WebCitz Blog

Why Does UX Matter for Ecommerce?

Why does UX matter for ecommerce? Creating an ecommerce website is simpler than ever before. All you need to do is find a leading ecommerce website builder, and then add the products you want to sell. But things aren’t quite so simple – which is something many ecommerce owners find out when they make their store live.

In this blog post, we will explore how User Experience (UX) can impact the success of an ecommerce website. We’ll go over what it is and why it’s important for your business to be looking at UX early in the design process. If you’re interested in designing a more successful online store, read on!


What is UX?

User Experience (UX) is the process of optimizing how a user interacts with an interface. It includes aspects like navigation, visual design, and interaction with the page elements. UX can be applied to websites, mobile apps, or any other digital platform used by humans. It’s about improving the functionality, rather than just the appearance.


Why User Experience Impacts Ecommerce

A big reason why some ecommerce sites succeed while others fail is how much they focus on User Experience. In fact, studies have found that about half of consumers have abandoned an online purchase after encountering poor usability issues, such as excessive scrolling or broken links.

A company that relies on ecommerce for their business needs to be able to create a great user experience – otherwise they will lose sales and leads. The bottom line is: if you want your site’s visitors to buy from you, then make sure it’s easy for them! This means having clear navigation, effective search features, and intuitive forms – in other words, good UX.

Related: 22 Professional Web Design Tips.


The Qualities of Good Ecommerce UX

There are many definitions for this term, but what does it really mean? There is no one definition of good UX. It’s an experience that may be different from person to person. As a result, the degree of “goodness” can vary greatly depending on how you define it! However, there are some common features in user experiences that people generally agree with as “good” design:

  • Simple navigation – The website should be being intuitive (easy for users to use).
  • Inefficient navigation – The website should not have any unnecessary or confusing steps.
  • Clear content – The site layout should be clear and understandable for the user.
  • Ease of use – Easily navigable pages that are easily understood by the user, without too much confusion or difficulty.
All Birds site with simple and straightforward navigation

How to Improve Ecommerce UX?

1.) Design a creative 404 page

They’re a way of acknowledging the fact that people have come to your site in error. They can also be an opportunity for you to get creative and show off some personality, as well as providing helpful links or information about other relevant products if appropriate.

Custom 404 page to improve Ecommerce UX

2.) Build your website to be responsive

As more users are browsing from mobile devices it becomes essential to make sure your website is responsive so that the user experience doesn’t suffer when using different screen sizes on various devices.

WebCitz homepage displayed in a mobile design

3.) Conduct user experience research

You should conduct qualitative and quantitative analysis by observing users interacting with your website. Ask them about their thoughts on what they liked, didn’t like, what would make it better, etc. You can also use online surveys to get feedback from a wider audience.

4.) Choose a minimalist design style

Minimalism is a style of design that doesn’t have any unnecessary elements or decoration. In web design, it can look very clean with lots of white space and easy-to-read text.

example image of a minimalist design style for a website

5.) Write short paragraphs to improve readability

Trying to make users read long paragraphs on a website is not the best idea, but be sure that you don’t sacrifice quality.

6.) Keep your design consistent

When designing for an online store it’s important to keep things organized and easy-to-navigate so as not to confuse customers with too many options or surprises. This will help lead them down the path of purchasing what they came in looking for without getting distracted with other products.

7.) Remove pop-ups and other intrusive features

Many websites use pop-ups to gain the user’s attention, but these can become a frustrating obstacle when browsing. The best thing you can do is find other means of keeping customers engaged while on your site without interrupting their experience with notifying them or asking for personal information until they’re ready to make an order.

8.) Use white space in the design

If users feel overwhelmed by a site, they’ll quickly abandon it to find something more inviting. Having plenty of white space can make an online store much less stressful for customers and help them find what they’re looking for – without getting distracted or frustrated with overstimulation.

A Website showcasing goos use of white space

9.) Don’t overcrowd your content

When designing any type of website it’s important not to cram too many images or links on one page because this will only lead to the user feeling like their experience is being shoved at them instead of interacting naturally.

10.) Balance contrast for readability

Contrasting text can help make it easier for users to see what they’re looking at on a web page, especially if there are images or videos that might distract them from focusing on reading other parts of the site.

11.) Use hyperlink differentiation

It’s important to make sure that hyperlinks are easy for users to see and differentiate from other text – otherwise, they might not notice it when they’re looking at a web page.

image highlighting a Hyper link thats a teal color

12.) Make your website fast for slower network connections

Ecommerce sites need to be optimized for speed because there is nothing worse than a site that can’t load in time. It may be time to clean up the code, remove fancy plugins, reduce image size, or remove embedded videos.

Related: 18 Qualities of a Great Web Designer.


Final Thoughts on Ecommerce User Experience

This blog post has explained why UX design matters for ecommerce stores. It is important to not overcrowd your content and there should be plenty of white space on the page. A user will quickly abandon a site if they feel overwhelmed by it, so it’s also important that you do not interrupt their experience with notifications or asking them for personal information before they are ready to make an order.

You see, users are on your website to gather information or make a purchase. It shouldn’t be difficult for customers to buy from you, and it shouldn’t be frustrating to navigate through the pages. Following the tips in this post will allow you to increase conversion rates, as customers will enjoy a smooth shopping experience with no frustrations.

Disclaimer: WebCitz, LLC does not warrant or make any representations concerning the accuracy, likely results, or reliability of the information found on this page or on any web sites linked to from this page. This blog article was written by Timothy A in his or her personal capacity. The opinion(s) expressed in this article are the author's own and may not reflect the opinion(s) of WebCitz, LLC.