Toronto, ON Digital Marketing

What is Digital Marketing for Toronto, ON Businesses?

In a most simple definition, digital advertising throughout Toronto is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective businesses.

Most Toronto business owners think of online marketing as another phrase for search engine optimization or PPC advertising. While both of those services are used in website advertising, neither fully explain the depth of a modern digital marketing program for Toronto-based small businesses.

Today's internet marketing campaigns often include dozens of online marketing plans, all working in tandem to help you grow visibility and conversions throughout Toronto, Ontario or nationwide.

For instance, the best website advertising packages in Toronto will include these things:

• Promote your digital assets (websites, apps, sales funnels, etc) via paid advertising, SEO, social media marketing, or affiliate marketing.
• Increase revenue for your Toronto small business through landing page creation, sales funnel development, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Toronto by using content marketing, video production, backlink authority building, reviews, and social proof.
• Create and nurture relationships with email, SMS, and social media.

If you live in Toronto, you probably love the Toronto Raptors basketball team. Go Toronto Raptors! In addition to marketing Toronto-area websites, our digital marketing company also offers Gatineau, Hamilton, Kitchener, London, Oshawa, Windsor, St. Catharines, Barrie, Guelph, Kingston, Milton, Brantford, Thunder Bay, Peterborough, Belleville, Welland, North Bay, and Ottawa small businesses and large corporations a skilled internet advertising service.

Our Online Marketing Tactics for Toronto Businesses

We are a team of website advertising experts, just 956.4 kilometers away, with diverse knowledge and experience in the latest digital marketing trends for Toronto small businesses. Take advantage of our experience in more than 100 business industries throughout Toronto, and the rest of the country, to help increase traffic and improve conversions across your digital assets.

Lead Gen Plans for Toronto, ON Businesses

For local service providers in Toronto, the most important part of an inbound marketing program is lead generation. The internet can't sell everything. There are lots of products and services that require a phone call or in-person meeting to make the sale. For these types of business industries, Toronto lead generation strategies are going to be critical.

Our digital advertising team has tried and implemented so many different lead generation plans in the past. Among the most common lead generation strategies are nurturing contacts with email, holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, and engaging visitors with live chat.

Our team can develop and implement one or more lead generation strategies in your digital assets to test what works best for your Toronto small business.

Social Media Ads Services for Toronto, ON Small Businesses

The use of social ads in Toronto digital marketing involves PPC advertising being run on social media platforms like LinkedIn, Instagram, Facebook, Twitter, and TikTok. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid advertising function as a proper lead gen or sales generation tool for your Toronto company.

By leveraging the data sources of social media platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. Even though social media marketing is a huge opportunity for most established Toronto small businesses, it can be costly for those businesses that aren't ready for it.

With our help, corporations and small businesses in Toronto make the most of their social media ads by setting up sales funnels and lead generation tools. Our social media advertising company also recommends putting in place plans for conversion optimization and retargeting within these Toronto digital marketing services, both of which will help improve the return on ad spend you see within your campaigns. Also, don't forget your ad creatives and the importance of keeping them fresh. If you're running a social media marketing service, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

Toronto, ON Search Engine Advertising Strategies

The use of Toronto search ads in website marketing involves paid advertising being run on search engines like Google and Bing. You will find that Google campaigns and Bing ads offer a quick and effective method for connecting your Toronto small business to an engaged audience that is actively searching for your products or services. The downside is the cost of setting up an effective and scalable paid ads campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and build revenue, which makes PPC advertising a cost-effective Toronto website advertising plan. For any search ads campaign in Toronto, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Toronto, ON Small Business Conversion Optimization

Digital marketing in Toronto should include CRO campaigns. This is a critical aspect of any type of online marketing in Toronto since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO plan, you need to understand what it is, how it works, and how it works. It's an iterative, time-consuming process. What makes it most difficult is the CRO strategies that work for one Toronto small business might not work for a different Toronto business, even when both are in the same industry.

The most common CRO plans include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website concerns, improving page performance, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Toronto websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Toronto, and many other factors.

Sales Funnel Development for Toronto, ON Companies

A sales funnel, or purchase funnel, is the visual of your customer's journey with your Toronto company from their first interaction all the way to the transaction. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Toronto business. The funnel narrows at the bottom to show the different exit points in the sales cycle. The bottom of the funnel is obviously the smallest part because it represents the number of people who converted as a result of generating a lead or making a purchase.

Creating a sales funnel for your Toronto business is harder than explaining its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Ontario small businesses. To develop a sales funnel that produces value for your Toronto business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, and dozens of others to consider. When you work with one of our digital marketing experts, you will have an experienced digital advertiser to bounce ideas off to help you determine the best type of revenue funnel for your organization. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Toronto internet advertising plan.

Toronto, ON Small Business Email Marketing Tactics

With effective email marketing services, you can raise brand awareness, boost website traffic, engage past customers, drive sales, and find out what's going on with your target audience.

We help our Toronto digital advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. You can segment your audience, create marketing drip campaigns, and create subscriber lists with these powerful email marketing tools.

Building a plan to improve subscribers is the most important part of email marketing. We help Toronto email marketing clients grow and nurture their email marketing lists by incorporating email collection into affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, and more.

Content Marketing Plans for Toronto, ON Businesses

Most Toronto small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This online advertising approach for Toronto websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Toronto begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Toronto website marketing companies put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Toronto digital marketing company. These are all effective ways to market content if you implement them correctly within your Toronto organization.

Online Reputation Management (ORM) Solutions for Toronto, ON Small Businesses

Your online reputation in Toronto and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a localized service provider in Toronto, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Toronto brand.

For local service companies in Toronto, we can help you develop a review generation program within your website advertising to increase the rate at which past customers leave reviews for your organization. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Toronto storefront. Online shoppers in Toronto want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Toronto doctors or Toronto attorneys, we can help establish protocols within your digital marketing plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Toronto website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Toronto.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your localized competition.

Video Marketing for Toronto, ON Businesses

As a comprehensive digital marketing agency for Toronto, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Toronto online marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Toronto website marketing plans to bring life to paid campaigns.

Promotional Products for Toronto, ON Organizations

We are often asked about promotional product marketing from our Canadian digital marketing customers. If you are interested in a reputable company to order custom promotional products from, consider Artik.com. They are a Toronto-based screen printing and embroidery company that has been in business since 1985. We've sent many of our internet marketing customers to them to get custom apparel, drinkware, and other items. They'll have no trouble at all getting your company's logo, monogram, or other artwork screen printed or embroidered on your promotional products!

Why You Should Invest in Online Marketing for Your Toronto, ON Website

If you manage a business in Toronto that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are many reasons to consider Toronto online advertising services over other, more traditional, marketing tactics. Let's go over some of the great reasons to implement digital marketing tactics within your Ontario business:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your site days, weeks, or months after their first interaction.
• In Toronto, people are constantly on their phone, tablets, and computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Toronto or throughout Ontario?
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Toronto, internet advertising is one of the best ways to engage users. You'll have to work hard to get people to like, comment, and share your non-digital ads in Toronto!

How to Develop Toronto, ON Online Marketing Services

Before starting your website marketing plan for your Toronto-based business, it is important to create a plan with measurable business goals. You want to ensure everyone involved understands the ultimate goal of the Toronto digital marketing service to prevent spending time on ideas that won't positively impact the business.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. It is important to understand who you are targeting in Toronto or beyond. You can then make sure you're targeting your Toronto digital advertising to the platforms your audience is active on and using messaging that agrees with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Toronto audience. This will help ensure you focus on the right keywords for your Toronto internet marketing and you align your content marketing plan with the needs of your audience.

3.) Launch slow progress marketing tactics at an earlier stage

You should make search engine optimization your first priority if you're planning on using it eventually within your Toronto digital strategy. In website advertising, SEO moves the slowest. Search engines take weeks or months to recognize and index the changes you make to your website, your content, and your backlinks.

4.) Build out quality landing pages or funnels

This is a good time to consider paid advertising for your Toronto business and its digital assets. However, rather than sending paid traffic to your product page, service page, or home page, you should consider the creation of a landing page or sales funnel. Most paid advertising services in Toronto that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. The best Toronto lead generation strategies employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Toronto website, you should consider how to best interact with those visitors after they leave your website. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Toronto site visitors.

6.) Plan for continuous testing

When these Toronto internet advertising tactics are in place you are ready to enter the testing and optimization phase. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Toronto website marketing plan, you should be optimizing conversion rates.

Why Choose WebCitz for Your Toronto, ON Digital Marketing Tactics

We want to be the internet marketing partner of your Toronto business! There are many factors to consider when researching Toronto online marketing firms. With more than 18 years of experience, you know you can trust the Toronto website marketing tactics we suggest for your organization. These are often the same Toronto digital marketing tactics we use for our own lead generation and conversion rate optimization services. The fact that you're visiting our site from Toronto probably has a lot to do with our own internet advertising plan.

However, you should select our online advertising agency because you feel confident we're the right team for your Toronto small business. We are only a short drive of 10 hours and 47 mins away from you in Toronto, but that time is reduced to seconds for phone and email communication!

• Our company has been around since 2004, so we have over 18 years of experience.
• We get most of our leads and new clients in Toronto from our own internet advertising plans.
• You probably found us in Toronto after looking for a service we offer.
• We do not outsource Toronto website marketing plans since we have our own marketing team.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
• We have extensive experience in Shopify, WordPress, and WooCommerce for any Toronto internet marketing strategies that involve website design or website edits.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their website marketing.

When it comes time for your small business or large corporation to start the search for Toronto website advertising firms, we hope you keep our digital marketers in mind for the task. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our digital advertising firm.

800-796-8263 Email Us