Attention all tattoo artists and parlor owners! Are you in need of some web design inspiration for your ink empire? Look no further, as we present to you our guide to the top 25 tattoo websites.
Our team of experts has combed the web to find and assess the best tattoo sites based on design, functionality, uniqueness, and user experience. From captivating layouts to seamless navigation, these sites are the epitome of online excellence in the tattoo world.
Not only will you find ideas for your own site, but you’ll also gain valuable insights on how to make your online presence stand out.
So, gear up and give your tattoo business a boost with the help of this guide! You’ll find website examples of tattoo parlors, mobile tattoo artists, tattoo conventions, tattoo removal services, and tattoo supply companies in this list! For examples within other industries, head back to our Best-rated Web Designs of 2023 article!
The Top Tattoo Website Designs
This website shares in the intro paragraph that they do unique and custom work. Along with more information about the business. This is a great way to get important information out to the reader right away. So this allows the potential customer to see if their vision matches up and not waste anyone’s time. There is a great gallery of pictures on the homepage, along with testimonials, a Google Map, and a contact form.
2. Ink & Iron
This tattoo website has a very modern feel, with small, thin font and a lot of white space around the information. Many pictures showcasing different tattoos from different artists. Also on the homepage, there is testimonials, Google Map, and contact information making it easy to get into contact. There is a sticky header making it easy for visitors to easily browse and discover all the information within the website.
Guns N Needles has a great web design that has a good amount of information but isn’t overwhelming to the reader. This website knows that sometimes getting a tattoo can be stressful, they make sure you get all the facts before jumping into anything. They also do a great job of answering FAQs and easy-to-follow instructions on the aftercare of the tattoo.
This site is very simple with some written content showcasing what they offer. Then they have a section for the work they have done, with is organized by the artist. This helps the potential customer know which artist they should pick for their tattoo if they like the work one artist does over all the other ones. They are also a consultation at the bottom of the page.
Nokomis Tattoo has a bold red color that helps highlight important information on the website. Not all tattoo shops allow walk-ins, so they make sure loud and clear that they offer both appointments and walk-ins. Some notable features are the informative blog, social media links, and contact form.
This website’s intro slider has so many cool pictures that grab your attention. The pictures are of the shop and some tattoo designs. Many categories at the top of the homepage making it easy for visitors to navigate around. Also, there is a video giving a tour of the shop. Along with a Google Map that shows where they are located.
This tattoo website has an intro video of someone getting a tattoo. This grabs your attention and makes you want to get more information. Many ways for the visitor to reach out for more information when they want it. Also, they make it very easy to contact them with their phone number at the top and bottom of the page and a link to their “Contact Us” page.
Bellwether Tattoo’s website has a great web design. The content is centered in the middle of the page with a background that stays in place. The background is grey with a black plus sign pattern. At the top of the page, there are many links to browse through. Many pictures are showcasing the work they can do.
The website for Lucky Dragon Tattoo does a great job of keeping everything simple and not overwhelming the reader. They also make it clear what they offer and share that they are experts in repairing and covering up tattoos. At the top of the page, they have social media links for Facebook and Instagram, also their Google reviews.
This tattoo website has an intro slider with many pictures showing what their shop looks like, along with the artist working on different tattoos. Their pictures for the work they have done are on a slider, allowing you to see all the pictures or click through them. Each artist has an introduction and a link to see the work they do.
11. Empire Inks
This website does a great job of showing what their services are and showing off their art. There is a section for FAQs and news articles getting important information out to the potential customer and get any questions answered that they have.
This tattoo website is a great example of a good web design. It has a great intro paragraph, along with an intro of the team. There is an awesome Instagram and section review section, showing the potential customer what other people have experienced and enjoyed.
14. Ever True Tattoo
The website for Ever True Tattoo is super simple. On the homepage, half of the page is a slider featuring a few different designs. The other half features the artist’s pictures with a hover effect so when you hover you see their name. The pages on this website are a contact page and aftercare instructions.
15. Iron Monkey Ink
This website is very bold and busy. A lot going on which you can tell is what they were going for. There are many pictures over a busy background. The headlines are also big and bold. Iron Monkey Ink allows the potential customer to book online and know exactly what they will spend. They share a Google Map, social media links, and contact form.
Related: Give some thought to SEO services for tattoo artists if you are looking to rank higher in search results.
Body Electric Tattoo has a very unique homepage. There are many pictures right next to each other that take up the whole page, each with a headline and a link. Each bringing you to important information. This page likes to explain their work through pictures, so they have many pictures with a small amount of text.
17. Mohave Creative
This tattoo website has an oversized intro picture showing what their shop looks like. They have an awesome sign in their shop with a purple color that radiates off of it. It’s unique, which grabs the attention of the visitors. There is a good mix of written content and pictures. Very easy to contact them with contact information on the homepage and a live chat option.
Chapter One Tattoo has a black and white color scheme. The website is very clean and easy to follow. Each artist has a picture and a short paragraph, along with a link to their portfolio and a form to request an appointment with them. On the home page, there is an Instagram section, allowing social proof for the potential customer.
19. Guru Tattoo
This website is organized well with many links at the top of the page to browse through. Pictures of the work they have done, along with testimonials allowing the potential customer to get a good idea of the business before contacting them. They also offer a live chat to answer any questions that people might have and want to get answered as soon as possible.
20. Bearcat Tattoo
Bearcat Tattoo uses the green color to highlight important information throughout the site. The site is very attractive and straightforward. A good amount of content is on the homepage but also many links allowing visitors to reach for more information.
21. Funhouse Tattoo
This tattoo website offers many different styles and does a great job of explaining each of them and sharing which artists are best for each one. There are reviews on the homepage from Google and Yelp. Other notable features are the Instagram section, Google Map, and the contact form.
22. LV Tattoo
The website for LV Tattoo has a cool load feature when scrolling down the page. The homepage is set up to introduce the artists and show the work that they do. Along with the other team members. Also, they make it very clear the services that they offer and some of the general prices.
23. Revolt Tattoos
Revolt Tattoos is very bold with a red color scheme and bold, capital letters. There are many locations and they do a good job of separating them and showing which artists work at which location. A video is also incorporated on the homepage, which helps the potential customer get to the business.
This site uses circular pictures which are creative and stand out. There is a gallery showcasing past work. Along with a list of all the artists. This website allows you to connect with them in many ways, such as Facebook, Instagram, contact form, and calling them on the phone.
This tattoo website is very simple with a good amount of white space. On the home page, they share some information about themselves and have the rest linked. Making sure the page doesn’t get overwhelmed with information. Also, there is a slider featuring the artist, along with a link to discover more information.
How to Build a Great Tattoo Studio Website
Are you in the process of building a new website for your tattoo studio? How exciting!
Let’s walk through some of the most important steps in building a new, or redesigning an existing, tattoo studio website.
Feel free to skip the first few sections if you already have a domain name, hosting service, and website platform picked out!
1.) Purchasing a Domain Name
Picking out a domain name for your tattoo website is a crucial step in establishing your tattoo studio’s online identity. It serves as the address that visitors will use to access your tattoo website, and it plays a significant role in branding and recognition of your studio.
Here’s a step-by-step process to help you choose the perfect domain name:
- Brainstorm: Start by thinking of ideas for your domain name, considering the name of your business, the style of tattoos you specialize in, and your location.
- Simplicity: Try to keep your domain name simple, easy to spell, and pronounce. Avoid using complex words, hyphens, or numbers.
- Consistency: If your business has an established brand name, it’s generally a good idea to include it in your domain name. For example, if your business name is Death Valley Tattoo Studio, don’t register a domain name such as TatsTatsTats.biz.
- Availability: Check the availability of your desired domain names before proceeding. Many common domain names may have already been purchased. If that is the case, see if your desired domain name is available for sale. Just be cautious about investing too much money in buying a domain name.
- Domain Extensions: Consider which domain name extension best suits your website’s purpose. While .com is the most common and widely recognized extension, there are many other options available, such as .net, .org, or industry-specific extensions like .tattoo.
- Legal Considerations: Before registering your domain name, conduct a trademark search to ensure that your chosen name doesn’t infringe upon someone else’s intellectual property. For example, avoid registering a domain name that includes another tattoo studio’s business name or the name of a popular tattoo equipment brand.
- Register the Domain: Once you’ve settled on an available domain name, it’s time to register it through a reputable domain registrar. We have found GoDaddy and Namecheap to be the easiest domain registrars to manage.
2.) Choosing a Website Platform
After figuring out your domain name, the next step is selecting a website platform for your tattoo website.
Most tattoo parlors are going to develop content-based websites with photo galleries, contact forms, appointment calendars, and phone numbers to drive conversions.
For this type of website, you will find WordPress to be an excellent platform. However, there are also options like Wix and other hosted website builders.
- WordPress: WordPress is a versatile and widely used content management system (CMS) that offers tremendous flexibility and customization options. It caters to all types of tattoo studio websites, allowing you to showcase your artwork and provide detailed information about your services. With thousands of tattoo-inspired themes and useful plugins available, WordPress enables you to create a highly customized website that reflects the unique style of your tattoo parlor. It’s a great choice if you value control and want the ability to expand your website’s functionality over time. Although there is a hosted version of WordPress, most people who use WordPress have the open-source version installed on a web hosting account.
- Wix: The Wix platform is similar to WordPress, offering many of the same page building features. It is also a hosted solution, making it a convenient choice for tattoo studio websites. We’ve worked on tattoo websites built on Wix and it is a user-friendly page builder, so we confidently recommend it. With Wix, you won’t need a separate web hosting service.
Web Hosting Requirements
If you choose a platform like WordPress or WooCommerce, you’ll need to find a web hosting service.
As a shameless suggestion, we often recommend our own web hosting service because of how well it works for WordPress websites. For recommendations of reliable web hosting services from other hosting companies, consider the following:
- WP Engine: This is one of our favorite web hosting services for tattoo studios. WP Engine offers a great control panel that makes it easy to create staging websites. Their backup process is seamless. The only downside we’ve encountered is the limits they place on PHP max_execution_time. Keep in mind that their pricing can increase quickly if you need upgraded services.
- SiteGround: We’ve always enjoyed working with SiteGround. Their live chat and email support are excellent compared to more well-known hosting firms. We’ve never had to wait long to get in touch with someone, and usually, the first person we interacted with solved the issue. Their backup tools are very user-friendly, and they offer reasonable pricing for tattoo studios.
3.) Selecting a Website Template
Many tattoo parlors prefer to purchase and customize pre-built website templates, as it significantly reduces web development costs and turnaround time. However, if your tattoo parlor prefers a custom design, you can always hire a custom web designer or custom ecommerce developer to create a theme specifically tailored to your needs.
To guide you through setting up a tattoo website, let’s focus on suggestions for finding pre-built website templates! Here are some links to the main theme marketplaces you should consider:
WordPress Tattoo Themes
Tristero – Themeforest
Revolver – Themeforest
Tattoo – Themeforest
Dotwork – Themeforest
Wix Tattoo Themes
Discover free and paid themes in their marketplace at wix.com, including options suitable for tattoo parlors.
4.) Creating Content & Adding Images
Now that you have your domain name, website platform, and theme in place, it’s time to start developing content for your tattoo website!
There are several tips you can follow to create captivating and effective website copy. Let’s explore a few:
- Know your target audience: Before writing a single word, gain a clear understanding of your target audience. Define their demographics, preferences, and needs. Tailor your content to address their interests, provide value, and resonate with them. This will help ensure that your tattoo business ranks in search engines for tattoo-related searches relevant to your target audience.
- Define your key messages: Determine the main messages you want to convey through your website content. These messages should align with your brand, highlight your unique offerings, and clearly communicate the benefits of your tattoo services.
- Keep it concise and scannable: Online readers tend to scan content, so ensure your writing is concise and easy to digest. Use short paragraphs, bullet points, subheadings, and bold text to break up the content and enhance readability.
- Create clear and compelling headlines: Craft attention-grabbing headlines that immediately convey the value and relevance of your tattoo business. Well-crafted headlines can entice visitors to explore your website further and learn more about your services.
- Incorporate keywords strategically: Conduct research to identify relevant keywords and naturally incorporate them throughout your content. This can enhance the visibility of your tattoo website in search engine results. However, avoid excessive keyword usage, as it can negatively impact readability and user experience. Tools like Ahrefs or Semrush can assist with keyword research.
- Maintain a conversational tone: Write in a conversational manner that resonates with your tattoo audience. Avoid jargon or overly technical language unless it’s necessary for your target audience. Engage your readers by directly addressing them and using a friendly, approachable style.
- Edit and proofread: Always edit and proofread your tattoo content before publishing. Check for grammar, spelling, and punctuation errors. Ensure the flow of your content is smooth and logical, and that it aligns with your brand voice and style guidelines. Tools like Grammarly can be helpful!
- Utilize ChatGPT for assistance: If you’re struggling with generating ideas or need help refining the content on your tattoo website, consider leveraging AI tools like ChatGPT.
Break up lengthy sections of text by incorporating relevant, high-quality images into your content. Here are some tips:
- Use high-quality images: Opt for visually appealing, high-resolution images that are well-composed. Blurry or pixelated images can detract from the overall quality of your tattoo website.
- Ensure relevance: Select images that are relevant to your content and help illustrate your message. The images should enhance the text and provide additional context or visual interest for your tattoo services.
- Consider stock photo resources: Make use of reputable stock photo websites such as Unsplash, Pixabay, or Shutterstock. These platforms offer a wide range of professional-quality tattoo-related images that align with your theme. Ensure compliance with licensing requirements and provide necessary attributions.
- Customize images when possible: If you have the skills or resources, consider customizing or branding images to align with your tattoo brand. This can help create a cohesive visual experience for your visitors. Tools like Adobe Photoshop or Canva can be helpful for customization.
- Optimize image file sizes: Compress images to optimize file sizes without compromising quality. Large image files can slow down your tattoo website’s loading speed, impacting user experience and SEO. Tools like TinyPNG can assist with image compression.
5.) Post-Launch Tasks and Optimization
Once your tattoo website is built and launched, there are several essential tasks and services to consider for maximizing its effectiveness. Here are some key suggestions to help you navigate post-launch activities:
- Search Engine Optimization (SEO): Implementing SEO strategies is crucial for improving the visibility of your tattoo studio in local search results. Conduct keyword research, optimize your content, and establish a solid internal linking structure. Regularly update your website with fresh, high-quality content to attract organic traffic. Consider hiring our SEO team or exploring third-party providers like The HOTH.
- Paid Advertising: To generate traffic quickly, consider utilizing paid advertising platforms such as Google Ads or Facebook Ads to drive targeted visitors to your tattoo business. You can hire our PPC management services or find skilled professionals on platforms like Mayple.
- Conversion Rate Optimization (CRO): Analyze the performance of your tattoo website and user behavior using tools like Google Analytics. Identify areas where users may drop off or encounter barriers to conversion. Conduct A/B testing with tools like VWO to make data-driven changes that enhance conversion rates and improve the overall user experience of your tattoo website.
- Website Security: Safeguard your tattoo website from malware and other vulnerabilities. Implement robust security measures such as SSL certificates, web application firewalls (like Sucuri), and regular backups. Keep your CMS, plugins, and themes up to date to minimize potential risks. Monitor your website for uptime using a service like UptimeRobot.
- Website Maintenance: Regularly maintain your tattoo website to ensure optimal performance. If you are using WordPress, this includes updating plugins and themes, monitoring website speed and performance, and resolving any broken links or errors. Consider hiring our website maintenance services or collaborating with freelancers on platforms like Upwork. Regularly backup your tattoo website to safeguard against data loss or technical issues.
- User Feedback and Testing: Actively seek user feedback to understand visitor experiences and identify areas for improvement. Implement user testing to gather insights on how users interact with your tattoo website. Utilize this feedback to make iterative enhancements and continuously optimize the user experience.
- Content Updates: Keep your website content fresh and up to date. Regularly publish new blog posts related to tattoos, update product or service information, and ensure that all details are accurate and relevant. Engaging and valuable content not only attracts visitors but also encourages them to return and share your content with others interested in tattoos.
Remember, post-launch digital marketing activities are crucial for the long-term success of your tattoo website. Stay proactive, monitor performance, and adapt your strategies to achieve your business goals and meet the needs of your audience.
FAQs about Web Development for Tattoo Artist Websites
You can expect the starting price of a template-based tattoo website built in WordPress to be around $4,000. If you need design mockups built into a custom theme, expect a higher starting price in the area of $10,000. The main contributors to cost increases include premium design requirements, custom functionality, and data migration.
The ease of changing your existing tattoo website will depend on several factors. If your website is built using a platform that is easy to modify, such as WordPress or a customizable template, it may be relatively straightforward to make changes and updates to your website.
On the other hand, if your website is built using custom code, it may be more difficult and time-consuming to make changes. In some cases, it may be more efficient to build a new website from scratch rather than try to modify an existing website.
If you are looking to update your website, it’s important to work with a web development team that has experience in website redesign and is able to create a new website that meets your specific needs and goals. They can evaluate your current website and make recommendations on the best course of action, taking into account your budget, timeline, and business objectives.
Yes, template websites can work well for tattoo websites. There are many high-quality template designs available that are specifically tailored to the needs of tattoo businesses and can provide an effective and affordable option for creating a professional-looking website. These templates can be customized to fit the unique needs and preferences of the business, such as showcasing the portfolio of artists and their work, providing information about services offered, and making it easy for customers to schedule appointments.
However, it is important to choose a template from a reputable source and to ensure that it is optimized for search engines and mobile devices. The website should also be regularly updated with fresh and informative content to engage visitors and improve its search engine ranking.
When creating a tattoo website, you should first identify the target audience and design the website with a look and feel that is appropriate for the tattoo industry. This means creating a visually appealing and user-friendly site that showcases the work of the tattoo artist. Choosing a website platform that is flexible and easy to customize, such as WordPress or a customizable template website, is also essential. This allows you to tailor the website to the unique needs of your business, including offering an online booking system and providing information about the tattoo process.
Next, focus on creating high-quality content that accurately reflects your services, including details about the artist’s experience, past projects, and contact information. It’s important to optimize your website for search engines by using targeted keywords, meta descriptions, and other relevant optimization techniques. Finally, include clear calls-to-action that encourage visitors to take the next step, whether that’s booking a consultation or requesting a quote. With the right tools and expertise, creating a tattoo website can be a highly effective way to promote your services and attract new clients.