Manufacturer SEO Services

SEO Tips for Manufacturers

We offer manufacturers businesses a complete SEO package to help increase search rankings and organic traffic.

220+ SEO Campaigns Completed
220+
SEO Campaigns Completed
19 Years of Experience
2004
Founded 19+ Years Ago
30+ SEO Case Studies
30+
SEO Case Studies
Webcitz, Digital Marketing Agency
SEO Services

SEO Firm for Manufacturers

With more than 19 years of experience, we know expert search engine optimization for manufacturers!

We've offered manufacturing companies and other industries an array of SEO campaigns, including franchise, enterprise, ecommerce, and local campaign types.

We use a mix of off-page, technical, and on-page SEO within our manufacturer SEO packages. This helps us optimize your WooCommerce, Shopify, or WordPress website rankings in search engines.

If your manufacturing company could benefit from an increased position in search results, read on and start saving money on paid ads!

Clutch Ecommerce
Clutch Link
Forbes Council
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Upcity Agency

How to Rank Manufacturer Websites on Google

Here are our favorite tips to optimize the online presence of manufacturing companies, divided into technical, on-page, and off-page suggestions.

These SEO strategies apply to automotive manufacturers, electronics manufacturers, food and beverage manufacturers, pharmaceutical manufacturers, aerospace manufacturers, industrial machinery manufacturers, medical device manufacturers, textile manufacturers, chemical manufacturers, and other manufacturing companies.

1.) Technical SEO Tips for Manufacturers

Technical SEO refers to optimizing your manufacturing company website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.

We can help out with all of these items and more, or you can handle them on your own:

  • Ensure your manufacturing website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
  • Evaluate your manufacturing website's loading speed using a tool like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
  • Utilize HTTPS encryption to secure your website. Most hosting providers offer free SSL certificates.
  • Create and submit a sitemap of your manufacturing website to Google Search Console and Bing Webmaster Tools to aid search engines in indexing your website.
  • Implement schema markup to assist search engines in better comprehending your company's content.
  • Use canonical tags to prevent duplicate content issues, particularly if you have identical content available on multiple URLs.
  • Monitor your website's crawl errors and promptly resolve them. You can find such errors in Google Search Console.

A Few of Our seo services experts

2.) On-Page SEO Tips for Manufacturers

On-page SEO involves optimizing each page of your manufacturer website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.

We can help out with all of these items and more, or you can handle them on your own:

  • Create original and high-quality manufacturing company content that targets your audience's search intent. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
  • Incorporate relevant keywords in your website's page titles and meta descriptions.
  • Optimize your website's headings and subheadings with target manufacturing-related keywords.
  • Include keywords in image alt tags to help search engines comprehend the context of your images.
  • Use internal linking on your manufacturing company website to aid search engines in comprehending the structure and hierarchy of your content.
  • Use descriptive URLs with relevant manufacturing keywords.
  • Display customer reviews and testimonials prominently on your manufacturing company website.
  • Scan your website for broken links and repair them immediately. You can use this free tool from Ahrefs to scan for broken links.

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3.) Off-Page SEO Tips for Manufacturers

Off-page SEO involves all the actions taken outside of your manufacturing company website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.

We can help out with all of these items and more, or you can handle them on your own:

  • Build high-quality backlinks from relevant manufacturing company websites, such as industry blogs or directories.
  • Establish and maintain a strong presence on social media platforms to interact with customers and promote your manufacturing operation.
  • Encourage satisfied customers to leave reviews on Google My Business and other review sites.
  • Collaborate with other local manufacturers to cross-promote services and build backlinks.
  • Create listings in local business or manufacturing-specific directories and citation sites to increase visibility.
  • Create informative and shareable manufacturing infographics related to industry-specific topics.
  • Make videos to showcase your company or process, and build engagement with potential customers.
  • Monitor your online reputation and respond promptly to customer feedback and reviews. Be sure to respond to all reviews, even negative feedback.

We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!

Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!

Unlocking the 5 Secrets to Getting Your Business Found

Popular Keywords for Manufacturer SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your manufacturing company? Whether you plan to hire us, or optimize the site yourself, we've got you covered!

Before starting an SEO service for a manufacturing company, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of products or services you'd like to promote in your industry. Maybe you specialize in aerospace components and want to attract more clients. Perhaps you just don't feel like you are getting enough traffic to your website or social media channels.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Manufacturing Companies

  • Manufacturing company [city/area]
  • Custom manufacturing [city/area]
  • Precision machining [city/area]
  • CNC machining [city/area]
  • Metal fabrication [city/area]
  • Plastic injection molding [city/area]
  • Sheet metal fabrication [city/area]
  • Welding services [city/area]
  • Assembly services [city/area]
  • Prototyping [city/area]
  • Industrial design [city/area]
  • Product development [city/area]
  • Aerospace components [city/area]
  • Automotive parts [city/area]
  • Medical devices [city/area]
  • Electronics manufacturing [city/area]

Keyword Tip #1: Manufacturing companies often target keywords related to their products and services, as well as their location. This helps you attract potential clients who are searching for manufacturing companies or products nearby.

Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "precision machining for aerospace components in Los Angeles" may be easier to rank for than just "precision machining".

SEO for  Manufacturers

Pricing for Manufacturing Company SEO Packages

When it comes to our managed SEO plans, the price is calculated based on the amount of time you have available in your digital marketing budget to devote to SEO.

Our campaigns are available for budgets as low as $800 per month, though we frequently work with clients who have much higher budgets.

Use the pricing calculator below to obtain a rough estimate for the cost of your search engine optimization campaign.

SEO Cost Calculator

Answer a few simple questions about your needs and our SEO cost calculator will show you how affordable our SEO packages can be for you. To receive a personalized quote, just call 800-796-8263 or send us an email.

Hear what our customers are saying

Alo Health

Alo Health

WebCitz designed our Alo Health website and did such a great job of walking us step-by-step through the process, knowing the tech world was not a strength of ours. We love that we are able to change content whenever we want, but if we run into problems, they are a quick email away. They have been responsive, reliable and efficient. Thanks, WebCitz!

George Ormond

George Ormond

Corey was extremely helpful and spent a considerable amount of time going over my difficulties with a newly created website put together by someone else. I was under a very stressful deadline and he was extremely considerate and helpful. He managed to fix the problems that I was experiencing with my website. I had reached out to a number of website developers for help but only heard back from WebCitz and Corey got back to me within minutes!

Cassie Richards

Cassie Richards

Working with WebCitz has been nothing but a great experience. David, Jake, Drew, and the rest of the team are easy to work with, accommodating, and very knowledgeable. WebCitz is a company that you can trust will be there when you need them most. If I’m having an issue or problem with a website, I can always count on a quick response and a timely solution.

Carissa Giebel

Carissa Giebel

They are great to work with. Always quick to respond to my questions and assist when needed! They have been working with me at Legacy Law Group, LLC for many years.

Dawn White

Dawn White

These guys are always there when you need them! Whether the issue is big or small, there is little they cannot handle. I cannot express enough how greatly we appreciate their continued superior service and willingness to assist whenever we need them. Thanks Dave, Corey and the entire WebCitz team!!

Wendy Bottesi

Wendy Bottesi

Corey is so incredibly helpful!!!! He took the time and effort to make sure I had the help I needed! Above and beyond friendly! Helpful hints to navigate my website!! I felt so at ease! This is the company I will be sticking with and telling everyone about!!! A million times over thank you Corey!

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