Kenosha Digital Marketing

What is Digital Marketing for Kenosha, WI Businesses?

In a most simple definition, digital marketing throughout Kenosha is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective clients.

Digital marketing means search engine optimization or paid advertising to most Kenosha business owners. Those two services are both used in website advertising, but neither fully explains what a modern Kenosha online marketing program entails.

Today's digital marketing campaigns often include dozens of digital marketing strategies, all working in tandem to help you improve visibility and conversions throughout Kenosha, Wisconsin or nationwide.

The best Kenosha digital marketing services will include tactics like:

• Promote your digital assets (websites, apps, sales funnels, etc) via SEO, social media marketing, affiliate marketing, or paid advertising.
• Boost Kenosha business revenue with landing pages, sales funnels, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Kenosha by using content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

In addition to marketing Kenosha-area websites, our digital advertising firm also offers Appleton, Brookfield, Eau Claire, Green Bay, Greenfield, Janesville, La Crosse, Madison, Milwaukee, Oshkosh, Racine, Stevens Point, Superior, Waukesha, and Wausau small businesses and large corporations a professional internet advertising service.

Our Digital Marketing Services for Kenosha Small Businesses

We are a team of digital marketing experts, just 141.7 miles away, with diverse knowledge and experience in the latest online advertising trends for Kenosha businesses. We've helped drive traffic and improve conversions across more than 100 business industries in Kenosha, and the rest of the country, so let's work together.

Kenosha, WI Small Business SEO Strategies

To bring your website into the first page of search results throughout Kenosha for competitive phrases you have to take a holistic approach to SEO within your digital marketing campaign. To show value to search engines, you need to review your technical, on-page, and off-page SEO.

New digital marketing clients in Kenosha often have problems with page speed, content quality, and backlink profiles. All of these SEO problems can be solved with technical, on-page, and off-page SEO. Here's what each Kenosha SEO service offers:

• Technical SEO services for Kenosha businesses involve things like page speed, web hosting, site security, XML sitemaps, site architecture, structured data, and broken links. These impact how Google reads and traverses your content, and how visitors interact with your Kenosha website. You'll typically need Kenosha web developers to fix technical SEO issues, since they're often related to your website's platform or theme. We have an internal team of website developers skilled in common platforms like WordPress, Joomla, Magento, Shopify, BigCommerce, and Laravel.
• There are several factors involved with on-page SEO for Kenosha websites, such as content silos, content writing, internal linking, keyword research, frequently asked questions, competitive analysis, page titles, meta tags, images, and videos. Search engines can better understand your content and recognize you as an authority on the subject matter within Kenosha or the entire country when you improve these on-page SEO areas. In addition, it will help increase important metrics like "time on site" for your visitors, which shows search engines you provided something of value to the search user. Content creation is an important part of your Kenosha digital marketing strategy.
• A big part of Kenosha SEO involves your backlink profile which includes the number and quality of backlinks pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevancy of your links, social signals, and a lot more. To help search engines understand that your Kenosha website and content is worth mentioning, it's important to build natural backlinks to the homepage and interior pages.

Your Kenosha digital marketing strategy can't be limited to just one or two parts of an SEO plan. A fast website that doesn't have content or backlinks isn't likely to rank on page one of search results. The same is true for other scenarios where two areas of SEO have been optimized, but one was neglected. Ensure that your Kenosha competitors (and national competitors) can't just pass you by completing all the SEO checklist items.

Link Building Campaigns for Kenosha, WI Small Businesses

We've discussed off-page SEO briefly, but it's worth mentioning again since Kenosha business owners don't usually understand this part.

When you look at the first page of search results for competitive keywords and long-tail phrases, you're almost always going to find big retailers in product-specific search results, and long-time service providers in local Kenosha search rankings. If you further review the exact pages of these search results you will often find the number of backlinks to those pages is far greater than your own relevant pages. That's because search engines use backlinks to figure out how authoritative a website is in its industry.

In order to improve your own pages, you have to build quality backlinks to your home page and interior pages with white-hat SEO link building services. For your Kenosha digital marketing strategy, you have to see this as a long-term project. Be consistent though! Don't start building backlinks for a few months and then shift your focus to some other SEO tactic for months or years. That lack of consistency is likely to prevent you from ever seeing your website in the first page of Kenosha search results. You need to establish a link-building strategy that will provide consistent and steady growth of quality backlinks to your Kenosha website from relevant pages and social media accounts. You want to keep your Kenosha website's backlink profile natural by not overusing exact-match phrases, buying tons of backlinks from private block networks (PBNs), or doing anything else black-hat.

We utilize a number of white-hat link building techniques in our Kenosha digital marketing services, including:

• Using the "Skyscraper Technique" to get a bigger, better version of a competing article.
• Creating in-depth articles for third-party websites as a guest post, with a link back to your Kenosha website.
• Reaching out to high-authority websites to suggest content improvements to existing articles that may have become outdated, or didn't cover a specific topic relevant to your Kenosha business.
• Replying to HARO requests from journalists looking for expert opinions and feedback.
• Scaning your Kenosha competitors' websites to find their best business listings and NAP citations (Name, Address, Phone).

Kenosha, WI Online Reputation Management Services (ORM)

Search engines use your online reputation in Kenosha to determine rank positions, and your target audience uses it to make buying decisions. All kinds of decisions are made from this reputational signals, from choosing a local service provider in Kenosha to shopping online or hiring a doctor or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Kenosha brand.

We can help Kenosha small business owners develop a review generation program within their digital marketing to increase the rate at which past customers leave reviews. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other online review collection websites.

For e-commerce companies, we can help collect product reviews and company reviews. If you're an ecommerce business, you should collect reviews for both your products and your customer service. Online shoppers in Kenosha want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For professional service providers, such as Kenosha doctors or Kenosha lawyers, we can help set up protocols for the collection of testimonials in your digital marketing campaign to make sure prospects always see a positive view of you. If you need reviews, reputation monitoring, negative feedback improvements, surveys, and social media promotion, we can do it for you. In some cases, even SEO can help you get the best possible first-page results for your online reputation in and around Kenosha.

When you ignore your online reputation, you risk losing long-term business, which often isn't noticed until it's too late. Don't let your local competition take advantage of your online reputation. Take control now!

Content Marketing Strategies for Kenosha, WI Small Businesses

Businesses in Kenosha use content marketing to attract, engage, and retain high-interest audiences by creating and sharing relevant blogs, instructional videos, case studies, white papers, and other digital content. This digital marketing approach for Kenosha websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Kenosha begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Kenosha digital marketing clients put together the right content marketing plan for their specific business industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Kenosha digital advertising firm. These are all effective ways to market content if you implement them correctly within your Kenosha business.

Social Media Advertising Services for Kenosha, WI Small Businesses

The use of social media ads in Kenosha digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Kenosha company.

By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Kenosha companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.

Our social media marketing agency helps Kenosha small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. Our social media marketing company also recommends putting in place plans for conversion optimization and retargeting within these Kenosha online advertising services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media advertising campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Marketing Services for Kenosha, WI Small Businesses

The use of Kenosha search engine marketing in website marketing involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Kenosha business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Kenosha digital marketing strategy. For any search engine marketing campaign in Kenosha, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Sales Funnel Development for Kenosha, WI Small Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Kenosha company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Kenosha business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your Kenosha business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Wisconsin businesses. To develop a sales funnel that produces value for your Kenosha business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our website advertising experts, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Kenosha digital marketing campaign.

Conversion Rate Optimization (CRO) for Kenosha, WI Small Businesses

There is almost no reason to neglect conversion rate optimization within Kenosha digital marketing services. This is a critical aspect of any type of digital advertising in Kenosha since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Kenosha business might not work for a different Kenosha business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Kenosha websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Kenosha, and many other factors.

Email Marketing Services for Kenosha, WI Small Businesses

You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Kenosha internet marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Kenosha email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Lead Generation Strategies for Kenosha, WI Small Businesses

For local service providers in Kenosha, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Kenosha lead generation strategies are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our internet advertising team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most online marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Kenosha small business.

Video Marketing for Kenosha, WI Small Businesses

As a full-service online advertising agency for Kenosha, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Kenosha website advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Kenosha digital marketing campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Kenosha, WI Website

If you manage a business in Kenosha that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. You might be thinking about Kenosha digital marketing services over other, more traditional, marketing strategies. Here are a few reasons why your Wisconsin small business should embrace digital advertising:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• In Kenosha, people are constantly on their phone, tablets, and computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Kenosha or across Wisconsin.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Kenosha, internet marketing is one of the best ways to engage users. Good luck getting people to comment, like, or share your non-digital advertisements throughout Kenosha!

How to Develop Kenosha, WI Digital Marketing Programs

Before starting a digital marketing campaign for your Kenosha-based business, it is important to create a plan with measurable business goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

Identifying a target audience is easy once you have a clear set of business objectives. It is important to understand who you are targeting in Kenosha or beyond. Your Kenosha internet advertising efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Kenosha audience. You'll be able to focus on the right keywords for your Kenosha online marketing and align your content marketing strategy to your audience's needs.

You should make search engine optimization your first priority if you're planning on using it eventually within your Kenosha digital strategy. In digital marketing, search engine optimization moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.

You should consider paid advertising for your Kenosha business. However, rather than sending paid traffic to your homepage, product page, or service page, you should consider the creation of a landing page or sales funnel. Kenosha paid advertising campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. A good Kenosha lead generation strategy uses splash pages and sales funnels to drive people to the goal.

Now that plans are in place for bringing traffic to your Kenosha website, you should consider how to best interact with those visitors after they leave your website. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Kenosha website visitors.

When you have all of these Kenosha online advertising strategies in place, you can start testing and optimizing. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Kenosha website marketing campaign, you should be optimizing conversion rates.

Why Choose WebCitz for Your Kenosha, WI Internet Marketing Services

We want to be the website advertising partner of your Kenosha small business or large corporation! When researching Kenosha digital marketing agencies, there are a lot of factors to consider. We've got 18 years of experience, so you can trust the Kenosha digital advertising strategies we suggest. These are often the same Kenosha internet marketing tactics we use for our own lead generation and conversion rate optimization services. Our own internet advertising campaign likely landed you on our website from Kenosha.

However, you should select our online marketing firm because you feel confident we're the right team for your Kenosha business. We are only a short drive of 2 hours and 13 mins away from you in Kenosha, but that time is reduced to seconds for phone and email communication! Here's why we suggest our digital marketers for your Kenosha marketing:

• Our agency has been around since 2004, so we have over 18 years of experience.
• We get most of our leads and new clients in Kenosha from our own website advertising campaigns.
• You likely found our website in Kenosha after performing an online search for a service we offer.
• We don't outsource Kenosha digital marketing services because we have our own team.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
• We're experts in WordPress, WooCommerce, BigCommerce, Shopify, and Laravel for any Kenosha digital advertising campaigns that need website maintenance & support.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

When it comes time for your small business or large corporation to start the search for Kenosha internet marketing agencies, we hope you keep our internet marketers in mind for the task. To start a discussion with the helpful staff at our online marketing firm, just send us an email or give us a call.