Discover the power of advertising with our list of 47 standout TikTok ads. These visually compelling ads connect with audiences, drive engagement, and offer valuable insights for improving your own TikTok strategy. Whether you’re a marketer or just curious, these campaigns are sure to inspire.
1. Boss
@daisyjelley With Christmas a little different this year, we’re bringing the @boss store windows to life on TikTok this Christmas #MerryBOSSmas #Ad ? BOSS – LODEF ft. Fleur East
Boss utilized a song that represents their company. Having creative graphics exploding within this background definitely improved their ad. Something they could’ve improved was showing more of their products.
2. American Eagle
@justmaiko straight flexin’ #InMyAEJeans ? @americaneagle #AEPartner #AEContest ? #InMyAEJeans – Tropkillaz
This is an interesting idea for TikTok ads. We liked how 3 different outfits were displayed on these dancers. However, it could have used more indication on what they are promoting. Music was a vibe, and matched their dancing.
3. Vice Golf
@vicegolfofficial We´re bringing back the all time favorites and even add two striking new DRIP versions! Turn your golf towel into a fashionable accessory – do it with passion or not at all! #vicegolf ? original sound – Vice Golf Official
Bright colors and transitional animations are a big plus in this example. Vice Golf clearly displayed a variety of their products. Additionally, they made sure to show off their company name at the end just so that people knew who they were promoting.
4. Nike
@nike Turn your sound up to experience the futuristic sensation of #NikeForward through the power of #ASMR ? original sound – Nike
This audio is sure to catch attention of viewers. Showcasing specific materials gets people interested, possibly even searching out Nike to see their new product. It was also perfect to include this well known logo so that there was some sense of brand recognition.
5. Gatorade
@gatorade just jokes #NBAFinals #PreGameShow #Comedy ? sonido original – Gatorade
This quick ad for Gatorade was unique because of the puns that related to their product. Showing their product multiple times as “characters” was an interesting take that we don’t see often. Including “closed captions” for those watching without audio was also smart.
6. Hulu
@hulu The deadliest hunt in history begins this Friday. #Prey #PreyMovie ? original sound – hulu
While this was an ad for Hulu, they were trying to grab attention with a specific movie-Prey. There was lots of high quality audio and visuals to it, making them feel more professional. We also liked this example because this movie is only available on that platform.
7. Netflix
@netflix You’re invited to put the pieces together. GLASS ONION: A KNIVES OUT MYSTERY only on Netflix December 23.
? original sound – Netflix
Similar to Hulu, this example uses Glass Onion: A Knives Out Mystery. A captivating storyline shared just within this clip holds audiences’ attention. We also enjoyed how additional information such as rating, title and lead actors and actresses was included.
8. HBO Max
@hbomax Even the powerful can feel powerless. #houseofthedragon ? original sound – hbomax
This was another simple idea. We enjoyed how HBO Max utilized captions for their ad in case your volume isn’t on. One of the downfalls about this one was that they didn’t name which film this was so people are less likely to watch it or pay for a subscription.
9. Peacock
@peacock Got a killer whistle? Prove it. Stitch this and show me what you’ve got! #WolfWhistleChallenge Puss in Boots: The Last Wish is streaming now on Peacock. #PussInBoots #TheLastWish #TikTokChallenge ? Peacock_PussInBoots_WolfWhistleChallenge – Peacock
We enjoyed how an eerie whistle was used because it created a suspenseful feel. It was also smart to end their video with a cliffhanger, making people more likely to watch (or subscribe). Something else that stood out was the fact that there was no words in this ad.
10. Paramount Plus
@paramountplus Name something more perfect… we’ll wait ? #therealworldhomecoming #therealworld #realitytv #perfect #paramountplus ? Perfect – Bellaaa
Here we have something different. This approach shows that customers appreciate their service, and you could too. We also thought it was nice that it was so short – making it easier to watch the entire thing. Something to improve was their sound and recording quality.
11. Pura Vida
@puravida “Oh thanks, it’s Pura Vida!” ?? Last chance to shop our LDW sale and get 40% off! ???????? #puravidabracelets #puravida #livefree #collage #collageart #graphicdesign #puravidife #summertime #jewelrytok ? thank you sm for using my sound – freya
This was an example that we truly LOVED. Pura Vida used upbeat music, a nice touch for sure. Their creative backgrounds and graphics was something else that stood out to us. All of their images and videos added to their summer aesthetic.
12. Shipt
@shipt Even wondered how much gator is in Gatorade? Check out the latest Food For Thought to lean more! ? ? #Gatorade#FoodForThought#Shipt ? original sound – Shipt
Showing this quick clip helps guide viewers to their page if they wish to see more. This background music was catchy, but never overpowered the speaker. Showing off their inventive logo right away and at the end was a brilliant idea.
13. Marshalls
@marshalls Who’s excited for the season of cozy sweaters & fuzzy blankets? @candacemread#MarshallsPartner #GoodbyeSummer ? original sound – Marshalls
This creative ad seems successful to our team because you could tell that Marshall is a fashion store. The storyline of a women recreating her outfit for the fall season was genius for a clothing store ad. The interesting font for the text was another feature we enjoyed. Another amazing ad to have on the TikTok ad list!
14. Disney Plus
@disneyplus They really went ???? Stream #TheBookOfBobaFett on #DisneyPlus. #StarWarsDay ? original sound – Disney+
Disney Plus did a great job harnessing an element of humor within this example. Using clips from one of their shows, makes people excited (especially if they are Star Wars fans. We also liked how simple word choice was used and didn’t overpower this video.
15. Bose
@bose how dare they…
? Smoked out Phonk – TREVASPURA
Right away, we could tell that Bose was promoting their noise cancelling headphones. It made sense that their ad was filled with music but no background noise (because that is cancelled out if you’re wearing the headphones). There was also a sense of character that was shown in their clip.
16. Google
@google can’t even espresso how true this is ?? #GoogleTranslate #Coffee #CoffeeTikTok ? original sound – Google
Here was a relatable but funny commercial that is sure to grab attention. Along with that, they made sure to use their “Google Translate” to illustrate the importance of coffee – something many viewers can agree with. In a way, this shows that google is available for everyone – all languages, all across the world.
17. DoorDash
@doordash Counting down to all the panic flower orders tonight ?
? original sound – DoorDash
DoorDash’s really liked to play around with an emotional component. They are not only reminding people of Valentine’s day, but also promoting their business. It was an interesting way to show just how many people DoorDash impacts. Showing their message after roses are removed was stunning.
18. Amazon
@amazon Who said you could only carry a baby in there? While your little one sleeps, slip in a bag of chips for extra practice and extra snacking.
? original sound – Amazon
This was smart because they created an ad targeting one of their demographics – the “new dad”. Adding in a comedic aspect helped it stand out. Their transitions and high quality video made this example even better, and more enjoyable.
19. Macy’s
@macys One @Levi’s denim jacket, endless outfits! Watch as @JMFashion shows us 5 of his top looks. #Denim #FallFashion #denimjacket #mensfashion ? original sound – Macy’s
We thought this one was nice because it allows customers to understand how to style some of Macy’s products. Their upbeat music was just another feature that we noticed, making their advertisement more effective. A possible change would be adding in their brand name, logo, or even highlighting which products were displayed within this video.
20. Vivvi & Bloom
@vivviandbloom Hi, we’re VIVVI & BLOOM™. We make nature-inspired formulas* and #baby care products for the ones who matter most. We think you shouldn’t have to compromise between natural-origin* and effective. *As per ISO 16128-1:2016 based on cumulative volume including water. #FYP #Natural #BabyCare #EWGVerified #Vegan #NaturalIngredients #VivviAndBloom ? original sound – vivviandbloom
This was an adorable and effective option. Small, cute graphics were used to make them stand out more. Showcasing their packages as small accents was something else that we really liked. Additionally, showing a happy baby was another smart choice.
21. Neutrogena
@neutrogena_us rolling into a new skincare routine like… #neutrogena #skincare #acne #skintok #asmr #skincareasmr ? original sound – Neutrogena
Neutrogena took a much different approach – they focused on their visuals feeling relaxing. Although they don’t really show how their product effects customers, they do show off their packaging – which is a good choice. An aspects we felt this company could have improved was adding in music or other information because it feels very basic.
22. Beyond Body
@beyondbody_wellness We made personal wellness easy #fitness #wellness ? original sound – BeyondBody
Beyond Body’s TikTok ad wasn’t long but it held lots of information. We liked that they showed exactly what their product is. Feature customer reviews as their form of advertising was different, which is why it stood out to us. Another helpful thing was how they utilized captions for those watching without sound.
23. Tinder
@tinder Our newest merch drop is live! Link in bio to cop this limited edition collection while supplies last ?? #tinder #tindertok #dating #limitededition #merchdrop #ootd ? original sound – summer ?
A very attention grabbing aspect we noticed was their music choice. Showing off a limited edition item without showing this model’s face put extra emphasis on their merchandise line. Additionally, to understand this shirt viewers might explore their app.
24. InstaCart
@instacart @lizzo’s cart is live. Shop link in bio #cartit? ? original sound – Instacart
While this was a short ad, it was very effective. It clearly displayed the fact that users can shop from the comfort of their own home. We enjoyed that they showed their logo and company name before ending their advertisement. The fun background music was something else we noticed.
25. Lexus
@lexususa Feeling right at home during the exclusive automotive event inside the exclusive automotive event. #TheQuail during Monterey Car Week. #Lexus #LexusMCW ? Astro Beat – Staysee
Right away, Lexus made it obvious that they make and sell cars. Framing their ad around their car shows and showing their professionalism was something unexpected – but enjoyable – for a car manufacturer. Displaying a variety of different car models was also a nice touch.
26. RedBubble
@redbubble Serving quarantine realness. Blanket design by @Good-Politics on #redbubble. #fyp #foryoupage #blanketlife #wfh #itscalledfashion #karen #ontherunway ? CATEGORY IS… Social Distancing – Jordan Doww
For anyone who remembers the horror of shopping during COVID, this is a relatable advertisement. This example clearly showed that RedBubble ships to your home, which is a great feature. However, we do feel that they could do a bit better at showing what they are selling.
27. Purple Mattress
@purple Let’s see your skills! #purple #purplemattress #BopIt #challenge ? Bop It Challenge – Aaron & Pia ???
Purple Mattress created an interesting TikTok ad that incorporated “bop-it”. We enjoyed how this “squishy” for their challenge appeared like their actual product. This small clip has potential to get customers in on their challenge which allows more viewers to see it.
28. Freevee
@amazonfreevee Who doesn’t want a laugh-out-loud, feel-good show in their lives rn? ? #Sprung ? original sound – Amazon Freevee
Freevee used a different format to show their release party for Sprung. This gets people excited about the show, hopefully getting them to buy their streaming service. We also thought it was nice that their brand’s color scheme is subtly used throughout their video clips.
29. Hawaiian Airlines
@hawaiianair We’re pro-you-deserve-a-vacation. ? #Travel #Getaway #Vacation ? original sound – Jason Field
Though Hawaiian Airlines’ was short, it was extremely impactful. Anyone who is in love with beaches and oceans, this video will make you want to hop on a plane. Another fun part was their simple phrase that directs this ad.
30. Jo Malone London
@jomalonelondon English Pear & Freesia forever
? original sound – Jo Malone London
An overall aesthetic was chosen for this example, and they stuck with it. Jo Malone London used creative filters over their content, which was amazing. Another quality we liked was the focus on their desired fragrance. Minimalistic music was also smart.
31. Gillette
@gillette What he’s really been thinking about all day #WorldBeardDay #BeardCare #BeardCareRoutine #BeardOil #GillettePartner ? original sound – Gillette
Right away, Gillette hits viewers with a comedic approach. Catchy music was a great choice because realistically, that’s half of an ad. They also do clearly show their product (in the package) which we felt was helpful for those wishing to purchase.
32. Hyundai
@hyundaiusa Reply to @challenger.redeye797 You heard it here folks #Hyundai #Palisade #HyundaiPalisade #suv #7seater ? Lo-fi hip hop – NAO-K
Here we have a short and simple approach. Hyundai replying to a past comment that is styled like a review was something that we don’t see often. In just a few seconds, they proved that their vehicle is family-friendly and has lots of space.
33. Jack In The Box
@jackinthebox ? #eggroll #jackinthebox #roll #j #rollup ? Beat Automotivo Tan Tan Tan Viral – WZ Beat
For Jack In The Box, we thought their purple and yellow color scheme created a simple design. A creative font choice also improved their ad. Although their actual service is unclear, this ad still did a good job drawing viewers attention.
34. Top Golf
@topgolf the apprentice and the master ? #fyp ? original sound – hoopvibez
The TikTok ad for Top Golf was both simple and clear with what their company offers. We liked how this ad shows the setup at Top Golf. Another stunning feature for this ad was their attractive logo shown as their profile picture. We feel this company could have added a little bit more information in their ad, but overall it was a great TikTok ad to consider when designing advertisement for your company.
35. NARS
@narscosmetics Always an obsession. The Multiple, our multipurpose makeup stick, is our secret to adding shimmery sheen to the eyes, cheeks, lips, and body ?
? original sound – not.jayswift
NARS’s grabbed viewers right away because they made it obvious what they’re selling. We liked how they utilized a short phrase – and interesting audio. Using a simple background was also helpful because it kept people focused on the person.
36. Gucci
@gucci A #FloraFantasy is blossoming across #GucciTown with special guest #MileyCyrus on #Roblox. @mileycyrus #AlessandroMichele #GucciBeauty ? original sound – Gucci
This is essentially an ad for both Roblox and Gucci. For Gucci users, they will be caught off guard by the cartoony feel for this ad, thus keeping them engaged. Roblox users on the other hand, might be interested by this new edition.
37. Old Spice
@oldspice It takes thick skin to embody the God of Thunder. Skin that smells like Old Spice Body Wash. #SmellWorthy @Marvel Studios’ #ThorLoveAndThunder – ? original sound – Old Spice
Any Marvel fan will appreciate this example. Not only does it play around with popular characters (played by different people for this ad), but it also highlights that this product’s scents are superior. We also liked how they distinctly show off their products.
38. Empower
@empower This sound was made for social media managers, right? #smm #fyp #regina ? original sound – giuba
We liked how this example tied in a pop culture reference. Showing off their debit card in this one so you could understand what their product is was great. It was also helpful that this background wasn’t distracting.
39. Crumbl Cookie
@crumblcookies Tune into Crumbl’s first-ever podcast, the Crumbl Mumbl! ? Here to give you an inside scoop on all things Crumbl Cookies. Streaming now on all major podcast platforms ? #CrumblCookies ? original sound – Crumbl Cookies
Although this is a cookie business, they are choosing to promote by creating a podcast. Adding in lots of information was beyond helpful. Continuing their brand’s pink color scheme throughout this whole video was very smart.
40. Carvana
@gocarvana Driving you happy, sunrise to sunset. Put yourself in the driver’s seat – shop your dream car @ Carvana.com & pick it up from one of our vending machines (now also in Glendale). Link in bio! #carvana #cartok #learnontiktok #carbuyingtips #foryourpage #carvanaexperience #fyp ? original sound – Carvana
This was a very quick ad that displays how Carvana stores their cars. A significantly impactful quality here was their fun and upbeat music. Labeling their location for that specific building was something else we liked.
41. Sephora
@sephora Sephora team member @Carla Cassandra can’t get enough of the @BREAD BEAUTY ? original sound – sephora
Instead of promoting their overall company, Sephora used a “how-to” video in order to show their product in use. Showing their packaging so that customers know what to look for was also nice. Text was used to help guide their viewers.
42. FourSeasons
@fourseasons Love makes the impossible possible ???? Based on a true stay at Four Seasons New York Downtown. What will your true stay story be in 2023? #LoveFourSeasons #FourSeasons ? original sound – Four Seasons Hotels
This TikTok ad was a great example for other companies to take a look at when thinking of ideas for their new advertisements. We liked how this company used a captivating font. Another quality in this TikTok ad that stood out to us was how they incorporated their logo design. Make sure to take a look at this ad when searching for advertisement ideas.
43. QuickBooks
@quickbooks Small business owner @Julissa Prado knows how to kick imposter syndrome to the curb. #newbiznoproblem #smallbusinessowner ? original sound – QuickBooks
This simple ad shows off that QuickBooks can help professionals gain confidence in their job. A fitting background is used, which is always helpful. We liked how this actress was wearing the same color scheme as their logo.
44. Adidas
@adidas Mind the Gap #adidas #train #fitcheck ? MTA x Aline by dnldjackson22 – dnldjackson22
For a TikTok ad, Adidas did a great job showcasing their product. The camera shots that show off their logo on the clothing was genius. Another creative quality in this ad was the resolution that was clear. We liked how the background created a sense of depth to the ad. With so many reasons to consider this ad, it’s no wonder it’s on our list of the best TikTok ads.
45. Vans
@vans Join the Hellfire Club or meet us at Surfer Boy Pizza. Step into season 4 with the complete Vans x StrangerThings collection, available now. vans.com/strangerthings
? original sound – Vans
If you love Stranger Things, you will get excited for this one! Making their visuals match the vibe of stranger things was absolutely essential. Showing off many of the patterns connected to that franchise was absolutely perfect. Likely our favorite part was how they utilized a static signal to enter and exit their ad.
46. YETI
@yeti This Saturday on Bevo Blvd, Ambassador Matt Pittman of @Meat Church and the new Roadie® Wheeled Coolers are bringing @Texas Football and Alabama Football together through the sweet heat of barbecue. Head to the link in our bio for our tailgate details. #YETI #BuiltForTheWild #Texas #Alabama #CollegeFootball ? original sound – YETI
The creative way of showing their products in use by other groups – and promoting another activity through their business – was cool for sure. Their camera angles and peppy music for sure brought energy to this example. Using some text was also helpful for those who aren’t listening.
47. REI
@rei It’s a lifestyle ? #tiktokmademebuyit #hikinggear ? Hot New Bombshell – Ella
For hikers, this is something that they might be able to relate, making it almost funny to them. Many will love the way they actually showed off their store because it’s nice to see that. It was also very nice that they included their logo design within it.