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You have done everything possible to optimize your website but still, struggling to rank high on the search engine results? It’s high time to sort out your off-page SEO strategy.
Content and digital marketers usually pay more attention to on-page SEO to increase organic traffic and rank high on Google. But, off-page SEO is not something you must overlook. It is one of the essential aspects of a successful Search Engine Optimization strategy.
Off-page SEO is all about activities done outside your webpage with an aim to increase your site’s rankings. The strategy includes backlinks from other webpages, directing organic traffic to your site. These activities enable search engines to recognize your site as trustworthy and authoritative, containing quality content for users.
However, off-page SEO is not confined to just building backlinks. It goes way beyond that. Let’s take the plunge to learn more about off-page SEO, how it works, and the techniques used to improve your site’s visibility.
Off-page SEO, also known as off-site SEO, boosts your site’s ranking on search engine results using SEO activities that happen outside your website. Optimizing off-site SEO is significant for enhancing your website's trustworthiness, authority, and relevance.
Off-page SEO is a powerful SEO boosting tactic that plays a crucial role in ranking a site high on Google or any other search engine. If you want more visitors to check your site and talk about your services and brand, you need to step outside your website and go beyond. For instance, brand building and content marketing are certain integral aspects that help boost off-page search signals.
Being a significant search engine ranking factor, off-page SEO gives information on what the audience thinks about your website. If you’re aiming to make your site more visible and reach more target audiences through SEO, you need to improve your rankings to stay high on the search engine result pages. By developing a solid off-page SEO strategy, you can increase traffic and rank high on the search engine results pages (SERPs).
Getting on top can be a challenging task and requires numerous SEO techniques. But, not all these SEO strategies need to be directly related to the design and content of your webpage. For instance, without making any changes to your web content, you can improve your off-page SEO rankings by improving:
Google’s algorithm factors indicate that off-page SEO contributes to around 50% of the search engine ranking signals. Having a solid off-page SEO strategy will help you stand apart from your competitors while featuring on the SERPs.
The cost of our off-page SEO services is based on the amount of time you can afford to allocate toward search engine optimization in your marketing budget. We are happy to work with budgets as low as $800/month, but frequently work with budgets considerably higher.
Please use the pricing calculator below to get an estimate for the cost of your off-page SEO campaign
Answer a few simple questions about your needs and our Off-Page SEO cost calculator will show you how affordable our Off-Page SEO packages can be for you. To receive a personalized quote, just call 800-796-8263 or send us an email.
Off-page SEO helps build the website’s domain authority. Without this SEO strategy, your site will find it hard to outrank competitors with higher authority. High authority websites rank high and signal credibility, trustworthiness, and relevance. This indicates users can trust and share such sites to search engines.
Each link you acquire is an endorsement that your site has quality content. In fact, it enables external sources to be tie-breakers for sites having a similar on-page SEO strategy. In this manner, search engines can figure out the best website to rank high on SERPs. Websites that use off-page SEO techniques gain high search engine rankings mainly due to the following:
Search engines like Google measure the quality and number of backlinks from reputable sources. Sites with more backlinks have better online reputations and tend to rank higher than those with zero online mentions. This is why the site's content quality alone cannot improve rankings on any search engine.
While link building effectively improves search engine optimization, you cannot simply focus on backlinks alone. You must implement various off-page SEO techniques to stay ahead of the competition.
Google's ranking factors in determining site rankings keep varying over time. But one aspect that remains constant is the use of high-quality backlinks, which is the heart of off-site SEO strategy.
If you wish to gear up your business website on the digital platform, you need high-quality backlinks. But, how do you build quality backlinks for off-page SEO? Here are some effective strategies you need to look into.
If you wish to boost your site rankings, digital marketers and bloggers must realize that off-page SEO strategy and content marketing must work together. This is why you need to focus your SEO efforts on creating outstanding content.
Creating relevant and quality content that’s much better than your competitor’s site will help develop organic traffic naturally to your site from the online community. It is also the best possible SEO approach to connect your site to high-quality and relevant online sources.
Links are often considered editorial votes. It pays to come up with high quality and more useful content. But, greater will be the chances that someone will find your content to be useful to their audience and, in turn, link their site to yours.
Guestographics is the technique of using incredible infographics and asking users to share them on their site in exchange for quality backlinks. If the infographics are created with good quality information, it is sure to provide impressive results and are effective in generating more interaction than any other type of content.
Infographics are the best choice if you wish to attract a large audience and gain more authoritative backlinks. Potential customers find infographics visually appealing, and they can understand the visual content much better than plain text.
Guestographic is a low-cost and low-effort SEO strategy that offers flexibility in creating infographics to make them more shareable. With adequate marketing and promotion, infographics tend to go viral. Once your audience starts sharing your infographics, it generates continuous organic traffic to your webpage.
Guest posting offers numerous benefits when it comes to off-page search optimization. It goes beyond the limits of on-page SEO and allows you to gain great quality backlinks. The benefits include:
Off-page SEO experts constantly use this technique for finding broken external links on websites. The main aim of this strategy is to replace the broken links with ones that are actually working.
Did you know most of the links on even high authority sites are broken or dead? Links tend to break when the hosting expires during file migration or transfer of the sites. The only benefit is that broken pages don’t affect site rankings. However, it may not provide a pleasant user experience to your audience. As per expert reviews, if the customer service is poor, 85% of your business will end up in a loss.
To avoid this, you need to conduct a backlink analysis on each of your niche websites. Find the broken links and get in touch with the webmaster to replace the dead links. Though this method is effective in improving your site traffic, it takes time and effort to implement.
Curator links, otherwise known as niche edits, are backlinks most SEO professionals use to push the website rankings high. This powerful SEO digital marketing tool, along with guest posting, is one of the best ways to boost the relevance and authority of sites.
Curated links are inserted into relevant niche-related blog posts that already exist. That is, the content of this site has already been indexed, and its backlinks are actively resonating with Google. Curator links are comparatively low-cost and easy to use, as they are just included in existing relevant article content.
As an SEO professional, you should aim to build as many high-quality backlinks on authoritative sites and point them to your webpage. One of the benefits of using curated links is that it adds relevance to your website as you have placed it in aged and indexed sites.
Over the past few years, search engines have become stricter in taking action against the SEO techniques used. When content marketers knew link building was the key to ranking high on SERPs, they used all types of strategies to acquire backlinks. They used them all, from paying for authoritative links to posting them on forums.
Eventually, this alerted search engines and started penalizing sites that use unnatural and unethical links. This led to Google coming up with updated algorithm ranking factors to figure out which pages must rank high. In fact, Google’s algorithm analyzes numerous factors while ranking content. Of which backlinks play a crucial role in driving results.
This is why our off-page SEO agency considers the various factors that help in developing high-quality backlinks, which include:
The quantity of domains linked to your site is an important ranking factor. The more high-quality domains you have, Google assumes you have more confidence votes.
Though you can attract many low-value links from untrustworthy sources, it will not help you rank well in the search page results. This is why you need to focus on SEO link building efforts from trusted websites to gain incredible link equity.
This off-page SEO metric analyses the website’s quality and performance. Acquiring links from sites having high domain authority will be more helpful than getting links from low domain authority sources. Suppose a website with lower domain authority uses backlinks from sites with higher DA. In that case, it enables the lower authority website to achieve a better page rank and stay on top of the search engine results.
Having lots of reference domains will not suffix. Your site must be referenced by linking domains having high authority. This is determined by the trustworthiness of your webpage, as modern search engines are on the hunt for social proof and reputed websites.
For promotional and link building SEO activities, you’ll come across two types of links, which include:
While getting links from sites with high domain authority is crucial, it is even more important to link to sites that are relevant to your content. Using links from sources related to your site’s topic or services hold more relevance to search engines while ranking. Relevant backlinks carry greater value in Google’s optics, as more users are inclined to click them.
A relevant anchor text is a hyperlink that points to some other site and is clickable. It should be descriptive and capable of helping your site rank high in the long run.
Visitors have a greater inclination to click on links that are displayed prominently. This is why certain webpage links have higher authority than the rest. Meanwhile, Google’s crawlers tend to overlook all link placements that seem to be forced or unnaturally placed.
If a source linked to your webpage is engaged in black-hat SEO actions, your site will also be penalized. This can create a huge negative impact on your organic ranking. That’s why you need to use high-quality, reputable sources as backlinks on your site.
Search engines are left with the difficult task of taking the user’s search query and providing them with the relevant search results. To make things more complex, the SEO industry is trying hard to trick the Google algorithm into gaining benefits. To counter these tactics, search engines have created efficient and advanced counter measures to detect foul play by spammers.
Since the Google algorithms are constantly changing, numerous SEO agencies are left with no choice but to leave the scene as the big Google updates are hard to adapt. Even certain link building tactics that were commonly used are now faced with Google webmaster penalties. The constant updates of Google’s policy patterns will continue into the future to keep SEO manipulators at bay. This is when link diversity comes to the aid.
Link diversity is a strategy that uses different types of backlinks from different sources and domains. Link diversity strategy is done with an aim to leave random footprints that the Google algorithms will not be able to track and penalize. You can get your website ranking high without any issues by using link diversity. While using backlinks and link diversity, SEO professionals maintain a percentage-based approach by using Pillow links to stay safe and rank well on SERPs.
Pillow Links is a type of white-hat SEO link that acts as a cover for your site instead of just offering raw ranking power. They help establish a diverse link profile during a website's initial stages. Some SEO professionals use this link type during the foundational stages of link building. However, using these pillow links throughout the ranking process is advisable to ensure diversity.
As part of the foundational link building strategy, some of the best pillow links are as follows:
Web 2.0s is a platform that allows you to create your own website to use the way you want. Building Web 2.0 links using relevant and quality content and linking it back to your website is a good pillow link building. These backlinks become more than pillow links once you power them up with links of their own due to the high authority of the domain.
Niche directories and social citations are popular methods to earn links from affiliate and local sites. All you need to do is submit all the necessary information about your business to a website that stores and accumulates listings of people searching for specific services. These are great pillow links as real businesses can get them naturally, and you can also add your location and niche relevance for better outreach.
Forum and blog posts containing backlinks to your webpage were once used heavily for search optimization. Though it is a great type of pillow linking, you need to be aware of the following:
Press releases are a great pillow link strategy, including submitting newsworthy articles to services that provide them to large news network sites. Inside the news article, you can include a link to your site to reach your target audience. To remain safe, it’s advisable to use it only once in a while and make sure to include naked and branded anchor text.
Almost every website that runs high in the Google SERP uses a combination of these three high-quality backlinks to build domain authority. Each of these powerful tools has a distinct footprint that can be detected by Google crawlers if used heavily.
This is why it is essential to maintain link diversity while using complex backlinks. Since each of them is unique in its own aspects, using them will help build a diverse backlink profile for your site.
Niche edit backlinks are contextual and usually used in pre-existing, niche related articles. Since the Google search engine already indexes these articles, your links will immediately benefit from them. The niche edits are available to powerful sites that may already have pre-existing backlinks. During a site’s link-building campaign, niche edits are mostly used due to the cost-effective price point.
Guess posts are freshly written articles found on the inner pages of the niche relevant sites. They do not have any pre-existing or aged backlinks but are usually contextual. Guest posts are usually created or purchased through manual outreach. If you have complete control over the keyword density and content, you can create the article independently.
Being one of the most popular types of power link, guest posts are mostly used to rank websites these days. The reason is, that these quality backlinks are the preferred choice of most high domain authority sites. Turns out, these links are sought after by white, black, and grey hat SEOs.
Compared to niche edits and guest posts, PBN links are different. This SEO marketing tool is not beginner friendly like the other two link types. Yet, it is one of the most powerful backlinks used for SEO purposes. They are completely safe to use if used in the right manner for link diversification.
PBN links are niche-relevant and contextual homepage links with lots of pre-existing backlinks. They give you control over where and how these links must be placed.
The term "off-page SEO" (also called "off-site SEO") refers to the actions taken beyond your own website to affect your ranking in search engine results (SERPs). In addition to on-page SEO, these include several of the fundamental elements of SEO that help a site rank.
Off-site optimization refers to improving the perception of a site's popularity, relevance, trustworthiness, and authority by search engines and users. This is accomplished by authoritative places on the Internet (websites, pages, people, etc.) linking to or promoting your website and thereby "vouching" for the quality of your content.
Building backlinks is at the core of off-page optimization. As search engines use backlinks as a measure of the quality of content on a site, a site with a large number of high value backlinks will usually rank higher than a site with fewer backlinks.
Links can be classified into three main types, depending on how they were acquired: natural links, manually constructed links, and self-created links.
Regardless of the method of obtaining the links, those that provide the greatest contribution to SEO are those that pass the greatest equity. Many factors contribute to the equity passed, including:
Although earning links from external websites is the most commonly used off-page SEO strategy, almost any activity that a) occurs outside of your own website and b) helps improve your search rankings may qualify as "off-page SEO." This includes activities such as:
Though it is important to note, each of these activities will result in some form of reference to your site elsewhere on the web - whether a link, a mention of your brand or website, or any other means. Therefore, the concept of "non-link-related" off-page SEO is actually a bit misleading.
Off-page SEO depends on human behavior (namely, people reference and share content they like). Thus, it applies to both organic and local SEO. A high-quality product is likely to receive a lot of word-of-mouth referrals from existing customers - the in-person equivalent of off-page SEO.
Basically, improving "off-page SEO" involves improving search engine and user perceptions of the quality of a website. This is achieved by getting links from other sites (particularly those that are well-known and trustworthy themselves), mentions of your brand, shares of your content, and "votes of confidence" from sources outside of your own.
It is not easy to ignore off-page SEO these days if you want your site to rank high on the major search engine results page. The core focus of off-page SEO includes rank-determining signals that inform Google and other search engines that your webpage has valuable and quality content, useful to the audience. In addition to the various off-page SEO techniques, you must realize that it is more about link building.
To stay ahead of the competition, you need to connect with other site owners and industry bloggers to boost your search engine rankings. Understand the latest Google algorithm updates and use relevant and effective SEO strategies to remain visible to your target audience.
Always use white-hat link-building strategies to increase your off-page search optimization and avoid penalties. Make sure your off-page SEO tactics are in order, then your webpage will be able to create a real difference in the online platform.