A custom landing page complements your ads. You can increase leads and sales with expert landing page design and development strategies.
You need effective landing pages to draw your visitors' attention. Good landing page design not only looks appealing, but also encourages your visitors to subscribe to your service, purchase your product, or give you a call.
If you want a successful informational website or online business, you will want to invest in hiring website experts who understand how to create effective landing pages from both a design and marketing perspective. If your current landing pages aren't performing properly, it might be time for a layout change.
Our landing page design experts know what kind of elements to include on your landing pages. We'll discuss 7 ways that we make your landing page more effective and get you more leads.
Your landing pages should provide a focused experience for your visitors and should be designed with the goal of getting them to purchase your products or subscribe to your services. Specifically, you will want to choose one product or service to get better results. Landing pages that focus on one product and service not only have better results but will also prevent unnecessary confusion.
For example, if you are a salon and spa, on your pedicure page, if your content includes information about massage therapy, you will confuse or distract your visitors. You better increase your chance of conversions when you provide a thorough, focused experience for your audience.
In addition to preventing confusion and distraction, focusing on one product or service will help you drive the best results for your advertising, from pay-per-click to social media ads.
Here are some great factors to consider when building out a landing page:
You will want to hire designers who will take time to develop your landing page designs. As a website owner, you will want to attract your audience's attention and reflect your business's brand.
Brand recognition is essential to PPC advertising. You will want to strive to get your brand recognizable with your audience. Even if your site visitors don't convert after clicking on your ad, they will still be exposed to or at least become familiar with your branding. Later, this will give you an advantage over your competitors when your audience chooses to go with your products and services.
With this in mind, you'll want to get in touch with marketing and design experts who can create landing pages for you that feature eye-catching designs using colors, fonts, and graphics which reflect your brand and spur engagement with your visitors.
As soon as your users click on your PPC or social media ad, the first thing they'll read on your page is the headline. Draw your audience in with an impactful heading. You'll want to avoid generic or non-descriptive text that doesn't draw their attention.
Here is an example. Although it is informational, a landing page with the heading, “Gift Cards,” isn't as effective as “Show Them You Care With A Gift Card.” The second option draws in the audience and appeals to their emotions.
As you and your landing page designer mockup your landing pages, consider the headline and if there are ways to make it stand out. Your users will appreciate the unique and creative alternative. In addition, attention-grabbing headlines encourage better engagement with your audience and inspire them to check out the rest of your landing page.
In addition to including at least one eye-catching headline, you'll also want to add at least one visual, whether that's a graphic, photo, or video, to add visual interest to your landing pages. Used effectively, visuals can really make your landing pages stand out and encourage engagement among your audience. On the other hand, you don't want to add too many visuals to clutter the appearance of your page and distract your visitors from where they need to click.
Effectively communicate your information and branding using images. Whether it's a graphic or a photo, images are a great addition to your landing pages. For example, if you are selling a product, including a photo of your product within your content will inform your audience of the quality of your product. Likewise, colorful and attention-grabbing graphics can add visual interest to your pages and are great for highlighting certain sections of the page, or even for drawing attention to the types of services you offer. Consider hiring a photographer or graphic designer to assist with creating quality visuals for your website or ecommerce store. WebCitz provides photography and photo editing services – so whether you are an online store or a local business, we can make your photos look stunning!
Including videos within your content can increase conversions on your landing pages by 86%. Undoubtedly, videos are an effective way to keep your audience engaged with the content on the page. Videos are so effective because they gain your viewer's attention, provide a succinct overview of your products and services, and establish an emotional connection with your audience. If you have a budget for it, consider hiring a videographer and starting a YouTube channel. Videos are undeniably a powerful way to share valuable information with your users. At WebCitz, we provide professional video shooting and editing services to make your videos visually pop!
One of the most important elements to include on your landing page is a call to action (CTA). Using effective CTAs will help you gain more conversions on your website.
Talk with your web design and marketing team about including buttons in obvious spots on your page where they're easy to find. Not only is that helpful for increasing your conversions, but it is also more convenient for your users to find exactly what they're looking for. Users can become frustrated when CTAs are lacking on your landing pages, so you'll want to make sure you include them on every page.
Create effective CTAs by making sure your buttons don't have generic text like “Download Now” or “Click Here.” Instead, you'll want to use more engaging text like, “Download Your Free Guide Now!” or “Find Out How You Can Save Money Today!” Using more descriptive button text lets your visitors know exactly what they're clicking for.
Give our marketing and design team a call at (800) 796-8263 to see how we can incorporate effective CTAs into your landing page designs!
Build trust with your audience by including reviews, testimonials, awards, and accolades in your landing page designs. If your business has at least a few Google or Facebook reviews, take advantage of it! Ask your web design and marketing team to include a reviews widget into your content.
A testimonials section is also helpful to users who haven't yet decided to convert. Including a reviews widget or a testimonials section/page can make you stand out from your competition. It's all about building trust with your customers.
Finally, awards are also beneficial. Has your company received an award? Showcase it! Include it on your homepage, landing pages, or in your header and footer where appropriate to show your users that you are an expert in your industry. Show rather than tell your audience why you are the best choice.
Users don't like filling out long forms. Talk with your web designers about keeping your contact forms as short as possible. Not only does it make for a poor user experience to have a lengthy form to fill out, but from a marketing perspective, you may also be risking losing leads.
So how do you keep your forms short? Try asking for only a few pieces of information, like first and last name, email, and message. Sometimes, wherever appropriate, a phone number or a dropdown with a list of services is necessary.
Keeping your forms short encourages more of your site visitors to fill it out and make an inquiry. From the user's point of view, a shorter form is less daunting, and from a marketing and business perspective, using a shorter form increases your conversion rates and gets you more leads. Making these wise-decisions, and implementing a web accessibility solution, will go a long way to improving your user experience.
Your landing pages must be mobile-friendly. With a little over 53% of traffic coming from mobile phones, you will want to ensure all your landing pages are responsive by hiring the experts at WebCitz. Responsive design means that your landing pages look professional, no matter the device they are using.
Having mobile-friendly landing pages on your website ensures that your visitors are getting a better experience for all mobile and tablet users. In addition, this helps you out because you get longer engagement and more conversions.
Contact our web designers by giving us a call at (800) 796-8263, filling out our contact form online, or by chatting with us in live chat. Our friendly marketing and design team is here to help you create your landing pages to not only look good, but also be mobile-friendly!
The cost of a landing page will depend on several factors, including design, content, and functionality requirements.
Most custom landing page design projects take 12-18 hours to complete.
A landing page is a dedicated web page designed to drive a specific action, such as capturing leads or promoting a product. It's essential for focused marketing campaigns as it can greatly improve conversion rates compared to general website pages.
While a regular website page provides general information about a business, a landing page is specifically tailored for a single purpose or call to action (CTA). Its design and content are optimized to guide visitors towards taking that action.
Yes, we offer a comprehensive service that includes both the design and development of your landing page, ensuring it's not only visually appealing but also technically sound.
Our team uses best practices in UX/UI design, paired with A/B testing (if your budget permits), to ensure your landing page is optimized for conversions. We also consider your target audience and campaign goals throughout the design process.
Yes, we can integrate your landing page with most popular CRM systems, email marketing platforms, and other tools to streamline lead capture and follow-up processes.
The timeframe can vary based on the complexity of the design and any specific functionalities you require. Typically, a basic landing page can be ready within 1-2 weeks, but this can extend for more intricate designs or functionalities.
We can build your landing page on a content management system (CMS) or funnel building program of your choice, allowing you to easily update content as needed without any technical know-how.
We do offer copywriting as an additional service. Good copy is crucial for a successful landing page, and our team of marketers can craft compelling content that aligns with your campaign goals.
The cost is basically a time-and-materials situation. We work with you to determine a budget for your landing page so we can help you set a realistic project scope.
Our clients choose us because we are a large, in-house team of professionals who all work from one location and do not outsource any of our landing page projects. This means that when you give us a call, you are speaking directly with the same people who are working on your landing page!
Looking for inspiration on your next website design project? We've got you covered!
Our web development team reviewed thousands of sites and ranked the best websites within each industry! They even included tips on how to build an amazing website within each industry along with links to WordPress templates to help get you started!
When searching for professional website designers in the United States, it's critical to review their website design portfolio to make sure they have experience in your website platform. It is also a good idea to assess their communication, availability, and project management so you know what to expect throughout the web design project.
When looking for the best web designers serving Canada, it's important to review their web design portfolio to make sure they have experience in your website platform. It is also a good idea to assess their communication, availability, and project management so you know what to expect throughout the website project.