Social media is a great way to stay connected with both your customers and those in your personal life, but it can also be dangerous. In this article, we will discuss the top advantages and disadvantages of social media, so that you can make an informed decision about whether or not to use it!
Advantages of Social Media
- Interact with other business owners – Social media makes it easy to share updates about what you’re doing and how your business can help people. It’s a great way to get more exposure for your work and interact with other creators from around the globe.
- Free advertising – When you post interesting content, social media followers will see it and want to learn more. This means if you have written an excellent article about your products, social media provides a free avenue for potential buyers to become aware of its existence!
- Building connections – Social media can be a great way to meet new people and interact with others who have similar interests. This is especially true for those of us who are introverts or feel disconnected from their communities.
- Connect with old friends – Social media means you can connect with people from your past and keep up to date on their lives. Being able to interact with their posts and photos means you feel more connected, despite any long physical distances.
- Marketing tool – Social media is an extremely powerful marketing tool that can be used to reach more potential customers and get the word out quickly. It’s also easy for customers to share information with friends on Facebook, Twitter, and other sites which have helped many companies grow rapidly!
- Faster customer response – It’s quicker and easier for customers to contact your company via social media. You’ll be able to find out more about the issues that are affecting them personally, which will help you create better solutions in the future!
- More jobs available – Social Media has given job seekers an easy way to connect with prospective employers through LinkedIn, Facebook, Twitter, etc. This is especially beneficial because it gives people a chance they might not have had before due to lack of experience or connections!
- Keep in touch with family members – If you live far away from certain family members, social media provides an easy way to contact each other and stay updated with what’s happening in each other’s life. It also allows loved ones who are no longer alive or able to communicate (elderly grandparents) to remain relevant in your world.
- Builds self-esteem – One significant advantage of social media is the ability it provides for differing opinions, perspectives, and different ways of looking at things. Use this window into other worlds as an opportunity to explore yourself more deeply! When you find someone whose opinion on something resonates with yours in a powerful way, you get that feeling inside that tells you “I am not alone.”
- Provides a sense of accomplishment – Social media can be an excellent way to improve your mental health by giving you the opportunity to feel that sense of personal achievement, one post at a time! Every like, comment, and share feels gratifying, while every follower is another person who cares about what I have to say. Some people even set goals for their social media accounts, such as hitting 10,000 followers.
- Allows us access to information instantly – In today’s world it’s never been easier to access the news, our friends’ pictures and updates, or any other type of information.
- Great fun – The most important advantage is that social media can be great fun! It’s a simple way to make time pass by, whether you’re waiting for an appointment or on your commute to work.
There’s honestly a ton more advantages than we have room to write here, and in short, it is the modern equivalent of town square/market. Which is great for those running ecommerce businesses! If you’d like to learn more, check out our blog article Social Media For Ecommerce: A Quick Guide to learn more!
Disadvantages of Social Media
- Privacy – While there are plenty of privacy settings, there is still the potential for a total stranger to see sensitive information on your profile, especially if they know what they’re doing.
- Cyberbullying – This is becoming a serious problem with children who are using social media platforms to harass classmates, peers, family members, etc. Social media has become an easy way for people to say harsh things about others with no punishment.
- It’s addicting – The feeling of checking one’s phone and seeing that someone liked their post can be enough motivation for some users to continue scrolling through their feed in hopes of more likes or comments. It’s also easy to feel less satisfied with life after looking at Instagram photos from people who look happy all of the time. This can even cause mental health issues later down the line.
- It’s invasive – People can now access information about a person just by searching their name on different social media platforms. This is an invasion of privacy that can make some people feel self-conscious about who is looking for them. That’s why some people choose not post anything on a public account, as they don’t want to give out personal information without first giving permission (even if the other person is a family member).
- It can backfire – One wrong tweet or post could lead to harassment further down the road. In fact, many celebrities are getting in trouble for things they said over ten years ago! This is why it can be a bad idea to use social media when you are intoxicated, still learning, or discussing sensitive topics. You might think it’s harmless, but even a seemingly innocent status update could be misinterpreted and cause major damage. If you’re going to use social media for business purposes, make sure that nothing can get twisted around or taken out of context.
Final Thoughts on the Pros and Cons of Social Media
In conclusion, social media has its ups and downs. But for the most part, it is an amazing way to stay connected with a lot of people all over the world. It lets you feel like you’re really close to those on your social networks, whether they live in your neighborhood or on the other side of the world.
I would recommend all business owners use social media to reach more customers and grow their business. It doesn’t take a lot of time to post on social media and it can lead to amazing opportunities for your business! In fact, most of the social media cons apply to personal accounts, not business accounts.
Now that you’ve weighed the pros and cons of social media and you’ve started to make a handful of accounts on various platforms, you might be thinking “Jeez, this is getting out of hand pretty quickly!” Well do we have the perfect blog article for you then! Check out our blog post on Social Media Management Explained where we run through different solutions that you can implement into your business plan to make your social media life easier!