How to Rank Pharmacy Websites on Google
Here are our favorite tips to optimize the online presence of pharmacies, divided into technical, on-page, and off-page suggestions.
These SEO strategies apply to drug stores, compounding pharmacies, online pharmacies, mail-order pharmacies, hospital pharmacies, pharmaceutical companies, retail pharmacies, independent pharmacies, specialty pharmacies, long-term care pharmacies, veterinary pharmacies, nuclear pharmacies, home infusion pharmacies, and other pharmacies.
1.) Technical SEO Tips for Pharmacies
Technical SEO refers to optimizing your pharmacy website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.
We can help out with all of these items and more, or you can handle them on your own:
- Ensure your pharmacy website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
- Evaluate your pharmacy website's loading speed using a tool like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
- Utilize HTTPS encryption to secure your website. Most hosting providers offer free SSL certificates.
- Create and submit a sitemap of your website to Google Search Console and Bing Webmaster Tools to aid search engines in indexing your website.
- Implement schema markup to assist search engines in better comprehending your content.
- Use canonical tags to prevent duplicate content issues, particularly if you have identical content available on multiple URLs.
- Monitor your pharmacy website's crawl errors and promptly resolve them. You can find such errors in Google Search Console.
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2.) On-Page SEO Tips for Pharmacies
On-page SEO involves optimizing each page of your pharmacist website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.
We can help out with all of these items and more, or you can handle them on your own:
- Create original and high-quality content that targets your audience's search intent. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
- Incorporate relevant pharmaceutical keywords in your website's page titles and meta descriptions.
- Optimize your pharmacy website's headings and subheadings with target keywords.
- Include pharmacy keywords in image alt tags to help search engines comprehend the context of your images.
- Use internal linking on your pharmacy website to aid search engines in comprehending the structure and hierarchy of your content.
- Use descriptive URLs with relevant pharmacy keywords.
- Display customer reviews and ratings prominently on your website.
- Scan your pharmacy website for broken links and repair them immediately. You can use this free tool from Ahrefs to scan for broken links.
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3.) Off-Page SEO Tips for Pharmacies
Off-page SEO involves all the actions taken outside of your pharmacy website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.
We can help out with all of these items and more, or you can handle them on your own:
- Build quality backlinks from relevant websites, such as health and medical blogs.
- Establish and maintain a strong presence on social media platforms to interact with pharmacy clients and promote your services.
- Encourage satisfied clients to leave reviews on Google My Business and other review sites.
- Collaborate with other local businesses, particularly those in the healthcare industry, to cross-promote services and build backlinks.
- Create listings in pharmacy-related directories and citation sites to increase visibility.
- Create informative and shareable pharmacy infographics related to health and medical topics.
- Make videos to showcase your establishment or services and build engagement with potential clients.
- Monitor your online reputation and respond promptly to feedback and reviews. Be sure to respond to all reviews, even negative feedback.
We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!
Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!
Popular Keywords for Pharmacy SEO Campaigns
Looking for suggested keywords to target within the SEO campaign for your pharmacy? Whether you plan to hire us, or optimize the site yourself, we've got you covered!
Before starting an SEO service for a pharmacy, we like to scan the website and see what you've got to work with for content and link authority.
From there, we'll check to see what types of pharmacy services you'd like to promote in your area. Maybe you specialize in compounding medications and want to attract more customers. Perhaps you just don't feel like you are getting enough traffic to your website or social media channels.
Having this information helps us determine what types of keywords to focus on for content writing and link building.
Common Focus Keywords for Pharmacies
- Pharmacy [city/area]
- Compounding pharmacy [city/area]
- Online pharmacy [city/area]
- Prescription medications [city/area]
- Generic medications [city/area]
- Over-the-counter medications [city/area]
- Vitamins and supplements [city/area]
- Specialty pharmacy [city/area]
- Pharmacy delivery [city/area]
- Flu shots [city/area]
- Immunizations [city/area]
- Medication disposal [city/area]
- Medication management [city/area]
- Medication synchronization [city/area]
- Medical equipment and supplies [city/area]
- Senior care pharmacy [city/area]
Keyword Tip #1: Pharmacies often target keywords related to their pharmacy services, expertise, and location. This helps you attract potential customers who are searching for pharmacy services or expertise nearby.
Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "compounding pharmacy for pets in Denver" may be easier to rank for than just "compounding pharmacy".
Pricing for Pharmacy SEO Services
When it comes to our managed SEO services, the price is calculated based on the amount of time you have available in your digital marketing budget to devote to SEO.
Although we're more than happy to work with budgets starting at $800 per month, many of our customers have significantly higher budgets that we work with regularly.
You can get an approximate cost for your SEO campaign by using the pricing calculator below.
SEO Cost Calculator
Answer a few simple questions about your needs and our SEO cost calculator will show you how affordable our SEO packages can be for you. To receive a personalized quote, just call 800-796-8263 or send us an email.
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