs with relevant manufacturing keywords.
- Display customer reviews and testimonials prominently on your manufacturing company website.
- Scan your website for broken links and repair them immediately. You can use this free tool from Ahrefs to scan for broken links.
3.) Off-Page SEO Tips for Manufacturers
Off-page SEO involves all the actions taken outside of your manufacturing company website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.
We can help out with all of these items and more, or you can handle them on your own:
- Build high-quality backlinks from relevant manufacturing company websites, such as industry blogs or directories.
- Establish and maintain a strong presence on social media platforms to interact with customers and promote your manufacturing operation.
- Encourage satisfied customers to leave reviews on Google My Business and other review sites.
- Collaborate with other local manufacturers to cross-promote services and build backlinks.
- Create listings in local business or manufacturing-specific directories and citation sites to increase visibility.
- Create informative and shareable manufacturing infographics related to industry-specific topics.
- Make videos to showcase your company or process, and build engagement with potential customers.
- Monitor your online reputation and respond promptly to customer feedback and reviews. Be sure to respond to all reviews, even negative feedback.
We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!
Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!
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Top Keywords for Manufacturer SEO
Looking for suggested keywords to target within the SEO campaign for your manufacturing company? Whether you plan to hire us, or optimize the site yourself, we've got you covered!
Before starting an SEO service for a manufacturing company, we like to scan the website and see what you've got to work with for content and link authority.
From there, we'll check to see what types of products or services you'd like to promote in your industry. Maybe you specialize in aerospace components and want to attract more clients. Perhaps you just don't feel like you are getting enough traffic to your website or social media channels.
Having this information helps us determine what types of keywords to focus on for content writing and link building.
Focus Keywords for Manufacturing Companies
- Manufacturing company [city/area]
- Custom manufacturing [city/area]
- Precision machining [city/area]
- CNC machining [city/area]
- Metal fabrication [city/area]
- Plastic injection molding [city/area]
- Sheet metal fabrication [city/area]
- Welding services [city/area]
- Assembly services [city/area]
- Prototyping [city/area]
- Industrial design [city/area]
- Product development [city/area]
- Aerospace components [city/area]
- Automotive parts [city/area]
- Medical devices [city/area]
- Electronics manufacturing [city/area]
Keyword Tip #1: Manufacturing companies often target keywords related to their products and services, as well as their location. This helps you attract potential clients who are searching for manufacturing companies or products nearby.
Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "precision machining for aerospace components in Los Angeles" may be easier to rank for than just "precision machining".
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