Retirement Home SEO Services

Managed Senior Living SEO!

We provide retirement homes a complete package of on-page, off-page, and technical SEO to help increase organic exposure and reduce paid advertising.

500+ active clients
Satisfied Digital Marketing Clients
18 years in business
Founded 18+ Years Ago
20+ Onsite experts
Onsite Experts (No Outsourcing)
SEO Services

Search Engine Optimization Company for Retirement Homes

With more than 18 years of experience, we know proficient SEO for retirement homes!

Over the years, we've offered retirement homes a variety of search marketing plans, including local, local, franchise, and enterprise search engine optimization plans.

We use a mix of off-page, technical, and on-page within our retirement home SEO packages. This helps us optimize your WordPress, WooCommerce, or Shopify website placements in searches.

If your retirement home could benefit from an increased position in search engines, read on!

Types of Retirement Homes We Help

We work with a wide variety of retirement homes. The search engine optimization services discussed below will help provide SEO for retirement homes and even:

  • SEO for Independent Living Communities
  • SEO for Memory Care Communities
  • SEO for Hospice Care Providers
  • SEO for Senior Centers
  • SEO for Adult Day Care Centers
  • SEO for Senior Transportation Services
  • SEO for Senior Activity Providers
  • SEO for Retirement Communities

A Few of Our SEO Experts

Corey GHope KDavid WAshton HEmily LMelanie P

Our Retirement Home SEO Services

It's our practice to conduct a thorough review of your entire retirement home website and its backlink profile before starting search engine optimization services.

Through this review process, we can better understand all aspects of your website's SEO, including its technical, on-page, and off-page factors. Rather than making changes to your website without a plan, we believe in taking this professional review approach before starting retirement home search engine optimization.

To provide you a more comprehensive understanding of our professional retirement home SEO services, let's discuss each of these areas of SEO in detail:

Technical Search Engine Optimization Services for Retirement Homes

Most retirement homes are aware of technical SEO.

This often involves increasing website speed, passing Google Core Web Vitals, implementing SSL security, fixing mobile glitches, removing duplicate content, creating XML sitemaps, adding structured data, setting up Google Search Console, and fixing issues discovered in your search engine optimization scan.

Our in-house website developers for retirement homes can help fix any technical SEO problem in Shopify or WordPress.

On-Site SEO Services for Retirement Homes

It's often the case that retirement homes hate doing on-page search engine optimization themselves since they're not comfortable with content writing. No problem, we love content creation!

With our in-house team of content writers, we can draft 750-4,000 word articles for blog posts, service descriptions, guest posts, and more! To start, we build out a content strategy through proper keyword research and extensive competitor review to help improve the chances of our content ranking in search results.

Beyond that, we also offer retirement homes on-page SEO improvements to write meta descriptions, optimize page titles, fix heading tags, build content silos, develop infographics and videos, reduce keyword cannibalization, and improve user engagement.

Off-Site SEO Services for Retirement Homes

When we look at various retirement home backlink profiles, we often notice they've forgotten about off-page search engine optimization. You might want to check your backlink quality if you've been struggling for years to get off the second or third page of search results.

With our backlink analysis services, we help retirement homes detect malicious or spammy backlinks, including PBNs. We then put together search engine optimization recommendations for retirement homes for white-hat link building like guest posting, niche / curated edits, HARO outreach, social media citations, NAP citations, and more!

Pricing for Retirement Home Search Engine Optimization Services

When it comes to our managed search engine optimization services, the price is calculated based on the amount of time you have available in your marketing budget to devote to SEO. Although we're more than happy to work with budgets starting at $800 per month, many of our customers have significantly higher budgets that we work with regularly.

Use the pricing calculator below to obtain a rough estimate for the cost of your SEO campaign.

Senior Living SEO Cost Calculator

Answer a few simple questions about your needs and our Senior Living SEO cost calculator will show you how affordable our Senior Living SEO packages can be for you. To receive a personalized quote, just call 800-796-8263 or send us an email.

Types of SEO Campaigns for Retirement Homes

Retirement Homes benefit from our experience with local, franchise, enterprise, and ecommerce SEO campaigns. When we take on your digital advertising, we'll put together an effective SEO service for your retirement home.

Local SEO Campaigns for Retirement Homes

Localized SEO plans are what we do most often for retirement homes. More than likely, this is because so many nearby retirement homes are searching for help improving their rankings in search engine results.

For example, retirement homes in Chicago would want more visibility in organic search results for "Chicago retirement homes." This would involve performing a local SEO audit of your website, optimizing your Google My Business account, performing onsite optimizations, performing keyword research for LSI phrasing, improving your backlink quality, reviewing your business citations, helping with online reputation management, and possibly even conversion rate optimization. These types of SEO improvements would help your retirement home show up higher in Google Maps.

The budgets for local SEO campaigns for retirement homes are often $800 or more per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Enterprise Search Engine Optimization Campaigns for Retirement Homes

For big SEO projects, we've got enterprise-level search engine optimization. You'll be searching for large scale SEO if you need to deploy an intricate search engine optimization strategy for your search marketing campaign.

In most cases, this means targeting very competitive keywords on a national level or managing search engine optimization of a huge website. We can leverage content optimization and keyword research tools like Surfer SEO and Ahrefs to help you formulate an effective search engine optimization strategy. In an large scale SEO plan, your retirement home can expect to see a serious amount of effort put forth from our team to scan your entire website and past search engine optimization efforts, build out a content marketing strategy, then move into technical, on-page, and off-page SEO plans.

Budgets of complex SEO plans for retirement homes usually start at $8,000 per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Franchise SEO Campaigns for Retirement Homes

Much like local area SEO, our franchise search engine optimization campaigns are geared toward franchisors. This type of search engine optimization helps improve nearby visibility for each of your retirement home locations.

In this case, we do all the local search engine optimization services described above, but for each location of your franchise. Optimizing multiple Google My Business profiles, performing search engine optimization on a much more complex website, possibly handling franchisee requests, and placing for franchise opportunity keywords are some of the major differences.

The average multi location SEO plan for retirement homes costs $2,000 or more each month. This budget is shared between technical, on-page, and off-page SEO tasks.

Ecommerce SEO Campaigns for Retirement Homes

Getting your storefront's products and services ranked in search engines is our passion. For any online search marketing campaign for an ecommerce business, make sure to include search engine optimization.

If you are searching for a top search engine optimization company for your retirement home to help rank your ecommerce products online, look no further! Whether it's WooCommerce or Shopify, we've got a lot of experience developing and marketing ecommerce websites. The ideal pairing for your retirement home is working with our search engine optimization agency that has onsite ecommerce website developers and SEO experts. This allows both of our departments to work in tandem to provide efficient on-page, off-page, and technical SEO services. We will ensure all your structured data, content silos, URL structures, 301 redirects, and more are handled properly.

The average costs of online storefront search engine optimization services for retirement homes is often $1,600 or more each month. This budget is shared between technical, on-page, and off-page SEO tasks.

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Preferred Website Platforms for Retirement Home SEO

We're a premium SEO agency serving retirement homes. Our team includes web developers and PPC experts who work alongside our search engine optimization team. When performing search engine marketing for retirement homes, we can leverage our knowledge of the most popular platforms, like WordPress, WooCommerce, and Shopify.

WordPress SEO for Retirement Homes

WordPress is the most popular CMS platform we've seen for retirement homes.

We are often hired to optimize Yoast search engine optimization settings, configure Structured Data plugins, optimize page titles and meta descriptions, fix content silo glitches, and improve URL structures within the WordPress platform. Learn more about our WordPress SEO plans.

WooCommerce SEO for Retirement Homes

It makes sense WooCommerce is so popular since it's the standard of ecommerce within the WordPress platform.

For our WooCommerce search engine optimization plans, we often help retirement homes build out better product descriptions, improve traffic from organic search, improve product silos, set up Product structured data, implement 301 redirects, and more!

Shopify Search Engine Optimization for Retirement Homes

Many smaller startups and ecommerce ventures use Shopify.

Retirement homes on Shopify often need help improving page content, setting up SEO-friendly product collections, writing product descriptions, fixing theme concerns, fixing broken links, and more! Learn more about our Shopify SEO options.

When talking to SEO companies targeting retirement homes, make sure to ask if they have in-house web developers, or if technical search engine optimization plans must get outsourced to other firms.

Unlocking the 5 Secrets to Getting Your Business Found

SEO Tips for Senior Living Facilities

As a senior living facility, your website is critical for attracting and retaining residents and their families. Optimizing your website for search engines can help you increase your online visibility, generate more website traffic, and ultimately grow your business. Here are some SEO tips to help you improve your online presence and attract more customers. These SEO tips apply to independent living communities, memory care communities, hospice care providers, senior centers, adult day care centers, senior transportation services, senior activity providers, retirement communities, and other senior living facilities.

Technical SEO Tips for Senior Living Facilities

  • Ensure that your senior living community website has a responsive design that works well on all devices, including desktop computers, laptops, tablets, and smartphones.
  • Review your website's loading speed using tools like Google PageSpeed Insights or GTmetrix, and make necessary adjustments to improve your website's performance.
  • Implement HTTPS encryption for website security, and consider obtaining an SSL certificate to provide additional protection for your website visitors.
  • Create and submit a sitemap to Google Search Console to help search engines crawl and index your website more effectively.
  • Use structured data markup to provide search engines with additional information about your business, such as your hours of operation, address, and phone number.
  • Use canonical tags to prevent duplicate content issues, particularly if you have the same content available on multiple URLs.
  • Monitor your website for crawl errors and broken links, and fix them promptly to ensure that search engines can access and index your website effectively.

On-Page SEO Tips for Senior Living Facilities

  • Use relevant keywords in your website's page titles, meta descriptions, and headings to help search engines understand the content and purpose of your website.
  • Optimize your website's images with relevant alt tags and file names to improve their accessibility and help search engines understand their content.
  • Create high-quality, informative content that addresses common questions and concerns that residents and their families may have, such as how to choose a senior living facility.
  • Use internal linking to help search engines understand the structure and hierarchy of your website, and to encourage visitors to explore your website further.
  • Use descriptive URLs with relevant keywords to help search engines and visitors understand the content of your pages.
  • Encourage residents and their families to leave reviews on your Google My Business page or other review sites, and respond to feedback promptly to demonstrate your commitment to resident satisfaction.
  • Consider adding a blog to your website to regularly publish informative and engaging content related to senior living and care for older adults.
  • Optimize your website's contact page with your business name, address, and phone number, as well as a Google Map and driving directions to make it easy for potential residents and their families to find and contact you.

Off-Page SEO Tips for Senior Living Facilities

  • Build high-quality backlinks from relevant websites, such as local directories or blogs focused on senior living or health care.
  • Create and maintain a strong presence on social media platforms like Facebook and LinkedIn, and engage with your audience by sharing informative and engaging content related to senior living.
  • Partner with other businesses in your community to cross-promote services and increase your visibility.
  • Participate in local events and sponsor community organizations to increase your visibility and build trust with potential residents and their families.
  • Create shareable and informative infographics related to senior living or care for older adults, and promote them on social media and other relevant platforms.
  • Monitor your online reputation and respond promptly to customer feedback and reviews, both positive and negative, to demonstrate your commitment to resident satisfaction and address any concerns.
  • Partner with local organizations focused on senior care, health care, or aging-related issues to build relationships and increase your visibility in the community.

SEO for Retirement Homes

Popular Keywords for Senior Living SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your senior living community? We've got you covered!

Before starting an SEO service for a senior living community, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of senior living services you'd like to promote in your area. Maybe you just opened a new facility and want to attract more residents. Perhaps you just don't feel like you are getting enough traffic to your website or social media channels.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Senior Living Communities

  • Senior living [city/area]
  • Assisted living [city/area]
  • Independent living [city/area]
  • Memory care [city/area]
  • Nursing home [city/area]
  • Respite care [city/area]
  • Retirement community [city/area]
  • Alzheimer's care [city/area]
  • Dementia care [city/area]
  • Senior apartments [city/area]
  • Senior care services [city/area]
  • 24-hour care [city/area]
  • Pet-friendly senior living [city/area]
  • Affordable senior living [city/area]
  • Luxury senior living [city/area]
  • Senior living activities [city/area]

Pro Tip #1: Senior living communities often target keywords related to their services and location. This helps you attract seniors and their families who are searching for senior living services nearby.

Pro Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "affordable assisted living for seniors in Dallas" may be easier to rank for than just "assisted living".

Hear what our customers are saying

George Ormond

George Ormond

Corey was extremely helpful and spent a considerable amount of time going over my difficulties with a newly created website put together by someone else. I was under a very stressful deadline and he was extremely considerate and helpful. He managed to fix the problems that I was experiencing with my website. I had reached out to a number of website developers for help but only heard back from Webcity and Corey got back to me within minutes!
Carissa Giebel

Carissa Giebel

They are great to work with. Always quick to respond to my questions and assist when needed! They have been working with me at Legacy Law Group, LLC for many years.
Dawn White

Dawn White

These guys are always there when you need them! Whether the issue is big or small, there is little they cannot handle. I cannot express enough how greatly we appreciate their continued superior service and willingness to assist whenever we need them. Thanks Dave, Corey and the entire WebCitz team!!
Joe Simmons

Joe Simmons

David Wurst and WebCitz have been a great hosting company to work with for over 10 years. They provide exceptional service and knowledge with their customers and always get it done immediately. I will never work with any other company.
Jen Ollanketo

Jen Ollanketo

WebCitz helped the Oshkosh Area Humane Society with our new website and they were great to work with. Responsive, professional and affordable. I think the biggest perk for us was having someone local we could talk to for assistance instead of long wait times. Definitely would recommend to anyone looking to start up or revamp their website.
Rummeles Fine Jewelry

Rummeles Fine Jewelry

Great company to deal with! They have a great team of people and are always there to answer any questions we have!
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