Vancouver Digital Marketing

Digital Marketing in Vancouver

We stay up-to-date on the latest web, email, paid advertising, and social media trends to help Vancouver clients run effective digital advertising plans.

500+ Digital Marketing Projects
500+
Digital Marketing Projects
19 Years of Experience
2004
Founded 19+ Years Ago
40+ Digital Marketing Case Studies
40+
Digital Marketing Case Studies
Webcitz, Digital Marketing Agency
Digital Marketing Services

Vancouver Digital Marketing Professionals

We've been offering to assist Vancouver-area organizations strengthen their internet advertising for more than 19 years.

With a focus in Vancouver, our online marketing professionals help businesses with search engine optimization plans, white-hat link building, paid search advertising, social media prospecting, and influencer outreach.

With email marketing, social media advertising, sales funnel development, lead generation, conversion rate optimization, and more, we help you convert customers and make money!

We often provide complete website marketing plans to Vancouver organizations, but we can also augment the marketing department of your large corporation to fill in missing skill sets.
Clutch Ecommerce
Clutch Link
Forbes Council
Goodfirms SEO
Manifest SEO
Upcity Agency

What is Digital Marketing for Vancouver, British Columbia Small Businesses?

It's pretty easy: Vancouver internet advertising is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

For most Vancouver small business owners, online advertising is a fancy way of saying SEO or paid advertising. Those two services are both used in digital marketing, but neither fully explains what a modern Vancouver digital advertising program entails.

Improving Website Visibility

Today's internet marketing campaigns often include dozens of online marketing plans, all working in tandem to help you grow visibility and conversions throughout Vancouver, British Columbia or nationwide.

For example, the best website advertising packages in Vancouver will include strategies to:

  • Drive traffic to your digital assets (apps, sales funnels, websites, etc) through SEO, social media marketing, affiliate marketing, or paid advertising.
  • Boost Vancouver organization revenue with landing pages, sales funnels, and conversion rate optimization.
  • Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
  • Show expertise, authority, and trust in Vancouver through content marketing, video production, link building, review collection, social proof, and website improvements.
  • Build and nurture relationships through messaging, email, and social media.

If you live in Vancouver, you probably love the Vancouver Canucks hockey team. Go Vancouver Canucks! In addition to marketing Vancouver-area websites, our internet marketing agency also offers Vancouver, Surrey, Burnaby, Abbotsford, Kelowna, Nanaimo, Victoria, and Chilliwack small businesses and large corporations a professional online advertising service.

A Few of Our digital marketing experts

Our Website Marketing Services for Vancouver Small Businesses

For Vancouver organizations, we're a team of digital marketing professionals, just 3336.5 kilometers away, who bring diverse knowledge and experience to the table. Use our experience in more than 100 business industries across Vancouver, and the rest of the country, to help increase traffic and improve conversions.

1.) PPC Management

The act of creating and optimizing Vancouver paid advertising campaigns is known as PPC management. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide premium PPC management, a PPC advertising firm for Vancouver often starts by getting to know your company and its business model. Since the way you approach paid ads for a local Vancouver company is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Service providers in Vancouver, for example, are often only searching for quality leads. This can be accomplished through paid advertising that drives traffic to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. This can be accomplished through paid advertising that gets traffic to an optimized product page or category page. In some cases, it might even make sense to include Google Shopping Campaigns. We've even utilized sales funnels to help sell products, subscriptions, and services.

To optimize and scale Vancouver PPC, it's important to understand what metrics will be used. Most Vancouver paid ads companies will implement email collection plans through squeeze pages or lead magnets to help increase the value of PPC advertising. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

To be successful with paid advertising, your Vancouver organization needs to use multiple strategies and marketing tools. Pay-per-click campaigns in Vancouver should include tactics like:

  • Get traffic from search engines, social media networks, and third-party websites to your digital assets (websites, sales funnels, etc).
  • Increase revenue for your Vancouver business through qualified leads or online sales.
  • Better understand ad attribution through the integration of third-party attribution software.
  • Showcase social proof through case studies, white papers, video testimonials, and other factors.
  • Collect email addresses, create user-generated content, and nurture relationships.
  • Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Ads

Social media ads are paid advertisements placed on platforms like Facebook, Twitter, TikTok, LinkedIn, and Facebook that are used in Vancouver digital advertising. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the paid ads are generating quality leads and sales for your Vancouver company.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. While this is an enormous opportunity for most established Vancouver companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.

Our social media marketing firm helps Vancouver businesses build out the necessary sales funnels and lead generation tools to make the most of their social media ads. Our social media advertising agency also recommends putting in place plans for conversion optimization and retargeting within these Vancouver online marketing packages, both of which will help improve the return on ad spend you see within your campaigns. Don't forget about the freshness of your ad creatives. If you're running a social media advertising plan, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

Social Media Ads

3.) Search Engine Advertising

In digital marketing, Vancouver search engine ads is used to place ads on search engines like Google and Bing. Your Vancouver organization will benefit from Google campaigns and Bing ad campaigns since they provide a quick and easy way to connect with an engaged audience searching for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to drive leads and drive revenue, which makes PPC advertising a cost-effective Vancouver internet marketing strategy. For any search engine marketing campaign in Vancouver, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Search Engine Advertising

4.) Lead Generation

For local service providers in Vancouver, the most important part of an inbound marketing program is lead generation. Not everything can be sold online. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation tactics are crucial for these kinds of Vancouver organizations looking to get sales from their website.

All of our digital advertising team's lead generation plans have been tried and implemented at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most online advertising campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen tactics in your digital assets to test what works best for your Vancouver organization.

Downloading Facebook Leads

5.) Conversion Rate Optimization

You can't ignore conversion optimization tactics when it comes to Vancouver internet advertising. This is an essential component of any kind of online marketing in Vancouver since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Boosting conversion rates can have a huge impact on your bottom line. It's important to understand what CRO is, how it works, and how to evaluate it. A lot of research and testing goes into conversion rate optimization. What makes it tough is that CRO plans that work for one Vancouver business might not work for another Vancouver business, even if they're in the same market.

There are many common CRO tactics, such as reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, improving page speed, fixing mobile website concerns, adding exit-intent popups, and defining value for the visitor.

True conversion rate optimization for Vancouver websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Vancouver, and many other factors.

Conversion Optimization eBook Cover

6.) Revenue Funnel Development

You can think of a sales funnel as the visual representation of your customer's journey with your Vancouver small business. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Vancouver company. The funnel narrows at the bottom to show the different exit points in the sales cycle. The bottom of the funnel is obviously the smallest part because it represents the number of people who converted as a result of generating a lead or making a purchase.

The development of a revenue funnel for your Vancouver organization is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their British Columbia businesses. To develop a sales funnel that produces value for your Vancouver business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

We have experience in plenty several types of sales funnels, including automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, and more. When you work with one of our website advertising experts, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your small business. If you don't want to be involved, we can research your business and industry to find the best funnels to test in your Vancouver internet marketing campaign.

Click Funnels Development

7.) Email Marketing

With effective email marketing strategies, you can raise brand awareness, build website traffic, engage past customers, boost sales, and find out what's going on with your target audience.

For email marketing management, we help our Vancouver clients use Mail Chimp, Campaign Monitor, and Constant Contact. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to drive your subscribers. We help Vancouver email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within checkout processes, squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, and numerous other methods.

Email Marketing Audiences

8.) Content Marketing

Most Vancouver organizations use content marketing to attract, engage, and retain customers by making and sharing blog posts, instructional videos, case studies, white papers, and other digital content. This digital marketing approach for Vancouver websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

As your visitors in and around Vancouver start seeing you as a source of valuable advice and guidance, you'll find it easier to guide them through your sales funnel. With our Vancouver digital advertising packages, we can create a content marketing plan that works for your small business.

Before you start a content marketing plan, you must identify your target audience. If you do this, you can decide whether you'd like to write informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Vancouver website marketing company. Each of these marketing methods is effective if you use them in your Vancouver organization.

YouTube Video Content

9.) Online Reputation Management (ORM)

Your online reputation in Vancouver and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. All kinds of decisions are made from this reputational signals, from choosing a local service provider in Vancouver to shopping online or hiring a doctor or attorney for a personal matter. It's simply entertaining to read about positive, but sometimes even more so negative, experiences other Vancouver customers had.

For nearby service companies in Vancouver, we can help you develop a review generation program within your internet marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. If you're an ecommerce business, you should collect reviews for both your products and your customer service. Online shoppers in Vancouver want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For professional service providers, such as Vancouver doctors or Vancouver lawyers, we can help set up protocols for the collection of testimonials in your online marketing service to make sure prospects always see a positive view of you. If you need reviews, reputation monitoring, negative feedback improvements, surveys, and social media promotion, we can do it for you. It's even possible to use SEO to boost your online reputation in and around Vancouver.

If you ignore your online reputation, you run the risk of losing long-term business, which is often not noticed until it's too late. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

Google Business Profile Management

10.) Video Marketing

As a comprehensive internet marketing agency for Vancouver, we have our own in-house video production and video marketing department. This has been really helpful for content marketing tactics that need original video assets. Most notably, we've used our video department to create video ads on YouTube and create video marketing campaigns inside Meta Ads campaigns. There are many great applications for video production within your Vancouver website advertising strategy. Videos are great for demonstrating products, teaching new concepts, and extending visitor time. In Vancouver digital advertising services, you can also use videos to bring your campaigns to life.

Video Production and Marketing

11.) Promotional Products

Many of our Canadian customers ask us about promotional product marketing. If you are interested in a reputable company to order custom promotional products from, consider Artik.com. They are a Toronto-based screen printing and embroidery company that has been in business since 1985. We've sent many of our online marketing customers to them to get custom apparel, drinkware, and other items. Getting your company's logo, monogram, or other artwork screen printed or embroidered won't be an issue!

Why You Should Invest in Website Marketing for Your Vancouver, British Columbia Website

You're going to have to think about marketing in Vancouver if you manage a business that sells something. There are lots of reasons to choose Vancouver website advertising packages over other marketing strategies. Here are a few reasons why your British Columbia small business should embrace digital advertising:

  • Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
  • With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your site in the days, weeks, or months after their first interaction.
  • Everyone in Vancouver is constantly on their phones, tablets, and desktop computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Vancouver or across British Columbia.
  • With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
  • Online marketing in Vancouver provides the best capacity for user engagement. We wish you the best of luck getting people to comment, like, and share your Vancouver non-digital ads!

Unlocking the 5 Secrets to Getting Your Business Found

How to Develop Vancouver, British Columbia Internet Advertising Plans

It's important to create a plan with measurable business goals before beginning your online advertising campaign for your Vancouver-based small business. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Vancouver digital marketing service is all about.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. It is important to understand who you are targeting in Vancouver or beyond. This helps you tailor your Vancouver digital marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Vancouver audience. You'll be able to focus on the right keywords for your Vancouver digital advertising and align your content marketing strategy to your audience's needs.

3.) Launch slow progress marketing strategies at an earlier stage

You should make SEO your first priority if you're planning on using it eventually within your Vancouver digital plan. The slowest moving website marketing tactic in Vancouver is SEO. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Vancouver organization and its digital assets than right now. However, rather than sending paid traffic to your home page, product page, or service page, you should consider the creation of a landing page or sales funnel. Most PPC advertising plans in Vancouver that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. The best Vancouver lead generation plans employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Develop email sequences that are automated and focused on retargeting

After your Vancouver website is getting traffic, you need to think about how you'll interact with visitors after they leave. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Vancouver website visitors.

6.) Strategize for consistent testing

If you've got all these Vancouver internet marketing strategies in place, you're ready to test and optimize. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Vancouver online advertising campaign.

Vancouver Website Designers

Why Choose WebCitz for Your Vancouver, British Columbia Digital Marketing Strategies

If you're a small business in Vancouver, we want to be your internet marketing partner! When researching Vancouver internet advertising companies, there are many factors to consider. We've got 19 years of experience, so you can trust the Vancouver online advertising strategies we suggest. These are often the same Vancouver website advertising plans we use for our own lead generation and conversion rate optimization services. In fact, you are likely visiting our website from Vancouver because of the effective implementation of our own digital advertising service.

Most importantly though, you should choose our internet advertising company for your Vancouver company because you feel confident we are the right team for your Vancouver company. We are only a short drive of 1 day and 7 hours away from you in Vancouver, but that time is reduced further if you call or email!

Our Team

Here's why we suggest our digital marketers for your Vancouver marketing:

  • Our company has been around since 2004, so we have over 19 years of experience.
  • Our primary source for leads and new client development in Vancouver is our own digital marketing strategies.
  • You probably found us in Vancouver via an online search for a service we provide.
  • Our marketing team performs all of our Vancouver digital advertising packages, which means we don't outsource the work.
  • If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
  • We have extensive experience in WordPress, WooCommerce, and Shopify for any Vancouver website marketing tactics that involve web development or website changes.
  • We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their digital advertising.

Our internet marketers are the ones you should keep in mind when you need Vancouver internet advertising companies. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our online advertising agency.

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