Shopify Agency

High-Performance Ecommerce Sites

WebCitz has 17+ years of experience helping ecommerce businesses launch their first storefront, migrate to newer platforms, build exciting custom functionality, and reach larger audiences. If "shopify agency" was a recent search query, you've found your next ecommerce agency!

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Shopify Developers

WebCitz, since 2004, has been a trusted Shopify Partner since 2017. Since starting with Shopify, our Shopify developers have been involved on numerous custom Shopify projects. We've taken on projects involving the migration of tens of thousands of products, development of custom API integrations, design of custom Liquid themes, debugging of 3rd party integration issues, and much more! Whether you are looking to build a new Shopify website, or replace your current ecommerce developer, please reach out to see what we can offer you! We are a friendly team of website developers that are ready to join your team and help make a difference!

  • Started with Shopify in 2017
  • 25+ Shopify Customers
  • No Outsourcing
  • Large, In-House Team

Ecommerce Development Services Ecommerce Portfolio

A Few of Our Ecommerce Developers

WebCitz is a USA-based web agency with 18+ dedicated team members. WebCitz does not outsource projects!

Justin F Justin F
Jake F Jake F
Micah S Micah S
Matt H Matt H
David W David W
Taylor D Taylor D

Basic Shopify Development

For Shopify websites that require a professional, affordable and easy-to-maintain ecommerce website with no complex design, development, programming or product data requirements.




3+ Months

Time Input

60+ Hours


  • Shopify Setup & Configuration
  • Up to 8 Hours of Data Migration or Data Input for Products & Pages
  • 301 Redirects for Products, Categories & Pages
  • Template-based Design that is Responsive & Mobile-Friendly
  • Google Analytics, Google Search Console & Bing Webmaster Tools
  • Free Tips on Ecommerce Conversion Rate Improvements
  • Training on Website Management & Order Fulfillment
  • Ecommerce Conversion Tracking & Cart Abandonment Alerts
  • Free SEO, Social Media & PPC Review Post Launch

* This is a starting point for a custom Shopify development project that does not have any complex design, development or product data requirements. Requests for additional data migration, manual data entry, custom programming, extension customization, Amazon / eBay integrations, POS / ERP / accounting integrations, complicated page layouts or other unique requests will increase the price of your Shopify development quote. Please call us at 800-796-8263 to discuss your project's requirements and to receive a free ecommerce quote.

Basic Shopify Development Wireframe
Basic Shopify Development Mockup

Advanced Shopify Development

For Shopify websites that require a professional and easy-to-maintain ecommerce website, but have one or more complex design, development, programming or product data requirements.


$17,500 to $49,999


3 to 6 Months

Time Input

130 to 380 Hours


  • All Features from the Basic Shopify Development
  • Custom Shopify Liquid Theme Design & Development
  • Additional Time for Design, Development & Programming

Enterprise Shopify Development

For Shopify websites requiring highly complex functionality, large-scale data management, custom POS / ERP integrations, API development, app development and other enterprise ecommerce features.


$50,000 to $100,000+


6+ Months

Time Input

380+ Hours


  • All Features from the Advanced Shopify Development
  • Headless Ecommerce Integration Availability
  • Further Time for Design, Development & Programming

Free One-on-One

Ecommerce Consultation

Schedule your no cost, no obligation 30-60 minute phone call with one of our Ecommerce experts! It's so quick and easy.

Ecommerce Experts

Jeff V

New Shopify Website Development

Are you starting your first ecommerce website? After talking to our ecommerce consultants, if Shopify seems right for your unique business needs, we'll be happy to setup a new Shopify site for you! The best part of our jobs at WebCitz is helping new companies get started with Shopify. Let's go over all the best parts of Shopify, including its wealth of marketplace themes, apps, and how to add products, configure your store, and more! You can rest assured WebCitz will have options to help you with your new ecommerce website development project when you hire us!

Shopify Developments using a Pre-Built Theme

Let's be honest, not every ecommerce website needs to be built from scratch. It might sound like a good idea to create a totally custom experience, but it often results in some incredibly expensive quotes for development. We can help you develop your project with a pretty good cost saving compared to custom theme development if you select a pre-built Shopify Liquid theme for our developers to use. There are advantages to a custom theme though, like being able to control all aspects of the design, getting faster page loads, and having a cleaner look.

Shopify Developments using a Custom-Built Theme

Do you want a completely custom design for your ecommerce site? We can create wireframes and mockups for your custom design, then integrate it into Shopify's Liquid framework. It's the best way to develop a custom theme without all the bloat, code issues, and speed problems found in 3rd-party themes. However, be prepared to spend more on the development project, since this adds more than a month to the design and development cycle.

Headless Shopify Developers

Headless ecommerce has a lot of potential. WebCitz has worked on headless ecommerce projects involving Shopify and Laravel as well as Shopify and JS frameworks. Even though we've done headless ecommerce projects with Shopify and WordPress, we'd rather not push that service because it has some unique complexities. You can make better headless Shopify storefronts if you use Laravel or a JS framework.

What is Headless Ecommerce within Shopify?

A headless ecommerce site separates the frontend from the backend. You can use WordPress, Joomla, Contentful, Laravel, or any other non-ecommerce platform to build your frontend. Then, when you're ready to add ecommerce functionality to the frontend, have your developer use the Shopify API to pull in product / category data. This is when they'd build out the cart and checkout experiences, too.

Benefits of Headless Shopify?

Here are some of the benefits of headless Shopify ecommerce:

  • Control over the user experience, breaking free from Shopify's CMS constraints.
  • You can keep a WordPress blog in the /blog folder instead of moving it to a subdomain.
  • You can add custom functionality to your entire site, without being limited to Shopify apps.

Downsides to Headless Shopify?

Here are some of the downsides to headless Shopify ecommerce:

  • Much higher development costs, since your developer will have to build out two environments and connect them.
  • Longer development turnaround because of more work within the project.
  • You need a web host for the front end.

Shopify API Developers

Are you looking for custom functionality for your Shopify site? You might be able to get help from the Shopify developers at WebCitz! We've developed several private apps in the past, including integrations with Hana POS and many other 3rd party systems. If you are starting a new development project and need a lot of API integration work, we might end up recommending BigCommerce instead since it has a more developer-friendly API.

Shopify Private App Developers

We've developed plenty of private Shopify apps. While working on Shopify development projects, we often find that client functionality requests can't be handled by native Shopify features. In some cases, an existing app wasn't available, so our developers had to connect to the Shopify API through platforms like Laravel to build the custom functionality. Although we don't want to develop large Shopify apps, we can solve problems where a few days or a week of work can result in a pretty elegant solution to a problem your ecommerce storefront is facing. Please don't ask us to handle a Shopify app project that will take months to develop and require weekly support!

Shopify PIM (Product Information Manager)

Magento merchants moving to Shopify are most often challenged by losing their product and category management tools. We might be able to help you if your business has complex product data, which might include tens of thousands of products, a lot of custom options, a lot of configurable attributes, complex product relationships or other non-standard product data structures. We've developed our own Product Information Manager (PIM) for Laravel that helps Magento merchants regain some of their product / category management functionality that was lost during the migration to Shopify. Don't expect this Laravel / Shopify PIM to be ready for a demo right away because it has to go through customizations and integrations to meet your business requirements. Before we can set up examples or demos, we'll need to review your product data in Magento and/or Shopify. Get in touch if you're interested in learning more.

Kendrick Jacobs
Kendrick Jacobs
Corey G at WebCitz was so professional and patient while helping us solve our issues. We appreciate his help so much. This company definitely needs more people like him. Amazing customer service! Thank you Corey G! (:
May 26, 2020
Joe Simmons
Joe Simmons
David Wurst and WebCitz have been a great hosting company to work with for over 10 years. They provide exceptional service and knowledge with their customers and always get it done immediately. I will never work with any other company.
July 11, 2020
Jen Ollanketo
Jen Ollanketo
WebCitz helped the Oshkosh Area Humane Society with our new website and they were great to work with. Responsive, professional and affordable. I think the biggest perk for us was having someone local we could talk to for assistance instead of long wait times. Definitely would recommend to anyone looking to start up or revamp their website.
February 04, 2020
Carissa Giebel
Carissa Giebel
They are great to work with. Always quick to respond to my questions and assist when needed! They have been working with me at Legacy Law Group, LLC for many years.
April 14, 2020

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