WebCitz Blog

Outdated SEO? Tell-Tale Signs You Need to Invest In a New SEO Strategy

Outdated SEO?

Does my website have outdated SEO? This is an important question! In this article, we’ll talk about some of the tell-tale signs that your SEO is seriously outdated. We’ll also be covering how you can recognize those signs and then what you can do to fix it!

If you own a website, you will always want to ensure that your SEO (search engine optimization) stays up-to-date. With organic traffic representing approximately 53% of the Internet’s traffic to a site (as of 2021), SEO isn’t something you should ignore! So if your site hasn’t been updated for a few years, for sure your SEO will also be outdated.

Outdated SEO Might Also Mean an Outdated Website

In addition, your site design itself may also be outdated. This may include having your site in an older version of Joomla, WordPress, Magento. If your site is quite old, it may even be non-mobile-friendly, which actually plays into how well your site ranks overall because Google updated their algorithms to rank mobile-friendly sites and penalize non-mobile friendly sites in 2015. To help improve your SEO strategy, you will also want to consider investing in a website redesign to ensure it’s mobile-friendly.

Getting Started with SEO

You will want to start on keyword research and write good quality content. If you don’t have much time and you want to see measured results as soon as possible, you may want to instead contact SEO specialists who can ensure that your content is up-to-date.

Related: Learn more about SEO terms.

Also! If you are willing to give SEO a shot, don’t miss out on our 9 essential SEO strategies for Ecommerce stores!

1.) Don’t stuff keywords

One of the biggest no-nos in SEO is keyword stuffing. In the old days of SEO, stuffing a site’s content full of keywords worked successfully to get sites to rank. In Google’s early days, their algorithms were based upon keyword density. However, that is no longer the case, as Google’s rankings now also factor in user experience and content quality.

Google will now penalize your website if there are signs of keyword stuffing, and eventually will completely drop your site from their rankings. So, while this formerly was a good way to get your site to rank, it is now considered a Black-Hat or spammy technique and should be avoided altogether.

2.) Don’t focus on broad keywords

If you are a website owner, you may have a good idea of what keywords you want to rank for. Perhaps you already at one point created a list of keywords that you believe are important. However, one thing to watch for is a list of many short, broad keywords.

What are broad keywords? Broad keywords have a huge search volume and competition for keywords you probably don’t have a good chance at ranking for.

For example, if you are clothing store that sells men’s designer clothing and you want to rank for “mens clothing,” you’ll need to be aware that there are approximately 3,870,000,000 Google search results for this keyword! This means that you won’t have a chance to rank for this keyword on the first page of Google unless you are large and recognized clothing store like Urban Outfitters or Old Navy.

With this in mind, you’ll need to think about more detailed keywords of brands, locations, and styles of clothing. Even if you are a smaller business with a small budget, your SEO experts can help you determine what keywords you have a chance to rank for. In the SEO world, we call this “low-hanging fruit.”

3.) Improve areas of thin content

If your site has many pages which are useless and provide very little, if any, value to your website, you’ll want to also invest in professional SEO services. Thin content includes having many pages with low-quality or shallow pages which have no purpose on your site. These could include doorway pages or pages with little to no content.

To mitigate this, you’ll need a solid SEO strategy to avoid the temptation of building many pages with duplicate content. With the implementation of Google Panda, Google and other search engines are able to detect what is duplicate content (or what content is valuable vs low-quality) on your site and will penalize you accordingly.

In summary, you want your pages to not have useless, thin content and neither do you want many pages with a lot of useless, duplicate content. To help achieve proper optimization for your content, it may be worth investing in a trusted SEO company to help you write new, helpful content for your users.

4.) Build a natural backlink profile

Content on your site is just one aspect to your online presence. Another important aspect is linking from other websites. If your website has links from low quality, irrelevant, or spammy websites, Google will end up penalizing your own website. Google adjusted their algorithms specifically to make it difficult for Black-Hat SEOs to use underhanded link-building tactics. Learn more about how to build high-quality backlinks from relevant websites!

If you have access to find your link profile in an SEO tool such as SEMrush, WebCEO, or Ubersuggest, be sure to review what links have been flagged as toxic. You will want to disavow these links. This helps to improve your website’s reputation and help to improve your overall rankings. Your SEO specialists will be able to take care of the disavow process for you.

5.) Over-Optimized Anchor Text

Another factor that can negatively impact your website is having over-optimized anchor text within your website. This means having too many links to other pages on your site within your page’s content.

Your navigation will have the most important links on your website because they provide your users with the user experience and ease of navigating your website. However, you’ll also want to have anchor text optimized properly throughout the body of your text (without over-optimizing!) So, how can this be achieved?

For best internal link optimization, you’ll want to make sure your anchor text sounds natural. This means not keyword-stuffing your links. In addition, you’ll want to use the appropriate keywords and link to the right pages within your site. You’ll also want to link to other reputable websites (which also helps to increase your own website’s domain authority.) Link optimization can take a while, but when done correctly, it can reap great benefits of increased domain authority and rankings, as well as help answer users’ questions when you link to corresponding pages.

Why Choose a Professional SEO Company?

Hiring a professional SEO agency is a huge investment, so it is vital that you choose the right company. You may be wondering what the benefits are of hiring a company to help improve your SEO instead of trying to improve it yourself. This is a valid question.

  • One factor you will want to consider is that even on a smaller budget, hiring an SEO agency can reap huge rewards, especially when you’ve chosen a company that fits your own business vision and culture.
  • A good professional SEO company will not hide the facts from you. They will keep in touch with you frequently to discuss your marketing strategy and how to get you to rank properly in search engines. These results are much harder to achieve on your own, especially if you don’t have much SEO knowledge or the time to put into optimizing your site.
  • In addition, the SEO industry is constantly changing, and optimizing a site is always an on-going process that requires time, knowledge, and dedication.

One factor to keep in mind: SEO does not provide immediate, over-night results. If your site is optimized incorrectly, you aren’t going to start seeing those bad results for weeks, or even months. Unfortunately, when Google starts to drop you in their search results, it will be quite difficult to get your rankings back to what they once were.

Likewise, good optimization techniques also take weeks and months to develop, but the good news is that once you’ve invested in the right SEO strategy, slowly your traffic and conversion rates will start to improve over time. With this comes increased conversions and sales.

Related: What is On-Page SEO?

Disclaimer: WebCitz, LLC does not warrant or make any representations concerning the accuracy, likely results, or reliability of the information found on this page or on any web sites linked to from this page. This blog article was written by Emily L in his or her personal capacity. The opinion(s) expressed in this article are the author's own and may not reflect the opinion(s) of WebCitz, LLC.