We provide a complete package of on-page, off-page, and technical SEO for BigCommerce websites to help you rank better in search results.
With more than 18 years of experience, you can trust we understand how to properly manage your BigCommerce search engine optimization.
When managing a BigCommerce SEO campaign, we will go over technical, on-page, and off-page search engine optimization factors. These three types of SEO services will help improve your ecommerce platform, website content, and backlink health, respectively.
Any quality BigCommerce SEO service will always include technical, on-page, and off-page optimization.
When discussing search engine optimization, any improvement made to your BigCommerce storefront with the intention of increasing search ranking will fit within one of three categories: technical, on-page, or off-page. These are industry-recognized categories of search engine optimization, so it is valuable to understand each of them to better understand what your BigCommerce SEO team is working on.
Most technical SEO improvements in BigCommerce require the assistance of an ecommerce developer familiar with the BigCommerce platform.
Here are some common aspects of technical SEO services for BigCommerce:
As a full-service digital agency specializing in BigCommerce, we have our own in-house team of ecommerce developers and digital marketers who work together to complete any necessary technical SEO improvements to your BigCommerce ecommerce website.
Most on-page SEO improvements in BigCommerce require the assistance of SEO content writers. While having a passion for content writing is helpful, much more is required to writing beneficial web copy and product descriptions. For instance, when building out effective product descriptions or website content you must understand the concepts of content silos, latent semantic indexing, keyword research, gap analysis, competitive metrics, and much more!
Here are some common aspects of on-page BigCommerce SEO services:
As you can see from those examples, the process of on-page search engine optimization for BigCommerce is more involved than writing a few paragraphs and tweaking some meta descriptions. You must approach on-page BigCommerce SEO in an organized manner.
For instance, the on-page optimization process we follow starts with a thorough review of your BigCommerce store to determine your starting point. From there, we compare your ecommerce website to other competitors to better understand what gaps you have in content writing and search rankings. This allows us to assemble a list of suggestions based on what will provide the fastest return on investment.
You really must pay attention to the return on investment when working through on-page BigCommerce search engine optimization. For instance, writing quality meta descriptions is often an overvalued service within on-page BigCommerce SEO. We often work on BigCommerce SEO projects with hundreds of categories and thousands of product pages. It simply isn't economical to write a high-quality meta description for thousands of store pages because you'd be looking at potentially spending hundreds of hours of billable time that would never see an appropriate return on investment. When managing your BigCommerce SEO services, we'll keep the concept of ROI in mind and provide suggestions that will benefit your bottom line.
The most overlooked aspects of search engine optimization for BigCommerce stores are off-page ranking factors. When discussing off-page SEO for BigCommerce, we are referring to how your ecommerce store is perceived by search engines based on the quality of your backlink profile.
Your backlink profile is simply the collection of websites and web pages that link back to your BigCommerce ecommerce website. It is important to always maintain a healthy backlink profile for your BigCommerce store. You can work toward a healthy backlink profile by keeping the following link building concepts in mind:
To build out a backlink profile for your BigCommerce ecommerce website, you will want to choose white-hat SEO services that don't violate Google's terms of service. Here are some great ways to go about white-hat link building in a BigCommerce store:
If you are interested in being more aggressive with your link building, you can choose grey-hat to black-hat link building schemes which carry much more risk, even when implemented with caution. These include the following link building methods:
Most off-page BigCommerce SEO improvements require the assistance of highly skilled link builders and relationship managers.
When we get hired to perform technical, on-page, and off-page search engine optimization on BigCommerce storefronts it is often by local businesses running small ecommerce stores, or large corporations running enterprise ecommerce storefronts. Let's discuss how we help each of these types of ecommerce businesses improve their BigCommerce search rankings.
While less common than small business BigCommerce SEO, we are often approached to handle enterprise-level SEO campaigns for ecommerce storefronts. This is simply a search engine optimization service for a BigCommerce website with hundreds of highly-competitive target keywords, or thousands of product pages that need to be managed, or extremely complex and expensive link building requirements.
A perfect example of an enterprise-level BigCommerce SEO campaign would be our own website, if it were built in BigCommerce. We maintain a website with more than 10,000 web pages targeting incredibly competitive keywords with an extensive white-hat focused backlink profile building. This type of complexity takes months to years of effort, so don't look at an enterprise BigCommerce SEO campaign as something you turn on and off every few months as budgets or priorities shift.
There are some key differences to handling enterprise BigCommerce SEO campaigns. For instance, enterprise SEO for BigCommerce typically involves these services:
The average cost for enterprise SEO campaigns can range from $4,000 to $8,000 each month, based on the competitiveness of your industry, the depth of development work we'll be handling, and the extent of your link building requirements. For enterprises with highly aggressive link building requirements, it wouldn't be abnormal to see a monthly quote in the $10,000 to $20,000 range.
We are often tasked with helping BigCommerce ecommerce businesses increase their online sales by helping them show up higher in search results. We typically must go up against broad competitors such as Amazon, eBay, and Etsy when performing ecommerce SEO in BigCommerce, not to mention the major online stores within specific industries.
As previously mentioned, it is critical to keep ROI in mind while managing a search engine optimization campaign. If you have thousands of BigCommerce products, it simply doesn't make sense to have our SEO team be paid to improve product descriptions, meta descriptions, page titles and other on-site factors on every single page. You would never see a return on investment if you paid us for that work. We can provide you basic training so your own internal or external staff can perform those BigCommerce SEO services for you.
To start a BigCommerce SEO campaign, we'd go through all of our previously mentioned technical, on-page, and off-page SEO services. This includes ecommerce SEO services such as:
The average cost for BigCommerce SEO campaigns can range from $1,200 to $4,000 each month. This is based on the estimated competition, workload, product data, and backlink requirements for your BigCommerce website. The cost can increase if you have higher expectations or have a more aggressive link building plan.
To develop a professional BigCommerce SEO campaign for your ecommerce website we need to start with an in-depth review of your storefront, backlink profile, and competitors. This will help us understand the strengths and weaknesses of your store, which is critical to planning and prioritizing the next steps.
From there, we'll discuss with you our findings from the initial BigCommerce SEO audit and ask if you have any special requests. This type of collaboration is important because we want you to have the opportunity to ask questions and voice your opinion.
As we make progress on the BigCommerce SEO plan, we'll let you know of important milestones such as tasks that were completed or improvements in your rankings. This will allow you to follow along with the progress. When we get through all our one-off BigCommerce SEO improvements, we'll put together a new list and run it by you for approval. In the meantime, we'd be continuing with any recurring BigCommerce SEO services like content development and link building.
This process essentially repeats indefinitely, since there is almost always new content that can and should be added to your BigCommerce store, there are always new opportunities for improving your backlink profile, and there will always be competitors looking to take your position in search engine results pages (SERPs).
Please understand it is not a good idea to expect or anticipate drastic improvement to your BigCommerce search rankings within the first few months of an ecommerce SEO service. Instead, you should view a BigCommerce SEO service as a long-term investment.
We are not a cheap BigCommerce SEO service. If you are looking for someone to provide guarantees of #1 BigCommerce search placements, which Google tells you not to trust, then look elsewhere. We are a professional BigCommerce SEO service and are only interested in onboarding and helping those ecommerce businesses who understand results take time.
If you've been struggling to get the BigCommerce search rankings you need, it isn't because a special switch hasn't been flipped yet. Google has reviewed your entire website presence, your category / product pages, your backlink profile, and your website's history to determine where you should be placed in search results. The problem is they simply haven't been given what they need to value your BigCommerce store as a first-page search result.
It is important to know how to gauge success in the early stages of BigCommerce SEO. You shouldn't be looking at Google Analytics to see traffic improvements in the first few months of an SEO service for your BigCommerce website. The best indicator for early success in a BigCommerce SEO campaign is looking for changes in the Search Engine Results Pages, or SERPs.
We'll start by working to get your BigCommerce store into the top 100 results, or from page 8 to page 4, or possibly from page 2 to page 1. You won't find measurable traffic improvements in Google Analytics until you get into the first page of search results for your ecommerce keywords.
That said, we do encounter early success in some BigCommerce SEO projects and are able to get traffic improvements in the first couple of months. However, this shouldn't be expected and if it happens you should instead view it as good fortune.
Most BigCommerce SEO experts frequently change their strategies and tactics based on what they are seeing in SERPs. This isn't a sign that your BigCommerce SEO agency doesn't know what they are doing. In fact, Google frequently changes their ranking algorithms to provide better quality results and counteract trending ecommerce SEO strategies.
You should view changes in BigCommerce SEO tactics, or the game plan, as a sign that your search team is proactive in managing your campaign. We often read case studies and forum topics to discover new BigCommerce SEO tactics, but we also test new ideas out ourselves that we are curious about.
Alternatively, sometimes a shift in the BigCommerce SEO strategy is needed to simply try a new approach. If we've been working on getting a particular search phrase ranked and we haven't been successful, it might be time to start over or move onto a different keyword. Rather than continuing down a path that isn't providing your BigCommerce business a good SEO ROI, we'll communicate our findings and adjust as necessary.
Throughout the entire BigCommerce SEO service, you should feel like you're a valued member of the search ranking effort.
You should choose our expert BigCommerce SEO services because you feel confident we are the right team for your ecommerce business. Here are some of the reasons we suggest considering:
You are in complete control of your BigCommerce SEO budget. Answer a few simple questions about your business and our BigCommerce SEO cost calculator will show you how affordable our BigCommerce SEO packages can be for you. We are happy to work with any budget as long as expectations are realistic for how much can be accomplished each month. You can always modify the budget for your BigCommerce SEO campaign. This BigCommerce SEO calculator helps you understand the factors involved in calculating an estimate for your BigCommerce SEO services.
When searching for the most experienced SEO experts, it is important to review each SEO agency for communication, availability, past results and client satisfaction. This will help ensure proper expectations are set from the beginning of the project, which will give you the most experienced chance for long-term SEO success. You will find WebCitz to be one of the highest rated SEO providers in the USA!
Check out how we've been able to help companies implement white-hat SEO strategies.
When looking for the best SEO experts in the United States, it is important to review each SEO agency for communication, availability, past results and client satisfaction. This will help ensure proper expectations are set from the beginning of the project, which will give you the best chance for long-term SEO success. You will find WebCitz to be one of the highest rated SEO providers in the USA! Check out how we've been able to help companies throughout the United States implement white-hat SEO strategies.