WebCitz Blog

Email Marketing for Ecommerce: 16 Expert Tips, Why It Matters, & More

Email Marketing for Ecommerce: 16 Expert Tips

Do you want to increase your conversion rate? Do you want more sales and leads for your business? If so, don’t overlook email marketing. In this blog post, we will discuss 16 expert tips on how to use the power of email marketing as well as why it matters for ecommerce businesses. Learn about everything from segmentation tactics and list hygiene to testing strategies and what makes a good subject line.


What is Email Marketing for Ecommerce?

Email marketing is one of the most inexpensive and effective ways to reach your customers. It’s a form of internet marketing that revolves around using email messages, or newsletters as they are sometimes called, to build relationships with potential and existing customers. The emails usually include discounts on products/services, tips on how to use the products, requests for reviews, and more.


How Will Email Marketing Benefit My Ecommerce Store?

Email marketing is the perfect way to reach your customer base. It provides benefits like increased engagement, improved ROI, and decreased costs. Let’s dig a little deeper…

Fast results – A successful ecommerce email marketing campaign will start producing results in a matter of minutes. You can watch as thousands of people open their email and click through to your website.

Connect with a large audience – A well-designed email marketing campaign can reach your entire customer base. That’s the beauty of it – you don’t need to find prospects and convert them into customers one at a time like some other types of advertising methods. We’ve got a post highlighting 11 tips on how to advertise your online store!

Cost-effective – Compared to other forms of advertising, email marketing can be very cost-effective and inexpensive for ecommerce businesses because it’s cheaper per click than Facebook ads or AdWords campaigns.

Tracking – It’s easy to track your ROI with email marketing because you can see how many people opened, clicked on links, and even purchased products.

Targeting – You can target your message to a specific audience by creating segments. For example, you might create one segment of customers who have bought from you in the past and another group that hasn’t purchased anything yet but has shown interest.


Top Email Marketing Tips for Ecommerce Businesses

We have a lot of detailed email marketing strategies for ecommerce businesses but here are 16 expert tips you should start with:

1.) Test everything

You never know what will work because everyone is different so think about your target audience and try some things that might appeal to them-you can always adjust later based on the results.

Two people working on computers

2.) Make changes

Don’t be afraid to experiment or change up your strategy from time to time, even if it’s working well right now. If something isn’t performing as well as others in one area, break out those customers into their own segment and test new messaging targeted specifically at those individuals.

Person looking at a planning wall thinking

3.) Use personalization wisely

Customize messages by using customer data like name/email address when possible (but don’t use someone else’s email address!) and adding in messages that are relevant to the customer.

Personalized decorations

4.) Find your voice

You want to reflect who you are as a brand, so have fun with it! Your company culture will come through in the emails, which is great for engagement but always remember to provide value whether it be by offering discounts or sharing tips on how they can get more out of their purchase.

Person yelling into a megaphone

5.) Use smart subject lines

Subject lines are one of the first things that will catch your users’ attention. They’re what make them stop and open up an email, so it’s important for the headline to be concise and spark interest.

Person working on there phone and laptop at the same time

6.) Be diverse with email topics

If you want to be successful with email marketing, don’t send out emails just for the sake of a sale. Every email should have an underlying message that speaks to your customers’ needs and interests, which will do wonders for developing brand loyalty and trust.

7.) Set clear expectations

Make sure subscribers know what content they’ll receive when signing up for your list. This should include clear instructions about any expectations set on them (i.e., frequency of update) and any rules concerning unsubscribing from future communications.

8.) Come up with a schedule ahead of time

Decide how often you want to send emails and how many days per week. This will help you stay consistent with your content while keeping the volume low enough that people don’t unsubscribe from annoyance.

Calendar on a desk

9.) Create space in between your messages

It’s a good idea to provide some time for each new email so customers have an opportunity to read it without being bombarded by all of them at once, which can lead to boredom or confusion.

10.) Keep track of what works

Review metrics such as open rates and click-through (CTR) over time so you know when certain offers are performing well or if there is a topic on which customers typically engage more than others (i.e., tips). You’ll be able to quickly spot trends and react accordingly.

11.) Consider your media

The text might be enough for some, but the video is becoming more popular these days, so experiment with different formats to find out what works best with your brand and customer base!

Person recording video on there phone

12.) Make emails personal

Research has shown that using a customer’s name in an email is crucial to building rapport, trust, and loyalty. When you call someone by their first or last name it can make them feel heard and valued as a person.

13.) Focus on growing your email list

You can have the most expertly crafted emails in your inbox, but you won’t get anywhere if no one is there to read them. Utilizing your website’s homepage to encourage sign-ups will get visitors in touch with what they want before they’re even aware that it exists.

Offer a non-intrusive pop-up when people visit and reinforce loyalty by providing exclusive deals only available through emails.

We have 32 simple ways to grow your email list if you really want to boost your list!

scrabble pieces spelling out join us

14.) Use call-to-actions

This is the most important step for converting subscribers to buyers. If you want someone to do a certain task on your site, be clear about it before they leave!

WebCitz email signup section

15.) Optimize for mobile

If you’re not optimizing your emails for mobile, then it’s time to take the plunge.  The majority of users are now accessing their emails on mobile devices, and it’s imperative to make sure your company content is presented in a way that caters to this.

This is one of the best things that you can do to boost your sales, we have it as one of our 25 simple ecommerce email marketing tips to SKYROCKET your sales, check them out!

16.) Review email providers

There are tons of email providers out there, all with varying features and rules. It’s important to find the one that best fits your needs so you can stay on top of things like spam detection or building a subscriber list through social media; without these services in place, it’s not an easy task!


Final Thoughts on Ecommerce Email Marketing

In conclusion, email marketing is a very powerful tool that can help ecommerce businesses build a loyal customer base increase engagement, and increase revenue.

The key to success in email marketing for your business, whether big or small, are timing and strategy. By following the tips on this list you should be able to create an effective program that will work well for your company’s needs.

Disclaimer: WebCitz, LLC does not warrant or make any representations concerning the accuracy, likely results, or reliability of the information found on this page or on any web sites linked to from this page. This blog article was written by Timothy A in his or her personal capacity. The opinion(s) expressed in this article are the author's own and may not reflect the opinion(s) of WebCitz, LLC.