Maine Digital Marketing

Top 4 Maine Digital Marketing Companies

When it comes to finding the best digital marketing companies in Maine, it can be challenging to determine which businesses are worth your investment.

To help make the process a little easier, we've compiled a list of 4 internet marketing companies in Auburn, Portland, Scarborough, and York based on the high number of positive reviews they've received online.

It's important to note we have no personal or professional relationship with any of these Maine web marketing companies, nor have we received any payments or incentives to include them in our rankings. Our list is based solely on the online reputation and feedback of these businesses, providing an objective and unbiased perspective.

1.) Anchour

Located Near Auburn

At the time of this writing, Anchour had 8 reviews.

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2.) Mainely SEO

Located Near Portland

At the time of this writing, Mainely SEO had 35 reviews.

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3.) OSC Web Design

Located Near Scarborough

At the time of this writing, OSC Web Design had 11 reviews.

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4.) Wonderful Websites & SEO

Located Near York

At the time of this writing, Wonderful Websites & SEO had 79 reviews.

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If you aren't located near one of those larger cities, no need to worry! These digital marketing firms help small businesses in other Maine cities like Portland, Lewiston, Bangor, South Portland, Auburn, Biddeford, Sanford, Saco, Westbrook, Waterville, Brunswick, Windham, Gorham, York, Scarborough, Old Orchard Beach, Falmouth, Kennebunk, Freeport, Topsham, Gray, Standish, Bath, Kittery, Cape Elizabeth, Ellsworth, Gardiner, Rockland, Belfast, Skowhegan, Eliot, South Berwick, Yarmouth, Wells, North Windham, Farmington, Bar Harbor, Old Town, Hampden, Cumberland, Brewer, Hallowell, Calais, Orono, Houlton, Camden, Dexter, Carrabassett Valley, Madawaska, etc!

What is Digital Marketing for Maine Businesses?

It's pretty basic: Maine digital marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

For most Maine business owners, digital advertising is a fancy way of saying SEO or paid ads. While both of those services are used in online marketing, neither fully explain the depth of a fresh website marketing program for Maine-based small businesses.

In today's digital marketing world, there are dozens of digital marketing tactics that all work together to help you increase visibility in Maine and across the United States.

For instance, the best internet advertising plans in Maine will include these things:

• Promote your digital assets (sales funnels, websites, apps, etc) via SEO, SEO, social media marketing, or affiliate marketing.
• Boost Maine business revenue with landing pages, sales funnels, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Build trust in Maine by using content marketing, video production, backlink building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

Our Online Advertising Services for Maine Small Businesses

For Maine organizations, we're a team of digital marketing professionals who bring diverse knowledge and experience to the table. Use our experience in more than 100 business industries across Maine, and the rest of the United States, to help increase traffic and improve conversions.

Lead Generation Tactics for Maine Companies

A local Maine service provider's main goal of an inbound marketing program is to boost leads. The internet can't sell everything. There are lots of products and services that require a phone call or in-person meeting to make the sale. These kinds of industries need Maine lead generation plans.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital advertising team at some point in the past. Among the most common lead generation plans are creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, creating helpful content, and retargeting past visitors.

When lead generation is a primary goal, our team will create one or more lead generation plans and implement them in your digital assets to see what works best for your Maine small business.

Maine Small Business Social Ads Tactics

Social media ads are paid advertisements placed on platforms like Twitter, TikTok, LinkedIn, Facebook, and Twitter that are used in Maine internet marketing. These social channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. A downside to paid advertising is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Maine company grows quality leads or cost-effective sales.

Utilizing data from social platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social ads is a huge opportunity for most established Maine businesses, it can be costly for those businesses that aren't ready for it.

We help small businesses and large corporations make the most of social media ads by building them out with sales funnels and lead generation tools. We also recommend putting in place plans for conversion optimization and retargeting within these Maine internet marketing services, both of which will help improve the return on ad spend you see within your campaigns. Also, don't forget your ad creatives and the importance of keeping them fresh. If you're running a social media marketing campaign, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

Maine Small Business Search Advertising Strategies

Search engine marketing in Maine involves running paid advertising on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Maine small business to an engaged audience that is actively searching for your products or services. Creating an effective and scalable paid ads campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

The landing pages and sales funnels we create for businesses of all sizes help generate leads and conversions, which helps make their paid advertising an effective Maine website marketing plan. For any search engine marketing service in Maine, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Conversion Rate Optimization for Maine Small Businesses

There is almost no reason to neglect CRO within Maine internet advertising strategies. This is a critical aspect of any type of online advertising in Maine since it directly impacts the ability of the marketing campaign to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO plan, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO plans that work for one Maine business might not work for a different Maine small business, even when both are in the same industry.

The most common CRO plans include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Maine websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Maine, and many other factors.

Revenue Funnel Development for Maine Organizations

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Maine business. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Maine small business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The use of a revenue funnel for your Maine small business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Maine companies. To develop a sales funnel that produces value for your Maine business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, and dozens of others to consider. When you work with one of our online marketing professionals, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Maine digital marketing campaign.

Email Marketing Tactics for Maine Organizations

You can use email marketing within a digital plan to generate brand awareness, build website traffic, boost sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Maine digital marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Maine email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, and numerous other methods.

Content Marketing Strategies for Maine Small Businesses

Most Maine organizations use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet advertising approach for Maine websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Maine begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Maine online marketing customers put together the right content marketing plan for their specific business industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Maine website advertising service provider. These are all effective ways to market content if you implement them correctly within your Maine organization.

Online Reputation Management Strategies (ORM) for Maine Small Businesses

Your online reputation in Maine and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Maine, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Maine brand.

For local area service companies in Maine, we can help you develop a review generation program within your online marketing to increase the rate at which past customers leave reviews for your company. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce business, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Maine storefront. Online shoppers in Maine want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Maine doctors or Maine attorneys, we can help establish protocols within your website marketing plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Maine website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Maine.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

Video Marketing for Maine Businesses

As a comprehensive online advertising agency for Maine, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Maine digital advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Maine internet advertising plans to bring life to paid campaigns.

How to Develop Maine Online Advertising Campaigns

It's important to create a plan with measurable business goals before beginning your website advertising service for your Maine-based business. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Maine digital advertising service is all about.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. You need to know who you are targeting in Maine or beyond. You can then make sure you're targeting your Maine internet marketing to the platforms your audience is active on and using messaging that agrees with them.

2.) Determine audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Maine audience. You'll be able to focus on the right keywords for your Maine internet advertising and align your content marketing strategy to your audience's needs.

3.) Start slower moving packages sooner

If you plan to incorporate SEO in your Maine digital plan, make that your first priority. In digital marketing, SEO moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Build out quality landing pages or funnels

There's no better time to promote your Maine business and its digital assets than right now. You should consider creating a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Most paid advertising campaigns in Maine that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. A good Maine lead generation strategy uses splash pages and sales funnels to drive people to the goal.

5.) Create automated email sequences for retargeting

After your Maine website is getting traffic, you need to think about how you'll interact with visitors after they leave. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Maine site visitors.

6.) Plan for continuous testing

When these Maine internet advertising tactics are in place you are ready to enter the testing and optimization phase. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Maine website marketing plan, you should be optimizing conversion rates.