Our Google Ads agency reviews ad accounts to find areas of improvement, including wasted budget and missed opportunities.
We are a results-driven Google Ads company with more than 19 years of experience helping local businesses and ecommerce websites improve their paid advertising.
To target relevant audiences and build brand awareness, our paid ads account managers can help you leverage any campaign type within Google Ads. Through this ad platform, we can help you target potential customers at any stage of the customer journey. From there, we can help you integrate solutions that bring clarity to ad performance and conversion tracking to help you understand how to best scale your Google ads.
As a full-service Google Ads agency, we have onsite graphic design, content writing, and video marketing teams ready to build out stunning creatives that capture the attention of your target audience.
Hiring us as your Google Ads manager can be a smart investment your business.
Google Ads, formerly known as Google AdWords, is a powerful platform that allows your business to reach a large, targeted audience through online advertising.
However, effectively managing a Google Ads campaign can be time-consuming and it requires a certain level of expertise.
Our professional Google Ads managers can help you achieve better results from your Google ad spend by managing and optimizing your campaigns.
One of the main benefits of hiring us as your Google Ads management company is that we have the knowledge and experience to create and optimize effective campaigns.
As a professional Google Ads manager, we have a deep understanding of the platform, including all of the latest features and helpful tools available.
We also have experience with a variety of different industries and businesses, which means we know what strategies should work best for your needs.
Another advantage of hiring our Google Ads agency is that we can save your business time and money.
Running a Google Ads campaign requires a lot of ongoing work, including keyword research, ad creation, performance monitoring, and ongoing optimization.
These tasks can be time-consuming and may require a lot of attention.
Our Google Ads experts can take on these tasks, allowing you to focus on other aspects of your business.
Our Google Ads account managers can also provide valuable insights and reporting to help you understand how your campaigns are performing and how we can improve them.
We can also give you insights about the target audience, trends, and future potential of your campaigns.
This can help you make more informed decisions about advertising budget planning and business forecasting.
Finally, as a Google Ads manager, we can help you stay compliant with Google Ads policies.
Google has strict policies in place to protect it's search users from misleading or inappropriate ads.
Our professional Google Ads managers are familiar with these policies and will ensure that your campaigns comply with them, avoiding any potential penalties or suspension.
If your PPC ads are flagged, we can help you through the appeals process.
The price of our Google Ads management service is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for Google Ads management, but we can discuss an increased budget if you have a higher ad spend or service requirements.
Measuring the success of Google Ads campaigns is crucial to understanding the effectiveness of your Google ad spend and making data-driven decisions for your future.
Let's briefly discuss some of the metrics and tools we commonly use in our Google Ads management services.
Here are a few key metrics to focus on when evaluating the success of your Google Ads services:
There are several tools that can be used to measure the success of Google Ads campaigns, including:
When looking for a Google Ads management company, there are several key factors to consider, including:
It's worth mentioning a great Google Ads management team should have a mix of personnel with technical skills and creative flare to create compelling ads that resonate with your target audience.
This blend of qualities can help you to reach your target goals more quickly.
Therefore, don't hesitate to ask for references, testimonials, and case studies to get a better understanding of their capabilities.
Google Ads management is the process of setting up, optimizing, and monitoring ad campaigns on Google's advertising platform. It encompasses keyword research, ad creation, bid management, and performance tracking to ensure maximum return on your ad investment.
Google Ads allows your business to appear at the top of search results, driving targeted traffic to your website or landing page. Properly managed campaigns can result in increased brand visibility, lead generation, and sales.
Google Local Services Ads are a special ad format designed for local service providers, like plumbers, electricians, or lawyers. They appear at the top of Google Search results and highlight your business's reviews, location, and contact details. For greater visibility, you can get your business "Google Guaranteed" by completing additional verification steps.
Eligibility varies by region and profession. Generally, businesses must pass a background check and have the necessary licenses. We can assist you in verifying your eligibility and setting up Google Local Services ads.
There's no strict minimum budget for Google Ads. However, depending on your industry and goals, we can recommend an appropriate budget to ensure your ads gain sufficient visibility and drive desired results. As a good starting point, you should at least have an ad budget equal to the management fees.
We use keyword research tools and analyze search trends relevant to your business. Our team also studies competitors' keywords and continually refines our list to ensure optimal performance. We often have to review keywords for their effectiveness in getting you results.
We provide detailed, regular reports showcasing vital metrics like click-through rate, cost per conversion, overall ROI, and specific campaign insights to keep you informed on how your investment is performing.
Definitely! With Google Ads, especially the Local Services Ads, you can target specific geographic areas, ensuring your business reaches potential customers in your locality. Please do not confuse this with organic search results, which are not influenced by ad spend.
We employ automated bidding strategies and continuous monitoring to ensure your ads get the best possible placement without overspending. Adjustments are made based on ad performance and campaign goals.
Our team is certified in Google Ads management and stays updated with the platform's latest features and best practices. We prioritize transparent communication, and our data-driven approach ensures that your business goals align with our strategies.
If you're a first-timer, we start with creating your Google Ads account. Alternatively, if you've already been running PPC ads we'll just ask for your account number so we can add you to our management system.
After that, we'll move into other phases of Google Ads management including:
Before we start running or optimizing your ads, it's important we clearly define your campaign goals.
What do you want to achieve with your advertising efforts?
This might include increasing website traffic, boosting online sales, or building brand awareness. Knowing this will help us determine which types of campaigns we'll utilize.
Google Ads allows us to target ads to specific audiences based on various criteria, such as geographic location, device type, and demographics.
Carefully selecting targeting options will help ensure that your ads reach the most relevant audiences.
Google Ads allows us to create ads based on keywords they are searching for online, or keywords found on the pages they are visiting.
These keywords will determine when your ads show up in search results or in display ads.
Researching keywords that are relevant to your business and target audience will ensure that your ads are seen by the people who are most likely to be interested in your products or services.
Once we've found the targeted keywords, we can create ad groups and ads within your Google Ads account.
Each ad group will typically contain a group of related keywords, and we can create multiple ads within each of these ad groups.
This will help us test different messages (or angles) and determine which ads perform best.
This is the process of tracking the actions that we want the audience to take on your website after clicking on the ad.
This is important in optimizing Google Ads campaigns and understanding if the ROI is positive.
Regularly monitoring the performance of your PPC ads is an important aspect of managing a Google Ads campaign.
We will want to track metrics such as click-through rate, conversion rate, cost-per-acquisition, and bounce rate to determine if changes need to be made to the ad creatives or landing pages.
Based on the performance data, we can make adjustments to your campaigns such as pausing low-performing keywords, changing ad copy, or targeting different audiences.
Continuous optimization of the Google Ads account is critical to improving the overall performance of the campaign - it won't always be "right" the first time.
Every few months we will typically create a report that summarizes the key performance indicators, such as cost, conversions, click-through rate, and return on investment.
This will help us reassess the Google Ads campaigns to see if bigger changes need to be put in place.
When looking for a paid advertising expert, it helps to find a freelancer or agency with a strong background in multiple ad platforms such as Facebook Ads, Google Ads, and Bing Ads. A good track record of successful campaigns, and the ability to analyze and interpret data to make informed decisions, is also important.
Check out how we've been able to help people across multiple business industries implement ROI-driven paid advertising campaigns.