WebCitz helps small businesses and emerging enterprises dominate search results for competitive keywords. We specialize in ranking for highly complex search phrases and managing thousands of landing pages.
If you want to raise brand awareness and drive organic traffic to your website, then you’re in need of effective off-page SEO practices. The lack of an off page SEO strategy means your search rankings are not reaching their full potential and you’re leaving a ton of opportunity on the table. While off page SEO is necessary to improve your visibility and rankings, it also requires expertise and time. Our SEO team covers all aspects of off page SEO including conducting SEO audits, continuously monitoring and strengthening your backlink profile, optimizing your local SEO efforts, and building branded mentions on relevant and authoritative websites.
If you are serious about increasing the number of phone calls, inbound leads or purchases from your website then you need a team dedicated to the success of your website. We have a large, in-house marketing team that is ready to divide-and-conquer all your toughest Off-Page SEO and digital marketing challenges.
Schedule your no cost, no obligation 30-60 minute phone call with one of our SEO experts! It's so quick and easy.
Search engines use links to discover new web pages, and determine their ranking against their competitors. Search engines crawl links and review the content then add it to their indexes. Building an infrastructure of links that are seen by search engines as reputable and relevant boosts the chances of your website ranking high on SERPs or search engine results pages.
One of the main strategies to off page SEO is link building, this is the practice of attaining links from other websites that direct search engines to your website. These links take Google from one site to another. While you know there is incredibly useful content on your website, others don’t and off page SEO backlinks create a way for Google to understand and properly rank your website based on its authority. Other strategies for off page search engine optimization is local SEO and guest posting.
Link building is important for your business because it plays a big role in qualifying your website as significant for search engines to display it. At the heart of any off page SEO strategy is a solid backlink campaign focused on building natural and manual backlinks. Search engines use backlinks to validate the trust level and authority of your website and brand. They do this by looking at the websites that are linking to your pages and the overall quality of those links from a topic and reputation standpoint. While this isn’t the only way of ranking sites, effective link building helps to create a reputable online presence. Three main types of links populate the web:
To ensure your backlink profile meets search engine standards, follow these three pieces of criteria when building backlinks:
At Webcitz, we work hard to ensure that your backlink profile is natural, clean, and continuously showing successful organic growth. All of our link building strategies are focused on obtaining and building backlinks that meet the standards above and the standards put forth by Google and other search engines. We do this by obtaining backlinks on highly revered websites and publications.
Similar to blog commenting, you should define your reasons for contributing in such a way from the very beginning. Most guest blogs come to advertise their business or product and can sometimes turn into some spammy reading. Be fair, and make giving actionable, fresh, and relevant info your first concern. Not the links to your website. By writing guest posts from time to time, not only help you build quality backlinks and trigger more organic traffic to your website, but also something else. You display a professional conduct by writing not only on your personal blog but contributing to others too.
Want a team that truly understands how you can use off site SEO to your advantage? Webcitz has helped companies from various industries to achieve great results in search engines. We use objective data to determine exactly what your website needs to outrank competitors. There is no guessing game, speak with us today and we’ll build a custom link building campaign to drive the results you want.
If you are interested in hiring Local SEO experts to help your business rank better on search engines, improve your Google MyBusiness profile, and more, our team is here to help! Contact our friendly Local SEO experts by giving us a call at (800) 796-8263.
The term "off-page SEO" (also called "off-site SEO") refers to the actions taken beyond your own website to affect your ranking in search engine results (SERPs). In addition to on-page SEO, these include several of the fundamental elements of SEO that help a site rank.
Off-site optimization refers to improving the perception of a site's popularity, relevance, trustworthiness, and authority by search engines and users. This is accomplished by authoritative places on the Internet (websites, pages, people, etc.) linking to or promoting your website and thereby "vouching" for the quality of your content.
Building backlinks is at the core of off-page optimization. As search engines use backlinks as a measure of the quality of content on a site, a site with a large number of high value backlinks will usually rank higher than a site with fewer backlinks.
Links can be classified into three main types, depending on how they were acquired: natural links, manually constructed links, and self-created links.
Regardless of the method of obtaining the links, those that provide the greatest contribution to SEO are those that pass the greatest equity. Many factors contribute to the equity passed, including:
Although earning links from external websites is the most commonly used off-page SEO strategy, almost any activity that a) occurs outside of your own website and b) helps improve your search rankings may qualify as "off-page SEO." This includes activities such as:
Though it is important to note, each of these activities will result in some form of reference to your site elsewhere on the web - whether a link, a mention of your brand or website, or any other means. Therefore, the concept of "non-link-related" off-page SEO is actually a bit misleading.
Off-page SEO depends on human behavior (namely, people reference and share content they like). Thus, it applies to both organic and local SEO. A high-quality product is likely to receive a lot of word-of-mouth referrals from existing customers - the in-person equivalent of off-page SEO.
Basically, improving "off-page SEO" involves improving search engine and user perceptions of the quality of a website. This is achieved by getting links from other sites (particularly those that are well-known and trustworthy themselves), mentions of your brand, shares of your content, and "votes of confidence" from sources outside of your own.