Maine Digital Marketing

What is Digital Marketing for Maine Businesses?

It's pretty simple: Maine digital marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

For most Maine business owners, digital marketing is a fancy way of saying search engine optimization or paid advertising. While both of those services are used in internet marketing, neither fully explain the depth of a modern online marketing program for Maine-based businesses.

In today's digital marketing world, there are dozens of internet marketing strategies that all work together to help you boost visibility in Maine and across the United States.

For instance, the best digital marketing services in Maine will include these things:

• Promote your digital assets (websites, apps, sales funnels, etc) via SEO, social media, affiliate marketing, or paid advertising.
• Boost Maine business revenue with landing pages, sales funnels, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Build trust in Maine by using content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

Our digital marketing agency is happy to provide Auburn, Portland, Scarborough, and York with professional internet marketing services.

Our Digital Marketing Services for Maine Small Businesses

For Maine businesses, we're a team of digital marketing specialists who bring diverse knowledge and experience to the table. Use our past experience in more than 100 business industries across Maine, and the rest of the United States, to help drive traffic and improve conversions.

SEO Strategies for Maine Small Businesses

For your Maine website to rank on the first page of search results for competitive phrases, take a holistic approach to SEO. You'll need to do technical, on-page, and off-page search engine optimization, because all three aspects of SEO work together.

New digital marketing clients in Maine often have problems with page speed, content quality, and backlink profiles. All of these SEO problems can be solved with technical, on-page, and off-page SEO. Let's explore more about each of these Maine SEO services:

• Technical SEO services for Maine businesses involve things like page speed, site security, XML sitemaps, site architecture, structured data, and broken links. The way Google reads and navigates your Maine site, and how visitors interact with it, is affected by these. Typically Maine web developers are needed to fix technical SEO problems since they are often caused by the theme or platform your website uses. Our developers are skilled in WordPress, Joomla, Magento, Shopify, BigCommerce, and Laravel.
• On-Page SEO for Maine websites includes factors such as content silos, content writing, internal linking, keyword research, competitive analysis, frequently asked questions, page titles, meta tags, images, and videos. Search engines can better understand your content and recognize you as an authority on the subject matter within Maine or the entirety of the United States when you improve these on-page SEO areas. Furthermore, it'll boost important metrics like "time on site" for your visitors, which tells search engines you provided something valuable for the user. It's never too late to start creating content for your online marketing campaign in Maine.
• In Maine, off-site SEO basically involves your backlink profile, which is the number of backlinks and domains pointing to your site, the naturalness of your anchor text and link velocity, the authority and relevancy of your backlinks, signals from social media, and more. It is important to build natural backlinks to your website's homepage and interior pages to help search engines understand your Maine website and content is deemed worthy of third-party recognition.

Your Maine digital marketing strategy can't be limited to just one or two parts of an SEO plan. A fast website that doesn't have content or backlinks isn't likely to rank on page one of search results. The same applies to situations where two parts of SEO are optimized, but one is neglected. Ensure that your Maine competitors (and national competitors) can't just pass you by completing all the SEO checklist items.

Link Building Campaigns for Maine Small Businesses

We've discussed off-page SEO briefly, but it's worth mentioning again since Maine business owners don't usually understand this part.

When you look at the first page of search results for competitive keywords and long-tail phrases, you're almost always going to find big retailers in product-specific search results, and long-time service providers in local Maine search rankings. If you further review the exact pages of these search results you will often find the number of backlinks to those pages is far greater than your own relevant pages. That is because search engines use backlinks to determine how authoritative your website and content are on a particular subject.

To improve your own web pages, you have to build quality backlinks to your homepage and interior pages using white-hat SEO link building services. It is critical to see this as a long-term endeavor for your Maine digital marketing strategy. Don't get excited about this for a few weeks and build dozens of backlinks, then move on to something else for several months or years. That lack of commitment will only serve to keep you off the first page of Maine search results. You need to establish a link-building strategy that will provide consistent and steady growth of quality backlinks to your Maine website from relevant pages and social media accounts. Most of all, you need to keep the backlink profile of your Maine website natural by not overdoing exact-match phrases, buying numerous backlinks from private block networks (PBNs), or participating in any other black-hat link-building method.

We utilize a number of white-hat link building techniques in our Maine digital marketing services, including:

• Utilizing the "Skyscraper Technique" to build a bigger, better version of a ranked content article from Maine competitors.
• Writing in-depth articles to have featured on third-party websites as a guest post, which includes a link back to your Maine website.
• Reaching out to high-authority websites to suggest content improvements to existing articles that may have become outdated, or didn't cover a specific topic relevant to your Maine business.
• Responding to HARO requests from news reporters looking for expert opinions and feedback from people in your business industry.
• Adding your website to industry-specific directories by scanning Maine competitors (or national competitors) to see their most valuable business listings and NAP citations (Name, Address, Phone).

Online Reputation Management Services (ORM) for Maine Small Businesses

Your online reputation in Maine and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Maine, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Maine brand.

For local service companies in Maine, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other online review collection websites.

If you run an ecommerce business, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Maine storefront. Online shoppers in Maine want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Maine doctors or Maine attorneys, we can help establish protocols within your online marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Maine website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Maine.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

Content Marketing Strategies for Maine Small Businesses

Most Maine businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Maine websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Maine begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Maine digital marketing clients put together the right content marketing plan for their specific business industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Maine digital marketing service provider. These are all effective ways to market content if you implement them correctly within your Maine business.

Social Media Advertising Services for Maine Small Businesses

The use of social media ads in Maine digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Maine company.

By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Maine companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.

We help Maine small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. We also recommend putting in place plans for conversion optimization and retargeting within these Maine digital marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media marketing campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Marketing Services for Maine Small Businesses

The use of Maine search engine marketing in digital marketing involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Maine business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Maine digital marketing strategy. For any search engine marketing campaign in Maine, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Sales Funnel Development for Maine Small Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Maine company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Maine business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your Maine business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Maine businesses. To develop a sales funnel that produces value for your Maine business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our digital marketing specialists, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Maine digital marketing campaign.

Conversion Rate Optimization (CRO) for Maine Small Businesses

There is almost no reason to neglect conversion rate optimization within Maine digital marketing services. This is a critical aspect of any type of online marketing in Maine since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Maine business might not work for a different Maine business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Maine websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Maine, and many other factors.

Email Marketing Services for Maine Small Businesses

You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Maine digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Maine email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Lead Generation Strategies for Maine Small Businesses

For local service providers in Maine, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Maine lead generation tactics are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most digital marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Maine small business.

Video Marketing for Maine Small Businesses

As a full-service digital marketing firm for Maine, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Maine digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Maine digital advertising campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Maine Website

You're going to have to think about marketing in Maine if you manage a business that sells something. There are lots of reasons to choose Maine digital marketing services over other marketing tactics. Let's go over some of the great reasons to implement a digital marketing strategy within your Maine business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• In Maine, people are constantly on their phone, tablets, and computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Maine, and beyond.
• The flexibility of Maine digital advertising is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• In Maine, online marketing is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Maine non-digital ads!

How to Develop Maine Digital Marketing Programs

It's important to create a plan with measurable business goals before beginning a digital marketing campaign for your Maine-based business. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Maine digital marketing service is all about.

With a clear set of business goals in place, you can move on to identifying a target audience. You need to know who you are targeting in Maine or beyond. You can then make sure you're targeting your Maine digital marketing to the platforms your audience is active on and using messaging that agrees with them.

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Maine audience. You'll be able to focus on the right keywords for your Maine digital marketing and align your content marketing strategy to your audience's needs.

If you plan to incorporate search engine optimization in your Maine digital strategy, make that your first priority. In digital marketing, search engine optimization moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

There's no better time to promote your Maine business and its digital assets than right now. You should consider creating a landing page or sales funnel instead of sending paid traffic to your homepage, product page, or service page. Most paid advertising campaigns in Maine that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. A good Maine lead generation strategy uses splash pages and sales funnels to drive people to the goal.

After your Maine website is getting traffic, you need to think about how you'll interact with visitors after they leave. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Maine website visitors.

When all of these Maine digital marketing strategies are in place you are ready to enter the testing and optimization phase. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Maine digital marketing campaign, you should be optimizing conversion rates.