Fort Lauderdale Digital Marketing

Website Marketing in Fort Lauderdale

We stay up-to-date on the latest web, email, paid advertising, and social media trends to help Fort Lauderdale clients run effective website advertising plans.

500+ Digital Marketing Projects
500+
Digital Marketing Projects
19 Years of Experience
2004
Founded 19+ Years Ago
40+ Digital Marketing Case Studies
40+
Digital Marketing Case Studies
Webcitz, Digital Marketing Agency
Digital Marketing Services

Fort Lauderdale Website Marketing Specialists

We're a results-driven digital marketing agency serving small businesses in Fort Lauderdale.

To help attract new audiences and boost brand awareness, our Fort Lauderdale-focused internet marketing specialists help clients with search engine optimization strategies, white-hat link building, paid search advertising, social prospecting, and influencer outreach.

When it comes to converting customers and driving revenue, we can assist with sales funnel development, conversion rate optimization, email marketing, social media advertising, sales funnel development, and much more!

While we offer complete online marketing packages to Fort Lauderdale businesses, we can augment the marketing department of your large corporation to fill in any gaps.

What is Website Advertising for Fort Lauderdale, FL Organizations?

Simply put, digital marketing throughout Fort Lauderdale is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

Most Fort Lauderdale small business owners think of internet marketing as another phrase for search engine optimization or paid advertising. While both of those services are used in online advertising, neither fully explain the depth of a modern website advertising program for Fort Lauderdale-based organizations.

Improving Website Visibility

In today's digital marketing world, there are dozens of digital advertising plans that all work together to help you improve visibility in Fort Lauderdale and across the country.

For instance, the best online marketing packages in Fort Lauderdale will include these things:

  • Drive traffic to your digital assets (websites, apps, sales funnels, etc) by using SEO, social media marketing, affiliate marketing, or paid advertising.
  • Boost Fort Lauderdale small business revenue with landing pages, sales funnels, and conversion rate optimization.
  • Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
  • Build expertise, authority, and trust in Fort Lauderdale with content marketing, video production, backlink authority building, reviews, and social proof.
  • Build and nurture relationships through messaging, email, and social media.

In addition to marketing Fort Lauderdale-area websites, our website marketing company also offers Boca Raton, Brandon, Cape Coral, Coral Springs, Daytona Beach, Deltona, Fort Lauderdale, Gainesville, Hollywood, Jacksonville, Lakeland, Largo, Melbourne, Miami, Orlando, Palm Bay, Pensacola, Pompano Beach, Port St Lucie, Sarasota, Spring Hill, St Petersburg, Tallahassee, Tampa, and West Palm Beach small businesses and large corporations a professional digital marketing service.

A Few of Our digital marketing experts

Our Digital Advertising Services for Fort Lauderdale Organizations

We're a team of internet advertising experts who know and understand the latest online advertising trends for Fort Lauderdale businesses. Take advantage of our experience in more than 100 business industries throughout Fort Lauderdale, and the rest of the country, to help boost traffic and drive conversions across your digital assets.

1.) PPC Management

PPC Ads Management consists of creating and optimizing paid advertisement services in Fort Lauderdale. Despite that simple explanation, let's explore it further.

A paid ads company for Fort Lauderdale often begins by getting to know your company and its business model before providing proficient PPC ads management. Since the way you approach paid advertising for a nearby Fort Lauderdale business is much different than how you would for an ecommerce brand, this information helps determine the next steps.

For example, nearby Fort Lauderdale service providers are often only interested in qualified leads. Through paid advertising, traffic can be driven to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands are most often interested in online sales. Pay-per-click advertising can be used to improve traffic to an optimized product or category page. Google Shopping Campaigns might even make sense in some cases. We've even utilized sales funnels to help sell products, subscriptions, and services.

To optimize and scale Fort Lauderdale PPC, it's important to understand what metrics will be used. For paid advertising to be effective, most Fort Lauderdale paid ad agencies will implement email collection tactics, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

Your Fort Lauderdale organization should use a variety of advertising strategies and marketing tools to be successful with PPC advertising. Some of the best paid advertising services in Fort Lauderdale strive to:

  • Get traffic from search engines, social media networks, and third-party websites to your digital assets (websites, sales funnels, etc).
  • Increase revenue for your Fort Lauderdale company through qualified leads or online sales.
  • Better understand ad attribution through the integration of third-party attribution software.
  • Present social proof through case studies, white papers, and video testimonials.
  • Engage users in story creation, email collection, and user generated content.
  • Place ad creatives across various ad placements and media formats to see which performs best.

2.) Social Media Advertising

The use of social media marketing in Fort Lauderdale digital marketing involves paid advertising being run on social platforms like TikTok, LinkedIn, Instagram, Facebook, and Twitter. With these social channels, you can target your target audience based on their interests, behaviors, and demographics. A downside to paid ads is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Fort Lauderdale business gets quality leads or cost-effective sales.

By leveraging the data sources of social media platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. This is a good opportunity for established Fort Lauderdale small businesses, but it's expensive for those not ready to make the most of social media ads.

Our social media advertising company helps small businesses and large corporations make the most of social ads by building them out with sales funnels and lead generation tools. Our social ads company also recommends putting in place plans for conversion optimization and retargeting within these Fort Lauderdale internet marketing services, both of which will help improve the return on ad spend you see within your campaigns. Also, don't forget your ad creatives and the importance of keeping them fresh. If you're running a social media advertising service, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

Social Media Ads

3.) Search Engine Ads

Search engine marketing in Fort Lauderdale involves running paid advertising on search engines like Google and Bing. You'll find that Google campaigns and Bing ads are quick and basic ways to get your Fort Lauderdale organization in front of an engaged audience. One downside is the cost of setting up an effective and scalable campaign, which often involves creating conversion-optimized landing pages or sales funnels.

We help businesses of all sizes build out the necessary landing pages and funnels to improve leads and generate revenue, which makes paid advertising a cost-effective Fort Lauderdale website marketing tactic. For any search engine advertising campaign in Fort Lauderdale, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Search Engine Advertising

4.) Lead Generation

A nearby Fort Lauderdale service provider's main goal of an inbound marketing program is to increase leads. Not everything can be sold online. Many products and services need a phone call or in-person meeting to close the deal. For these types of business industries, Fort Lauderdale lead generation tactics are going to be critical.

All of our online advertising team's lead generation strategies have been tried and implemented at some point in the past. Among the most common lead generation tactics are creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, and creating video content that can be shared online.

For most website advertising services where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Fort Lauderdale small business.

Downloading Facebook Leads

5.) CRO

You can't ignore conversion rate optimization services when it comes to Fort Lauderdale online advertising. This is a critical aspect of any type of website marketing in Fort Lauderdale since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO plan, you need to understand what it is, how it works, and how it works. A lot of research and testing goes into conversion rate optimization. What makes it tough is that CRO plans that work for one Fort Lauderdale business might not work for another Fort Lauderdale business, even if they're in the same market.

CRO tactics typically include reducing form fields, testing different call-to-action phrases, creating appealing headlines, fixing mobile site glitches, speeding up the site, adding exit-intent popups, focusing on urgency, defining value for visitors, and adding trust and social proof signals.

Conversion rate optimization for Fort Lauderdale websites can be tricky. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Fort Lauderdale, and many other factors.

Conversion Optimization eBook Cover

6.) Sales Funnel Development

A sales funnel, or purchase funnel, is the visual of your customer's journey with your Fort Lauderdale company from their first interaction all the way to the transaction. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. There's always a lot of potential customers at the top of the funnel because it shows how many people might interact with your Fort Lauderdale company. At the bottom, the funnel narrows to represent the various exit points in the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

Building a revenue funnel for your Fort Lauderdale organization is harder than explaining its concepts. Many of the most successful sales funnels produce millions of dollars a day for their Florida businesses. To develop a sales funnel that produces value for your Fort Lauderdale business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

Many types of sales funnels exist, including automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, and dozens more. Working with one of our website advertising experts, you'll have a professional to bounce ideas off of so you can figure out the right kind of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Fort Lauderdale digital advertising service.

Click Funnels Development

7.) Email Marketing

With effective email marketing solutions, you can raise brand awareness, generate website traffic, engage past customers, grow sales, and find out what's going on with your target audience.

For email marketing, we help our Fort Lauderdale website advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact. These are great tools for creating subscriber lists, segmenting your audience, and even developing email marketing drip campaigns.

In email marketing, you need to figure out how to get more subscribers. We help Fort Lauderdale email marketing customers grow and nurture their email marketing lists by incorporating email collection into checkout processes, squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, and more.

Email Marketing Audiences

8.) Content Marketing

Most Fort Lauderdale organizations use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. The digital marketing approach for Fort Lauderdale websites helps your company become a thought leader, while also getting a lot of organic search results and getting a lot of attention from the target audience.

Once your target customers in and around Fort Lauderdale recognize your brand as a trusted source of advice and guidance it will be easier to guide them through your sales funnel. Putting together the right content marketing plan for Fort Lauderdale small businesses is what we do.

Before you start a content marketing plan, you must identify your target audience. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. You'll also figure out what's the best delivery method, whether it's social media, search results, or whatever.

Many of the content marketing plans we implement involve blogging, custom graphics, infographics, podcasts, videos, email campaigns, surveys, webinars, whitepapers, case studies, lead magnets, and checklists. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Fort Lauderdale internet advertising company. Each of these marketing methods is effective if you use them in your Fort Lauderdale company.

YouTube Video Content

9.) Online Reputation Management (ORM)

Your online reputation in Fort Lauderdale and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. All kinds of decisions are made from this reputational signals, from choosing a local service provider in Fort Lauderdale to shopping online or hiring a doctor or attorney for a personal matter. It's simply entertaining to read about positive, but sometimes even more so negative, experiences other Fort Lauderdale customers had.

For local Fort Lauderdale service companies, we can help you build a review generation program with your digital marketing to increase reviews from past customers. Usually this means collecting reviews on Google My Business, Yellow Pages, UpCity, Angi, Yelp, and other sites.

We can help you collect product and company reviews if you're an ecommerce business. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Fort Lauderdale storefront. Online shoppers in Fort Lauderdale want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Fort Lauderdale doctors or Fort Lauderdale attorneys, we can help establish protocols within your digital marketing plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Fort Lauderdale website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Fort Lauderdale.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your localized competition.

Google Business Profile Management

10.) Video Marketing

As a full-service website advertising firm for Fort Lauderdale, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Fort Lauderdale internet advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Fort Lauderdale online advertising campaigns to bring life to paid campaigns.

Video Production and Marketing

Why You Should Invest in Website Advertising for Your Fort Lauderdale, FL Website

If you run a business in Fort Lauderdale that sells products or services, you're going to need marketing to drive sales. There are many reasons to consider Fort Lauderdale digital marketing plans over other, more traditional, marketing plans. Let's go over some of the good reasons to implement online marketing plans within your Florida business:

  • It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
  • By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
  • There's no shortage of phones, tablets, and desktop computers in Fort Lauderdale. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Fort Lauderdale or across Florida.
  • The flexibility of Fort Lauderdale website advertising is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
  • User engagement is best with digital marketing in Fort Lauderdale. We wish you the best of luck getting people to comment, like, and share your Fort Lauderdale non-digital ads!

Unlocking the 5 Secrets to Getting Your Business Found

How to Develop Fort Lauderdale, FL Digital Marketing Plans

To start your internet marketing campaign for your Fort Lauderdale business, you need a plan with measurable goals. You want to ensure everyone involved understands the ultimate goal of the Fort Lauderdale online marketing service to prevent spending time on ideas that won't positively impact the company.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. You need to know who you are targeting in Fort Lauderdale or beyond. You can then make sure you're targeting your Fort Lauderdale website marketing to the platforms your audience is active on and using messaging that agrees with them.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. You'll be able to focus on the right keywords for your Fort Lauderdale website advertising and align your content marketing strategy to your audience's needs.

3.) Start slower moving marketing services sooner

If you plan to incorporate search engine optimization in your Fort Lauderdale digital strategy, make that your first priority. Search engine optimization is the slowest moving internet advertising tactic. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Build out quality landing pages or funnels

This is a good time to consider paid ads for your Fort Lauderdale business and its digital assets. You should consider creating a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Ad campaigns in Fort Lauderdale that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. The best Fort Lauderdale lead generation tactics employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Develop email sequences that are automated and focused on retargeting

After your Fort Lauderdale website is getting traffic, you need to think about how you'll interact with visitors after they leave. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Fort Lauderdale website visitors.

6.) Prepare to conduct ongoing tests

When you have all of these Fort Lauderdale website advertising plans in place, you can start testing and optimizing. In doing this, you're measuring how well your campaigns are doing, searching for ways to improve them, and even trying new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Fort Lauderdale digital advertising service.

Fort Lauderdale Website Designers

Why Choose WebCitz for Your Fort Lauderdale, FL Online Marketing Tactics

Our goal is to be your Fort Lauderdale business website advertising partner! There are many factors to consider when researching Fort Lauderdale digital marketing agencies. With more than 19 years of experience, you know you can trust the Fort Lauderdale digital advertising plans we suggest for your business. Fort Lauderdale online marketing plans like these are often what we use for our own lead generation. The fact that you're visiting our website from Fort Lauderdale probably has a lot to do with our own website advertising service.

Our digital marketing company should be your choice for your Fort Lauderdale organization because you feel we are the right team.

Our Team

Here's why we suggest our internet advertisers for your Fort Lauderdale marketing:

  • We have been in business since 2004, which means we have more than 19 years of experience.
  • Digital marketing is our main source of leads and new clients in Fort Lauderdale.
  • You probably found us in Fort Lauderdale via an online search for a service we provide.
  • We do not outsource Fort Lauderdale online advertising services since we have our own marketing team.
  • You'll probably get an answer within a few rings if you call during regular business hours.
  • If you're looking for Fort Lauderdale digital marketing strategies that include website design or web maintenance, we have extensive experience with WordPress, WooCommerce, and Shopify.
  • We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their website marketing.

Our digital advertisers are the ones you should keep in mind when you need Fort Lauderdale digital marketing agencies. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our digital advertising firm.

800-796-8263 Email Us

Hear what our customers are saying

Sarah Grantham

Sarah Grantham

Corey was absolutely amazing in helping me with my issue. He was encouraging as we worked through things that to me were huge, but he made them seem small. Will definitely use WebCitz again!!!

Joe Simmons

Joe Simmons

David Wurst and WebCitz have been a great hosting company to work with for over 10 years. They provide exceptional service and knowledge with their customers and always get it done immediately. I will never work with any other company.

George Ormond

George Ormond

Corey was extremely helpful and spent a considerable amount of time going over my difficulties with a newly created website put together by someone else. I was under a very stressful deadline and he was extremely considerate and helpful. He managed to fix the problems that I was experiencing with my website. I had reached out to a number of website developers for help but only heard back from WebCitz and Corey got back to me within minutes!

Rummeles Fine Jewelry

Rummeles Fine Jewelry

Great company to deal with! They have a great team of people and are always there to answer any questions we have!

Tara Candland

Tara Candland

Incredibly responsive, fast, and professional. They quickly understood the issue we were having with our site, which was fairly complicated, and were able to resolve it. They kept us updated in lay terms along the way so that we could understand how the issue was progressing.

Southwest Radio Church

Southwest Radio Church

What can I say about this company? These people that work there? Unbelievable!! It doesn\'t matter when or why you call, they will help you. The other part of that statement is: I never have to call them! They made a web site for us that works 24/7. But if I do call they actually take care of it right then. … great bunch of guys…Southwest Radio Church really appreciates you!!

Related Blog Articles

Email Us

Lets Talk About Fort Lauderdale, FL Digital Marketing!