32 Simple Ways to Grow Your Email List

Do you want to grow your email list? Do you feel like your current subscribers are dying off, and you need new ones to replace them? It is time for an email marketing strategy update.

In this blog post, we will discuss 32 different ways that you can use to increase the number of people who subscribe to your emails!

Tips for Growing and Nurturing an Email List

1.) Encourage subscribers to share and forward your emails

People like sharing things that are interesting. If your emails provide them with valuable information, they will share it on their social media channels and by emailing the content to others!

This is a great one, especially for those just starting to build their email lists. If that’s you, we recommend checking out our post on how to build an email list from scratch with 8 incredibly effective strategies!

2.) Create unique email content

People are not going to want to subscribe if you send them the same emails as everyone else. If they do, there is a good chance that they will unsubscribe in no time! Make sure your content delivers value and is unique so people keep opening your emails.

3.) Create engaging email subject lines

No one is going to open an email with a boring or non-engaging sounding subject line. Come up with fun titles that get people excited about reading more of what you have written inside of it! 

4.) Respond quickly when subscribers reply back

When someone contacts you through your website, make sure the team responds within 24 hours (or less). It shows visitors that you care about their concerns and feedback, plus it encourages them to remain engaged with your brand.

5.) Send out a welcome email

People are more likely to open emails if they feel like there is value inside of them and that the company has actually taken time to get to know their needs. Send out a welcome email, where you offer help or information about whatever problems might be occurring for subscribers. Make sure it includes an explanation of what kinds of content will be delivered in future messages too! 

6.) Create upsells within every email campaign

If someone subscribes to one thing, chances are high they would also enjoy another product/service that complements it (and costs less). That’s why you need to create upsell offers within each message, so subscribers can buy other things from your store easily. 

How to Boost Your Website Conversions

7.) Send out an email every month

People will be more likely to open your emails if they know that you are not going to bombard them with messages all the time. Send a monthly newsletter or update so subscribers know when they can expect another message, and make sure it is valuable for their needs!   

8.) Re-engage older users who have unsubscribed

There might be old customers who once loved what you had to offer, but stopped subscribing because something changed along the way (like new products or services). You need to re-engage those people by sending out special promotions, discounts, and other deals just for them in order to get them hooked again. This could also remind current subscribers why should remain loyal as well.

9.) Include your social media profiles in every email

People love to follow brands on their favorite social media platforms, and you need to make sure they can easily do so by including all of them within each message. This way there is a good chance that subscribers will like/follow the company with one simple click!

10.) Encourage people sharing your messages through unique images

Using original graphics or templates encourages more users to share them. It makes it look like the content was created specifically for other readers, which might even encourage those who have never heard about you before to check out what your website is all about!   

11.) Use custom audiences from Facebook Ads campaigns inside of emails

Nobody likes reading generic-looking newsletters, especially if they don’t have any images or graphics to attract readers. One way around this is through custom audiences, where you can match subscribers from your email list with Facebook Ads.

This will allow you to send out emails that look like they were meant specifically for these people, which will increase the open and click rates!

12.) Create a free online tool or resource that requires sign-up

People love to get free things, and one of the best ways around this is through creating a tool or resource that your visitors must sign up for. This could be anything from an email course, ebook, cheat sheet, checklist, etc., but it should provide valuable information.

13.) Promote an online contest on social media

If you want to get more people on your email list, especially those who have never heard about the company before, then offering something for free is always a good idea! That’s why having an online contest that requires subscribers is such a smart move.

Make it worth their while like giving away high-value items and remember to promote this on social media too, so new users can discover what you are all about!

14.) Create useful pop-ups

Popup windows might be annoying sometimes, but they sure do work well when done right. You need to create popup messages which will offer value or provide information that resonates with visitors’ needs in one way or another. Then once someone subscribes, make sure these types of messages stop appearing (so there is no spammy feeling!)

15.) Call-to-action buttons

Even though a blog post might be longer and include more than one page, it is still best to have some sort of call-to-action at the bottom, so that people know what they should do next. This could mean anything from signing up for an email list to following your social media profiles, etc.

16.) Share email newsletter previews on your profile

It is always smart to share and promote the latest blog post on your social media profiles. This way, new visitors can discover what you are all about, while current readers will be reminded of the great content they just read. Just make sure that whatever message or image you use has a clear call-to-action like sharing it with their friends!

17.) Make it easy for people to unsubscribe

If there comes a time where someone no longer wants to receive emails from your company, then at least don’t make them jump through hoops in order to do so. Instead, create an “unsubscribe” link somewhere within each email that makes this process super simple, especially if we are talking about one click!

18.) Promote your email list in your YouTube video descriptions

If you create YouTube videos and have a blog, then it is best to promote your latest posts within the video description. This way new visitor will learn what they can expect in terms of value from reading these articles.

19.) Ask website visitors for feedback

One simple way to get people on your email list is by asking website visitors for feedback. This can be done in many ways, like having a popup message appear after someone spends some time reading the blog post, or maybe you could have it show up when they are about to leave.

20.) Use A/B testing

A/B testing is a great way to increase your email sign-ups. This strategy involves running multiple versions of the same page (like your landing page), and then split testing them over time. The one that gets more people on board wins!

21.) Guest blog for other websites and get a backlink

Guest blogging is a great way to get more attention for your website, and if done right it could lead to viral blog posts that attract many new visitors. The best thing about this strategy is that you can always include a call-to-action at the end of each guest blog post, asking people to sign up for an email list.

This way you are not only getting their contact information but also exposing them to whatever brand or message they might find interesting!

22.) Make sure your opt-in forms stand out from the rest

If we want our emails lists to grow, then one smart move would be by creating enticing opt-in forms on all our pages. These should grab someone’s attention immediately so they know exactly what kind of content will be sent to their inbox if they agree.

What’s more, you can even find free or paid plugins online that help with this process and make it easy for marketers of all skill levels!

23.) Build relationships with influencers

Reaching out to influencers in your niche is always a great way to grow your brand. This could mean anything from reaching out on social media, commenting on blogs, or maybe reaching out via email to your PR management team.

The great thing about working with influences is it can be very scalable. If you can find a handful of influencers with large social media followings, this could easily translate to hundreds or thousands more subscribers!

Influencer taking a picture

24.) Run a promotion on a partner website or email newsletter

One smart move for marketers would be to run a promotion on another website or even in someone’s email newsletter. This is great because it means more exposure, meaning you could strike up some new partnerships and maybe increase your traffic.

25.) Collect email addresses at a trade show

One smart move for marketers would be to collect email addresses at a trade show. This is great because it means different types of people will see your message and this can influence future customers too.

26.) Post testimonials on your website

When people get great results from using what they find on our websites it can have huge benefits for everyone involved. If we want our emails lists to grow, then one smart move would be by posting testimonials on the homepage, because word of mouth and social proof are some of best ways to recruit new subscribers!

27.) Host an online webinar

Hosting an online webinar is a classic way to bring more people into your sales funnel. These are great because they can help you attract new leads and establish yourself as a thought leader in your industry. Plus, it helps that many of these events can be recorded, so users who couldn’t make it still get the chance to learn something.

Webinar studio

28.) Give away free downloads

People love free things! If you give away an awesome ebook, whitepaper, or another type of content, then you can be sure they will exchange their email to receive it. This shows the importance of having an effective lead magnet, so spend some time creating one if you don’t already have one.

29.) Make sure all opt-in forms have consistent branding

When someone subscribes to something or gives us their contact details, the smart move for marketers would be to make sure all opt-in forms have consistent branding. This means everything will look professional and users won’t feel like they are being sold something. Just remember: always focus on providing value first … before asking them for anything.

30.) Tell your readers what happens if they don’t subscribe

If people understand that their life is going to be worse off by not subscribing to your emails, then some might sign up just in time! Let them know what exactly could happen (i.e., no access to new products/content) if they choose not to subscribe.

31.) Use an email marketing service

If we want our emails lists to grow then one smart move would be by using a good email marketing service. The benefits of this are it can help you automate tasks that take up lots of time, while also keeping things organized as well! Plus, don’t forget about the reporting tools which can even give you insights into how your efforts are doing… pretty neat huh?

32.) Collect emails in-store

You can grow your email list offline methods, like collecting emails in-store. This is a tricky one but it can totally pay off if done right, plus this method could even lead to more purchases later down the line.

somebody checking out at a store

33.) Implement gamification

Gamification is the process of turning everyday tasks into games or challenges in order to motivate people to participate. Gamification is a great way to increase email sign-ups, and it can be used on any website.

One popular way to use gamification for email list building is by using contests. Contests are a great way to engage your audience and motivate them to take action. You can run contests on your website, or you can partner with other businesses to co-host a contest.

Another popular way to use gamification for email list building is spin-to-win games, which involves asking people to spin a wheel or play a game in order to receive an offer. Spin-to-win games are very simple, but they can be highly effective at capturing leads from your target audience.

If you want to use gamification for email list building, make sure that it is relevant and fun! Focus on creating something engaging for your audience, and make sure that the prizes are worth winning.

34.) Create squeeze pages

Squeeze pages are a type of landing page that is designed to capture leads. They are usually very simple, with only one CTA (call-to-action). The goal is to get as many people onto this landing page as possible, and then convince them to sign up for your email list.

There are several things that you can do to create an effective squeeze page:

  • Make sure the page is well-designed and easy to navigate. Use a simple layout and avoid clutter
  • Include a strong headline that captures attention and explains what the page is about
  • Include a CTA that encourages people to sign up for your email list
  • Make sure the page is mobile-friendly
  • Include social sharing buttons so people can share the page with their friends and followers

35.) Invite visitors to sign up for notifications

Notifications are a great way to stay in touch with your audience, and they can be a powerful tool for email list building. You can invite visitors to sign up for notifications when they first visit your website, or you can add a notification signup form to your sidebar or footer.

This is a great way to stay in touch with your audience and keep them updated on new arrivals, sales, and other important information.

Make sure that you offer something of value in return for signing up for notifications, such as exclusive discounts or early access to new arrivals.

CQ Email Squeeze pop up

36.) Offer content upgrades

Content upgrades are a great way to get more email subscribers, and they work very well with eCommerce websites. To use content upgrades for email list building, simply add an extra piece of valuable content to your websites – such as a free eBook or worksheet – that is only available in exchange for someone’s contact information.

If you want to use content upgrades for email list building, then create valuable pieces of content that people would actually enjoy. If the piece is something they can download on any other website, then it’s probably not good enough. Instead, focus on creating content that is truly unique and something your audience would enjoy!

37.) Include opt-in fields at checkout

When someone is about to make a purchase on your website, they will be shown an order form and asked for their contact information. If you add an opt-in field in this section of the checkout page, then people will have the option to sign up for your email list when making a purchase.

These people already love what you have to offer, so there’s a good chance that they will sign up for your email list. People will be more inclined to hand over their information if they already know and trust your brand.

opt in promotional check box at a checkout

38.) Utilize loyalty and referral programs

Loyalty and referral programs are a great way to increase the number of email subscribers that you have. Loyalty programs reward customers for their loyalty, while referral programs reward customers for referring new people to your website.

Both of these types of programs are a great way to encourage customer engagement and create a sense of community around your brand. Make sure that the prizes offered are worth it, and make sure customers get something in return for participating.

39.) Create a lead magnet to give away for free

This is a piece of content that you create to entice people into giving you their email addresses. It could be an ebook, checklist, cheat sheet, or some other type of valuable resource that your target audience would want.

When creating your lead magnet, make sure it’s something relevant to your target audience and industry so they will actually find value in what you are offering them. If done properly, you will be able to generate a lot of leads and eventually get new subscribers on your email list.

40.) Use CTAs on all landing pages

A CTA is a call-to-action, and some of the most common ones include “sign up,” “subscribe,” and “learn more.” CTAs are like digital billboards that direct people to your email list.

Make sure you add lots of CTAs throughout all of your marketing materials, such as landing pages, blog posts, social media profiles, etc.

You may even want to try testing out different types of calls to action to see which one gets the best results on each platform. If done correctly, this could be an incredibly effective way to build up your email list from scratch!

Basically, you could add a CTA to anything that is relevant to your target audience, so be creative with it. What’s important is that you have at least one sign-up form on every page of your website.

41.) Never buy an email list

You may have heard of some businesses that buy an email list, but you should never do this because it’s only asking for trouble! There are various reasons why buying a list is never worthwhile.

First off, even if you had the money to purchase someone else’s subscribers for your mailing list, there’s no guarantee they would be interested in what you’re selling or provide any value whatsoever since many people on these lists aren’t targeted at all. This means their engagement rates will likely be extremely low, which could lead to lower sales and fewer conversions overall.

Also, another important thing to keep in mind is that many of these lists are often not permission-based and may consist of people who haven’t given you their consent first–which means they could end up unsubscribing from your email list or marking everything as spam down the line!

For all these reasons, it’s far more effective to build an email list by yourself using various strategies instead because it will be much higher quality with better engagement rates too.

42.) Offline marketing methods

You could also use offline marketing methods to attract more people to your website and build a larger subscriber list. For example, you could set up an interactive booth at local events or even presentations in order to engage with potential customers and get them on your email list!

These kinds of strategies aren’t too common anymore, but they can be incredibly effective if done properly because it gives people the chance to learn about who you are and what products or services you have available.

43.) Use your email signature

If you already use email for work or personal messaging, why not make the most out of this and add a link to your website in order to get more subscribers?

This is fairly easy for most people and it’s not too time-consuming either. Just make sure this link takes people directly to your landing page so they subscribe without any problems – and if possible, try to use ‘click tracking’ on these links as well (this will tell you how much traffic each method brings in).

Your signature could include some basic information about your business which makes it easier for anyone reading your emails to find out more details! This is a great marketing strategy, so keep it in mind next time you’re sending an email.

44.) Use email tools

Email tools like MailChimp and Active Campaign can help you build an email list from scratch.

You don’t need any special skills or experience whatsoever, so anyone with basic knowledge about marketing could use these services without too many problems.

Many of these tools are free or low-cost which means they can be a real cost-effective solution too! It’s even possible to check out some demo accounts before signing up if you like – and this gives you the chance to test everything without providing your payment information first.

These tools are definitely worth looking into if you’re just starting out because there’s no point in spending hours setting up complicated systems when others do all this for you within minutes.

45.) Attract more people to your website

The best way to grow your email list is by encouraging as many subscribers as you can through various different strategies, and one of the main ways to do this is by attracting more people to your website.

The more people who arrive on your landing page, the better chance you have of building your email list. You can attract more website visitors with SEO and PPC advertising. Both methods have been used for a long time and they can definitely help your business get more leads.

You should also consider using social media to its full extent because it’s one of the most effective ways to engage with potential customers.

For example, you could use Facebook ads to promote your website while targeting specific audiences that may be interested in what you’re selling! This way, many people will end up visiting your site, which is essential if you want them to subscribe or join an email list too.


List building may seem simple, but many people have problems when it comes to getting started. Here are some of the most common questions that people have about email list building.

What is an email list?

An email list is a group of people who have agreed to receive emails from you. This can be a great way to stay in touch with your audience and keep them updated on new arrivals, sales, and other important information.

What is email list building?

Email list building is the process of getting people to sign up for your email list. Once they have signed up, then you will be able to send them updates and other important information through email.

How do you create a mailing list?

There is no one-size-fits-all answer to this question, as the best way to create a mailing list will vary depending on your website and audience. However, some of the most common methods include using signup forms, opt-in boxes, or social sharing buttons.

Why is list building so important?

Email lists are an important way to stay in touch with your audience and keep them updated on new arrivals, sales, and other important information. Additionally, email lists can be a great way to increase customer engagement and create a sense of community around your brand.

Final Thoughts on Growing an Email Marketing Campaign

And finally, one smart move for marketers would be to take all of these tips and start applying them. The sooner you do this, the better it will be because your email lists can grow in no time! Just remember: always focused on providing value first before asking people for their contact details. Also, don’t forget to leave a comment below and let us know what you think.

Disclaimer: WebCitz, LLC does not warrant or make representations concerning the accuracy, likely results, or reliability of the information found on this page or any websites linked to from this page. This article was written by Timothy A in his or her personal capacity. The opinion(s) expressed in this article are the author's own and may not reflect those of WebCitz, LLC. When you purchase through links on this site, we may earn an affiliate commission.