Case Studies: Digital Marketing

Total number of case studies: 269

Custom WordPress Franchise Platform & SEO Growth for Pet Daycare Brand

WebCitz built a scalable WordPress ecosystem that let individual Tailwaggers franchise owners manage location-specific content while corporate retained brand control. The platform added live puppy cam integrations, playful visual branding, and a franchise-focused SEO campaign that helped turn the site into both a pet owner resource and a business expansion tool.

Amazon FBA Integration & Omnichannel Growth for Specialty Food Brand

WebCitz helped Cornet Bay move beyond retail shelves by launching and managing its Amazon FBA presence while integrating inventory between its website and marketplace channels. Through Linnworks synchronization, packaging profitability consulting, and coordinated online marketing, the brand built a more scalable direct-to-consumer sales operation with stronger digital visibility.

Multi-Location WordPress Platform, CRM Automation & Ad ROI Tracking for Fitness Chain

WebCitz built a centralized WordPress ecosystem that gave each fitness center its own localized experience while keeping leads, support requests, and membership inquiries organized in HubSpot. We also improved advertising visibility with detailed conversion tracking and reduced operating costs through a managed hosting migration. The result was a faster, more efficient digital platform with better lead attribution and lower administrative overhead.

Custom WooCommerce Redesign for Complex Recycling Kit Sales

WebCitz rebuilt American Lamp Recycling’s website with a custom WordPress design and advanced WooCommerce product logic to support complex recycling kit options. The improved platform made it easier for residential and commercial customers to choose the right box sizes and bulb capacities while giving the client a secure, scalable ecommerce system. Ongoing maintenance from 2018 through 2024 kept the site stable, protected, and ready to support nationwide orders.

WooCommerce Product Launch & Amazon Sync for CPG Startup

WebCitz helped a Northeast Wisconsin consumer product startup launch with a complete ecommerce foundation, including a custom WooCommerce storefront, Amazon inventory synchronization, and fulfillment planning. By connecting sales channels through Linnworks and supporting creative direction for the brand, the client gained a scalable retail operation built for national growth.

Magento Stabilization, WooCommerce Migration & SEO for Global Ministry

WebCitz helped modernize a complex ecommerce presence by resolving Magento stability issues, maintaining reliable hosting, and guiding the organization toward a more manageable WooCommerce setup. The migration reduced technical overhead for their team while preserving the ability to sell and distribute a large catalog of physical and digital resources. Ongoing SEO and support helped keep the site secure, visible, and ready for continued growth.

WooCommerce Migration, Local SEO & Retail Ad Growth for Mattress Store

WebCitz helped Tampa Bay Mattresses modernize its ecommerce presence by migrating from Magento to WordPress/WooCommerce while preserving long-term SEO value. We continued supporting the retailer with local search strategy, Performance Max advertising, hosting, maintenance, and product content oversight to drive online leads, calls, and showroom visits.

Custom Magento Parts Finder for Motorcycle Ecommerce Dominance

WebCitz transformed print catalog data into a searchable Magento ecommerce system built around complex motorcycle fitment requirements. The custom parts finder, configurable product logic, education resources, and automated cart recovery helped Fuel Moto move beyond catalog-era limitations and become a stronger online performance parts retailer.

WordPress Development & Local SEO Visibility for Wisconsin Plumbing Company

WebCitz helped a local plumbing contractor compete against larger regional brands with a professional WordPress website and a targeted local SEO strategy. By building service-focused pages, geo-targeted content, and a lead-focused user experience, the site became a stronger source of local inquiries. Ongoing maintenance and support have helped sustain visibility and lead generation for more than a decade.

Joomla Management, Local SEO & PPC Optimization for Long-Term Veterinary Visibility

WebCitz supported an Appleton veterinary clinic with ongoing website management, secure hosting, local search optimization, and paid ad improvements over a 14-year partnership. By keeping the Joomla site updated, protecting strong local rankings, and improving ad-to-lead conversion through a more personalized landing page, the clinic stayed visible and competitive as pet owners shifted to mobile-first browsing.

Local SEO & Content Strategy to Grow Hauling Leads

WebCitz helped NS Demo & Hauling strengthen its online presence by refining service messaging, building geo-targeted city pages, and improving local citation consistency. The ongoing SEO work positioned the company to reach more high-intent customers across Appleton and nearby Fox Valley communities, turning its website into a stronger lead-generation channel.

WordPress Redesign, IoT Portal & Mobile BOL Tool for Field Service Operations

WebCitz modernized Howcroft Field Service with a redesigned WordPress site, secure remote pump controls, and a custom mobile Bill of Lading tool for drivers. The new digital infrastructure reduced manual field errors, improved operational control, and created a scalable foundation for continued fleet growth.

WordPress Migration, Local SEO & Stable Hosting for Landscaping Contractor

WebCitz helped a Fox Valley landscaping company move away from an unresponsive development setup and into a more dependable managed WordPress environment. After the migration, we improved local directory consistency, supported portfolio-heavy visual content, and maintained the site for better stability. The result was a stronger local presence and a more reliable website for attracting high-end landscaping leads.

Custom WordPress Redesign for a Professional Recovery Retreat Website

WebCitz replaced an outdated online presence with a custom, mobile-responsive WordPress website that better communicated the retreat’s calming environment and program quality. The new site emphasized facility storytelling, focused landing pages, and clearer conversion paths for individuals and families seeking help. Ongoing maintenance helped keep the custom platform performing reliably after launch.

Magento Ecommerce Storefront & Freight Automation for Tandoor Oven Sales

WebCitz created a Magento ecommerce experience that made it easier to sell premium, heavy-freight Tandoor ovens online. The project combined educational videos, recipe-focused content, custom shipping logic, and early social promotion to reduce buyer hesitation and simplify fulfillment. The result was a streamlined purchasing experience that helped position Homdoor for growth across North America.

Magento Support, WooCommerce Migration & CRO for Skincare Retailer

WebCitz helped Anu-Skin stabilize and maintain a highly customized Magento storefront before guiding its transition to WordPress and WooCommerce. Through long-term technical support, conversion-focused improvements, and marketing guidance, the brand preserved core ecommerce functionality while continuing to improve retention and revenue opportunities.

Magento Ecommerce Migration & Custom Fitment Engine for Inc. 5000 Powersports Growth

WebCitz helped GearUp2Go replace an aging ASP cart with a scalable Magento ecommerce system built for complex powersports products and vehicle-specific fitment. We engineered custom catalog filtering, integrated Fishbowl Inventory, managed dedicated infrastructure, and supported ongoing Magento upgrades and SEO improvements. The long-term partnership gave GearUp2Go the technical foundation to scale into a leading ATV/UTV retailer and earn Inc. 5000 recognition.

Google Ads Optimization & Ecommerce SEO Growth for Office Filing Supplier

WebCitz helped Advanced Filing Concepts reduce wasted ad spend, improve organic targeting, and simplify navigation across a large BigCommerce catalog. By refining Google Ads, strengthening SEO alignment, improving internal links, and addressing conversion friction, the site became a more efficient ecommerce sales engine.
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