As of 2021, organic search has been estimated to represent about 53% of website traffic.
As a result, online businesses have been hiring an SEO management company to improve their website visibility, especially in the wake of the recent pandemic. When it comes to improving search rankings, increasing traffic, generating leads, and gaining more sales, SEO is a critical factor to making your online business successful.
What is SEO and How Will It Help My Business?
To start, what is SEO? SEO is an acronym for search engine optimization, an umbrella of strategies and techniques marketing experts utilize to improve a website’s visibility on search engines like Google and Bing. SEO strategies implemented effectively can, over time, greatly improve your website’s success. This includes driving increased traffic to your website and gaining more phone calls or sales.
Related: SEO Terms and Meanings.
What is SEO Management?
So, what is SEO management? When you hire a reputable digital marketing agency to manage your SEO strategies, you and your team of SEO experts will sit down and discuss your business goals to determine how to most effectively develop a plan. An effective SEO company develops, leads, and modifies your SEO plan to help you reach your marketing goals. SEO management includes the following:
- Understanding your business goals and intended audience,
- Scanning and reviewing your current website for best impact,
- Researching and targeting the most searched keywords,
- Performing a competitor analysis,
- Optimizing your content and meta data,
- Implementing better CTAs (call-to-actions) on your site,
- Creating new content to improve your rankings, Improving site speed,
- Reporting impact of SEO strategy to client.
SEO Services for all your business needs:
How Long Does It Take to See the Benefits of SEO?
So, how long does it take to see the benefits of SEO? Unlike pay-per-click, (PPC marketing), SEO can take several weeks and even months to start seeing the improved rankings and increased traffic to your site. While it takes time to get the results you’re looking for, the investment is well worth the wait. As mentioned in the beginning of this article, approximately 53% of online traffic is organic. To add to this, many users prefer to find a website organically. This means that improving your organic traffic shouldn’t be ignored if you want to improve your site’s visibility.
To gain a better understanding of SEO management and how long it takes to increase organic traffic, please contact our specialists at 800-796-8263 today. Hiring a trusted SEO management company means better organic traffic.
Related: How To Choose The Best SEO Company.
4 Crucial Parts of SEO Management
If you are looking to boost your business with an organized SEO management plan, you will need to have a solid understanding of how SEO management works. There are four crucial steps to a successful SEO plan:
1.) Audience research
To start, your SEO management company will need to conduct audience research in order to obtain an in-depth understanding of your intended audience. A trusted SEO management agency will take the time to research and understand what your target audience wants from your business, product, or service. While an SEO specialist can help you help you better understand your audience, it is incredibly valuable for you as the business owner to also have a thorough understanding of your customers. As you and your consultant conduct research, some of the best questions to ask include the following:
- Do my products or services help solve my customers’ problems?
- Are there any issues my target market has with my competitors?
- What demographic is my target audience?
- When my target audience has questions or problems, where do they go?
2.) Competitor analysis
One way to gain significant insight into your direct and indirect competitors is to have your SEO management specialists perform a competitor analysis. Direct competitors are businesses you directly compete with both online and offline. Indirect competitors are the companies you compete with in search results.
Understanding what your competitors are doing to improve their rankings and traffic will provide great insight into what you can do for your own website. SEO specialists conduct a competitor analysis by using several SEO and traffic analysis tools. Some of the aspects your SEO management agency will review include:
- Backlink profile
- Optimization practices
- Targeted keywords
- Domain age
3.) Site optimization
Following the audience research and competitor analysis, your SEO management team can begin to optimize your website. This is a lengthy process, which requires your SEO team to ensure all your:
- Page titles
- Meta descriptions
- Alt tags
among others, are properly optimized. With this in mind, you will want to hire an SEO company with extensive experience in the proper optimization of your website. This is vital, as there are many “expert” SEO companies in the industry who follow spamdexing or Black-Hat SEO techniques which can actually negatively impact your search rankings.
At WebCitz, we are experts dedicated to properly optimizing your local SEO, on-page SEO, and off-page SEO. In addition, we handle search engine optimization for major website platforms such as WordPress, WooCommerce, Shopify, BigCommerce, and Laravel, among others.
4.) Monthly reporting
Each month, a good SEO management company will email, call, or schedule an in-person meeting with you to discuss your monthly SEO results. Depending on your SEO plan or preference, your company may provide weekly or bi-weekly reviews. Knowledgeable and trusted SEO experts will monitor and explain your site’s improvements in:
- Organic traffic
- Search result rankings