Salt Lake City Digital Marketing

What is Digital Marketing for Salt Lake City, UT Businesses?

It's pretty simple: Salt Lake City digital marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

For most Salt Lake City business owners, digital marketing is a fancy way of saying search engine optimization or paid advertising. While both of those services are used in internet marketing, neither fully explain the depth of a modern online marketing program for Salt Lake City-based businesses.

In today's internet advertising world, there are dozens of online marketing strategies that all work together to help you boost visibility in Salt Lake City and across the country.

For instance, the best digital marketing services in Salt Lake City will include these things:

• Drive traffic to your digital assets (websites, apps, sales funnels, etc) by using SEO, social media marketing, affiliate marketing, or paid advertising.
• Boost Salt Lake City business revenue with landing pages, sales funnels, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Salt Lake City by using content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

If you live in Salt Lake City, you probably love the Utah Jazz basketball team. Go Utah Jazz! In addition to marketing Salt Lake City-area websites, our online advertising agency also offers Draper, Ogden, Orem, Provo, Sandy, and West Jordan small businesses and large corporations a professional website advertising service.

Our Digital Marketing Services for Salt Lake City Small Businesses

For Salt Lake City businesses, we're a team of digital marketing experts, just 1456.6 miles away, who bring diverse knowledge and experience to the table. Use our past experience in more than 100 business industries across Salt Lake City, and the rest of the country, to help drive traffic and improve conversions.

SEO Strategies for Salt Lake City, UT Small Businesses

For your Salt Lake City website to rank on the first page of search results for competitive phrases, take a holistic approach to SEO. You'll need to do technical, on-page, and off-page search engine optimization, because all three aspects of SEO work together.

Oftentimes, we find issues with page speed, content quality, and backlink profiles when we take on new clients in Salt Lake City. All of these SEO problems can be solved with technical, on-page, and off-page SEO. Here's what each Salt Lake City SEO service offers:

• Technical SEO services for Salt Lake City businesses involve things like page speed, web hosting, site security, XML sitemaps, site architecture, structured data, and broken links. The way Google reads and navigates your Salt Lake City site, and how visitors interact with it, is affected by these. You'll typically need Salt Lake City web developers to fix technical SEO issues, since they're often related to your website's platform or theme. We have an internal team of website developers skilled in common platforms like WordPress and Shopify.
• There are several factors involved with on-page SEO for Salt Lake City websites, such as content silos, content writing, internal linking, keyword research, frequently asked questions, competitive analysis, page titles, meta tags, images, and videos. If you improve these on-page SEO factors, search engines will better understand the value of your content and recognize you as an authority in Salt Lake City or the whole country. Furthermore, it'll boost important metrics like "time on site" for your visitors, which tells search engines you provided something valuable for the user. It's never too late to start creating content for your internet marketing campaign in Salt Lake City.
• In Salt Lake City, off-site SEO basically involves your backlink profile, which is the number of backlinks and domains pointing to your site, the naturalness of your anchor text and link velocity, the authority and relevancy of your backlinks, signals from social media, and more. It is important to build natural backlinks to your website's homepage and interior pages to help search engines understand your Salt Lake City website and content is deemed worthy of third-party recognition.

Your Salt Lake City digital marketing strategy can't be limited to just one or two parts of an SEO plan. A fast website with no content or backlinks will rarely rank on the first page of search results. The same is true for other scenarios where two areas of SEO have been optimized, but one was neglected. Make sure you're keeping track of all the elements on the Salt Lake City SEO checklist so your competitors can't easily bypass you in search rankings.

Salt Lake City, UT Small Business Link Building Campaigns

Although we've already discussed the importance of building authoritative links in off-page SEO, it's worth pointing out again since Salt Lake City business owners often don't understand this part of search engine optimization.

You'll almost always find large retailers in product-specific search results and long-standing service companies in local Salt Lake City results if you look at the first page of search results for competitive keywords and long-tail phrases. The number of backlinks to those pages is often far greater than the number of links to your own pages. It's because search engines use backlinks to determine how authoritative your content and website is on a given subject.

In order to improve your own pages, you have to build quality backlinks to your home page and interior pages with white-hat SEO link building services. For your Salt Lake City digital marketing strategy, you have to see this as a long-term project. Don't get excited about this for a few weeks and build dozens of backlinks, then move on to something else for several months or years. That lack of consistency is likely to prevent you from ever seeing your website in the first page of Salt Lake City search results. Establish a link-building strategy that will drive quality backlinks to your Salt Lake City website from relevant pages and social accounts. The most important thing to do is keep your Salt Lake City website's backlink profile natural by not overdoing exact-match phrases, buying lots of backlinks from private block networks (PBNs), or doing anything else that's black hat.

As part of our Salt Lake City digital marketing services, we use white-hat link building tactics like:

• Applying the "Skyscraper Technique" to a ranked content articles from Salt Lake City competitors to make it bigger and better.
• Writing in-depth articles to have featured on third-party websites as a guest post, which includes a link back to your Salt Lake City website.
• Getting in touch with high-authority websites to suggest changes to existing content that may have become outdated or don't cover topics relevant to your Salt Lake City business.
• Replying to HARO requests from journalists looking for expert opinions and feedback.
• Adding your website to industry-specific directories by scanning Salt Lake City competitors (or national competitors) to see their most valuable business listings and NAP citations (Name, Address, Phone).

Salt Lake City, UT Small Business Online Reputation Management Services (ORM)

Search engines use your online reputation in Salt Lake City to determine rank positions, and your target audience uses it to make buying decisions. It applies to all kinds of purchases and decisions, like picking a local Salt Lake City service provider, buying something online, or choosing a doctor or lawyer. People love to read about the good and bad experiences others have had with your Salt Lake City brand.

For local Salt Lake City service companies, we can help you build a review generation program with your digital marketing to increase reviews from past customers. This usually entails collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other websites that accept reviews.

For e-commerce companies, we can help collect product reviews and company reviews. Ecommerce businesses need reviews for both the quality of their products and their customer service. Online shoppers in Salt Lake City want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

When it comes to the reputation of professionals, like Salt Lake City doctors or Salt Lake City lawyers, we can help you set up protocols for collecting testimonials so that prospects see a good image of you. For example, we can collect reviews, monitor reputation, improve negative feedback, implement surveys, and improve your Salt Lake City website's social media presence. It's even possible to use SEO to boost your online reputation in and around Salt Lake City.

When you ignore your online reputation, you risk losing long-term business, which often isn't noticed until it's too late. Be sure to always present a better image than your local competition by managing your online reputation.

Content Marketing Strategies for Salt Lake City, UT Small Businesses

Most Salt Lake City businesses use content marketing to attract, engage, and retain customers by making and sharing blog posts, instructional videos, case studies, white papers, and other digital content. With this digital marketing approach for Salt Lake City websites, you establish your company as an industry leader, while also dominating organic search results and keeping people interested.

When your target customers in and around Salt Lake City begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. With our Salt Lake City digital marketing services, we can create a content marketing strategy that works for your business.

Before you start content marketing, you should figure out who your target audience is. This will let you know what's best for the content, whether it's informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. You'll also figure out what's the best delivery method, whether it's social media, search results, or whatever.

Many of the content marketing strategies we implement involve blogging, infographics, podcasts, videos, email campaigns, surveys, webinars, whitepapers, case studies, lead magnets, and checklists. The case study method is great for showing expertise as a internet advertising company in Salt Lake City, but it works in other industries too. When you do them right, they're all effective ways to market your Salt Lake City business's content.

Salt Lake City, UT Social Media Advertising Services

The use of social media ads in Salt Lake City digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the paid ads are generating quality leads and sales for your Salt Lake City company.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social media advertising is a huge opportunity for most established Salt Lake City businesses, it can be costly for those businesses that aren't ready for it.

Our social media marketing firm helps small businesses and large corporations make the most of social media ads by building them out with sales funnels and lead generation tools. Our social media marketing agency also recommends putting in place plans for conversion optimization and retargeting within these Salt Lake City website advertising services, both of which will help improve the return on ad spend you see within your campaigns. Also, don't forget your ad creatives and the importance of keeping them fresh. If you run a social media marketing campaign, you have to be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

Search Engine Marketing Services for Salt Lake City, UT Small Businesses

In digital marketing, Salt Lake City search engine marketing is used to place ads on search engines like Google and Bing. Your Salt Lake City business will benefit from Google PPC Ads and Bing PPC Ads since they provide a quick and easy way to connect with an engaged audience searching for your products or services. One downside is the cost of setting up an effective and scalable campaign, which often involves creating conversion-optimized landing pages or sales funnels.

Businesses of every size depend on our marketing firm to build the landing pages and sales funnels that generate leads and conversions, which help make their paid advertising an effective Salt Lake City digital marketing strategy. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search engine marketing campaign in Salt Lake City.

Salt Lake City, UT Small Business Sales Funnel Development

A sales funnel, or purchase funnel, is the visual of your customer's journey with your Salt Lake City company from their first interaction all the way to the transaction. The illustration of a sales funnel, often called a marketing funnel or revenue funnel, resembles a physical funnel you'd use to pour liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Salt Lake City business. The funnel narrows at the bottom to show the different exit points in the sales cycle. Naturally, the bottom of the funnel is the smallest part since it represents how many people converted through a lead or a sale.

Making a sales funnel is harder than explaining how it works, since it involves so much planning and optimization. Many of the most successful sales funnels produce millions of dollars a day for their Utah businesses. If you're trying to develop a sales funnel that produces value for your Salt Lake City business, you have to think about what kind of sales funnel you want.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our digital marketing professionals, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Salt Lake City internet marketing campaign.

Conversion Rate Optimization (CRO) for Salt Lake City, UT Small Businesses

There is almost no reason to neglect conversion rate optimization within Salt Lake City digital marketing services. This is a critical aspect of any type of internet advertising in Salt Lake City since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Salt Lake City business might not work for a different Salt Lake City business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Salt Lake City websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Salt Lake City, and many other factors.

Email Marketing Services for Salt Lake City, UT Small Businesses

You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Salt Lake City online marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Salt Lake City email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Lead Generation Strategies for Salt Lake City, UT Small Businesses

For local service providers in Salt Lake City, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Salt Lake City lead generation strategies are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our online advertising team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most website marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Salt Lake City small business.

Video Marketing for Salt Lake City, UT Small Businesses

As a full-service website advertising firm for Salt Lake City, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Salt Lake City digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Salt Lake City digital advertising campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Salt Lake City, UT Website

You're going to have to think about marketing in Salt Lake City if you manage a business that sells something. There are lots of reasons to choose Salt Lake City internet marketing services over other marketing tactics. Let's go over some of the great reasons to implement an internet advertising strategy within your Utah business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• There's no shortage of phones, tablets, and desktop computers in Salt Lake City. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Salt Lake City or across Utah.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Salt Lake City, online marketing is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Salt Lake City non-digital ads!

How to Develop Salt Lake City, UT Digital Marketing Programs

It's important to create a plan with measurable business goals before beginning a digital marketing campaign for your Salt Lake City-based business. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Salt Lake City online advertising service is all about.

With a clear set of business goals in place, you can move on to identifying a target audience. You need to know who you are targeting in Salt Lake City or beyond. You can then make sure you're targeting your Salt Lake City website marketing to the platforms your audience is active on and using messaging that agrees with them.

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. You'll be able to focus on the right keywords for your Salt Lake City website advertising and align your content marketing strategy to your audience's needs.

You should make search engine optimization your first priority if you're planning on using it eventually within your Salt Lake City digital strategy. In digital marketing, search engine optimization moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

You should consider paid advertising for your Salt Lake City business. However, rather than sending paid traffic to your homepage, product page, or service page, you should consider the creation of a landing page or sales funnel. Salt Lake City paid advertising campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. Use splash pages and sales funnels to lead Salt Lake City residents to your lead generation goal.

After your Salt Lake City website is getting traffic, you need to think about how you'll interact with visitors after they leave. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Salt Lake City website visitors.

When all of these Salt Lake City digital marketing strategies are in place you are ready to enter the testing and optimization phase. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Salt Lake City digital marketing campaign.

Why Choose WebCitz for Your Salt Lake City, UT Internet Marketing Services

Whether you're a small Salt Lake City business or a big corporation, we want to be your digital advertising partner! When researching Salt Lake City internet marketing agencies, there are many factors to consider. With more than 18 years of experience, you know you can trust the Salt Lake City online marketing strategies we suggest for your business. Salt Lake City online advertising tactics like these are often what we use for our own lead generation. The fact that you're visiting our website from Salt Lake City probably has a lot to do with our own website marketing campaign.

Our website advertising firm should be your choice for your Salt Lake City small business because you feel we are the right team. We are only a short drive of 21 hours and 35 mins away from you in Salt Lake City, or mere seconds away from a phone or email! Here's why we suggest our digital marketers for your Salt Lake City marketing:

• Our agency has been around since 2004, so we have over 18 years of experience.
• We get most of our leads and new clients in Salt Lake City from our own digital advertising campaigns.
• You probably found us in Salt Lake City via an online search for a service we provide.
• We don't outsource Salt Lake City internet marketing services because we have our own team.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
• We're specialists in WordPress, WooCommerce, and Shopify for any Salt Lake City online marketing campaigns that need website maintenance & support.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

Our internet marketers are the ones you should keep in mind when you need Salt Lake City online advertising agencies. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our website advertising firm.

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