Oklahoma City, OK Digital Marketing

What is Digital Marketing for Oklahoma Businesses?

Simply put, website advertising throughout Oklahoma is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

Digital marketing means SEO or paid advertising to most Oklahoma small business owners. While both of those services are used in internet marketing, neither fully explain the depth of a cutting edge online marketing program for Oklahoma-based companies.

The latest website marketing plans often use numerous digital marketing strategies, all working together to help you get more visibility and conversions throughout Oklahoma and the rest of the United States.

For instance, the best digital advertising packages in Oklahoma will include these things:

• Drive traffic to your digital assets (websites, apps, sales funnels, etc) through affiliate marketing, paid advertising, SEO, or SEO.
• Boost Oklahoma small business revenue with landing pages, sales funnels, and conversion rate optimization.
• Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
• Build expertise, authority, and trust in Oklahoma with content marketing, video production, backlink authority building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

Our internet advertising company is happy to provide Oklahoma City, and Tulsa with premium website marketing plans.

Our Digital Marketing Strategies for Oklahoma Small Businesses

We're a team of internet marketing specialists who know and understand the latest online marketing trends for Oklahoma companies. We've helped grow traffic and improve conversions across more than 100 business industries in Oklahoma, and the rest of the United States, so let's work together.

Search Engine Optimization Plans for Oklahoma Businesses

If you want your website to appear on the first page of search results throughout Oklahoma for competitive phrases, you must take a holistic approach to your internet marketing campaign. You'll need to do on-page, off-page, and technical search engine optimization, because all three aspects of SEO work together.

When we take on new digital marketing customers in Oklahoma, we often find site speed, content quality, and backlink profile glitches. All these SEO issues can be solved with technical, on-page, and off-page SEO. Now let's take a look at each of these Oklahoma search engine optimization packages:

• For Oklahoma businesses, technical SEO planning includes things like site performance, website security, XML sitemaps, website architecture, structured data, Open Graph tags, and broken links. The way Google reads and navigates your Oklahoma site, and how visitors interact with it, is affected by these. You typically need the assistance of Oklahoma web developers to improve technical SEO problems since they are often related to the platform or theme used on your website. Our developers are skilled in WordPress and Shopify.
• There are several factors involved with on-page search engine optimization for Oklahoma websites, such as images, keyword research, content silos, content writing, internal linking, competitive analysis, frequently asked questions, page titles, meta tags, and images. Improving these areas of on-page search engine optimization will allow search engines to better understand the value of your content and recognize you as an authority on the subject matter within Oklahoma or the United States. Also, it will help increase important metrics like "time on site" for your visitors, which shows search engines you gave them something they liked. Content creation is an important part of your Oklahoma internet marketing plan.
• In Oklahoma, offsite search engine optimization basically involves your backlink profile, which is the number of backlinks and domains pointing to your site, the naturalness of your anchor text and link velocity, the authority and relevancy of your backlinks, signals from social media, and more. To help search engines understand your Oklahoma website and content are worthy of third-party recognition, boost natural backlinks to the homepage and interior pages.

The important takeaway is to understand you can't focus on just one or two areas of SEO in your Oklahoma digital marketing plan. A fast site with no content or backlinks will rarely rank on the first page of search results. The same applies to situations where two parts of search engine optimization are optimized, but one is neglected. You should evenly distribute your attention to ensure Oklahoma competitors (and national competitors) can't bypass you by simply completing all the required SEO checklist items.

Oklahoma Backlink Authority Building Game Plans

Although we've already discussed the importance of building authoritative links in off-site SEO, it's worth pointing out again since Oklahoma business owners often don't understand this part of search engine optimization.

You'll almost always find large retailers in product-specific search results and long-standing service companies in local Oklahoma results if you look at the first page of search results for competitive keywords and long-tail phrases. The number of backlinks to those pages is often far greater than the number of links to your own pages. That is because search engines use backlinks to determine how authoritative your website and content are on a particular subject.

Using white-hat SEO backlink authority building services, you can improve your own web pages by building quality backlinks to your homepage and interior pages. You need to think of this as a long-term plan for your Oklahoma digital marketing campaign. Don't get excited about this for a few weeks and build dozens of backlinks, then move on to something else for several months or years. Being inconsistent with backlink building is a major reason why you might not ever see the placement you require. Establish a link-building strategy that will generate quality backlinks to your Oklahoma website from relevant pages and social media accounts. You want to keep your Oklahoma website's backlink profile natural by not overusing exact-match phrases, buying tons of backlinks from private block networks (PBNs), or doing anything else black-hat.

As part of our Oklahoma website advertising packages, we use white-hat link building strategies like:

• Utilizing the "Skyscraper Technique" to build a bigger, better version of a ranked content article from Oklahoma competitors.
• Having in-depth articles featured on third-party websites as a guest post, with a link back to your Oklahoma site.
• Getting in touch with high-authority websites to suggest tweaks to existing content that may have become outdated or don't cover topics relevant to your Oklahoma organization.
• Responding to HARO requests from news reporters looking for expert opinions and feedback from people in your business industry.
• Getting your website listed in industry-specific directories by scanning Oklahoma competitors (or national competitors) to find their most valuable business listings and NAP (Name, Address, Phone) citations.

Oklahoma Online Reputation Management Tactics (ORM)

Your online reputation in Oklahoma and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Oklahoma, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Oklahoma brand.

For local service companies in Oklahoma, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce business, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Oklahoma storefront. Online shoppers in Oklahoma want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Oklahoma doctors or Oklahoma attorneys, we can help establish protocols within your digital advertising service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Oklahoma website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Oklahoma.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

Content Marketing Tactics for Oklahoma Organizations

Most Oklahoma businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital advertising approach for Oklahoma websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Oklahoma begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Oklahoma internet marketing customers put together the right content marketing plan for their specific business industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Oklahoma online advertising service provider. These are all effective ways to market content if you implement them correctly within your Oklahoma business.

Social Media Marketing Strategies for Oklahoma Businesses

The use of social media ads in Oklahoma internet marketing involves paid ads being run on social platforms like Instagram, Facebook, Twitter, TikTok, and LinkedIn. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the PPC advertising function as a proper lead generation or sales generation tool for your Oklahoma organization.

By leveraging the data sources of social platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Oklahoma small businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social media ads.

We help Oklahoma small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media advertising. We also recommend putting in place plans for conversion optimization and retargeting within these Oklahoma website advertising packages, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media marketing service, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Advertising Strategies for Oklahoma Companies

The use of Oklahoma search engine ads in website advertising involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Oklahoma business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to improve leads and generate revenue, which makes paid advertising a cost-effective Oklahoma website marketing plan. For any search engine marketing service in Oklahoma, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Sales Funnel Development for Oklahoma Small Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Oklahoma organization. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Oklahoma business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The creation of a funnel for your Oklahoma business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Oklahoma small businesses. To develop a sales funnel that produces value for your Oklahoma organization, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our website marketing specialists, you will have an experienced internet marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Oklahoma digital advertising service.

Conversion Rate Optimization for Oklahoma Small Businesses

There is almost no reason to neglect CRO within Oklahoma website marketing solutions. This is a critical aspect of any type of digital marketing in Oklahoma since it directly impacts the ability of the marketing campaign to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO plan, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO plans that work for one Oklahoma business might not work for a different Oklahoma small business, even when both are in the same industry.

The most common CRO plans include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website glitches, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Oklahoma websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Oklahoma, and many other factors.

Email Marketing Tactics for Oklahoma Organizations

You can use email marketing within a digital plan to generate brand awareness, build website traffic, boost sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Oklahoma digital marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Oklahoma email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, and numerous other methods.

Lead Generation Tactics for Oklahoma Organizations

For local area service providers in Oklahoma, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Oklahoma lead generation tactics are going to be critical.

There are many types of lead generation plans to consider, all of which have been tried and implemented by our website marketing team at some point in the past. The most common lead gen tactics include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most digital marketing plans where lead generation is a primary goal, our team will develop and implement one or more lead gen plans in your digital assets to test what works best for your Oklahoma small business.

Video Marketing for Oklahoma Small Businesses

As a complete website marketing company for Oklahoma, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Oklahoma internet marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Oklahoma online marketing services to bring life to paid campaigns.

Why You Should Invest in Website Marketing for Your Oklahoma Website

If you run a business in Oklahoma that sells products or services, you're going to need marketing to boost sales. You might be thinking about Oklahoma digital marketing services over other, more traditional, marketing tactics. Let's go over some of the great reasons to implement our internet advertising strategy within your Oklahoma business:

• Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• Everyone in Oklahoma is constantly on their phones, tablets, and desktop computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Oklahoma, and beyond.
• Oklahoma website marketing has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
• User engagement is best with website advertising in Oklahoma. We wish you the best of luck getting people to comment, like, and share your Oklahoma non-digital ads!

How to Develop Oklahoma Digital Marketing Campaigns

To start your digital advertising service for your Oklahoma business, you need a plan with measurable goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. Knowing who you're targeting in Oklahoma or beyond is important. You can then make sure you're targeting your Oklahoma online marketing to the platforms your audience is active on and using messaging that agrees with them.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Oklahoma audience. You'll be able to focus on the right keywords for your Oklahoma online advertising and align your content marketing strategy to your audience's needs.

3.) Start slower moving plans sooner

Search engine optimization should be your first priority if you plan to incorporate it into your Oklahoma digital strategy. Search engine optimization is the slowest moving digital marketing tactic. Improvements to your site structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

4.) Build out quality landing pages or funnels

This is a great time to consider paid advertising for your Oklahoma business and its digital assets. You should consider creating a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Oklahoma PPC advertising campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. The best Oklahoma lead generation strategies employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Create automated email sequences for retargeting

As soon as your Oklahoma website builds traffic, you should think about how to keep in touch with those visitors. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Oklahoma website visitors.

6.) Plan for continuous testing

If you've got all these Oklahoma website advertising plans in place, you're ready to test and optimize. This involves constantly measuring the success of your campaigns, searching for areas of improvement, and even trying new ideas that you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Oklahoma digital advertising service.

Why Choose WebCitz for Your Oklahoma Internet Marketing Campaigns

Our goal is to be your Oklahoma small business or big corporation's online marketing partner! When researching Oklahoma online advertising agencies, there are a lot of factors to consider. With more than 18 years of experience, you know you can trust the Oklahoma website advertising plans we suggest for your business. Often, these are the same digital advertising plans we use for our own lead generation and conversion rate optimization. The fact that you're visiting our website from Oklahoma probably has a lot to do with our own online marketing service.

Most importantly though, you should choose our website marketing company for your Oklahoma small business because you feel confident we are the right team for your Oklahoma organization. Here's why we suggest our digital marketers for your Oklahoma marketing:

• We've been in business since 2004, so we've got more than 18 years of experience.
• Digital marketing is our main source of leads and new customers in Oklahoma.
• You probably found us in Oklahoma via an online search for a service we provide.
• We do not outsource Oklahoma internet marketing services since we have our own marketing team.
• You'll probably get an answer within a few rings if you call during regular business hours.
• We're experts in WordPress, WooCommerce, and Shopify for any Oklahoma online advertising campaigns that need website changes.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their digital marketing.

We hope you keep our digital advertisers in mind when it comes time for you to start searching for Oklahoma internet advertising companies. To start a discussion with the helpful staff at our online advertising agency, just send us an email or give us a call.

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