Case Studies: Digital Marketing

Total number of case studies: 269

Technical Hosting Rescue, Google Ads & Local SEO Growth for Roofing Contractor

WebCitz helped LOA Roofing keep marketing performance steady while resolving complex website infrastructure issues after a difficult PHP export transition. Through technical hosting support, targeted Google Ads management, multi-market SEO, and brand design assets, LOA maintained lead flow and strengthened its presence across key Texas markets.

WordPress Migration & Local SEO Scalability for National Service Provider

WebCitz helped Serenity replace a hard-to-manage static website with a scalable WordPress platform built for nationwide expansion. The new structure supports location-specific visibility across dozens of states while giving their team more control over content, services, and portfolio updates. Ongoing technical maintenance keeps the site secure, fast, and ready to support continued growth.

WooCommerce Migration & National SEO Expansion for Florist

WebCitz helped a traditional florist reduce reliance on wire services by building a direct-to-consumer digital strategy with nationwide organic visibility and local paid search support. We also migrated their legacy Magento store to WooCommerce, preserving historical data and custom ordering features while giving the team a faster, easier platform to manage. The result is a long-term ecommerce and marketing foundation that supports both local demand and national flower delivery growth.

Hyper-Local SEO & Google Ads Lead Generation for Seattle MSP

WebCitz helped a Seattle-area managed IT provider strengthen visibility in competitive local markets with city-focused SEO, industry-specific content, and a rebuilt paid search strategy. By improving Google Ads structure and conversion tracking, the campaign gives clearer insight into which keywords and locations are producing valuable leads. The ongoing growth sprint is positioning the company to capture more high-intent prospects across priority cities and verticals.

WordPress Startup Website & Local Search Foundation for Hardscaping Contractor

WebCitz helped Valley Hardscapes enter a competitive Fox Valley landscaping market with a stronger brand foundation, including acquisition of the exact-match domain. We launched a professional WordPress website with service pages, a project gallery, and easy photo management so the owner could showcase completed work without developer assistance. The result was a polished digital presence that helped the company appear established, trustworthy, and ready to win local hardscaping projects.

CRO, Google Ads & Local SEO for 50+ Monthly Detailing Leads

WebCitz helped a mobile detailing company convert more high-intent local visitors into quote requests by improving the booking experience, tightening ad targeting, and speeding up the site. With stronger service/location content and more efficient Google Ads management, the business built a lean marketing engine generating over 50 contact submissions per month.

Google Ads Optimization & Local SEO Growth for Lower-Cost Pest Control Leads

WebCitz refined the company’s paid search strategy to limit irrelevant clicks, focus spend on high-intent local homeowners, and improve lead attribution. At the same time, a stronger local SEO campaign helped expand organic visibility across key Fox Valley service areas, reducing reliance on paid traffic and improving cost-per-lead efficiency.

Website Consolidation, CRM Integration & PPC Optimization for Asphalt Contractor

WebCitz helped Mid-State Asphalt replace a fragmented online presence with a single WordPress website that concentrated SEO value and simplified administration. We connected lead forms directly to their CRM, pruned thin location content, improved service messaging, and advised on Google Ads strategy to support higher-quality paving inquiries.

WordPress Redesign & National SEO Growth for Dual-Market Bernedoodle Breeder

WebCitz moved Happily Ever After Doodles from a limiting Squarespace setup into a scalable WordPress website built for stronger performance, deeper content, and multi-location growth. We created a dual-market SEO structure for Nashville and Charlotte while supporting nationwide visibility through organic content, Google Ads targeting, and conversion-focused puppy galleries. The result was a stronger national presence that positioned the breeder to attract qualified families across the United States.

Custom WordPress Redesign & Digital Marketing for Construction Lead Growth

WebCitz consolidated Stonewood Construction’s fragmented Wix and proprietary web presence into a single custom WordPress site built to reflect their premium brand. The new platform strengthened SEO authority, improved performance, and gave the company a scalable foundation for ongoing digital marketing and lead generation.

Security Website Redesign & Transparent Market Messaging for Fox Valley Provider

WebCitz modernized an outdated security provider website with a more technical, trustworthy design and stronger service content for residential and commercial audiences. We also supported proactive communication around surveillance hardware shortages, helping the company preserve client confidence while positioning its website as a reliable information hub.

WooCommerce Repair, Integrations & SEO Scaling for HVAC Parts Retailer

WebCitz is helping AC Parts stabilize a complex WooCommerce store that had been weakened by unsafe code changes, plugin overload, and manual operational workflows. Through platform auditing, enterprise accounting and shipping integrations, team training, and search-focused product enhancements, the store is being rebuilt into a more scalable and automated ecommerce operation.

WordPress Redesign, Local SEO & Google Ads Lead Quality for Tree Service

WebCitz rebuilt the site around the services Gabe’s Tree Service actually offers, removing irrelevant content that attracted poor-fit visitors. We paired the cleaner WordPress experience with local SEO improvements and more focused Google Ads management to help the company capture higher-intent homeowners in Central Wisconsin. The result was a leaner, faster marketing platform that produces more relevant leads and reduces wasted spend.

Custom WordPress Design & Managed Hosting for Window Treatment Showroom

WebCitz created a polished WordPress website that gives The Blind Lady a custom visual presence aligned with its high-end window treatment products. We organized product categories for easier browsing, then supported the site with ongoing maintenance and hosting to keep it secure, fast, and reliable as a long-term lead-generation asset.

Magento-to-Shopify Migration & Unified B2B/B2C Storefront for Gift Retailer

WebCitz migrated a complex wine-gift retailer from Magento 1.x to Shopify while preserving critical product, customer, order, and review data. To support their wholesale requirements, we built a custom Laravel app tied into Shopify Webhooks for registration validation, customer tagging, and pricing permissions. The result was a scalable Shopify storefront that supports both retail shoppers and wholesale buyers without losing the advanced business rules they depended on.

Shopify Optimization & Systems Integration for Wood Products Ecommerce

WebCitz helped Timber Wolf Forest evaluate whether WooCommerce or Shopify was the better long-term fit for their complex product catalog and internal workflows. After building a custom WooCommerce prototype, we pivoted to optimizing and maintaining their Shopify environment while supporting fulfillment and accounting integrations. The result was a stable ecommerce setup aligned with their operations and backed by ongoing technical guidance.

WooCommerce Checkout Optimization & Social Media Support for Wildlife Surveillance Brand

WebCitz helped MyHogWatch improve its digital sales experience by refining high-conversion landing pages, simplifying WooCommerce checkout, and supporting social media engagement. The result was a more polished, user-friendly platform that made it easier for customers to understand the technology and purchase camera systems with recurring service plans.

ERP-Integrated WooCommerce Migration for Industrial Manufacturer

WebCitz supported AZCO Corp with complex backend engineering, ERP connectivity, and large-scale data synchronization for its industrial e-commerce operations. By helping migrate the store from Magento to WordPress and WooCommerce while preserving critical product, customer, and pricing data, WebCitz delivered long-term operational stability for a technically demanding manufacturer.

National ERP SEO & Long-Tail Content Growth for JD Edwards Consultant

WebCitz helped J. Geiger Consulting compete nationally in a highly competitive ERP consulting market by turning deep technical expertise into authoritative, search-focused content. Through long-tail keyword targeting, technical SEO, and authority-building work, the site became better positioned to attract qualified JD Edwards prospects throughout a longer enterprise sales cycle.

WordPress Redesign, SEO & PPC Lead Generation for Industrial Storage Manufacturer

WebCitz rebuilt the site into a technical B2B catalog tailored to engineers, procurement teams, and OEM buyers seeking rugged storage at scale. Through long-tail SEO, tightly filtered Google Ads, technical visuals, and reliable hosting, the campaign helped attract higher-intent industrial leads while reducing wasted consumer traffic.
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