As a website owner, you are going to need effective landing pages that draw your users’ attention. Good landing page design not only looks appealing, but also encourages your visitors to subscribe to your service, purchase your product, or give you a call. If you want a successful informational website or online business, you will want to invest in hiring experts who understand how to create effective landing pages from both a design and marketing perspective. Please contact us at (800) 796-8263 to get in touch with our large, in-house team of designers and marketers!
At WebCitz, our landing page design experts know what kind of elements to include on your landing pages. We’ll discuss 8 different ways that we make your website more effective and get you more leads.
Your landing pages should provide a focused experience for your visitors and should be designed with the goal of getting them to purchase your products or subscribe to your services. Specifically, you will want to choose one product or service to get better results. Landing pages that focus on one product and service not only have better results but will also prevent unnecessary confusion.
For example, if you are a salon and spa, on your pedicure page, if your content includes information about massage therapy, you will confuse or distract your visitors. You better increase your chance of conversions when you provide a thorough, focused experience for your audience.
In addition to preventing confusion and distraction, focusing on one product or service will help you drive the best results for your advertising, from pay-per-click to social media ads.
You will want to hire designers who will take time to develop your landing page designs. As a website owner, you will want to attract your audience’s attention and reflect your business’s brand.
Brand recognition is essential to PPC advertising. You will want to strive to get your brand recognizable with your audience. Even if your site visitors don’t convert after clicking on your ad, they will still be exposed to or at least become familiar with your branding. Later, this will give you an advantage over your competitors when your audience chooses to go with your products and services.
With this in mind, you’ll want to get in touch with marketing and design experts who can create landing pages for you that feature eye-catching designs using colors, fonts, and graphics which reflect your brand and spur engagement with your visitors.
As soon as your users click on your PPC or social media ad, the first thing they’ll read on your page is the headline. Draw your audience in with an impactful heading. You’ll want to avoid generic or non-descriptive text that doesn’t draw their attention.
Here is an example. Although it is informational, a landing page with the heading, “Gift Cards,” isn’t as effective as “Show Them You Care With A Gift Card.” The second option draws in the audience and appeals to their emotions.
As you and your landing page designer mockup your landing pages, consider the headline and if there are ways to make it stand out. Your users will appreciate the unique and creative alternative. In addition, attention-grabbing headlines encourage better engagement with your audience and inspire them to check out the rest of your landing page.
In addition to including at least one eye-catching headline, you’ll also want to add at least one visual, whether that’s a graphic, photo, or video, to add visual interest to your landing pages. Used effectively, visuals can really make your landing pages stand out and encourage engagement among your audience. On the other hand, you don’t want to add too many visuals to clutter the appearance of your page and distract your visitors from where they need to click.
Effectively communicate your information and branding using images. Whether it’s a graphic or a photo, images are a great addition to your landing pages. For example, if you are selling a product, including a photo of your product within your content will inform your audience of the quality of your product. Likewise, colorful and attention-grabbing graphics can add visual interest to your pages and are great for highlighting certain sections of the page, or even for drawing attention to the types of services you offer. Consider hiring a photographer or graphic designer to assist with creating quality visuals for your website or ecommerce store. WebCitz provides photography and photo editing services – so whether you are an online store or a local business, we can make your photos look stunning!
Including videos within your content can increase conversions on your landing pages by 86%. Undoubtedly, videos are an effective way to keep your audience engaged with the content on the page. Videos are so effective because they gain your viewer’s attention, provide a succinct overview of your products and services, and establish an emotional connection with your audience. If you have a budget for it, consider hiring a videographer and starting a YouTube channel. Videos are undeniably a powerful way to share valuable information with your users. At WebCitz, we provide professional video shooting and editing services to make your videos visually pop!
One of the most important elements to include on your landing page is a call to action (CTA). Using effective CTAs will help you gain more conversions on your website.
Talk with your web design and marketing team about including buttons in obvious spots on your page where they’re easy to find. Not only is that helpful for increasing your conversions, but it is also more convenient for your users to find exactly what they’re looking for. Users can become frustrated when CTAs are lacking on your landing pages, so you’ll want to make sure you include them on every page.
Create effective CTAs by making sure your buttons don’t have generic text like “Download Now” or “Click Here.” Instead, you’ll want to use more engaging text like, “Download Your Free Guide Now!” or “Find Out How You Can Save Money Today!” Using more descriptive button text lets your visitors know exactly what they’re clicking for.
Give our marketing and design team a call at (800) 796-8263 to see how we can incorporate effective CTAs into your landing page designs!
Build trust with your audience by including reviews, testimonials, awards, and accolades in your landing page designs. If your business has at least a few Google or Facebook reviews, take advantage of it! Ask your web design and marketing team to include a reviews widget into your content.
A testimonials section is also helpful to users who haven’t yet decided to convert. Including a reviews widget or a testimonials section/page can make you stand out from your competition. It’s all about building trust with your customers.
Finally, awards are also beneficial. Has your company received an award? Showcase it! Include it on your homepage, landing pages, or in your header and footer where appropriate to show your users that you are an expert in your industry. Show rather than tell your audience why you are the best choice.
Users don’t like filling out long forms. Talk with your web designers about keeping your contact forms as short as possible. Not only does it make for a poor user experience to have a lengthy form to fill out, but from a marketing perspective, you may also be risking losing leads.
So how do you keep your forms short? Try asking for only a few pieces of information, like first and last name, email, and message. Sometimes, wherever appropriate, a phone number or a dropdown with a list of services is necessary.
Keeping your forms short encourages more of your site visitors to fill it out and make an inquiry. From the user’s point of view, a shorter form is less daunting, and from a marketing and business perspective, using a shorter form increases your conversion rates and gets you more leads.
Your landing pages must be mobile-friendly. With a little over 53% of traffic coming from mobile phones, you will want to ensure all your landing pages are responsive by hiring the experts at WebCitz. Responsive design means that your landing pages look professional, no matter the device they are using.
Having mobile-friendly landing pages on your website ensures that your visitors are getting a better experience for all mobile and tablet users. In addition, this helps you out because you get longer engagement and more conversions.
Contact our web designers by giving us a call at (800) 796-8263, filling out our contact form online, or by chatting with us in live chat. Our friendly marketing and design team is here to help you create your landing pages to not only look good, but also be mobile-friendly!
Since our beginnings in 2004, our company has worked with hundreds of clients locally and nationwide to design their landing pages in the WordPress, Shopify, Magento, Joomla, Laravel, and BigCommerce platforms. Our web developers, designers, and marketers have years of experience creating landing pages for our clients. Not only do our pages look professional and appealing, but our marketing team also works together to get them to place higher in search results. We are designers, content writers, and PPC and social media experts with the knowledge to make your landing pages effective. At WebCitz, it is our goal for your landing pages to look attractive to your customers, provide visuals to encourage engagement, and strategically include CTAs to create more conversions.
Our clients choose us because we are a large, in-house team of professionals who all work from one location and do not outsource any of our work. This means that when you give us a call, you are speaking directly with the same people who are working on your project!
Our team consists of developers, designers, programmers, marketers, and administrative professionals who are looking forward to working with you! If you are interested in joining the WebCitz team, please reach out to our experts at (800) 796-8263 to discuss landing page design today!
Schedule your no cost, no obligation 30-60 minute phone call with one of our Web Design experts! It's so quick and easy.
A landing page is a specific website page created to convert your users into potential leads (i.e., to buy your product or service). Usually, this type of page is a lot different from any other page you will find on your website because it incorporates different factors. Such factors have a form that allows users information in return for an offer. We’re not talking about having a home page with a form; this does not count. The page itself has to be built in such a way that your users will turn into customers.
Landing pages work due to several techniques. The first one involves a call to action, which triggers a user to visit your landing page and then fill out a form. Once the form is filled out, your visitor is converted into a lead. Then the information they filled out using the form will be stored in a database for future reference. Once the time comes, you can send relevant marketing information to them.
An excellent landing page doesn't just consist of one factor; it has several that make it good. Landing pages that convert well have the following: