Our Social Media Marketing Services
The goal of social media marketing services is to help you increase brand awareness, drive website traffic, generate leads, and increase revenue through social media platforms.
We typically offer social media management services on platforms like Facebook, Instagram, Twitter, and LinkedIn. These social media services can include a variety of activities such as:
- Creating and managing social media accounts
- Developing and executing a content strategy
- Creating and publishing content
- Managing and responding to customer interactions and feedback
- Running social media advertising campaigns
- Providing analytics and reporting on the performance of the campaigns.
A Few of Our Social Media Experts
Pricing for Social Media Marketing
The cost of our social media marketing services is based on the time spent working with you to manage your social media channels and their paid advertising. You can get started today by purchasing a block of time to put our social media team on retainer for your company.
Pre-Purchased Block of Time
- Existing Clients Only
- Any Time Spent Billed Monthly
- Time Use Summary Reports
- No Outsourcing
- Service Availability of M-F, 8AM-5PM CST, No Holidays
Pre-Purchased Block of Time
- Dedicated Account Manager
- No Contracts, Auto-Renewals, or Expirations
- Time Use Summary Reports
- No Outsourcing
- Service Availability of M-F, 8AM-5PM CST, No Holidays
Benefits of Marketing on Social Media
There are many benefits of social media marketing for small businesses and ecommerce companies. Here are a few:
- Increased brand awareness: Social media platforms provide us a way to help your business to reach a large and diverse audience, which can help increase your brand awareness and recognition.
- Improved brand loyalty: Social media allow us to engage with your customers and build relationships, which can lead to increased customer loyalty.
- Increased website traffic: Social media can drive traffic to your business website, which can increase sales and revenue.
- Cost-effective: Social media marketing strategies can be a cost-effective way to reach a large audience and drive traffic to a conversion funnel, in comparison to more traditional marketing methods.
- Enhanced customer insights: Social media channels provide detailed customer data, which can help your business understand its target audience and tailor its marketing efforts accordingly.
- Greater audience reach: Social media allow us to target specific demographics, interests, and behaviors to reach a more focused audience than traditional marketing tactics.
- Better customer service: Social media provides a platform for your business to interact with its customers and respond to feedback, which can help improve customer satisfaction.
- Increased conversions: A well-executed social media strategy can lead to increased conversions and sales for a business, since most people require multiple touchpoints with a business before converting.
- Better search engine ranking: Social media activities can provide a small boost to your website’s search engine rankings, making it slightly more visible to potential customers.
Types of Social Media Marketing
There are several main types of social media marketing, which include:
1.) Organic Social Media Marketing
Organic social media marketing refers to the unpaid, non-promoted content and activities that businesses post on their social media channels.
This includes creating and publishing content, engaging with followers, and building a community around your brand to improve your social media presence.
2.) Paid Social Media Marketing
Paid social media marketing refers to the use of paid advertising on social media platforms to reach a larger audience and drive conversions.
This includes promoted social media posts, sponsored content, and social media advertising campaigns. These are often run as a lead generation method to get an email address, or sometimes just to get a sale right away.
3.) Influencer Marketing
Influencer marketing is a type of social media marketing strategy where a business partners with an individual, who has a large following on social media, to promote their products or services.
Influencers are often popular people, celebrities, or thought leaders in their niche and have a high degree of trust and credibility with their followers.
4.) Social Media Content Marketing
Social media content marketing is a type of marketing that focuses on creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience.
5.) Social Media Reputation Management
Reputation management is the practice of monitoring and influencing an individual or company’s reputation.
Social media reputation management is the process of monitoring and influencing the online conversation around a brand or individual on social media platforms.
6.) Live Streaming
Live streaming is a type of social media marketing strategy that allows businesses to broadcast live videos to their followers and audience.
This can be used to promote products, services, or events, as well as to build brand awareness.
Social Media Marketing FAQs
Why is social media marketing important for my small business?
Social media marketing allows you to directly engage with your audience, build brand awareness, and promote products or services in real-time. With millions of users on platforms like Facebook and Instagram, it’s a valuable avenue to reach potential customers and foster loyalty among existing ones.
Which social media platforms should my business focus on?
The best platform depends on your target audience and business goals. B2C businesses often thrive on Facebook and Instagram, while B2B companies might find more success on LinkedIn. We’ll analyze your audience and recommend the most effective channels for your brand.
How do you tailor content for different social media platforms?
Each platform has its unique audience and content format. We create platform-specific content that resonates with the audience, be it visually appealing posts for Instagram, informative articles for LinkedIn, or engaging tweets for Twitter.
Can you manage paid advertising campaigns on these platforms?
Yes, we handle both organic content and paid advertising campaigns. Whether it’s Facebook Ads, Instagram promotions, or LinkedIn sponsored content, we can create and optimize campaigns to reach your target audience and drive conversions.
How do you measure the success of social media campaigns?
We track metrics like engagement rate, reach, click-through rate, conversion rate, and ROI. Using analytics tools like GA4, Wicked Reports, Triple Whale, etc, we continuously monitor and adjust strategies to ensure optimal performance.
How often will you post on our social media channels?
The posting frequency varies based on the platform, your budget, and your business goals. Typically, we might post several times a week or month. We’ll determine an optimal schedule to keep your audience engaged without overwhelming them.
Can you handle responses to customer inquiries and comments on our posts?
Yes, community management is a crucial part of our service. We’ll engage with your audience by responding to comments, answering inquiries, and managing any negative feedback to maintain a positive brand image.
How does pricing work for your social media marketing services?
The cost is basically a time-and-materials situation. We work with you to determine a budget for your social media marketing needs so we can help you set a realistic project scope.
Create a Plan for Your Social Media Marketing
Here are some recommended steps we often follow when creating a social media marketing plan for our clients:
- Set goals and objectives: We will help you define what you want to achieve through the social media marketing efforts. This could include increasing brand awareness, driving website traffic, generating leads, or increasing sales.
- Audience research: Our social media experts will help identify and research your target audience, including its demographics, interests, and behaviors. This will help everyone understand which social media platforms your audience uses and the types of content that will resonate with them.
- Create a content calendar: We’ll help you develop a content calendar that outlines the type of content that should be posted, when it will be posted, and on which social media channels. This will include a mix of informative, educational, and entertaining content suggestions that will appeal to your target audience.
- Create and publish content: Our social media managers can create and publish content on your chosen social media platforms, following the suggested content calendar. We can high-quality images, informative videos, and popular hashtags to make it easier for people to find and enjoy your content.
- Engage with your audience: We can respond to comments, messages, and reviews on your social media accounts. This includes actively engaging with your followers on the platform, if you desire.
- Run social media marketing campaigns: Our SMM experts can help you run paid advertising to reach a wider audience than your current followers.
- Measure and analyze: We can use analytics tools to track the performance of your social media marketing efforts and optimize your strategy based on the data collected.
- Continuously improve: Our social media managers can routinely monitor and adjust our strategy, based on the insights and feedback from your audience or staff.
- Keep track of industry trends: Our social media team keeps track of the latest trends and best practices in social media marketing, helping you to adjust your strategy accordingly.
By following this social media marketing plan, you can create and execute an effective strategy that will help you achieve your goals and reach your target audience.
Keep in mind, social media marketing is an ongoing process. It’s important to continuously monitor, measure, and adjust your strategy to achieve the best results. With any luck, maybe your company will be one of our next internet marketing case studies.
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