Wichita, KS Digital Marketing

What is Digital Marketing for Wichita, KS Businesses?

In a most simple definition, digital marketing throughout Wichita is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective clients.

Most Wichita business owners think of digital marketing as another phrase for search engine optimization or paid advertising. While both of those services are used in website advertising, neither fully explain the depth of a modern online marketing program for Wichita-based businesses.

In today's digital marketing world, there are dozens of digital marketing strategies that all work together to help you boost visibility in Wichita and across the country.

For example, the best digital marketing services in Wichita will include tactics to:

• Promote your digital assets (websites, apps, sales funnels, etc) via SEO, social media marketing, affiliate marketing, or paid advertising.
• Boost Wichita business revenue with landing pages, sales funnels, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Wichita by using content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

If you live in Wichita, you probably love the Wichita State Shockers baseball team. Go Wichita State Shockers! In addition to marketing Wichita-area websites, our digital advertising firm also offers Kansas City, Lawrence, Manhattan, Olathe, Overland Park, Topeka, small businesses and large corporations a professional internet advertising service.

Our Digital Marketing Services for Wichita Small Businesses

We are a team of digital marketing experts, just 782 miles away, with diverse knowledge and experience in the latest online advertising trends for Wichita businesses. Take advantage of our past experience in more than 100 business industries throughout Wichita, and the rest of the country, to help drive traffic and improve conversions across your digital assets.

SEO Strategies for Wichita, KS Small Businesses

For your Wichita website to rank on the first page of search results for competitive phrases, take a holistic approach to SEO. This means reviewing your technical, on-page, and off-page search engine optimization, since all three aspects of SEO work together, to show value to search engines.

New digital marketing clients in Wichita often have problems with page speed, content quality, and backlink profiles. All of these SEO problems can be solved with technical, on-page, and off-page SEO. Here's what each Wichita SEO service offers:

• Technical SEO services for Wichita businesses involve things like page speed, web hosting, site security, XML sitemaps, site architecture, structured data, and broken links. These impact how Google reads and traverses your content, and how visitors interact with your Wichita website. Typically Wichita web developers are needed to fix technical SEO problems since they are often caused by the theme or platform your website uses. We have an internal team of website developers skilled in common platforms like WordPress and Shopify.
• On-Page SEO for Wichita websites includes factors such as content silos, content writing, internal linking, keyword research, competitive analysis, frequently asked questions, page titles, meta tags, images, and videos. Improving these areas of on-page SEO will allow search engines to better understand the value of your content and recognize you as an authority on the subject matter within Wichita or the entire country. Furthermore, it'll boost important metrics like "time on site" for your visitors, which tells search engines you provided something valuable for the user. Never underestimate the value and importance of content creation within your Wichita digital marketing strategy.
• A big part of Wichita SEO involves your backlink profile which includes the number and quality of backlinks pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevancy of your links, social signals, and a lot more. To help search engines understand that your Wichita website and content is worth mentioning, it's important to build natural backlinks to the homepage and interior pages.

Your Wichita digital marketing strategy can't be limited to just one or two parts of an SEO plan. A fast website that doesn't have content or backlinks isn't likely to rank on page one of search results. The same is true for other scenarios where two areas of SEO have been optimized, but one was neglected. Make sure you're keeping track of all the elements on the Wichita SEO checklist so your competitors can't easily bypass you in search rankings.

Link Building Campaigns for Wichita, KS Small Businesses

We've already briefly discussed the importance of building authoritative links in off-page SEO, but it's worth mentioning again since Wichita business owners often don't understand this area of search engine optimization.

When you look at the first page of search results for competitive keywords and long-tail phrases, you will almost always find large retailers in product-specific search results and long-standing service providers in local Wichita search results. The number of backlinks to those pages is often far greater than the number of links to your own pages. That is because search engines use backlinks to determine how authoritative your website and content are on a particular subject.

In order to improve your own pages, you have to build quality backlinks to your home page and interior pages with white-hat SEO link building services. For your Wichita digital marketing strategy, you have to see this as a long-term project. Be consistent though! Don't start building backlinks for a few months and then shift your focus to some other SEO tactic for months or years. That lack of consistency is likely to prevent you from ever seeing your website in the first page of Wichita search results. You need to establish a link-building strategy that will provide consistent and steady growth of quality backlinks to your Wichita website from relevant pages and social media accounts. The most important thing to do is keep your Wichita website's backlink profile natural by not overdoing exact-match phrases, buying lots of backlinks from private block networks (PBNs), or doing anything else that's black hat.

We utilize a number of white-hat link building techniques in our Wichita digital marketing services, including:

• Utilizing the "Skyscraper Technique" to build a bigger, better version of a ranked content article from Wichita competitors.
• Writing in-depth articles to have featured on third-party websites as a guest post, which includes a link back to your Wichita website.
• Getting in touch with high-authority websites to suggest changes to existing content that may have become outdated or don't cover topics relevant to your Wichita business.
• Responding to HARO requests from news reporters looking for expert opinions and feedback from people in your business industry.
• Scaning your Wichita competitors' websites to find their best business listings and NAP citations (Name, Address, Phone).

Wichita, KS Online Reputation Management Services (ORM)

Search engines use your online reputation in Wichita to determine rank positions, and your target audience uses it to make buying decisions. All kinds of decisions are made from this reputational signals, from choosing a local service provider in Wichita to shopping online or hiring a doctor or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Wichita brand.

For local Wichita service companies, we can help you build a review generation program with your digital marketing to increase reviews from past customers. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Wichita storefront. In Wichita, online shoppers want to know that the product they buy will be good and useful, but they also want to know you'll be there for them after the sale to answer questions.

For the reputation of professional service providers, such as Wichita doctors or Wichita attorneys, we can help establish protocols within your digital marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. If you need reviews, reputation monitoring, negative feedback improvements, surveys, and social media promotion, we can do it for you. In some cases, even SEO can help you get the best possible first-page results for your online reputation in and around Wichita.

When you ignore your online reputation, you risk losing long-term business, which often isn't noticed until it's too late. Don't let your local competition take advantage of your online reputation. Take control now!

Content Marketing Strategies for Wichita, KS Small Businesses

Most Wichita businesses use content marketing to attract, engage, and retain customers by making and sharing blog posts, instructional videos, case studies, white papers, and other digital content. This digital marketing approach for Wichita websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Wichita begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Wichita digital marketing clients put together the right content marketing plan for their specific business industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Wichita digital advertising firm. These are all effective ways to market content if you implement them correctly within your Wichita business.

Social Media Advertising Services for Wichita, KS Small Businesses

The use of social media ads in Wichita digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Wichita company.

By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Wichita companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.

Our social media marketing agency helps Wichita small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. Our social media marketing company also recommends putting in place plans for conversion optimization and retargeting within these Wichita online advertising services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media advertising campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Marketing Services for Wichita, KS Small Businesses

The use of Wichita search engine marketing in website marketing involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Wichita business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Wichita digital marketing strategy. For any search engine marketing campaign in Wichita, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Sales Funnel Development for Wichita, KS Small Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Wichita company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Wichita business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your Wichita business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Kansas businesses. To develop a sales funnel that produces value for your Wichita business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our website advertising experts, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Wichita digital marketing campaign.

Conversion Rate Optimization (CRO) for Wichita, KS Small Businesses

There is almost no reason to neglect conversion rate optimization within Wichita digital marketing services. This is a critical aspect of any type of digital advertising in Wichita since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Wichita business might not work for a different Wichita business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Wichita websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Wichita, and many other factors.

Email Marketing Services for Wichita, KS Small Businesses

You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Wichita internet marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Wichita email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Lead Generation Strategies for Wichita, KS Small Businesses

For local service providers in Wichita, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Wichita lead generation strategies are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our internet advertising team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most online marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Wichita small business.

Video Marketing for Wichita, KS Small Businesses

As a full-service online advertising agency for Wichita, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Wichita website advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Wichita digital marketing campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Wichita, KS Website

If you manage a business in Wichita that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are many reasons to consider Wichita digital marketing services over other, more traditional, marketing strategies. Let's go over some of the great reasons to implement an digital advertising strategy within your Kansas business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
• In Wichita, people are constantly on their phone, tablets, and computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Wichita or across Kansas.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Wichita, internet marketing is one of the best ways to engage users. Good luck getting people to comment, like, or share your non-digital advertisements throughout Wichita!

How to Develop Wichita, KS Digital Marketing Programs

Before starting a digital marketing campaign for your Wichita-based business, it is important to create a plan with measurable business goals. You want to ensure everyone involved understands the ultimate goal of the Wichita internet advertising service to prevent spending time on ideas that won't positively impact the business.

With a clear set of business goals in place, you can move on to identifying a target audience. You need to know who you are targeting in Wichita or beyond. This helps you tailor your Wichita online marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Wichita audience. You'll be able to focus on the right keywords for your Wichita online advertising and align your content marketing strategy to your audience's needs.

You should make search engine optimization your first priority if you're planning on using it eventually within your Wichita digital strategy. In digital marketing, search engine optimization moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.

There's no better time to promote your Wichita business and its digital assets than right now. However, rather than sending paid traffic to your homepage, product page, or service page, you should consider the creation of a landing page or sales funnel. Most paid advertising campaigns in Wichita that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. The best Wichita lead generation strategies employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

After your Wichita website is getting traffic, you need to think about how you'll interact with visitors after they leave. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Wichita website visitors.

When you have all of these Wichita website marketing strategies in place, you can start testing and optimizing. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Wichita website advertising campaign, you should be optimizing conversion rates.

Why Choose WebCitz for Your Wichita, KS Internet Marketing Services

We want to be the digital marketing partner of your Wichita small business or large corporation! There are many factors to consider when researching Wichita digital marketing companies. With more than 18 years of experience, you know you can trust the Wichita internet marketing strategies we suggest for your business. Wichita internet advertising tactics like these are often what we use for our own lead generation. In fact, you are likely visiting our website from Wichita because of the effective implementation of our own online marketing campaign.

However, you should select our online advertising agency because you feel confident we're the right team for your Wichita business. We are only a short drive of 11 hours and 45 mins away from you in Wichita, but that time is reduced to seconds for phone and email communication! Here's why we suggest our digital marketers for your Wichita marketing:

• Our company has been around since 2004, so we have over 18 years of experience.
• We get most of our leads and new clients in Wichita from our own digital marketing campaigns.
• You likely found our website in Wichita after performing an online search for a service we offer.
• Our marketing team performs all of our Wichita digital marketing services, which means we don't outsource the work.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
• We have extensive experience in WordPress, WooCommerce, and Shopify for any Wichita digital advertising strategies that involve website changes.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their internet marketing.

Our internet marketers are the ones you should keep in mind when you need Wichita internet advertising companies. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our online advertising agency.