
PPC Optimization & ROAS Growth for Hardware Ecommerce Retailer
WebCitz helped a hardware ecommerce retailer reduce wasted ad spend by tightening keyword targeting, improving negative keyword coverage, and aligning shoppers with more relevant product pages. We also strengthened product content and optimized shopping feeds to improve buyer confidence and paid traffic performance. The result was a more efficient paid search program with higher ROAS and healthier profit margins.



















