Vancouver Digital Marketing

What is Digital Marketing for Vancouver, BC Businesses?

It's pretty simple: Vancouver digital marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

For most Vancouver business owners, digital marketing is a fancy way of saying search engine optimization or paid advertising. Those two services are both used in website advertising, but neither fully explains what a modern Vancouver online marketing program entails.

Today's digital marketing campaigns often include dozens of digital marketing strategies, all working in tandem to help you improve visibility and conversions throughout Vancouver, British Columbia or nationwide.

For example, the best digital marketing services in Vancouver will include tactics to:

• Drive traffic to your digital assets (websites, apps, sales funnels, etc) through SEO, social media marketing, affiliate marketing, or paid advertising.
• Boost Vancouver business revenue with landing pages, sales funnels, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Show expertise, authority, and trust in Vancouver through content marketing, video production, link building, review collection, social proof, and website improvements.
• Build and nurture relationships through messaging, email, and social media.

If you live in Vancouver, you probably love the Vancouver Canucks hockey team. Go Vancouver Canucks! In addition to marketing Vancouver-area websites, our digital advertising firm also offers Surrey, Burnaby, Abbotsford, Kelowna, Nanaimo, Victoria, and Chilliwack small businesses and large corporations a professional internet advertising service.

Our Digital Marketing Services for Vancouver Small Businesses

For Vancouver businesses, we're a team of digital marketing experts, just 3336.5 kilometers away, who bring diverse knowledge and experience to the table. Use our past experience in more than 100 business industries across Vancouver, and the rest of the country, to help drive traffic and improve conversions.

Vancouver, BC Small Business SEO Strategies

To bring your website into the first page of search results throughout Vancouver for competitive phrases you have to take a holistic approach to SEO within your digital marketing campaign. This means reviewing your technical, on-page, and off-page search engine optimization, since all three aspects of SEO work together, to show value to search engines.

When we take on new digital marketing clients in Vancouver, we often find page speed, content quality, and backlink profile issues. All of these SEO problems can be solved with technical, on-page, and off-page SEO. Here's what each Vancouver SEO service offers:

• Technical SEO for Vancouver businesses includes factors such as page speed, web hosting, site security, XML sitemaps, site architecture, structured data, Open Graph tags, and broken pages. The way Google reads and navigates your Vancouver site, and how visitors interact with it, is affected by these. Typically Vancouver website developers are needed to fix technical SEO problems since they are often caused by the theme or platform your website uses. We have an internal team of web developers skilled in common platforms like WordPress and Shopify.
• On-site SEO for Vancouver websites includes things like keyword research, content silos, content writing, internal linking, competitive analysis, frequently asked questions, page titles, meta tags, images, and videos. Search engines can better understand your content and recognize you as an authority on the subject matter within Vancouver or the entire country when you improve these on-page SEO areas. Also, it will help increase important metrics like "time on site" for your visitors, which shows search engines you gave them something they liked. It's never too late to start creating content for your website advertising campaign in Vancouver.
• Off-Page SEO for Vancouver websites is essentially the state of your backlink profile, which is the number of backlinks and referring domains pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevance of your backlinks, signals from social media channels, and many other factors. It is important to build natural backlinks to your website's homepage and interior pages to help search engines understand your Vancouver website and content is deemed worthy of third-party recognition.

The important takeaway is to understand you can't focus on just one or two areas of search engine optimization in your Vancouver digital marketing strategy. A fast website with no content or backlinks will rarely rank on the first page of search results. The same applies to situations where two parts of SEO are optimized, but one is neglected. You have to evenly distribute your attention to ensure Vancouver competitors (and national competitors) can't bypass you by simply completing all the required SEO checklist items.

Vancouver, BC Small Business Link Building Campaigns

We've discussed off-page SEO briefly, but it's worth mentioning again since Vancouver business owners don't usually understand this part.

When you look at the first page of search results for competitive keywords and long-tail phrases, you will almost always find large retailers in product-specific search results and long-standing service providers in local Vancouver search results. When you look closer at the exact pages of these search results, you'll often find there are a lot more backlinks to those pages than your own. It's because search engines use backlinks to determine how authoritative your content and website is on a given subject.

Using white-hat SEO link building services, you can improve your own web pages by building quality backlinks to your homepage and interior pages. You need to think of this as a long-term strategy for your Vancouver digital marketing campaign. Don't get excited about this for a few weeks and build dozens of backlinks, then move on to something else for several months or years. That lack of commitment will only serve to keep you off the first page of Vancouver search results. You need to establish a link-building strategy that will provide consistent and steady growth of quality backlinks to your Vancouver website from relevant pages and social media accounts. You want to keep your Vancouver website's backlink profile natural by not overusing exact-match phrases, buying tons of backlinks from private block networks (PBNs), or doing anything else black-hat.

As part of our Vancouver digital marketing services, we use white-hat link building tactics like:

• Utilizing the "Skyscraper Technique" to build a bigger, better version of a ranked content article from Vancouver competitors.
• Creating in-depth articles for third-party websites as a guest post, with a link back to your Vancouver website.
• Getting in touch with high-authority websites to suggest changes to existing content that may have become outdated or don't cover topics relevant to your Vancouver business.
• Responding to HARO requests from news reporters looking for expert opinions and feedback from people in your business industry.
• Getting your website listed in industry-specific directories by scanning Vancouver competitors (or national competitors) to find their most valuable business listings and NAP (Name, Address, Phone) citations.

Vancouver, BC Small Business Online Reputation Management Services (ORM)

Your online reputation in Vancouver and beyond is a trust factor search engines use to rank your website, and your target audience relies on it for buying decisions. All kinds of decisions are made from this reputational signals, from choosing a local service provider in Vancouver to shopping online or hiring a doctor or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Vancouver brand.

For local service companies in Vancouver, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other online review collection websites.

We can help you collect product and company reviews if you're an ecommerce business. If you're an ecommerce business, you should collect reviews for both your products and your customer service. Online shoppers in Vancouver want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

When it comes to the reputation of professionals, like Vancouver doctors or Vancouver lawyers, we can help you set up protocols for collecting testimonials so that prospects see a good image of you. If you need reviews, reputation monitoring, negative feedback improvements, surveys, and social media promotion, we can do it for you. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Vancouver.

If you ignore your online reputation, you run the risk of losing long-term business, which is often not noticed until it's too late. Don't let your local competition take advantage of your online reputation. Take control now!

Vancouver, BC Content Marketing Strategies

Most Vancouver businesses use content marketing to attract, engage, and retain customers by making and sharing blog posts, instructional videos, case studies, white papers, and other digital content. This digital marketing approach for Vancouver websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Vancouver begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Vancouver digital marketing clients put together the right content marketing plan for their specific business industry and goals.

Before you start a content marketing plan, you have to identify your target audience. If you do this, you can decide whether you'd like to write informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns.rip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

Many of the content marketing strategies we implement involve blogging, infographics, podcasts, videos, email campaigns, surveys, webinars, whitepapers, case studies, lead magnets, and checklists. The case study method is great for showing expertise as a digital marketing agency in Vancouver, but it works in other industries too. These are all effective ways to market content if you implement them correctly within your Vancouver business.

Vancouver, BC Social Media Advertising Services

The use of social media ads in Vancouver digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Vancouver company.

By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Vancouver companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.

Our social media marketing company helps Vancouver small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. Our social media marketing firm also recommends putting in place plans for conversion optimization and retargeting within these Vancouver internet advertising services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media advertising campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Marketing Services for Vancouver, BC Small Businesses

The use of Vancouver search engine marketing in online marketing involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Vancouver business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Vancouver digital marketing strategy. For any search engine marketing campaign in Vancouver, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Sales Funnel Development for Vancouver, BC Small Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Vancouver company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Vancouver business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your Vancouver business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their British Columbia businesses. To develop a sales funnel that produces value for your Vancouver business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our online advertising consultants, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Vancouver website advertising campaign.

Conversion Rate Optimization (CRO) for Vancouver, BC Small Businesses

There is almost no reason to neglect conversion rate optimization within Vancouver digital marketing services. This is a critical aspect of any type of digital marketing in Vancouver since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Vancouver business might not work for a different Vancouver business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Vancouver websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Vancouver, and many other factors.

Email Marketing Services for Vancouver, BC Small Businesses

You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Vancouver digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Vancouver email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Lead Generation Strategies for Vancouver, BC Small Businesses

For local service providers in Vancouver, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Vancouver lead generation strategies are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital advertising team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most internet marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Vancouver small business.

Video Marketing for Vancouver, BC Small Businesses

As a full-service internet advertising company for Vancouver, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Vancouver online advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Vancouver website marketing campaigns to bring life to paid campaigns.

Promotional Products for Vancouver, BC Small Businesses

We are often asked about promotional product marketing from our Canadian digital marketing clients. If you are interested in a reputable company to order custom promotional products from, consider Artik.com. They are a Toronto-based screen printing and embroidery company that has been in business since 1985. We've sent many of our digital marketing clients to them to get custom apparel, drinkware, and other items. They'll have no trouble at all getting your company's logo, monogram, or other artwork screen printed or embroidered on your promotional products!

Why You Should Invest in Digital Marketing for Your Vancouver, BC Website

You're going to have to think about marketing in Vancouver if you manage a business that sells something. There are lots of reasons to choose Vancouver website advertising services over other marketing tactics. Here are a few reasons why your British Columbia small business should embrace digital marketing:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
• Everyone in Vancouver is constantly on their phones, tablets, and desktop computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Vancouver or across British Columbia.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• Online marketing in Vancouver provides the best capacity for user engagement. We wish you the best of luck getting people to comment, like, and share your Vancouver non-digital ads!

How to Develop Vancouver, BC Digital Marketing Programs

It's important to create a plan with measurable business goals before beginning a digital marketing campaign for your Vancouver-based business. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Vancouver digital marketing service is all about.

Identifying a target audience is easy once you have a clear set of business objectives. It is important to understand who you are targeting in Vancouver or beyond. This helps you tailor your Vancouver digital advertising efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Vancouver audience. You'll be able to focus on the right keywords for your Vancouver internet marketing and align your content marketing strategy to your audience's needs.

You should make search engine optimization your first priority if you're planning on using it eventually within your Vancouver digital strategy. The slowest moving digital marketing tactic in Vancouver is search engine optimization. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

There's no better time to promote your Vancouver business and its digital assets than right now. However, rather than sending paid traffic to your homepage, product page, or service page, you should consider the creation of a landing page or sales funnel. Ad campaigns in Vancouver that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. A good Vancouver lead generation strategy uses splash pages and sales funnels to drive people to the goal.

As soon as your Vancouver website gets traffic, you should think about how to keep in touch with those visitors. Some people won't convert on the first visit to your website, landing page, or sales funnel. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Vancouver website.

When all of these Vancouver internet advertising strategies are in place you are ready to enter the testing and optimization phase. This involves constantly measuring the success of your campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Vancouver online marketing campaign.

Why Choose WebCitz for Your Vancouver, BC Internet Marketing Services

Whether you're a small Vancouver business or a big corporation, we want to be your online advertising partner! When researching Vancouver website marketing companies, there are many factors to consider. We've got 18 years of experience, so you can trust the Vancouver digital marketing strategies we suggest. These are often the same Vancouver digital marketing tactics we use for our own lead generation and conversion rate optimization services. In fact, you are likely visiting our website from Vancouver because of the effective implementation of our own digital advertising campaign.

Most importantly though, you should choose our internet marketing agency for your Vancouver small business because you feel confident we are the right team for your Vancouver company. We are only a short drive of 1 day and 7 hours away from you in Vancouver, but that time is reduced further if you call or email! Here's why we suggest our digital marketers for your Vancouver marketing:

• Our company has been around since 2004, so we have over 18 years of experience.
• Our primary source for leads and new client development in Vancouver is our own online advertising strategies.
• You probably found us in Vancouver via an online search for a service we provide.
• Our marketing team performs all of our Vancouver website marketing services, which means we don't outsource the work.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
• If you're looking for Vancouver website advertising strategies that include website maintenance, we have extensive experience with Shopify, WordPress, and WooCommerce.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

We hope you keep our internet marketers in mind when it comes time for you to start looking for Vancouver digital marketing agencies. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our digital advertising firm.