Durham, NH Digital Marketing

What is Online Advertising for Durham, NC Businesses?

It's pretty basic: Durham digital marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Most Durham business owners think of digital advertising as another phrase for SEO or paid ads. While both of those services are used in online marketing, neither fully explain the depth of a fresh website marketing program for Durham-based small businesses.

In today's digital marketing world, there are dozens of digital marketing tactics that all work together to help you increase visibility in Durham and across the country.

The best Durham internet advertising plans will include plans like:

• Drive traffic to your digital assets (websites, apps, sales funnels, etc) by using SEO, social media marketing, affiliate marketing, or paid advertising.
• Boost your Durham business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Show expertise, authority, and trust in Durham through content marketing, video production, backlink building, review collection, social proof, and website improvements.
• Create and nurture relationships with email, SMS, and social media.

If you live in Durham, you probably love the Duke Blue Devils baseball team. Go Duke Blue Devils! In addition to marketing Durham-area websites, our website marketing company also offers Asheville, Burlington, Cary, Chapel Hill, Charlotte, Concord, Fayetteville, Greensboro, Greenville, High Point, Jacksonville, Raleigh, and Wilmington small businesses and large corporations a professional digital marketing service.

Our Digital Advertising Services for Durham Businesses

For Durham small businesses, we're a team of online advertising consultants, just 984 miles away, who bring diverse knowledge and experience to the table. Take advantage of our experience in more than 100 business industries throughout Durham, and the rest of the country, to help boost traffic and drive conversions across your digital assets.

Lead Generation Tactics for Durham, NC Organizations

A local area Durham service provider's main goal of an inbound marketing program is to generate leads. Not everything can be sold online. Many products and services need a phone call or in-person meeting to close the deal. Lead generation plans are crucial for these kinds of Durham businesses looking to get sales from their website.

Our digital marketing team has tried and implemented so many different lead generation strategies in the past. The most common lead gen tactics include the creation of helpful content, retargeting past site visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

Our team can develop and implement one or more lead generation strategies in your digital assets to test what works best for your Durham small business.

Durham, NC Small Business Social Media Ads Services

The use of social media marketing in Durham digital marketing involves paid advertising being run on social platforms like TikTok, LinkedIn, Instagram, Facebook, and Twitter. These social channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. A downside to paid ads is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Durham business gets quality leads or cost-effective sales.

The data sources of social media platforms allow advertisers to hyper-target their audiences based on demographics, behavior, interests, and more. This is a good opportunity for established Durham small businesses, but it's expensive for those not ready to make the most of social media ads.

With our help, corporations and small businesses in Durham make the most of their social media advertising by setting up sales funnels and lead generation tools. Our Durham website advertising packages can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Let's not forget to mention the freshness of your ad creatives. If you run a social media advertising plan, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

Durham, NC Small Business Search Advertising Solutions

The use of Durham search engine marketing in online advertising involves PPC advertising being run on search engines like Google and Bing. You will find that Google advertising and Bing campaigns offer a quick and effective method for connecting your Durham business to an engaged audience that is actively looking for your products or services. Creating an effective and scalable paid advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

Businesses of every size depend on our marketing agency to build the landing pages and sales funnels that generate leads and conversions, which help make their paid advertising an effective Durham website marketing tactic. To improve your return on investment with search engine advertising in Durham, make a plan for retargeting and conversion rate optimization.

Durham, NC Small Business Conversion Rate Optimization

Digital marketing in Durham should include conversion optimization tactics. This is a critical aspect of any type of internet advertising in Durham since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

You can boost your bottom line by increasing conversion rates. Before you pursue a CRO strategy, you need to understand what it is, how it works, and how it works. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO plans that work for one Durham business might not work for a different Durham business, even when both are in the same industry.

There are many common CRO tactics, such as reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, improving page speed, fixing mobile website concerns, adding exit-intent popups, and defining value for the visitor.

Conversion rate optimization for Durham websites can be tricky. To really dive into CRO, we must understand your business offer, your competitors, your value proposition strengths and weaknesses, how visitors interact with your digital assets, your reputation on the web in Durham, and many other things.

Durham, NC Small Business Revenue Funnel Development

A sales funnel, or purchase funnel, is the visual of your customer's journey with your Durham company from their first interaction all the way to the transaction. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. There's always a lot of potential customers at the top of the funnel because it shows how many people might interact with your Durham small business. The funnel narrows at the bottom to show the different exit points in the sales cycle. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The use of a conversion funnel for your Durham small business is more difficult than the explanation of its concepts. Many of the most successful sales funnels produce millions of dollars a day for their North Carolina organizations. If you're trying to develop a sales funnel that produces value for your Durham business, you must think about what kind of sales funnel you want.

Many types of sales funnels exist, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, and dozens more. We have a team of website marketing specialists who can bounce ideas off of you to help you figure out which revenue funnel will work for your organization. Alternatively, if you don't want to do the research, we can figure out what funnels to test in your Durham digital marketing plan based on more information about your organization.

Email Marketing Solutions for Durham, NC Small Businesses

Email marketing is a good way to grow brand awareness, boost sales and revenue, drive website traffic, engage past customers, and gain valuable information about your target audience.

We help our Durham digital advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to improve your subscribers. We help Durham email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, and numerous other methods.

Content Marketing Plans for Durham, NC Businesses

Most Durham small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This online advertising approach for Durham websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Durham begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Durham website marketing companies put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Durham digital marketing company. These are all effective ways to market content if you implement them correctly within your Durham organization.

Online Reputation Management (ORM) Solutions for Durham, NC Small Businesses

Your online reputation in Durham and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a localized service provider in Durham, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Durham brand.

For local service companies in Durham, we can help you develop a review generation program within your website advertising to increase the rate at which past customers leave reviews for your organization. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Durham storefront. Online shoppers in Durham want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Durham doctors or Durham attorneys, we can help establish protocols within your digital marketing plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Durham website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Durham.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your localized competition.

Video Marketing for Durham, NC Businesses

As a comprehensive digital marketing agency for Durham, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Durham online marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Durham website marketing plans to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Durham, NC Website

You're going to have to think about marketing in Durham if you manage a business that sells something. There are many reasons to consider Durham digital marketing plans over other, more traditional, marketing plans. Let's go over some of the good reasons to implement online marketing plans within your North Carolina business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• There's no shortage of phones, tablets, and desktop computers in Durham. You might as well choose a format and medium that can follow your target audience wherever they go in Durham or within North Carolina.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• Online marketing in Durham provides the best capacity for user engagement. You'll have to work hard to get people to like, comment, and share your non-digital ads in Durham!

How to Develop Durham, NC Website Advertising Services

It's important to create a plan with measurable business goals before beginning your digital marketing plan for your Durham-based organization. You want to ensure everyone involved understands the ultimate goal of the Durham internet advertising service to prevent spending time on ideas that won't positively impact the small business.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. You need to know who you are targeting in Durham or beyond. Your Durham online advertising efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. By doing this, you'll make sure your Durham website marketing plan focuses on the right keywords and you align it with your audience's needs.

3.) Launch slow progress marketing plans at an earlier stage

You should make SEO your first priority if you're planning on using it eventually within your Durham digital plan. The slowest moving internet marketing strategy in Durham is SEO. Search engines take weeks or months to recognize and index the edits you make to your website, your content, and your backlinks.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Durham business and its digital assets than right now. However, rather than sending paid traffic to your product page, service page, or home page, you should consider the creation of a landing page or sales funnel. Most PPC advertising services in Durham that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. A good Durham lead generation tactic uses splash pages and sales funnels to drive people to the goal.

5.) Set up automatic email sequences for remarketing purposes

As soon as your Durham website grows traffic, you should think about how to keep in touch with those visitors. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Durham website visitors.

6.) Strategize for consistent testing

If you've got all these Durham digital marketing strategies in place, you're ready to test and optimize. This involves constantly measuring the success of your campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Durham internet marketing campaign.

Why Choose WebCitz for Your Durham, NC Online Advertising Services

If you're a small business in Durham, we want to be your digital marketing partner! There are many factors to consider when researching Durham digital marketing companies. With more than 18 years of experience, you know you can trust the Durham internet marketing strategies we suggest for your small business. Durham online advertising strategies like these are often what we use for our own lead generation. Our own website advertising service likely landed you on our website from Durham.

Our digital advertising firm should be your choice for your Durham business because you feel we are the right team. We are only a short drive of 15 hours and 1 min away from you in Durham, or mere seconds away from a phone or email!

• Our agency has been around since 2004, so we have over 18 years of experience.
• Our primary source for leads and new client development in Durham is our own website advertising plans.
• You probably found us in Durham after searching for a service we offer.
• Our marketing team performs all of our Durham digital advertising packages, which means we don't outsource the work.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
• We have extensive experience in WordPress, WooCommerce, and Shopify for any Durham website marketing tactics that involve web development or website changes.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

We hope you keep our digital advertisers in mind when it comes time for you to start searching for Durham internet advertising companies. To start a discussion with the helpful staff at our online advertising agency, just send us an email or give us a call.

800-796-8263 Email Us