Our Landing Page Design Services
Landing pages should provide a focused experience, aiming to get visitors to purchase your products or subscribe to your services. Concentrate on one product or service per page to achieve better results and avoid confusion.
For example, if you are an HVAC company, your furnace service page should not include information about air conditioning repair. This clarity increases your chances of converting visitors into customers.
Focusing on one product or service improves the effectiveness of your advertising campaigns and drives better results.
Check out our best landing page design examples blog article to see some great landing pages for design and layout ideas.
Here are some great tips to consider when building out a landing page:
1.) Create a Clear & Consistent Design
Try to create clear and consistent landing page designs that attract attention and reflect your brand. This consistency is crucial for PPC advertising, as it helps your audience recognize and remember your brand, even if they don’t convert immediately.
Work with marketing and design experts to develop landing pages featuring eye-catching designs with cohesive colors, fonts, and graphics. This approach will enhance brand recognition and engagement, giving you an edge over competitors.
Work with marketing and design experts to create landing pages featuring eye-catching designs with colors, fonts, and graphics that reflect your brand and engage visitors. This focused approach will help build recognition and drive future conversions.
2.) Write Eye-Catching Headlines
Create eye-catching headlines to draw users in as soon as they click on your paid ad. Try to avoid generic or non-descriptive text that fails to capture attention.
For example, a headline like “Gift Cards” is less effective than “Show Them You Care With a Gift Card,” which appeals to emotions and engages the audience.
When designing your landing pages, focus on crafting unique and impactful headlines to enhance user engagement and encourage visitors to explore the rest of your page.
Please add a Lead Magnet.
3.) Include Visuals
Include at least one eye-catching visual element, such as a graphic, photo, or video. Effective visuals can make your pages stand out and encourage engagement, but avoid overloading your page to prevent clutter and distraction.
Images
Use images to communicate your information and branding. Product photos can highlight quality, while colorful graphics can draw attention to key sections or services. Consider hiring a photographer or graphic designer to create high-quality visuals.
Videos
Videos can increase conversions by 86% by capturing attention, providing overviews of products and services, and establishing an emotional connection. If budget allows, hire a videographer and consider starting a YouTube channel. Videos are a powerful way to engage your audience and share valuable information.
4.) Add Impactful Calls to Action (CTAs)
Including a call to action on your landing page is crucial for increasing conversions. Effective CTAs guide users to take desired actions, making it easier for them to find what they need.
Try to place CTA buttons in prominent, easy-to-find spots. This helps user experience and boosts conversions.
Avoid generic text like “Download Now” or “Click Here.” Instead, use engaging text like “Download Your Free Guide Now!” or “Find Out How You Can Save Money Today!” to clearly communicate the benefit of clicking.
5.) Include Social Proof
Build trust with your audience by including reviews, testimonials, awards, and accolades on your landing pages. If your business has Google or Facebook reviews, integrate a reviews widget with the help of your web design and marketing team.
A testimonials section can also help undecided users. Prominently displaying reviews or testimonials sets you apart from competitors and builds customer trust.
6.) Shorten Contact Forms
People dislike filling out long forms. Try to keep contact forms short to improve user experience and retain leads.
Ask for minimal information, such as first name, last name, email, and message. If needed, include a phone number or a dropdown for services.
7.) Check Mobile Responsiveness
Ensure your landing pages are mobile-friendly, as over 53% of traffic comes from mobile devices.
Mobile-friendly pages provide a better user experience for mobile and tablet users, leading to longer engagement and higher conversions.
If necessary, hire a web designer to make your pages responsive, ensuring they look professional on any device.
A Few of Our Experts
Pricing for Landing Page Design
The cost of a landing page will depend on several factors, including design, content, and functionality requirements.
Most basic landing page design projects take 12-18 hours to complete, while more extensive landing pages often cost more.
Basic Landing Page
- Simple Design Layout
- No A/B Testing
- Minimal Creative Assistance
- HTML/CSS, Instapage, or ClickFunnels
Premium Landing Page
- Advanced Design Layout / Features
- Post Launch A/B Testing
- Additional Creative Assistance
- HTML/CSS, Instapage, or ClickFunnels
Landing Page Design FAQs
What is a landing page and why do I need one?
A landing page is a dedicated web page designed to drive a specific action, such as capturing leads or promoting a product. It’s essential for focused marketing campaigns as it can greatly improve conversion rates compared to general website pages.
How does a landing page differ from a regular website page?
While a regular website page provides general information about a business, a landing page is specifically tailored for a single purpose or call to action (CTA). Its design and content are optimized to guide visitors towards taking that action.
Do you provide both design and development for landing pages?
Yes, we offer a comprehensive service that includes both the design and development of your landing page, ensuring it’s not only visually appealing but also technically sound.
How do you ensure my landing page will convert well?
Our team uses best practices in UX/UI design, paired with A/B testing (if your budget permits), to ensure your landing page is optimized for conversions. We also consider your target audience and campaign goals throughout the design process.
Can you integrate my landing page with my CRM or email marketing software?
Yes, we can integrate your landing page with most popular CRM systems, email marketing platforms, and other tools to streamline lead capture and follow-up processes.
How long does it take to design and develop a landing page?
The timeframe can vary based on the complexity of the design and any specific functionalities you require. Typically, a basic landing page can be ready within 1-2 weeks, but this can extend for more intricate designs or functionalities.
Will I be able to edit the content on my landing page after it’s developed?
We can build your landing page on a content management system (CMS) or funnel building program of your choice, allowing you to easily update content as needed without any technical know-how.
Do you provide copywriting services for the landing page?
We do offer copywriting as an additional service. Good copy is crucial for a successful landing page, and our team of marketers can craft compelling content that aligns with your campaign goals.
How does the pricing work for your landing page design and development services?
The cost is basically a time-and-materials situation. We work with you to determine a budget for your landing page so we can help you set a realistic project scope.
Hear what our customers are saying
Carissa Giebel
They are great to work with. Always quick to respond to my questions and assist when needed! They have been working with me at Legacy Law Group, LLC for many years.
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I couldn’t be much happier with WebCitz than I am today. Compared to previous web services I have experienced, the WebCitz team has been the most responsive and effective. They were patient as they helped me develop my current website, and they are always available when I have questions or want to make changes. Having that kind of personal service is extremely valuable and appreciated when you’re a small business owner like me. š
Cassie Richards
Working with WebCitz has been nothing but a great experience. David, Jake, Drew, and the rest of the team are easy to work with, accommodating, and very knowledgeable. WebCitz is a company that you can trust will be there when you need them most. If Iām having an issue or problem with a website, I can always count on a quick response and a timely solution.
