Indiana Digital Marketing

Marketing for Indiana

We stay up-to-date on the latest website, email, and social media marketing trends for our Indiana marketing clients to help them implement effective strategies.

500+ active clients
500+
Satisfied Digital Marketing Clients
18 years in business
2004
Founded 18+ Years Ago
20+ Onsite experts
18+
Onsite Experts (No Outsourcing)

Indiana Digital Marketing Experts

We're a results-driven digital marketing agency serving small businesses and large corporations in Indiana. In addition to being a full-service digital marketing company, we have multiple internal teams that focus on every type of internet marketing service you need for your Indiana small business. This isn't true for all Indiana digital marketing agencies, since most only have one or two SEO, PPC, or social media specialists. For those Indiana-area digital marketing agencies, turnaround times are often extended while they search for the necessary skillsets, communicate with those newly found web design experts, and then serve as the go-between on future communication between you and those professionals performing the work.

With a Indiana focus, our internet marketing experts help clients with SEO strategy, white-hat link building, paid search advertising, social prospecting, public relations, and influencer outreach.

With conversion rate optimization, email marketing, SMS marketing, social media advertising, sales funnel development, lead generation, and more, we help you convert customers and make money!

Let's talk about what our digital marketers can do for your Indiana business! We often provide Indiana small businesses with complete internet marketing services, but we can also help fill in the gaps in your large corporation's marketing department. See what our digital marketing programs can do for Indiana websites.

What is Digital Marketing for Indiana Businesses?

Simply put, digital marketing throughout Indiana is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

Digital marketing means search engine optimization or paid advertising to most Indiana business owners. Even though both of those services are used in internet marketing, neither fully explains the depth of a modern online marketing program for Indiana-based businesses.

Today's digital marketing campaigns often include dozens of internet marketing strategies, all working in tandem to help you improve visibility and conversions throughout Indiana and the United States.

The best Indiana digital marketing services will include tactics like:

  • Promote your digital assets (websites, apps, sales funnels, etc) via SEO, social media, affiliate marketing, or paid advertising.
  • Boost Indiana business revenue with landing pages, sales funnels, and conversion rate optimization.
  • Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
  • Build trust in Indiana by using content marketing, video production, link building, reviews, and social proof.
  • Create and nurture relationships with email, SMS, and social media.

Our digital marketing agency is happy to provide Anderson, Bloomington, Columbus, Evansville, Fort Wayne, Gary, Hammond, Indianapolis, Lafayette, Lawrence, and South Bend with professional internet marketing services.

A Few of Our Digital Marketing Experts

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Our Digital Marketing Services for Indiana Small Businesses

We're a team of digital marketing experts who know and understand the latest internet marketing trends for Indiana businesses. We've helped drive traffic and improve conversions across more than 100 business industries in Indiana, and the rest of the United States, so let's work together.

Indiana SEO Strategies

To bring your website into the first page of search results throughout Indiana for competitive phrases you have to take a holistic approach to SEO within your digital marketing campaign. To show value to search engines, you need to review your technical, on-page, and off-page SEO.

New digital marketing clients in Indiana often have problems with page speed, content quality, and backlink profiles. All of these SEO problems can be solved with technical, on-page, and off-page SEO. Now let's take a look at each of these Indiana SEO services:

  • Technical SEO services for Indiana businesses involve things like page speed, site security, XML sitemaps, site architecture, structured data, and broken links. These affect how Google reads and traverses your content, and how visitors interact with your Indiana site. You typically need the assistance of Indiana web developers to improve technical SEO issues since they are often related to the platform or theme used on your website. Our developers are skilled in WordPress, Joomla, Magento, Shopify, BigCommerce, and Laravel.
  • There are several factors involved with on-page SEO for Indiana websites, such as content silos, content writing, internal linking, keyword research, frequently asked questions, competitive analysis, page titles, meta tags, images, and videos. If you improve these on-page SEO factors, search engines will better understand the value of your content and recognize you as an authority in Indiana or the whole of the United States. Also, it will help increase important metrics like "time on site" for your visitors, which shows search engines you gave them something they liked. It's never too late to start creating content for your online marketing campaign in Indiana.
  • In Indiana, off-site SEO basically involves your backlink profile, which is the number of backlinks and domains pointing to your site, the naturalness of your anchor text and link velocity, the authority and relevancy of your backlinks, signals from social media, and more. It is important to build natural backlinks to your website's homepage and interior pages to help search engines understand your Indiana website and content is deemed worthy of third-party recognition.

In your Indiana digital marketing strategy, you can't focus just on one or two areas of an SEO strategy. A fast website that doesn't have content or backlinks isn't likely to rank on page one of search results. It's the same for other scenarios where two parts of SEO have been optimized, but one was ignored. Ensure that your Indiana competitors (and national competitors) can't just pass you by completing all the SEO checklist items.

Indiana Small Business Link Building Campaigns

Although we've already discussed the importance of building authoritative links in off-page SEO, it's worth pointing out again since Indiana business owners often don't understand this part of search engine optimization.

When you look at the first page of search results for competitive keywords and long-tail phrases, you will almost always find large retailers in product-specific search results and long-standing service providers in local Indiana search results. When you look closer at the exact pages of these search results, you'll often find there are a lot more backlinks to those pages than your own. It's because search engines use backlinks to determine how authoritative your content and website is on a given subject.

Using white-hat SEO link building services, you can improve your own web pages by building quality backlinks to your homepage and interior pages. For your Indiana digital marketing strategy, you have to see this as a long-term project. Be consistent though! Don't start building backlinks for a few months and then shift your focus to some other SEO tactic for months or years. Being inconsistent with link building is a major reason why you might not ever see the placement you require. You need to establish a link-building strategy that will provide consistent and steady growth of quality backlinks to your Indiana website from relevant pages and social media accounts. You want to keep your Indiana website's backlink profile natural by not overusing exact-match phrases, buying tons of backlinks from private block networks (PBNs), or doing anything else black-hat.

As part of our Indiana digital marketing services, we use white-hat link building tactics like:

  • Applying the "Skyscraper Technique" to a ranked content articles from Indiana competitors to make it bigger and better.
  • Writing in-depth articles to have featured on third-party websites as a guest post, which includes a link back to your Indiana website.
  • Reaching out to high-authority websites to suggest content improvements to existing articles that may have become outdated, or didn't cover a specific topic relevant to your Indiana business.
  • Responding to HARO requests from news reporters looking for expert opinions and feedback from people in your business industry.
  • Adding your website to industry-specific directories by scanning Indiana competitors (or national competitors) to see their most valuable business listings and NAP citations (Name, Address, Phone).

Online Reputation Management Services (ORM) for Indiana Small Businesses

Your online reputation in Indiana and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Indiana, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Indiana brand.

For local service companies in Indiana, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other online review collection websites.

If you run an ecommerce business, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Indiana storefront. Online shoppers in Indiana want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Indiana doctors or Indiana attorneys, we can help establish protocols within your online marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Indiana website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Indiana.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

Content Marketing Strategies for Indiana Small Businesses

Most Indiana businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Indiana websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Indiana begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Indiana digital marketing clients put together the right content marketing plan for their specific business industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Indiana digital marketing service provider. These are all effective ways to market content if you implement them correctly within your Indiana business.

Social Media Advertising Services for Indiana Small Businesses

The use of social media ads in Indiana digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Indiana company.

By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Indiana companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.

We help Indiana small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. We also recommend putting in place plans for conversion optimization and retargeting within these Indiana digital marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media marketing campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Marketing Services for Indiana Small Businesses

The use of Indiana search engine marketing in digital marketing involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Indiana business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Indiana digital marketing strategy. For any search engine marketing campaign in Indiana, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Sales Funnel Development for Indiana Small Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Indiana company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Indiana business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your Indiana business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Indiana businesses. To develop a sales funnel that produces value for your Indiana business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our digital marketing specialists, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Indiana digital marketing campaign.

Conversion Rate Optimization (CRO) for Indiana Small Businesses

There is almost no reason to neglect conversion rate optimization within Indiana digital marketing services. This is a critical aspect of any type of online marketing in Indiana since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Indiana business might not work for a different Indiana business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Indiana websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Indiana, and many other factors.

Email Marketing Services for Indiana Small Businesses

You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Indiana digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Indiana email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Lead Generation Strategies for Indiana Small Businesses

For local service providers in Indiana, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Indiana lead generation tactics are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most digital marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Indiana small business.

Video Marketing for Indiana Small Businesses

As a full-service digital marketing firm for Indiana, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Indiana digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Indiana digital advertising campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Indiana Website

If you run a business in Indiana that sells products or services, you're going to need marketing to increase sales. You might be thinking about Indiana digital marketing services over other, more traditional, marketing strategies. Here are some reasons you should implement a digital marketing strategy for your Indiana business:

  • Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
  • With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
  • In Indiana, people are constantly on their phone, tablets, and computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Indiana, and beyond.
  • Indiana digital advertising has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
  • In Indiana, online marketing is one of the best ways to engage users. You'll have to work hard to get people to like, comment, and share your non-digital ads in Indiana!

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How to Develop Indiana Digital Marketing Programs

To start a digital marketing campaign for your Indiana business, you need a plan with measurable goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

Once you've established your business goals, you can figure out your target audience. It is important to understand who you are targeting in Indiana or beyond. Your Indiana digital marketing efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Indiana audience. You'll be able to focus on the right keywords for your Indiana digital marketing and align your content marketing strategy to your audience's needs.

Search engine optimization should be your first priority if you plan to incorporate it into your Indiana digital strategy. In digital marketing, search engine optimization moves the slowest. Search engines take weeks or months to recognize and index the changes you make to your website, your content, and your backlinks.

This is a great time to consider paid advertising for your Indiana business and its digital assets. You should consider creating a landing page or sales funnel instead of sending paid traffic to your homepage, product page, or service page. Indiana paid advertising campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. Use splash pages and sales funnels to lead Indiana residents to your lead generation goal.

As soon as your Indiana website gets traffic, you should think about how to keep in touch with those visitors. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Indiana website visitors.

When all of these Indiana digital marketing strategies are in place you are ready to enter the testing and optimization phase. In doing this, you're measuring how well your campaigns are doing, looking for ways to improve them, and even trying new ideas you read about in case studies or white papers. In every aspect of your Indiana digital marketing campaign, you should be optimizing conversion rates.

Why Choose WebCitz for Your Indiana Internet Marketing Services

Our goal is to be your Indiana small business or big corporation's online marketing partner! When researching Indiana digital marketing agencies, there are a lot of factors to consider. You can trust the Indiana internet marketing strategies we suggest for your business since we have more than 18 years of experience. These are often the same Indiana online marketing tactics we use for our own lead generation and conversion rate optimization services. Our own digital marketing campaign likely landed you on our website from Indiana.

However, you should select our digital marketing agency because you feel confident we're the right team for your Indiana business. Here's why we suggest our digital marketers for your Indiana marketing:

  • We've been in business since 2004, so we've got more than 18 years of experience.
  • We get most of our leads and new clients in Indiana from our own online marketing campaigns.
  • You probably found us in Indiana after searching for a service we offer.
  • We do not outsource Indiana internet marketing services since we have our own marketing team.
  • You'll probably get an answer within a few rings if you call during regular business hours.
  • We're experts in WordPress, WooCommerce, Shopify, BigCommerce, and Laravel for any Indiana online marketing campaigns that need website changes.
  • We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

We hope you keep our internet marketers in mind when it comes time for you to start looking for Indiana internet marketing agencies. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our internet marketing agency.

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