Our paid advertising team will review your Google Ads account to find areas of improvement, including wasted budget and missed opportunities.
We are a results-driven Google Ads company with more than 18 years of experience helping local businesses and ecommerce websites improve their paid advertising.
To target relevant audiences and build brand awareness, our paid ads account managers can help you leverage any campaign type within Google Ads. Through this ad platform, we can help you target potential customers at any stage of the customer journey. From there, we can help you integrate solutions that bring clarity to ad performance and conversion tracking to help you understand how to best scale your Google ads.
As a full-service Google Ads agency, we have onsite graphic design, content writing, and video marketing teams ready to build out stunning creatives that capture the attention of your target audience.
Hiring us as your Google Ads manager can be a smart investment your business.
Google Ads, formerly known as Google AdWords, is a powerful platform that allows your business to reach a large, targeted audience through online advertising.
However, effectively managing a Google Ads campaign can be time-consuming and it requires a certain level of expertise.
Our professional Google Ads managers can help you achieve better results from your Google ad spend by managing and optimizing your campaigns.
One of the main benefits of hiring us as your Google Ads management company is that we have the knowledge and experience to create and optimize effective campaigns.
As a professional Google Ads manager, we have a deep understanding of the platform, including all of the latest features and helpful tools available.
We also have experience with a variety of different industries and businesses, which means we know what strategies should work best for your needs.
Another advantage of hiring our Google Ads agency is that we can save your business time and money.
Running a Google Ads campaign requires a lot of ongoing work, including keyword research, ad creation, performance monitoring, and ongoing optimization.
These tasks can be time-consuming and may require a lot of attention.
Our Google Ads experts can take on these tasks, allowing you to focus on other aspects of your business.
Our Google Ads account managers can also provide valuable insights and reporting to help you understand how your campaigns are performing and how we can improve them.
We can also give you insights about the target audience, trends, and future potential of your campaigns.
This can help you make more informed decisions about advertising budget planning and business forecasting.
Finally, as a Google Ads manager, we can help you stay compliant with Google Ads policies.
Google has strict policies in place to protect it's search users from misleading or inappropriate ads.
Our professional Google Ads managers are familiar with these policies and will ensure that your campaigns comply with them, avoiding any potential penalties or suspension.
If your PPC ads are flagged, we can help you through the appeals process.
Measuring the success of Google Ads campaigns is crucial to understanding the effectiveness of your Google ad spend and making data-driven decisions for your future.
Let's briefly discuss some of the metrics and tools we commonly use in our Google Ads management services.
Here are a few key metrics to focus on when evaluating the success of your Google Ads services:
There are several tools that can be used to measure the success of Google Ads campaigns, including:
When looking for a Google Ads management company, there are several key factors to consider, including:
It's worth mentioning a great Google Ads management team should have a mix of personnel with technical skills and creative flare to create compelling ads that resonate with your target audience.
This blend of qualities can help you to reach your target goals more quickly.
Therefore, don't hesitate to ask for references, testimonials, and case studies to get a better understanding of their capabilities.
Google Search Ads are paid per click (PPC) ads that can be found at the top or bottom of search result pages, and are denoted by the accompanying "ad" symbol. One of the many benefits of search ads is that they show in highly visible areas on the search results page, which are where people first look for information. Additionally, search ads can be configured to show only when specific words or phrases are present in the search query, which means you can choose to target only high-intent search users.
You can utilize Google Search Ads to immediately increase your website traffic and target qualified leads that are most likely to convert in your sales funnel.
There are numerous ways an experienced Google Ads management company can help to improve your search campaigns, including easy-wins that increase your quality score, dynamic search ads that improve click-through-rates, and search term reviews that help reduce wasted ad spend.
The quality score you receive on your targeted keywords is based on your click-through rate, ad relevance and landing page experience. Your ad rank is simply the position in which your ad shows, based on numerous factors like your bid, budget and quality score. If you can obtain a high quality score, your ad rank will naturally increase and you could potentially spend less per click than competitors at a lower ad rank. This is a truly important topic to understand, which we frequently discuss with potential PPC clients.
The most common situation we run into with new clients is a poor Google Search Ads campaign setup. We often see incorrect keyword targeting paired with poorly written ads driving traffic to the homepage. There are numerous issues with this type of search ads campaign setup. For starters, poor keyword selection results in low-intent traffic which decreases your overall conversion rate. Secondly, poorly written ad copy leads to lower click-through rates which results in lower quality scores and higher click costs. To make matters worse, sending paid traffic to a homepage often results in poor landing page experience because homepages typically talk about multiple topics and aren't optimized solely for the targeted keyword. If you've been struggling to improve your quality score and ad rank, allow our team to review your account setup and performance!
Google Ads offers a campaign type called Display Ads which are typically used to show graphic ads to consumers visiting third-party websites. This digital advertising campaign allows a business to target consumers that might not be actively searching for a product or service, but could be potential customers nonetheless.
Anything that appears on Google, whether it is a shopping ad, free product listings, or any search result is an outcome of what people search in Google. On Google's end, the algorithms try to best match those results with the words typed in by the user. For the Shopping ads, there is no “bidding” on a specific keyword as you would with traditional search ads. Instead, you would bid on the actual products themselves to get them to appear in the desired positions on Google. To be able to show up for shopping ads, the company must submit a product feed to Google Merchant Center. The product feed is a catalog of the products and product data such as titles and descriptions.
Ad Extensions are the best way to incorporate more information within your ad at no added cost to you. If you're currently running any Google Ads, you should be using Ad Extensions for several reasons, the first is that they're free, and the second is that they give users additional information which is another reason for a consumer to interact with your ad. Some of the ad extensions are automated meaning that Google AdWords will add the extension information to your ad such as the click to call and automated calling or sitelink extensions by pulling the information from your website. Whereas, other ad extensions are manual, meaning you can choose to customize your ads according to your own preferences. There are several ad extensions to choose from, and should be selected based on which one will help your advertising campaign to meet your specific business goals.
Remarketing, also known as retargeting, is an advertising option that allows you to deliver targeted ads to people who visited your website in the past and didn't not purchase. As many different consumers will visit your website at any given time, some may not be ready to purchase today, remarketing is a great way to get in front and stay in front of potential customers while they make up their minds.
If you’re a first-timer, we start with creating your Google Ads account. Alternatively, if you've already been running PPC ads we'll just ask for your account number so we can add you to our management system.
After that, we'll move into other phases of Google Ads management including:
Before we start running or optimizing your ads, it's important we clearly define your campaign goals.
What do you want to achieve with your advertising efforts?
This might include increasing website traffic, boosting online sales, or building brand awareness. Knowing this will help us determine which types of campaigns we'll utilize.
Google Ads allows us to target ads to specific audiences based on various criteria, such as geographic location, device type, and demographics.
Carefully selecting targeting options will help ensure that your ads reach the most relevant audiences.
Google Ads allows us to create ads based on keywords they are searching for online, or keywords found on the pages they are visiting.
These keywords will determine when your ads show up in search results or in display ads.
Researching keywords that are relevant to your business and target audience will ensure that your ads are seen by the people who are most likely to be interested in your products or services.
Once we've found the targeted keywords, we can create ad groups and ads within your Google Ads account.
Each ad group will typically contain a group of related keywords, and we can create multiple ads within each of these ad groups.
This will help us test different messages (or angles) and determine which ads perform best.
This is the process of tracking the actions that we want the audience to take on your website after clicking on the ad.
This is important in optimizing Google Ads campaigns and understanding if the ROI is positive.
Regularly monitoring the performance of your PPC ads is an important aspect of managing a Google Ads campaign.
We will want to track metrics such as click-through rate, conversion rate, cost-per-acquisition, and bounce rate to determine if changes need to be made to the ad creatives or landing pages.
Based on the performance data, we can make adjustments to your campaigns such as pausing low-performing keywords, changing ad copy, or targeting different audiences.
Continuous optimization of the Google Ads account is critical to improving the overall performance of the campaign - it won't always be "right" the first time.
Every few months we will typically create a report that summarizes the key performance indicators, such as cost, conversions, click-through rate, and return on investment.
This will help us reassess the Google Ads campaigns to see if bigger changes need to be put in place.
When looking for a paid advertising expert, search for someone with experience running and optimizing ad campaigns on platforms such as Google Ads and Facebook Ads. A good track record of successful campaigns, and the ability to analyze and interpret data to make informed decisions, is also important. Also look for strong analytical and strategic thinking skills, as you want a paid ads expert who can create and execute an effective advertising strategy, then later optimize it based on results.
Look at how we've been able to help improve paid advertising for businesses in various industries.
When searching for professional paid ads experts in the United States, it is critical to assess their understanding of the latest trends in Google and Facebook ad campaigns. This will help you understand if you are choosing a paid ads agency with experience in what matters most to you. Beyond that, look for a history of satisfactory results and effective communication.
Learn more about how our USA-based paid ads agency has helped businesses in your area.
When looking for the best paid advertising experts serving Canada, it is important to assess their understanding of the latest paid advertising trends in Google Ads, Facebook Ads, or any other desired platform. This will help you understand if you are choosing an ad agency with experience in what matters most to you. Beyond that, look for a history of past results and proof of effective communication.
Check out how we've helped businesses in your area with their paid advertising.