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How to Build EDU Backlinks

How to Build EDU Backlinks

Do you want to build strong backlinks for your website? If so, you will need to focus on building educational links. Educational sites are well-respected, and their content is often shared. In this blog post, we will discuss how to build EDU backlinks that can help increase traffic and rankings in the SERPS.


EDU backlinks are links from educational sites to your site. These backlinks will make it appear as though you are an authority in the field and thus, likely more trustworthy than someone with few or no relevant links pointing to their website.

A library full of books

EDU backlinks are powerful because they come from websites that students and teachers regularly visit. These sites have a lot of authority in the eyes of search engines, so building links on these sites can help your website’s rankings improve in almost no time at all.

They are also powerful because they are usually do-follow. This means that you will be able to get higher rankings for your EDU backlinks than other types of links, which are typically no-follow.

Related: How to Structure URLs for SEO.

a person holding up a fist

Finding EDU backlink opportunities is the first step to building these types of links, and it can be easier than you think.

There are various ways to do it, but the easiest way is by using a search engine like Google or Bing and entering in some relevant keywords.

There are a few advanced search modifiers that will help you find sites with your criteria. For example, if you use the modifier “site:.edu,” your search will only display edu domains.

You can fine-tune these modifiers to discover the greatest possible fits for your specialty. For example, use “site:.edu AND New York” to find highly relevant links in your area.

a magnify glass

Now let’s take a look at some of the best tactics for building powerful EDU backlinks. All of these methods will help you build strong links that can improve your rankings and website traffic.

Many edu domains are regarded as authoritative since they do not live in undesirable link neighborhoods and do not merely hand out backlinks to anyone who wants one. As such, search engines give a lot of weight to these backlinks.

Finding the right person at an edu domain can be very difficult, but it is possible if you put in time and effort.

Local link building is one of the most powerful tactics for EDU backlink building. If you target local businesses, getting them to mention your business on their website can help improve your rankings quickly.

You will need a little bit of research in order to find these opportunities. Look at websites that are relevant to yours and contact educational institutions with a web presence.

Find sites that have “Local Resources” or “Local Businesses” pages, and then ask to be included among the other local companies.

a sign outside that has local written on it

2.) Offer discounts to faculties

Another great tactic is to offer free or discounted products and services to faculty/staff members of universities. This strategy can be a bit difficult since you will need some time to research your target audience before contacting them.

However, once you have identified the right people in charge at these institutions, providing them with an incentive may just lead someone from the school to share your business’s website with their students.

a bunch of sale tags lined up on a red table

3.) Create your own scholarship

Another way to build backlinks is by offering or creating a scholarship for students. This will allow you to gain links from colleges and universities in your area, which can help you improve your rankings quickly.

These scholarships need to be high quality if they are going to work properly. You should only offer one that actually helps the student achieve their academic goals or career.

Look for a spot on the site labeled Outside/External Scholarships and inquire if you can include a short description of your award. This description will also include a do-follow link back to your own website.

a plant growing out a vase filled with coins and money

4.) Interview prominent faculties

You can also build a few powerful backlinks by interviewing prominent faculty or staff members. You will need to do some research in order to find key people on campus that might be willing to answer a few questions for your website.

This interview will then be reposted to multiple sources, including websites with a .edu domain name – result!

person sitting at a table interviewing someone

5.) Create a careers page

You can also build strong EDU backlinks by creating a careers or jobs page on your website. This can be powerful because it will allow you to show off the prominent faculty and staff that work for your site, which is a great way to gain trust with search engines.

Doing this also builds a powerful linkable asset that you can use in your link-building efforts. This is because colleges often repost links to the careers page on their website.

Thedacare's Career page on there website

6.) Create a resource page that is specific to your industry

You can also improve your rankings by creating a resource specific to your niche. This means that you need to find an aspect of the industry where there are not many websites providing information, and then creating content around it.

This tactic will help you rank on search engines for relevant terms that are not widely covered, which can lead to a lot of organic traffic. Other websites will then start linking to your resource page to help their own audience.

Resources can include industry research, a glossary of industry terms, or an FAQ page.

Chewy's FAQ page

7.) Offer free webinars for faculty and students

You can also improve your rankings by offering free educational webinars to professors and teachers at universities in the area. This strategy will help you gain powerful .edu backlinks while keeping, as well as build trust with local businesses who may be interested in your services.

The webinars should be high quality and cover topics that are relevant to the faculty or students at these institutions, which will help you build links from websites with .edu backlinks.

a person talking into a microphone doing a webinar

8.) Guest post on EDU websites

If you want to tap into some of the most powerful backlinks out there, you can always try guest posting. This is a surefire way to get high-quality links that will boost your rankings and website traffic quickly.

The best strategy for finding these opportunities is by using Google search modifiers like “site:.edu” and “author:” followed by the name of a well-known authority in your niche.

a checklist with guest list written at the top

This is also a great way to build backlinks, but it requires some research. You need to find websites that are relevant to your niche and then check for broken links on those sites.

Then, you can reach out to the webmaster and offer a link replacement. This is something that they will appreciate, as it helps them improve their site’s functionality.

a computer with a 404 page open on it

Final Thoughts on Landing EDU Backlinks

In conclusion, building EDU backlinks is a great way to get high rankings and increased website traffic. As long as you focus on quality content, your efforts will pay off over time.

Speaking of efforts being payed off over time, if you’re curious in ROI, check out our blog article SEO ROI For Ecommerce: Your Guide To Ecommerce SEO’s ROI.

Disclaimer: WebCitz, LLC does not warrant or make any representations concerning the accuracy, likely results, or reliability of the information found on this page or on any web sites linked to from this page. This blog article was written by Timothy A in his or her personal capacity. The opinion(s) expressed in this article are the author's own and may not reflect the opinion(s) of WebCitz, LLC.