How to Rank Plastic Surgeon Websites on Google
Here are our favorite tips to optimize the online presence of cosmetic surgeons, divided into technical, on-page, and off-page suggestions.
These SEO strategies apply to cosmetic surgery centers, medical spas, dermatology clinics, plastic surgery clinics, reconstructive surgery centers, aesthetic medicine practices, laser clinics, hair restoration clinics, anti-aging clinics, facial plastic surgery centers, and other plastic surgeons.
1.) Technical SEO Tips for Plastic Surgeons
Technical SEO refers to optimizing your plastic surgery practice website’s infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website’s content.
We can help out with all of these items and more, or you can handle them on your own:
- Ensure your plastic surgery website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accommodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
- Evaluate your website’s loading speed using a tool like Google PageSpeed Insights. Don’t get caught up trying to pass Core Web Vitals. It isn’t always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
- Utilize HTTPS encryption to secure your plastic surgery website. Most hosting providers offer free SSL certificates.
- Create and submit a sitemap of your plastic surgery website to Google Search Console and Bing Webmaster Tools to aid search engines in indexing your website.
- Implement local business schema markup to assist search engines in better comprehending your content.
- Use canonical tags to prevent duplicate content issues, particularly if you have identical content available on multiple URLs.
- Monitor your plastic surgery website’s crawl errors and promptly resolve them. You can find such errors in Google Search Console.
2.) On-Page SEO Tips for Plastic Surgeons
On-page SEO involves optimizing each page of your plastic surgeon website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.
We can help out with all of these items and more, or you can handle them on your own:
- Create original and high-quality content that targets your audience’s search intent. While ChatGTP is a popular content writing tool, don’t rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
- Incorporate relevant plastic surgery keywords in your website’s page titles and meta descriptions.
- Optimize your website’s headings and subheadings with target plastic surgery keywords.
- Include cosmetic surgery keywords in image alt tags to help search engines comprehend the context of your images.
- Use internal linking on your plastic surgery website to aid search engines in comprehending the structure and hierarchy of your content.
- Use descriptive URLs with relevant cosmetic surgery keywords.
- Display patient testimonials prominently on your cosmetic surgery website.
- Scan your plastic surgery website for broken links and repair them immediately. You can use this free tool from Ahrefs to scan for broken links.
3.) Off-Page SEO Tips for Plastic Surgeons
Off-page SEO involves all the actions taken outside of your plastic surgery practice website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website’s reputation, authority, and visibility online.
We can help out with all of these items and more, or you can handle them on your own:
- Build high-quality backlinks from relevant plastic surgery websites, such as health and beauty blogs.
- Establish and maintain a strong presence on social media platforms to interact with potential patients and promote your services.
- Encourage satisfied patients to leave reviews on Google My Business and other review sites.
- Collaborate with other local businesses, particularly those in the healthcare and beauty industries, to cross-promote services and build backlinks.
- Create listings in cosmetic surgery-related medical directories and citation sites to increase visibility.
- Create informative and shareable plastic surgery infographics related to beauty and health topics.
- Make videos to showcase your services or expertise and build engagement with potential patients.
- Monitor your online reputation and respond promptly to feedback and reviews. Be sure to respond to all reviews, even negative feedback.
We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!
Alternatively, if you don’t need help improving your rankings, check out this guide on DIY SEO!
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Top Keywords for Plastic Surgery SEO
Looking for suggested keywords to target within the SEO campaign for your plastic surgery center? Whether you plan to hire us, or optimize the site yourself, we’ve got you covered!
Before starting an SEO service for a plastic surgery center, we like to scan the website and see what you’ve got to work with for content and link authority.
From there, we’ll check to see what types of plastic surgery services you’d like to promote in your area. Maybe you specialize in facelifts and want to attract more clients. Perhaps you just don’t feel like you are getting enough traffic to your website or social media channels.
Having this information helps us determine what types of keywords to focus on for content writing and link building.
Focus Keywords for Plastic Surgery Centers
- Plastic surgery center [city/area]
- Cosmetic surgery [city/area]
- Breast augmentation [city/area]
- Facelift [city/area]
- Rhinoplasty [city/area]
- Liposuction [city/area]
- Tummy tuck [city/area]
- Botox [city/area]
- Fillers [city/area]
- Mommy makeover [city/area]
- Body contouring [city/area]
- Plastic surgeon [city/area]
- Medical spa [city/area]
- Skin rejuvenation [city/area]
- Hair restoration [city/area]
- Facial procedures [city/area]
Keyword Tip #1: Plastic surgery centers often target keywords related to their services, expertise, and location. This helps you attract potential clients who are searching for plastic surgery services or expertise nearby.
Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, “nose job surgery in Beverly Hills” may be easier to rank for than just “plastic surgery”.
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