We stay up-to-date on the latest website, email, and social media marketing trends for our British Columbia marketing clients to help them implement effective strategies.
WebCitz is a results-driven digital marketing agency with more than 18 years of experience offering to help British Columbia small businesses and large corporations strengthen their internet marketing. As a full-service digital marketing company, we have multiple internal teams focused on every type of internet marketing service your British Columbia small business may require. This is not true of all digital marketing companies throughout British Columbia, since most only have a single group of SEO, PPC, or social media professionals. For those online marketing agencies in British Columbia, turnaround times are extended while they search for web designers or specialized marketers, explain your requests over email, wait for the work to be completed, review the work to see if it matches the request, then play the middle person to any change requests you may initiate.
To help attract new audiences and boost brand awareness, our British Columbia-focused digital marketing experts help clients with SEO strategy, white-hat link building, paid search advertising, social prospecting, public relations, and influencer outreach.
With regards to converting customers and driving revenue, we can help with conversion rate optimization, email / SMS marketing, social media advertising, funnel development, lead generation, and more!
Let's talk about your British Columbia company's internet marketing! While we offer complete internet marketing services to British Columbia small businesses, we can augment the marketing department of your large corporation to fill in any gaps. Check out our internet marketing services and programs for British Columbia websites.
In a most simple definition, digital marketing throughout British Columbia is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective clients.
Most British Columbia business owners think of digital marketing as another phrase for search engine optimization or paid advertising. While both of those services are used in internet marketing, neither fully explain the depth of a modern online marketing program for British Columbia-based businesses.
In today's digital marketing world, there are dozens of internet marketing strategies that all work together to help you boost visibility in British Columbia and across Canada.
For example, the best digital marketing services in British Columbia will include tactics to:
We are a team of digital marketing specialists with diverse knowledge and experience in the latest internet marketing trends for British Columbia businesses. Take advantage of our past experience in more than 100 business industries throughout British Columbia, and the rest of Canada, to help drive traffic and improve conversions across your digital assets.
For your British Columbia website to rank on the first page of search results for competitive phrases, take a holistic approach to SEO. This means reviewing your technical, on-page, and off-page search engine optimization, since all three aspects of SEO work together, to show value to search engines.
Oftentimes, we find issues with page speed, content quality, and backlink profiles when we take on new clients in British Columbia. Technical, on-page, and off-page SEO can fix each of these issues and more. Here's what each British Columbia SEO service offers:
The important takeaway is to understand you can't focus on just one or two areas of search engine optimization in your British Columbia digital marketing strategy. A fast website that doesn't have content or backlinks isn't likely to rank on page one of search results. The same is true for other scenarios where two areas of SEO have been optimized, but one was neglected. Ensure that your British Columbia competitors (and national competitors) can't just pass you by completing all the SEO checklist items.
We've discussed off-page SEO briefly, but it's worth mentioning again since British Columbia business owners don't usually understand this part.
You'll almost always find large retailers in product-specific search results and long-standing service companies in local British Columbia results if you look at the first page of search results for competitive keywords and long-tail phrases. If you further review the exact pages of these search results you will often find the number of backlinks to those pages is far greater than your own relevant pages. That is because search engines use backlinks to determine how authoritative your website and content are on a particular subject.
To improve your own web pages, you have to build quality backlinks to your homepage and interior pages using white-hat SEO link building services. For your British Columbia digital marketing strategy, you have to see this as a long-term project. Be consistent though! Don't start building backlinks for a few months and then shift your focus to some other SEO tactic for months or years. That lack of commitment will only serve to keep you off the first page of British Columbia search results. Establish a link-building strategy that will drive quality backlinks to your British Columbia website from relevant pages and social accounts. Most of all, you need to keep the backlink profile of your British Columbia website natural by not overdoing exact-match phrases, buying numerous backlinks from private block networks (PBNs), or participating in any other black-hat link-building method.
We utilize a number of white-hat link building techniques in our British Columbia digital marketing services, including:
Your online reputation in British Columbia and beyond is a trust factor search engines use to rank your website, and your target audience relies on it for buying decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in British Columbia, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your British Columbia brand.
For local service companies in British Columbia, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your business. Usually this means collecting reviews on Google My Business, Yellow Pages, UpCity, Angie's List, Yelp, and other sites.
For e-commerce companies, we can help collect product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your British Columbia storefront. British Columbia shoppers want to know that the product they're buying is of good quality, but they also want to know you'll be there to fulfill the order and answer questions afterward.
For the reputation of professional service providers, such as British Columbia doctors or British Columbia attorneys, we can help establish protocols within your online marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your British Columbia website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around British Columbia.
When you ignore your online reputation, you risk losing long-term business, which often isn't noticed until it's too late. Take control of your online reputation today to ensure you always put forth a better image than your local competition.
Most British Columbia businesses use content marketing to attract, engage, and retain customers by making and sharing blog posts, instructional videos, case studies, white papers, and other digital content. The digital marketing approach for British Columbia websites helps your company become a thought leader, while also getting a lot of organic search results and getting a lot of attention from the target audience.
As your visitors in and around British Columbia start seeing you as a source of valuable advice and guidance, you'll find it easier to guide them through your sales funnel. We help British Columbia digital marketing clients put together the right content marketing plan for their specific business industry and goals.
It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. You'll also figure out what's the best delivery method, whether it's social media, search results, or whatever.
Many of the content marketing strategies we implement involve blogging, infographics, podcasts, videos, email campaigns, surveys, webinars, whitepapers, case studies, lead magnets, and checklists. We particularly like using the case study method because it is a powerful tool for showing expertise as a British Columbia digital marketing service provider. Each of these marketing methods is effective if you use them in your British Columbia business.
The use of social media ads in British Columbia digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. A downside to paid ads is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your British Columbia business gets quality leads or cost-effective sales.
By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. This is a great opportunity for established British Columbia companies, but it's expensive for those not ready to make the most of social media advertising.
With our help, corporations and small businesses in British Columbia make the most of their social media ads by setting up sales funnels and lead generation tools. Our British Columbia digital marketing services can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Don't forget about the freshness of your ad creatives. When running a social media marketing campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.
The use of British Columbia search engine marketing in digital marketing involves paid ads being run on search engines like Google and Bing. You'll find that Google Ads and Bing Ads are quick and easy ways to get your British Columbia business in front of an engaged audience. Creating an effective and scalable paid advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.
We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective British Columbia digital marketing strategy. To improve your return on investment with search engine marketing in British Columbia, make a plan for retargeting and conversion rate optimization.
A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your British Columbia company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your British Columbia business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.
The development of a sales funnel for your British Columbia business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their British Columbia businesses. To develop a sales funnel that produces value for your British Columbia business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.
There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our digital marketing specialists, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your British Columbia digital marketing campaign.
There is almost no reason to neglect conversion rate optimization within British Columbia digital marketing services. This is a critical aspect of any type of online marketing in British Columbia since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.
Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one British Columbia business might not work for a different British Columbia business, even when both are in the same industry.
The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.
True conversion rate optimization for British Columbia websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in British Columbia, and many other factors.
You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.
We help our British Columbia digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.
The most important part of email marketing is developing a plan to increase your subscribers. We help British Columbia email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.
For local service providers in British Columbia, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, British Columbia lead generation tactics are going to be critical.
There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.
For most digital marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your British Columbia small business.
As a full-service digital marketing firm for British Columbia, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your British Columbia digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within British Columbia digital advertising campaigns to bring life to paid campaigns.
If you manage a business in British Columbia that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are many reasons to consider British Columbia digital marketing services over other, more traditional, marketing strategies. Let's go over some of the great reasons to implement a digital marketing strategy within your British Columbia business:
Before starting a digital marketing campaign for your British Columbia-based business, it is important to create a plan with measurable business goals. You want to ensure everyone involved understands the ultimate goal of the British Columbia digital marketing service to prevent spending time on ideas that won't positively impact the business.
With a clear set of business goals in place, you can move on to identifying a target audience. You need to know who you are targeting in British Columbia or beyond. This helps you tailor your British Columbia digital marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.
Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. By doing this, you'll make sure your British Columbia digital marketing strategy focuses on the right keywords and you align it with your audience's needs.
You should make search engine optimization your first priority if you're planning on using it eventually within your British Columbia digital strategy. Search engine optimization is the slowest moving digital marketing tactic. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.
This is a great time to consider paid advertising for your British Columbia business and its digital assets. However, rather than sending paid traffic to your homepage, product page, or service page, you should consider the creation of a landing page or sales funnel. Ad campaigns in British Columbia that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. A good British Columbia lead generation strategy uses splash pages and sales funnels to drive people to the goal.
Now that plans are in place for bringing traffic to your British Columbia website, you should consider how to best interact with those visitors after they leave your website. You can't expect everyone who visits your website, landing page, or sales funnel to convert. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your British Columbia website.
When all of these British Columbia digital marketing strategies are in place you are ready to enter the testing and optimization phase. This involves constantly measuring the success of your campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. In every aspect of your British Columbia digital marketing campaign, you should be optimizing conversion rates.
We want to be the digital marketing partner of your British Columbia small business or large corporation! There are many factors to consider when researching British Columbia digital marketing agencies. With more than 18 years of experience, you know you can trust the British Columbia internet marketing strategies we suggest for your business. British Columbia digital marketing tactics like these are often what we use for our own lead generation. In fact, you are likely visiting our website from British Columbia because of the effective implementation of our own internet marketing campaign.
Our online marketing agency should be your choice for your British Columbia small business because you feel we are the right team. You might want to consider these ideas from our digital marketers if you need British Columbia marketing services:
When it comes time for your small business or large corporation to start the search for British Columbia digital marketing agencies, we hope you keep our internet marketers in mind for the task. To start a discussion with the helpful staff at our internet marketing company, just send us an email or give us a call.
When looking for a digital marketing expert, search for someone with a strong background in multiple channels such as search engine optimization, social media, email marketing, and paid advertising. It will help if you find an expert with experience in both strategy development and hands-on execution. The ability to understand your customer and market is also highly valued, as this will result in a digital marketing team able to create campaigns that are both measurable and effective.
Check out how we've been able to help different industries implement an effective digital marketing campaign.