Our experienced team analyzes the dozens of technical and non-technical elements that drive search results and packages them into a final report that serves as a blueprint for implementation. It’s why world-class organizations and leading other ad agencies refer to us when they need help climbing up the rankings.
A full website SEO audit is a focused practice that includes the use of various SEO audit services, tools, checklists, and standards to examine a website and its optimization campaign. An SEO audit can also be used to create a list of problem areas, action items, and overcome observed weaknesses in a website. In addition to that, an on-page audit is often used to gather specific information and details needed for a company to make adjustments to their SEO campaign and get higher page rankings.
Our SEO audit services begin with an overall analysis of your website to assess what action is needed to best optimize it for search engines. Based on this analysis, WebCitz offers recommendations for improving your website to boost your overall search engine rankings by conducting a deeper dive into your on-site, off-site, and technical SEO.
These recommendations may include, but are not limited to:
These items are just some of the many elements we address during the SEO audit process. Every factor provides some type of impact on how search engines crawl and index your site. Affecting how customers find your site. The SEO audit will outline exactly where you can improve so you can start ranking better in search engines.
What’s the point of spending time making your website look good if no one ever sees it? Many business owners have engaging and well-crafted websites but still can't rank in search engines. So what's the reason that a website that is attractive can’t rank well? Oftentimes, the issue in these situations is content in one form or another. This could mean not enough content on each page, similar or missing title tags and meta descriptions, or poor URL structure.
WebCitz will identify these on-page ranking barriers and recommend the necessary changes all with an SEO audit. Identifying and fixing these on-page factors can have a significant, immediate, and positive impact on your rankings.
Other factors affecting your organic search positions are off-page factors. Off-page factors make up a large percentage of search engines' ranking algorithms, making accurate off-page analysis critical. These factors are things such as the number of links you have, the anchor text used, and your domain rating score.
We have a suite of services enabling off-page analysis and comparison. WebCitz will identify these factors and recommend a strategy that helps you build your reputation and increase your presence online.
There are technical aspects that affect your SEO rankings, such as specific files on your server like .htaccess, robots.txt, and sitemap.xml that actually dictate how search engines access and index your content. Optimizing these files so they are configured correctly can positively impact your rankings.
The .htaccess file is a distributed configuration file. This file allows you to specify and apply configuration directives on your site. This file enables you to call the shots on how users and search engines are directed to specific pages on your site and apply 301 redirects.
The robots.txt file is placed in the root of a website and prevents crawlers from accessing specific folders on your website. This file is typically used for folders that weaken the theme of your website or folders providing a dead-end to robots, such as certain documents.
The optimization and submission of a sitemap.xml file enable search engines to better crawl your site. It also helps consumers to quickly scan your whole site for relevant information. This file provides a link and a short description of that link for each page of your site, prioritizing each page and providing a hierarchy of the most important pages on your site to the least important pages on your site.
Other server related factors such as accurate HTTP headers, accurate 404 error pages, and page load times affect your search engine traffic as well. WebCitz will identify and determine the best way for you to optimize these files to ensure the best results.
SEO site audits can help your business identify key issues and reasons why you are having trouble ranking for your keywords. Maybe you don’t have enough content, or maybe there's a problem with your linking structure, but don't know how to find out or don't know where to start. That's where we can help.
WebCitz SEO auditing plans include investigating essential on-page elements like title tags to off-page factors such as backlinks. We'll examine your site and determine areas of improvement within your marketing strategy. An SEO audit is great for businesses who are having trouble ranking or those who have seen a plateau with their rankings. Regardless of your need, SEO audits are the first steps to creating an online marketing strategy that works.
Schedule your no cost, no obligation 30-60 minute phone call with one of our SEO experts! It's so quick and easy.
If you are serious about increasing the number of phone calls, inbound leads or purchases from your website then you need a team dedicated to the success of your website. We have a large, in-house marketing team that is ready to divide-and-conquer all your toughest SEO Audits and digital marketing challenges.