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Self Storage SEO Services

SEO Tips for Storage Units

We provide self storage companies a complete SEO guide to help increase organic traffic and reduce their paid advertising spend.

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SEO Agency for Storage Units

With more than 19 years of experience, we know professional search engine optimization for storage units!

Over the years, we've offered self storage companies and other industries a variety of search marketing campaigns, including ecommerce, local, local, and franchise SEO campaigns.

The way we go about our storage unit SEO services includes a mixture of technical, on-page, and off-page SEO strategies. This helps provide a balanced approach to optimizing your WooCommerce, Shopify, or WordPress website rankings on search engine result pages (SERPs).

Here's what you need to know if you want your self storage company to rank higher in search engines to start saving on paid advertising costs!

How to Rank Self Storage Websites on Google

As a self storage facility, your website is critical for attracting and retaining customers. Optimizing your website for search engines can help you increase your online visibility, generate more website traffic, and ultimately grow your business.

Here are some SEO strategies to help you improve your online presence and attract more customers. These SEO strategies apply to climate-controlled self storage facilities, outdoor self storage facilities, indoor self storage facilities, drive-up self storage facilities, vehicle storage facilities, boat storage facilities, RV storage facilities, portable storage container companies, business storage facilities, residential storage facilities, student storage facilities, military storage facilities, and other self storage facilities.

1.) Technical SEO Tips for Self Storage Facilities

Technical SEO refers to optimizing your self storage company website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.

We can help out with all of these items and more, or you can handle them on your own:

  • Ensure that your website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
  • Review your website's loading speed using tools like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
  • Implement HTTPS encryption for website security, and consider obtaining an SSL certificate to provide additional protection for your website visitors.
  • Create and submit a sitemap to Google Search Console and Bing Webmaster Tools to help search engines crawl and index your website more effectively.
  • Use structured data markup to provide search engines with additional information about your business, such as your hours of operation, address, and phone number.
  • Use canonical tags to prevent duplicate content issues, particularly if you have the same content available on multiple URLs.
  • Monitor your website for crawl errors and broken links, and fix them promptly to ensure that search engines can access and index your website effectively. You can find such errors in Google Search Console. You can use this free tool from Ahrefs to scan for broken links.

A Few of Our SEO Experts

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2.) On-Page SEO Tips for Self Storage Facilities

On-page SEO involves optimizing each page of your storage unit website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.

We can help out with all of these items and more, or you can handle them on your own:

  • Create high-quality, informative content that addresses common questions and concerns that your customers may have, such as how to pack and move items into storage. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
  • Use relevant keywords in your website's page titles, meta descriptions, and headings to help search engines understand the content and purpose of your website.
  • Optimize your website's images with relevant alt tags and file names to improve their accessibility and help search engines understand their content.
  • Use internal linking to help search engines understand the structure and hierarchy of your website, and to encourage visitors to explore your website further.
  • Use descriptive URLs with relevant keywords to help search engines and visitors understand the content of your pages.
  • Encourage customers to leave reviews on your Google My Business page or other review sites, and respond to feedback promptly to demonstrate your commitment to customer satisfaction.
  • Consider adding a blog to your website to regularly publish informative and engaging content related to self storage and moving.
  • Optimize your website's contact page with your business name, address, and phone number, as well as a Google Map and driving directions to make it easy for customers to find and contact you.

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3.) Off-Page SEO Tips for Self Storage Facilities

Off-page SEO involves all the actions taken outside of your self storage company website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.

We can help out with all of these items and more, or you can handle them on your own:

  • Build high-quality backlinks from relevant websites, such as moving and relocation blogs or local business directories.
  • Create and maintain a strong presence on social media platforms like Facebook, Twitter, and Instagram to engage with customers and build brand awareness.
  • Collaborate with other local businesses to cross-promote services and build backlinks to your website.
  • Participate in local events and sponsor community organizations to increase your visibility and build trust with potential customers.
  • Create shareable and informative infographics related to self storage or moving, and promote them on social media and other relevant platforms.
  • Monitor your online reputation and respond promptly to customer feedback and reviews, both positive and negative. Be sure to respond to all reviews, even negative feedback.

We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!

Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!

Unlocking the 5 Secrets to Getting Your Business Found

Popular Keywords for Self Storage SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your self storage facility? Whether you plan to hire us, or optimize the site yourself, we've got you covered!

Before starting an SEO service for a self storage facility, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of storage services you'd like to promote in your area. Maybe you just added new units and want to attract more renters. Perhaps you just don't feel like you are getting enough traffic to your website or social media channels.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Self Storage

  • Self storage [city/area]
  • Climate-controlled storage [city/area]
  • Indoor storage [city/area]
  • Outdoor storage [city/area]
  • Vehicle storage [city/area]
  • Boat storage [city/area]
  • RV storage [city/area]
  • Business storage [city/area]
  • Personal storage [city/area]
  • Moving and storage [city/area]
  • Long-term storage [city/area]
  • Short-term storage [city/area]
  • Storage unit sizes [city/area]
  • 24-hour access storage [city/area]
  • Secure storage [city/area]
  • Affordable storage [city/area]

Keyword Tip #1: Self storage facilities often target keywords related to their storage services and location. This helps you attract renters who are searching for self storage services nearby.

Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "indoor climate-controlled storage for small businesses in Los Angeles" may be easier to rank for than just "business storage".

SEO for Storage Units

Pricing for Self Storage Company SEO Plans

When it comes to our managed SEO campaigns, the price is calculated based on the amount of time you have available in your digital marketing budget to devote to search engine optimization.

Although we're more than happy to work with budgets starting at $800 per month, many of our clients have significantly higher budgets that we work with regularly.

To obtain an estimate for the cost of your search engine optimization plan, please utilize the pricing calculator provided below.

Self Storage SEO Cost Calculator

Answer a few simple questions about your needs and our Self Storage SEO cost calculator will show you how affordable our Self Storage SEO packages can be for you. To receive a personalized quote, just call 800-796-8263 or send us an email.

Hear what our customers are saying

Sarah Grantham

Sarah Grantham

Corey was absolutely amazing in helping me with my issue. He was encouraging as we worked through things that to me were huge, but he made them seem small. Will definitely use WebCitz again!!!
George Ormond

George Ormond

Corey was extremely helpful and spent a considerable amount of time going over my difficulties with a newly created website put together by someone else. I was under a very stressful deadline and he was extremely considerate and helpful. He managed to fix the problems that I was experiencing with my website. I had reached out to a number of website developers for help but only heard back from WebCitz and Corey got back to me within minutes!
Carissa Giebel

Carissa Giebel

They are great to work with. Always quick to respond to my questions and assist when needed! They have been working with me at Legacy Law Group, LLC for many years.
Alo Health

Alo Health

WebCitz designed our Alo Health website and did such a great job of walking us step-by-step through the process, knowing the tech world was not a strength of ours. We love that we are able to change content whenever we want, but if we run into problems, they are a quick email away. They have been responsive, reliable and efficient. Thanks, WebCitz!
Dawn White

Dawn White

These guys are always there when you need them! Whether the issue is big or small, there is little they cannot handle. I cannot express enough how greatly we appreciate their continued superior service and willingness to assist whenever we need them. Thanks Dave, Corey and the entire WebCitz team!!
Cassie Richards

Cassie Richards

Working with WebCitz has been nothing but a great experience. David, Jake, Drew, and the rest of the team are easy to work with, accommodating, and very knowledgeable. WebCitz is a company that you can trust will be there when you need them most. If I’m having an issue or problem with a website, I can always count on a quick response and a timely solution.
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