SEO Audit Services

Complete SEO Website Analysis

Have you failed an SEO audit? Perhaps you'd like an SEO audit ran on your website? Let us diagnose and resolve the most critical issues in your SEO audit.

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SEO Services

Hire a Professional SEO Audit Company

Conducting a search engine audit as part of your SEO strategy is essential. A comprehensive SEO strategy requires you to measure the health of your current online efforts and look for areas for improvement. Building a high-traffic website that ranks on page 1 of Google doesn't happen by accident. It's the result of deliberate planning and hard work.

Despite this, there is always room for improvement, no matter how hard you work to build backlinks and optimize your content. Check out our case studies, otherwise, read on to find out how to maximize your website's on-page elements (step-by-step).

  • Data-Driven Approach
  • Comprehensive Audit
  • Reach a Larger Audience
  • Improve Website Speed

The Definition of an SEO Audit

SEO audits examine a website's visibility and potential for organic search engine rankings. It is a process of evaluating all aspects of a website and its online presence that can affect search engine rankings.

An SEO audit evaluates a website's search engine optimization (SEO) health and effectiveness. An SEO audit evaluates a website's ability to rank higher in search engine results (SERPs). They can conduct manual SEO audits or use tools and software.

Manual SEO audits review a website's on-page and off-page SEO factors and recommend improvements. SEO audit tools and software automate the process of SEO auditing by scanning a website and generating reports based on the findings.

When conducting an SEO audit, the essential factors are website structure, content, keyword targeting, backlinks, and social signals. You can improve your website's SEO health and rank in SERPs by improving these factors.

A Few of Our SEO Auditors

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How An SEO Audit Service Can Help Your Business Website

An SEO audit can be highly beneficial to any website. It can help identify areas where your site needs improvement and also help to formulate a plan to improve your site's overall SEO.

An SEO audit reviews your website's Search Engine Optimization practices. It is a helpful tool for businesses to assess their current SEO efforts and identify areas for improvement. Some benefits of an SEO audit include:

  1. Improved search engine ranking: By identifying and fixing on-site SEO issues, your website can rank higher in search engine results pages (SERPs).
  2. More targeted traffic: Optimizing your website for specific keywords can attract more visitors interested in your products or services.
  3. Increased leads and sales: A higher ranking in SERPs can lead to more website visitors, which can translate into increased leads and sales.
  4. Improved ROI: An effective SEO campaign can generate a higher return on investment (ROI) than other marketing initiatives.
  5. A more substantial online presence: A strong SEO presence can help you build brand awareness and establish your business as a credible source of information.

An audit can be a helpful first step if you want to improve your website's SEO. You can create a plan for optimizing your website by identifying areas for improvement.

Making the Most out of an SEO Audit Service

No matter how big or small your website is, an SEO audit is a critical first step in understanding how well your site is performing.

You must perform regular SEO audits if you're serious about improving your website's search engine ranking. An SEO audit identifies your website's structure, content, and off-site factors to identify any areas that could hold back your SEO efforts.

While you can do a basic SEO audit, hiring an experienced SEO agency to do a comprehensive review is best. You can still make the most of your audit if you aren't an expert.

Here are four tips for getting the most out of your SEO audit:

Make a List of Priorities

Before starting your audit, clearly understanding what you want to achieve is essential. Make a list of your website's most important SEO goals and objectives, and use this as a guide during your audit. This will help you focus on the most important areas of your business and ensure that you don't miss anything critical.

Be Thorough

An SEO audit is a detailed process, so it's essential to be thorough. This means examining every aspect of your website, from the title tags to the website's code. If you're unsure how to do something, plenty of resources are available online, including our SEO Guide.

Take Note of Red Flags

As you're performing your audit, keep an eye out for any red flags that could indicate a problem. For example, if you see a lot of duplicate content or broken links, these could be significant issues holding back your SEO. Identify any red flags and address them immediately.

Use a Tool like SEMrush

While you can do a basic SEO audit, hiring an experienced professional to do a comprehensive review is best. Despite not being an expert, you can still get the most out of your audit by following these tips.

The Process for Performing an SEO Audit

A comprehensive SEO audit service assesses the health of your website. Moreover, it considers factors on-page (like title tags and meta descriptions) and off-page (like link development and social media engagement).

By conducting an SEO audit, you can identify areas of improvement so your website can rank higher on search engine results pages (SERPs).

Not sure how to get started? Here's a quick guide to conducting an SEO audit:

Start with a Website Analysis

Thorough website analysis should be the first step in your audit. The analysis will help you know where your website is getting weak to get the reach.

  • To start, take a look at your website's traffic data. This will give you an idea of how well your website performs in search.
  • Next, analyze your website's content. Look at your website's pages and posts to see if they're optimized for your target keywords. Changes will be necessary if not.
  • Lastly, take a look at your website's backlink profile. Using this, you can see which websites are linking to your site. If you know any low-quality or spammy links, you'll want to remove them.

Check Your Website's Technical SEO

After completing a website analysis, it's time to move on to a technical SEO audit. This is where you'll check for any technical issues that could be holding your website back from ranking higher in search.

Start by considering the title tags and meta descriptions of your website. Search engine results pages contain snippets of text. If they're not optimized, you'll need to make some changes.

If there are any errors in your website's code, you should fix them. You can accomplish this with a tool such as Screaming Frog. If you find any errors, you'll need to fix them.

Analyze Your Website's Backlink Profile

After you've checked your website's technical SEO audit report, it's time to analyze your website's backlink profile. Links to your website will be displayed here.

If you see any low-quality or spammy links, you'll want to remove them. Majestic is a tool you can use to do this.

Conduct an On-Page SEO Audit

The final step of your SEO audit is to conduct an on-page SEO audit. This will help you identify any areas of your website that need improvement.

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The Areas We Review in an SEO Audit

An SEO Audit service typically includes the following components:

Website Analysis

Website analysis is a review of the website's architecture, design, content, and functionality. Generally, an SEO audit will examine your site's overall health, technical setup, content, and link profile. Identifying any areas affecting your site's ranking will help you improve it.

Site Health

This includes checking for site errors, duplicate content, broken links, and site speed issues. By performing an SEO audit, you can identify any areas of improvement and take steps to fix them. By doing this, your website's ranking in search results will improve, and traffic will increase.

If you're unsure how to conduct an SEO audit, you can hire a professional or use an online tool. You can perform many audits, but some common ones include checking your site's title tags, meta descriptions, and header tags. Additionally, you should check your website's structure and check for broken links.

Link Analysis

An SEO audit also includes an analysis of your link profile. This means looking at all of the sites linking to yours and determining whether they are natural or unnatural links. A genuine link is created by another site and has no relation to you or your business—for example, someone writing a blog post about how they love your product or posting a picture of it on Instagram.

An unnatural link was created by another site and explicitly intended to benefit you or your business—for example, if someone writes a blog post about how much they love your product and then links directly to it from within the article.

A link profile is a collection of links pointing to a website and the anchor text used in those links. A link profile can be used to determine if any links are not relevant or spammy, which can result in penalties from Google and other search engines.

By performing regular SEO audits, you can ensure that your site is in good shape and can rank well in search engines.

Social Media Analysis

Social media analysis is a part of an SEO audit that analyses your social media pages and their engagement. This includes the number of followers, how often you post, and how you engage with your audience.

This analysis will help you determine what kind of content works for your brand and what isn't, so you can tailor your posts to reach and engage with your audience better. It's also an excellent way to see if you need more people involved in your social media marketing efforts—and if so, how many more!

The following information can be collected during a social media analysis:

  • Number of followers/likes/subscribers
  • Rate of growth in followers/likes/subscribers over time
  • Engagement rate (number of people who interact with your posts)
  • Content posted on each platform.

Technical Setup

A search engine optimization audit thoroughly reviews your website and its online presence. An SEO audit service assesses the strengths and weaknesses of your current technical setup and provides recommendations for improving performance.

The technical setup of a website includes factors like:

  • HTML tags are used to describe the content of your page.
  • URLs are used to provide information about each page on your website.
  • Title tags display text at the top of each page on your site. They can include keywords related to your business or products that help people find you when they search online.
  • Search engines use meta descriptions to display short summaries of your pages when someone searches for something relevant to your offer. These summaries should be compelling enough to encourage users to click through and visit your site!

Content

This involves auditing your site's content to ensure it is keyword-rich and optimized for search engines. In an SEO audit service, content is the most crucial element. Content includes the words you use to describe your business and the format of those words.

This includes your meta title and description tags and how many words are in each section. Your content should be written to make visitors want to click through and learn more about your company.

For SEO audits, content is essential for any website. An audit will look at:

  • The quality of your content (are there spelling or grammatical errors? Are there any duplicate or low-quality pages?)
  • The length and depth of your content (is it too short or too long? Does it have enough information for users to find what they need?)
  • The relevancy of your content (is it relevant to the audience you're trying to reach?)

SEO Audits FAQs

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What is an SEO Audit?

Performing an SEO audit involves identifying how well your website is aligned with best practices - it is the first step in creating a plan for implementation that will result in measurable results.

The objective of the audit is to identify as many issues affecting organic search performance as possible. As a result of the SEO audit, you will learn:

  • Issues related to technical SEO
  • Problems with the structure of the website
  • Issues related to on-page SEO
  • Problems that may occur off-site
  • Problems with the user experience
  • Gaps and opportunities in content
  • Insights into the competitive marketplace

You should conduct an audit of your website on a regular basis - it is essentially a "health check" for your website.

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What is Analyzed in an SEO Audit?

SEO audits may differ slightly, but each of them should include an analysis of technical SEO mainstays such as sitemaps, server errors, and metadata. On a high level, an audit should examine accessibility, indexation, and optimization.

At WebCitz, our experts evaluate over a hundred different SEO elements across the following categories during a SEO audit:

  • Technical Audit
    • Index Analysis
    • 301 Redirects
    • Page Speed
    • URL Structure
    • Robots.txt
    • XML Sitemap
    • Canonical Tags
    • Content Duplication
    • Crawlability
    • Off-page Analysis
    • Mobile SEO Analysis
    • International SEO Analysis
  • On-Page Audit
    • Site Content Structure
    • Keyword Research / Usage
    • Meta Data Analysis (Page Titles, Meta Descriptions, Headings)
    • Schema
    • User Experience
    • Images & Video
    • Internal Linking

With the information gathered during the auditing process, our team is able to make accurate, impactful recommendations for your specific website and circumstance.

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Why is it Important to Perform an SEO Audit?

It is very important to have a regular checkup on your website as it is the hub of your online brand. It is important to understand that your website is a dynamic digital asset, it usually does not remain static for long periods of time. Each year, you will add and/or remove content from your website. Therefore, audits should be conducted on a regular basis. We recommend that websites be reviewed at least once per year. This allows your SEO team to address critical issues as they arise.

To ensure that you remain competitive after your audit, you should pay attention to other aspects of SEO. Technical foundations are not the end of the road for SEO success. You should pay attention to your competition's SEO activity, stay abreast of the latest search engine best practices, and maintain local SEO best practices if your business relies on customers visiting your physical location. All of these factors are integral to a successful SEO strategy and should be a part of your audit and ongoing search engine optimization maintenance.

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How Often Should I Run an SEO Audit?

To answer this question, you'll have to consider the size of your website and the rate of change in the SEO landscape. You should do an SEO audit at least once a month if your website has many pages and changes frequently. You can get away with doing an audit every few months for smaller websites.

Ideally, audit your SEO at least once a quarter. Tracking your progress will enable you to identify any areas that need improvement. If your SEO is not performing as well as it should be, you may need to audit more frequently. Keep your site up-to-date with regular SEO audits to ensure it performs at its best.

Of course, you can always do an audit more often if you want to be extra sure that your SEO is on track. But even if you can only do an audit once or twice a year, it's still worth it. Doing an audit will help you identify areas where you need to make changes or improve your SEO strategy.

An SEO audit can be complex, but it's well worth the effort. Regularly auditing your site ensures that it is always performing at its best and that you are doing everything possible to attract new customers.

The Best Tools for Running an SEO Audit

For doing an SEO audit, there are a few different tools that can come in handy. Here are a few of the best tools for performing SEO audit services:

Google Analytics

This free tool can help track your website's traffic and see how users find your site.

Google Analytics is the most critical tool for any SEO audit, as it provides a wealth of information about your web presence. It's also free! Though you will have to sign up for an account to use it, their SEO audit process is painless.

Google Search Console

This is another free tool from Google that can help you see how your site performs in search results.

SEO is a complex field with many moving parts. Where Search Console is strong, other tools pose potential blind spots. None of this should take away from Search Console, which provides us with valuable insights about a website's behaviour, performance, and visibility in search.

Ahrefs

This tool helps you understand your website's link profile and identify link-building opportunities.

Screaming Frog

This is a paid tool, but it's definitely worth the investment. Your website can be crawled and SEO data collected.

If you're doing a website audit and want to identify any possible issues that might be holding you back from ranking (or holding your orders back), then Screaming frog is the best tool you can use. It's easy to use and get started with, gives you valuable specific information about technical SEO items, and is fast. It also provides a few competitor tools as well.

Moz Pro

This is another paid tool that offers many features for doing an SEO audit. Among its features are a site crawler and keyword research.

The tools offered by Moz Pro are the best available for auditing your site's SEO. The software presents itself as a complete suite of SEO tools and boasts a clean and well-organized interface that makes it simple to navigate.

SEMrush

It is a paid tool that offers a lot of features for doing an SEO audit. It includes a site crawler, keyword research, and more.

No matter which tool you use, doing an SEO audit can be a helpful way to improve your website's performance. SEMrush is a powerhouse tool, and it is the best one on this list for those doing an SEO audit for the first time.

Moreover, their keywords, backlinks, and other information databases are unprecedented.

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Industry SEO Audit

When looking for an SEO expert, it's important to find someone with experience in technical, on-page, and off-page optimization. The ability to provide good communication and work effectively with a team is important as you want an SEO agency that can work with other departments or vendors within your company.

Learn how our SEO company has helped businessees across different industries.

USA SEO Audits

When searching for professional SEO agencies in the United States, it is critical to assess their understanding of technical, on-site, and off-site search engine optimization strategies. This will help you understand if you are choosing an SEO company with experience in all aspects of search engine optimization. Beyond that, look for a history of satisfactory results and effective communication.

Learn more about how our USA-based SEO agency has helped businesses in your area.

Canada SEO Audits

When looking for the best SEO experts serving Canada, it is important to assess their understanding of technical, on-page, and off-page SEO strategies. This will help you understand if you are choosing an SEO agency with experience in all aspects of search engine optimization. Beyond that, look for a history of past results and proof of effective communication.

Check out how we've helped businesses in your area with their search engine optimization.

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