Discover the power of advertising with our list of 15 standout TikTok ads. These visually compelling ads connect with audiences, drive engagement, and offer valuable insights for improving your own TikTok strategy. Whether you’re a marketer or just curious, these campaigns are sure to inspire.
1. American Eagle
@justmaiko straight flexin’ #InMyAEJeans ? @americaneagle #AEPartner #AEContest ? #InMyAEJeans – Tropkillaz
This is an interesting idea for TikTok ads. We liked how 3 different outfits were displayed on these dancers. However, it could have used more indication on what they are promoting. Music was a vibe, and matched their dancing.
2. Hulu
@hulu The deadliest hunt in history begins this Friday. #Prey #PreyMovie ? original sound – hulu
While this was an ad for Hulu, they were trying to grab attention with a specific movie-Prey. There was lots of high quality audio and visuals to it, making them feel more professional. We also liked this example because this movie is only available on that platform.
3. Netflix
@netflix You’re invited to put the pieces together. GLASS ONION: A KNIVES OUT MYSTERY only on Netflix December 23.
? original sound – Netflix
Similar to Hulu, this example uses Glass Onion: A Knives Out Mystery. A captivating storyline shared just within this clip holds audiences’ attention. We also enjoyed how additional information such as rating, title and lead actors and actresses was included.
4. Pura Vida
@puravida “Oh thanks, it’s Pura Vida!” ?? Last chance to shop our LDW sale and get 40% off! ???????? #puravidabracelets #puravida #livefree #collage #collageart #graphicdesign #puravidife #summertime #jewelrytok ? thank you sm for using my sound – freya
This was an example that we truly LOVED. Pura Vida used upbeat music, a nice touch for sure. Their creative backgrounds and graphics was something else that stood out to us. All of their images and videos added to their summer aesthetic.
5. Shipt
@shipt Even wondered how much gator is in Gatorade? Check out the latest Food For Thought to lean more! ? ? #Gatorade#FoodForThought#Shipt ? original sound – Shipt
Showing this quick clip helps guide viewers to their page if they wish to see more. This background music was catchy, but never overpowered the speaker. Showing off their inventive logo right away and at the end was a brilliant idea.
6. Google
@google can’t even espresso how true this is ?? #GoogleTranslate #Coffee #CoffeeTikTok ? original sound – Google
Here was a relatable but funny commercial that is sure to grab attention. Along with that, they made sure to use their “Google Translate” to illustrate the importance of coffee – something many viewers can agree with. In a way, this shows that google is available for everyone – all languages, all across the world.
7. Amazon
@amazon Who said you could only carry a baby in there? While your little one sleeps, slip in a bag of chips for extra practice and extra snacking.
? original sound – Amazon
This was smart because they created an ad targeting one of their demographics – the “new dad”. Adding in a comedic aspect helped it stand out. Their transitions and high quality video made this example even better, and more enjoyable.
8. Beyond Body
@beyondbody_wellness We made personal wellness easy #fitness #wellness ? original sound – BeyondBody
Beyond Body’s TikTok ad wasn’t long but it held lots of information. We liked that they showed exactly what their product is. Feature customer reviews as their form of advertising was different, which is why it stood out to us. Another helpful thing was how they utilized captions for those watching without sound.
9. Purple Mattress
@purple Let’s see your skills! #purple #purplemattress #BopIt #challenge ? Bop It Challenge – Aaron & Pia ???
Purple Mattress created an interesting TikTok ad that incorporated “bop-it”. We enjoyed how this “squishy” for their challenge appeared like their actual product. This small clip has potential to get customers in on their challenge which allows more viewers to see it.
10. Hawaiian Airlines
@hawaiianair We’re pro-you-deserve-a-vacation. ? #Travel #Getaway #Vacation ? original sound – Jason Field
Though Hawaiian Airlines’ was short, it was extremely impactful. Anyone who is in love with beaches and oceans, this video will make you want to hop on a plane. Another fun part was their simple phrase that directs this ad.
11. Gillette
@gillette What he’s really been thinking about all day #WorldBeardDay #BeardCare #BeardCareRoutine #BeardOil #GillettePartner ? original sound – Gillette
Right away, Gillette hits viewers with a comedic approach. Catchy music was a great choice because realistically, that’s half of an ad. They also do clearly show their product (in the package) which we felt was helpful for those wishing to purchase.
12. Hyundai
@hyundaiusa Reply to @challenger.redeye797 You heard it here folks #Hyundai #Palisade #HyundaiPalisade #suv #7seater ? Lo-fi hip hop – NAO-K
Here we have a short and simple approach. Hyundai replying to a past comment that is styled like a review was something that we don’t see often. In just a few seconds, they proved that their vehicle is family-friendly and has lots of space.
13. NARS
@narscosmetics Always an obsession. The Multiple, our multipurpose makeup stick, is our secret to adding shimmery sheen to the eyes, cheeks, lips, and body ?
? original sound – not.jayswift
NARS’s grabbed viewers right away because they made it obvious what they’re selling. We liked how they utilized a short phrase – and interesting audio. Using a simple background was also helpful because it kept people focused on the person.
14. Old Spice
@oldspice It takes thick skin to embody the God of Thunder. Skin that smells like Old Spice Body Wash. #SmellWorthy @Marvel Studios’ #ThorLoveAndThunder – ? original sound – Old Spice
Any Marvel fan will appreciate this example. Not only does it play around with popular characters (played by different people for this ad), but it also highlights that this product’s scents are superior. We also liked how they distinctly show off their products.
15. Vans
@vans Join the Hellfire Club or meet us at Surfer Boy Pizza. Step into season 4 with the complete Vans x StrangerThings collection, available now. vans.com/strangerthings
? original sound – Vans
If you love Stranger Things, you will get excited for this one! Making their visuals match the vibe of Stranger Things was absolutely essential. Showing off many of the patterns connected to that franchise was absolutely perfect. Likely our favorite part was how they utilized a static signal to enter and exit their ad.