Redmond Digital Marketing

Our Digital Advertising Services for Redmond Organizations

We're a team of internet advertising experts who know and understand the latest online advertising trends for Redmond businesses. We've helped boost traffic and drive conversions across more than 100 business industries in Redmond, and the rest of the country, so let's work together.

1.) PPC Management

PPC Ads Management refers to creating and optimizing Redmond paid advertising campaigns. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide skilled PPC management, a PPC advertising company for Redmond should get to know your company and its goals. Since the way you approach paid ads for a local Redmond small business is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Service providers in Redmond, for example, are often only searching for quality leads. To accomplish this, paid ads can generate traffic to a landing page or sales funnel that is optimized. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

Alternatively, ecommerce brands tend to be interested in online sales. Pay-per-click advertising can be used to build traffic to an optimized product or category page. You might even want to include Google Shopping Campaigns in some cases. Our team has even used sales funnels to help sell products and subscriptions.

Understanding the metrics that will be used to optimize and scale Redmond PPC is the next step. Most Redmond paid advertising firms will implement email collection strategies through squeeze pages or lead magnets to help increase the value of PPC advertising. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

Your Redmond organization should use a variety of advertising strategies and marketing tools to be successful with paid advertising. Pay-per-click campaigns in Redmond should include plans like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
• Increase revenue for your Redmond small business through qualified leads or online sales.
• Integrate third-party attribution tools to better understand ad attribution.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Engage users in story creation, email collection, and user generated content.
• Place ad creatives across various ad placements and media formats to see which performs best.

2.) Social Ads

The use of social ads in Redmond digital advertising involves paid advertising being run on social platforms like Instagram, Facebook, Twitter, TikTok, and LinkedIn. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the PPC advertising are generating quality leads and sales for your Redmond company.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social media marketing is a huge opportunity for most established Redmond small businesses, it can be costly for those businesses that aren't ready for it.

Our social media ads agency helps Redmond small businesses build out the necessary sales funnels and lead generation tools to make the most of their social ads. Our Redmond digital marketing plans can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Don't forget about the freshness of your ad creatives. If you're running a social media advertising campaign, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

3.) Search Engine Marketing

Search engine marketing in Redmond involves running paid advertising on search engines like Google and Bing. You will find that Google paid ads and Bing advertising offer a quick and effective method for connecting your Redmond organization to an engaged audience that is actively searching for your products or services. Creating an effective and scalable PPC advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

Businesses of every size depend on our marketing firm to build the landing pages and sales funnels that improve leads and conversions, which help make their paid advertising an effective Redmond online advertising strategy. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search advertising campaign in Redmond.

4.) Lead Generation

For local service providers in Redmond, the most important part of an inbound marketing program is lead generation. The internet can't sell everything. Many products and services need a phone call or in-person meeting to close the deal. Lead generation tactics are crucial for these kinds of Redmond organizations looking to get sales from their website.

All of our online marketing team's lead generation plans have been tried and implemented at some point in the past. A few of the most popular lead generation strategies include offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, and holding free webinars.

For most website marketing plans where lead generation is a primary goal, our team will develop and implement one or more lead gen plans in your digital assets to test what works best for your Redmond business.

5.) Conversion Optimization

You can't ignore CRO campaigns when it comes to Redmond online marketing. This is an essential component of any kind of online advertising in Redmond since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. A lot of research and testing goes into conversion rate optimization. What makes it most difficult is the CRO tactics that work for one Redmond organization might not work for a different Redmond business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile site glitches, improving website performance, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Redmond websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Redmond, and many other factors.

6.) Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Redmond company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Redmond business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The creation of a sales funnel for your Redmond business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Washington small businesses. To develop a sales funnel that produces value for your Redmond business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, and dozens of others to consider. When you work with one of our digital marketing experts, you will have an experienced digital advertiser to bounce ideas off to help you determine the best type of revenue funnel for your organization. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Redmond internet advertising plan.

7.) Email Marketing

You can use email marketing services within a digital strategy to boost brand awareness, drive website traffic, get sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Redmond internet advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to build your subscribers. We help Redmond email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within exit-intent popups, checkout processes, lead magnets, exit-intent popups, checkout processes, squeeze pages, and numerous other methods.

8.) Content Marketing

Most Redmond small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This online advertising approach for Redmond websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Redmond begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Redmond website marketing companies put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Redmond digital marketing company. These are all effective ways to market content if you implement them correctly within your Redmond organization.

9.) Online Reputation Management (ORM)

Your online reputation in Redmond and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local area service provider in Redmond, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Redmond brand.

For local service companies in Redmond, we can help you develop a review generation program within your online advertising to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Redmond storefront. Online shoppers in Redmond want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Redmond doctors or Redmond attorneys, we can help establish protocols within your website advertising service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Redmond website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Redmond.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local area competition.

10.) Video Marketing

As a comprehensive online advertising agency for Redmond, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Redmond digital advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Redmond internet advertising plans to bring life to paid campaigns.

Why You Should Invest in Online Advertising for Your Redmond, WA Website

If you run a business in Redmond that sells products or services, you're going to need marketing to grow sales. You might be thinking about Redmond website advertising packages over other, more traditional, marketing strategies. Here are some reasons you should implement digital advertising plans for your Washington business:

• Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
• In Redmond, people are constantly on their phone, tablets, and computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Redmond or across Washington.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Redmond, online marketing is one of the best ways to engage users. Good luck getting people to comment, like, or share your non-digital advertisements throughout Redmond!

How to Develop Redmond, WA Online Advertising Campaigns

To start your website advertising service for your Redmond business, you need a plan with measurable goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Determine your intended audience

Once you've established your business goals, you can figure out your target audience. Knowing who you're targeting in Redmond or beyond is important. This helps you tailor your Redmond digital marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Redmond audience. You'll be able to focus on the right keywords for your Redmond digital advertising and align your content marketing strategy to your audience's needs.

3.) Launch slow progress marketing strategies at an earlier stage

You should make SEO your first priority if you're planning on using it eventually within your Redmond digital plan. In website marketing, search engine optimization moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your placements.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Redmond business and its digital assets than right now. You should consider creating a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Redmond paid advertising services with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. Use splash pages and sales funnels to bring Redmond residents to your lead generation goal.

5.) Set up automatic email sequences for remarketing purposes

As soon as your Redmond website drives traffic, you should think about how to keep in touch with those visitors. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Redmond website visitors.

6.) Prepare to conduct ongoing tests

When you have all of these Redmond digital advertising plans in place, you can start testing and optimizing. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Redmond online marketing service, you should be optimizing conversion rates.

Why Choose WebCitz for Your Redmond, WA Website Advertising Strategies

Our goal is to be your Redmond business digital advertising partner! When researching Redmond internet marketing agencies, there are a lot of factors to consider. You can trust the Redmond online marketing plans we suggest for your business since we have more than 19 years of experience. Often, these are the same website marketing tactics we use for our own lead generation and conversion rate optimization. In fact, you are likely visiting our website from Redmond because of the effective implementation of our own digital marketing plan.

However, you should select our internet marketing agency because you feel confident we're the right team for your Redmond small business.

• Our agency has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new customers in Redmond from our own digital marketing campaigns.
• You likely found our website in Redmond after performing an online search for a service we offer.
• Our marketing team performs all of our Redmond internet marketing services, which means we don't outsource the work.
• You'll probably get an answer within a few rings if you call during regular business hours.
• We're experts in Shopify, WordPress, and WooCommerce for any Redmond digital marketing campaigns that need website design or web maintenance & support.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

We hope you keep our internet advertisers in mind when it comes time for you to start searching for Redmond online advertising agencies. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our website advertising firm.

800-796-8263 Email Us