Google Ads Management Services

Get More From Google Ads

Our paid advertising team will review your Google Ads account to find areas of improvement, including wasted budget and missed opportunities.

500+ active clients
500+
Satisfied Digital Marketing Clients
18 years in business
2004
Founded 18+ Years Ago
20+ Onsite experts
14+
Onsite Experts (No Outsourcing)
PPC Management Services

Hire an Experienced Google Ads Management Agency

We are a results-driven Google Ads company with more than 18 years of experience helping local businesses and ecommerce websites improve their paid advertising.

To target relevant audiences and build brand awareness, our paid ads account managers can help you leverage any campaign type within Google Ads. Through this ad platform, we can help you target potential customers at any stage of the customer journey. From there, we can help you integrate solutions that bring clarity to ad performance and conversion tracking to help you understand how to best scale your Google ads.

As a full-service Google Ads agency, we have onsite graphic design, content writing, and video marketing teams ready to build out stunning creatives that capture the attention of your target audience.

Why Hire a Google Ads Management Service?

Hiring us as your Google Ads manager can be a smart investment your business.

Google Ads, formerly known as Google AdWords, is a powerful platform that allows your business to reach a large, targeted audience through online advertising.

However, effectively managing a Google Ads campaign can be time-consuming and it requires a certain level of expertise.

Our professional Google Ads managers can help you achieve better results from your Google ad spend by managing and optimizing your campaigns.

Create and optimize effective campaigns

One of the main benefits of hiring us as your Google Ads management company is that we have the knowledge and experience to create and optimize effective campaigns.

As a professional Google Ads manager, we have a deep understanding of the platform, including all of the latest features and helpful tools available.

We also have experience with a variety of different industries and businesses, which means we know what strategies should work best for your needs.

Save you time and money

Another advantage of hiring our Google Ads agency is that we can save your business time and money.

Running a Google Ads campaign requires a lot of ongoing work, including keyword research, ad creation, performance monitoring, and ongoing optimization.

These tasks can be time-consuming and may require a lot of attention.

Our Google Ads experts can take on these tasks, allowing you to focus on other aspects of your business.

Provide valuable insights and reporting

Our Google Ads account managers can also provide valuable insights and reporting to help you understand how your campaigns are performing and how we can improve them.

We can also give you insights about the target audience, trends, and future potential of your campaigns.

This can help you make more informed decisions about advertising budget planning and business forecasting.

Stay compliant with Google Ads policies

Finally, as a Google Ads manager, we can help you stay compliant with Google Ads policies.

Google has strict policies in place to protect it's search users from misleading or inappropriate ads.

Our professional Google Ads managers are familiar with these policies and will ensure that your campaigns comply with them, avoiding any potential penalties or suspension.

If your PPC ads are flagged, we can help you through the appeals process.

Facebook Ads Management

Starting at $600/mo
  • For accounts spending less than $1,000/mo in Facebook Ads, our management fee is just $600/month.
  • For higher spending accounts, our monthly management fee is generally $600/mo + 15% of ad spend, but can be custom quoted based on your goals and objectives.

Google Ads Management

Starting at $500/mo
  • For accounts spending less than $1,000/mo in Google Ads or Bing Ads, our management fee is just $500/month.
  • For higher spending accounts, our monthly management fee is generally $500/mo + 15% of ad spend, but can be custom quoted based on your goals and objectives.

How We Measure the Success of Google Ads

Measuring the success of Google Ads campaigns is crucial to understanding the effectiveness of your Google ad spend and making data-driven decisions for your future.

Let's briefly discuss some of the metrics and tools we commonly use in our Google Ads management services.

Metrics we monitor

Here are a few key metrics to focus on when evaluating the success of your Google Ads services:

  • Click-through rate (CTR): This is the percentage of people who click on an ad after seeing it. A higher CTR generally indicates that the ad is relevant and engaging.
  • Conversion rate: This is the percentage of people who complete a desired action, such as making a purchase or filling out a contact form.
  • Cost per acquisition (CPA): This is the total cost of the campaign divided by the number of conversions.
  • Return on investment (ROI): This is a measure of the profit or loss generated by a campaign.
  • Impressions: This is the number of times your ads have been shown.
  • Bounce rate: This refers to the percentage of visitors who land on your website, but leave without navigating to another page.

Tools we use

There are several tools that can be used to measure the success of Google Ads campaigns, including:

  • Google Ads: The platform itself provides a range of built-in metrics and reports that can be used to measure the performance of a campaign, including click-through rate, conversion rate, cost-per-acquisition, and return on investment.
  • Google Analytics: This tool can be used to track the behavior of website visitors who come from PPC ads and understand the impact of campaigns on website engagement and revenue.
  • Wicked Reports: Wicked Reports is an attribution and digital marketing analytics platform that helps businesses to understand their customer acquisition and sales metrics. The platform provides data on customer behavior, engagement, and conversion rates, which can help businesses to optimize their search engine ads and improve ROI.
  • Triple Whale: Triple whale is another ad attribution and search ads analytics platform that is hugely popular with direct to consumer brands running a Shopify website.

A Few of Our Google Ads Experts

Melanie P Emily L Hope K David W Corey G

What to Look for in a Google Ads Manager

When looking for a Google Ads management company, there are several key factors to consider, including:

  • Experience: Look for a Google Ads agency or expert who has experience managing ad campaigns for businesses similar to yours. They should be able to demonstrate their ability to create effective campaigns, track results, and optimize PPC ads based on data.
  • Knowledge of trends and best practices: A good Google Ads manager should be knowledgeable about the latest trends and best practices for advertising through Google. They should be able to help you stay up-to-date with the latest features and advertising options.
  • Strong analytical skills: A good dedicated account manager or team should have strong analytical skills and be able to analyze data, identify patterns, and make recommendations to improve the performance of your campaigns.
  • Strategic thinking: An ideal Google Ads manager or agency should be able to think strategically, understand your goals, and develop advertising campaigns that support those business goals.
  • Communication skills: A great Google Ads agency should be able to clearly communicate with you, and be able to explain the reasoning behind their decisions and recommendations.
  • Campaign optimization: Look for a Google Ads manager who can optimize campaigns based on data, and can test different ideas to improve their performance.
  • Flexibility: Choose a team who can adapt to changes in the market and different challenges your business may face on the Google Ads platform.
  • Transparent reporting: Make sure to find a Google Ads agency that provides transparent and accurate reporting. This will help you get a clear understanding of the performance of your campaigns and make data-driven decisions.

It's worth mentioning a great Google Ads management team should have a mix of personnel with technical skills and creative flare to create compelling ads that resonate with your target audience.

This blend of qualities can help you to reach your target goals more quickly.

Therefore, don't hesitate to ask for references, testimonials, and case studies to get a better understanding of their capabilities.

Google Ads FAQs

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What are Google Search Ads?

Google Search Ads are paid per click (PPC) ads that can be found at the top or bottom of search result pages, and are denoted by the accompanying "ad" symbol. One of the many benefits of search ads is that they show in highly visible areas on the search results page, which are where people first look for information. Additionally, search ads can be configured to show only when specific words or phrases are present in the search query, which means you can choose to target only high-intent search users.

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How Can Google Search Ads Help My Business?

You can utilize Google Search Ads to immediately increase your website traffic and target qualified leads that are most likely to convert in your sales funnel.

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How Can I Improve My Google Search Ads?

There are numerous ways an experienced Google Ads management company can help to improve your search campaigns, including easy-wins that increase your quality score, dynamic search ads that improve click-through-rates, and search term reviews that help reduce wasted ad spend.

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How to Improve My Quality Score and Ad Rank?

The quality score you receive on your targeted keywords is based on your click-through rate, ad relevance and landing page experience. Your ad rank is simply the position in which your ad shows, based on numerous factors like your bid, budget and quality score. If you can obtain a high quality score, your ad rank will naturally increase and you could potentially spend less per click than competitors at a lower ad rank. This is a truly important topic to understand, which we frequently discuss with potential PPC clients.

The most common situation we run into with new clients is a poor Google Search Ads campaign setup. We often see incorrect keyword targeting paired with poorly written ads driving traffic to the homepage. There are numerous issues with this type of search ads campaign setup. For starters, poor keyword selection results in low-intent traffic which decreases your overall conversion rate. Secondly, poorly written ad copy leads to lower click-through rates which results in lower quality scores and higher click costs. To make matters worse, sending paid traffic to a homepage often results in poor landing page experience because homepages typically talk about multiple topics and aren't optimized solely for the targeted keyword. If you've been struggling to improve your quality score and ad rank, allow our team to review your account setup and performance!

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What are Google Display Ads?

Google Ads offers a campaign type called Display Ads which are typically used to show graphic ads to consumers visiting third-party websites. This digital advertising campaign allows a business to target consumers that might not be actively searching for a product or service, but could be potential customers nonetheless.

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How Do Google Shopping Ads Work?

Anything that appears on Google, whether it is a shopping ad, free product listings, or any search result is an outcome of what people search in Google. On Google's end, the algorithms try to best match those results with the words typed in by the user. For the Shopping ads, there is no “bidding” on a specific keyword as you would with traditional search ads. Instead, you would bid on the actual products themselves to get them to appear in the desired positions on Google. To be able to show up for shopping ads, the company must submit a product feed to Google Merchant Center. The product feed is a catalog of the products and product data such as titles and descriptions.

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What are Ad Extensions?

Ad Extensions are the best way to incorporate more information within your ad at no added cost to you. If you're currently running any Google Ads, you should be using Ad Extensions for several reasons, the first is that they're free, and the second is that they give users additional information which is another reason for a consumer to interact with your ad. Some of the ad extensions are automated meaning that Google AdWords will add the extension information to your ad such as the click to call and automated calling or sitelink extensions by pulling the information from your website. Whereas, other ad extensions are manual, meaning you can choose to customize your ads according to your own preferences. There are several ad extensions to choose from, and should be selected based on which one will help your advertising campaign to meet your specific business goals.

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What is Google Remarketing?

Remarketing, also known as retargeting, is an advertising option that allows you to deliver targeted ads to people who visited your website in the past and didn't not purchase. As many different consumers will visit your website at any given time, some may not be ready to purchase today, remarketing is a great way to get in front and stay in front of potential customers while they make up their minds.

How Our Google Ads Management Service Works

If you’re a first-timer, we start with creating your Google Ads account. Alternatively, if you've already been running PPC ads we'll just ask for your account number so we can add you to our management system.

After that, we'll move into other phases of Google Ads management including:

Defining campaign goals

Before we start running or optimizing your ads, it's important we clearly define your campaign goals.

What do you want to achieve with your advertising efforts?

This might include increasing website traffic, boosting online sales, or building brand awareness. Knowing this will help us determine which types of campaigns we'll utilize.

Choosing targeting options

Google Ads allows us to target ads to specific audiences based on various criteria, such as geographic location, device type, and demographics.

Carefully selecting targeting options will help ensure that your ads reach the most relevant audiences.

Keyword research

Google Ads allows us to create ads based on keywords they are searching for online, or keywords found on the pages they are visiting.

These keywords will determine when your ads show up in search results or in display ads.

Researching keywords that are relevant to your business and target audience will ensure that your ads are seen by the people who are most likely to be interested in your products or services.

Creating ad groups and ads

Once we've found the targeted keywords, we can create ad groups and ads within your Google Ads account.

Each ad group will typically contain a group of related keywords, and we can create multiple ads within each of these ad groups.

This will help us test different messages (or angles) and determine which ads perform best.

Setting up and implementing conversion tracking

This is the process of tracking the actions that we want the audience to take on your website after clicking on the ad.

This is important in optimizing Google Ads campaigns and understanding if the ROI is positive.

Monitoring campaign performance

Regularly monitoring the performance of your PPC ads is an important aspect of managing a Google Ads campaign.

We will want to track metrics such as click-through rate, conversion rate, cost-per-acquisition, and bounce rate to determine if changes need to be made to the ad creatives or landing pages.

Optimizing and adjusting campaigns

Based on the performance data, we can make adjustments to your campaigns such as pausing low-performing keywords, changing ad copy, or targeting different audiences.

Continuous optimization of the Google Ads account is critical to improving the overall performance of the campaign - it won't always be "right" the first time.

Reporting

Every few months we will typically create a report that summarizes the key performance indicators, such as cost, conversions, click-through rate, and return on investment.

This will help us reassess the Google Ads campaigns to see if bigger changes need to be put in place.

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Hear what our customers are saying

Kendrick Jacobs

Kendrick Jacobs

Corey G at WebCitz was so professional and patient while helping us solve our issues. We appreciate his help so much. This company definitely needs more people like him. Amazing customer service! Thank you Corey G! (:
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Dawn White

These guys are always there when you need them! Whether the issue is big or small, there is little they cannot handle. I cannot express enough how greatly we appreciate their continued superior service and willingness to assist whenever we need them. Thanks Dave, Corey and the entire WebCitz team!!
Alo Health

Alo Health

WebCitz designed our Alo Health website and did such a great job of walking us step-by-step through the process, knowing the tech world was not a strength of ours. We love that we are able to change content whenever we want, but if we run into problems, they are a quick email away. They have been responsive, reliable and efficient. Thanks, WebCitz!
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Wendy Bottesi

Corey is so incredibly helpful!!!! He took the time and effort to make sure I had the help I needed! Above and beyond friendly! Helpful hints to navigate my website!! I felt so at ease! This is the company I will be sticking with and telling everyone about!!! A million times over thank you Corey!
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Carissa Giebel

They are great to work with. Always quick to respond to my questions and assist when needed! They have been working with me at Legacy Law Group, LLC for many years.
George Ormond

George Ormond

Corey was extremely helpful and spent a considerable amount of time going over my difficulties with a newly created website put together by someone else. I was under a very stressful deadline and he was extremely considerate and helpful. He managed to fix the problems that I was experiencing with my website. I had reached out to a number of website developers for help but only heard back from Webcity and Corey got back to me within minutes!
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Industry Google Ads

When looking for a paid advertising expert, search for someone with experience running and optimizing ad campaigns on platforms such as Google Ads and Facebook Ads. A good track record of successful campaigns, and the ability to analyze and interpret data to make informed decisions, is also important. Also look for strong analytical and strategic thinking skills, as you want a paid ads expert who can create and execute an effective advertising strategy, then later optimize it based on results.

Look at how we've been able to help improve paid advertising for businesses in various industries.

USA Google Ads

When searching for professional paid ads experts in the United States, it is critical to assess their understanding of the latest trends in Google and Facebook ad campaigns. This will help you understand if you are choosing a paid ads agency with experience in what matters most to you. Beyond that, look for a history of satisfactory results and effective communication.

Learn more about how our USA-based paid ads agency has helped businesses in your area.

Canada Google Ads

When looking for the best paid advertising experts serving Canada, it is important to assess their understanding of the latest paid advertising trends in Google Ads, Facebook Ads, or any other desired platform. This will help you understand if you are choosing an ad agency with experience in what matters most to you. Beyond that, look for a history of past results and proof of effective communication.

Check out how we've helped businesses in your area with their paid advertising.

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